Great Work for Restaurants

Pam Monteith
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  • Marketing
  • Updated Weekly

Great Work for Restaurants is the podcast for independent restaurant owners on Toast POS who want to get more covers, more direct orders, and more from the marketing tools already built into their system. Every episode, host Pam Monteith, Owner and Founder of Great Work Online, shares one practical thing you can do this week to grow your restaurant without more ad spend, without more delivery app dependency, and without needing to be a marketing expert. If you are already on Toast, this show is for you.

  1. 4d ago

    What Do Your Guests Actually See In Your Loyalty Program? | S2 EP9

    What does the guest experience actually look like inside a Toast loyalty program? Most restaurant owners set it up once and never see it from the guest's side again. This week, Pam walks through exactly what your guests experience, from sign-up to redemption, and the one five-minute exercise every operator should try before their next campaign. Topics Covered •  Why even marketing professionals struggle to find clear answers about the guest-side loyalty experience •  The gap between setting up a loyalty program and actually experiencing it as a guest •  The different ways guests can enroll: checkout, kiosk, online ordering, guest-facing display, digital receipt •  How point earning and full-reward redemption actually work for the guest •  Why enrollment numbers alone don't tell you whether a loyalty program is working •  The five-minute exercise: signing up for your own program as a guest Links Mentioned •  Free 30-Minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session •  Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist

    What Do Your Guests Actually See In Your Loyalty Program? | S2 EP9

  2. Jul 14

    Before You Post That Marketing Manager Job... | S2 EP8

    Hire a marketing manager, hire an agency, or DIY it yourself? Most independent restaurant owners on Toast POS never ask the fourth option: what's already switched on (or sitting dormant) in the account they're already paying for. This episode breaks down the real cost of each path and where an honest audit fits before you spend a dollar or an hour on any of them. Grab your Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist Book a free Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session

    Before You Post That Marketing Manager Job... | S2 EP8

  3. Jul 7

    961 Lapsed Guests. Up 30%. While Everything Else Is Falling | S2 EP7

    How do I win back lapsed guests using Toast POS? In one real Toast account, new guests, returning guests, and total guests all fell 15 percent in the same 30 days. Lapsed guests rose 30 percent. Pam breaks down why that divergence, and not the overall dip, is the real story, plus the win-back sequence to run inside Toast this week. Free Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist TOPICS COVERED: What "lapsed" means inside Toast Guest Insights, and how it differs from a normal slow month. Why a 15% overall dip and a 30% lapse spike are different stories. Segmenting win-back messages by lapse window: 30-60 days, 60-90 days, 90+ days.  New episodes every Tuesday. Subscribe: youtube.com/@greatworkonline

    961 Lapsed Guests. Up 30%. While Everything Else Is Falling | S2 EP7

  4. Jun 30

    912 Gift Cards. Zero Campaigns. The Hidden Asset Most Restaurants Ignore | S2 EP6

    There is a report inside your Toast account that almost nobody looks at. It shows you two numbers: active gift cards and inactive gift cards. For one real restaurant account reviewed in June 2026, those numbers were 89 active and 912 inactive. A 10-to-1 dormancy ratio. In this episode, Pam Monteith breaks down why inactive gift cards are a marketing list in disguise, why operators consistently miss them, and the exact campaign to recover those visits inside Toast Email Marketing with zero ad spend and zero discounting.   RESOURCES MENTIONED: Free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist Great Work Online: greatworkonline.com   TOPICS COVERED: What "inactive" gift cards mean inside Toast POS Why gift cards are a marketing asset, not just a finance line item How to find the Gift Cards and Loyalty Summary report in Toast The guest segmentation strategy to build inside Toast Guestbook How to build the reactivation email in Toast Email Marketing Zero acquisition cost, recovered revenue: the margin case for this campaign

    912 Gift Cards. Zero Campaigns. The Hidden Asset Most Restaurants Ignore | S2 EP6

  5. Jun 23

    The Most Expensive Month in Your Restaurant's Life | S2 EP 5

    If you just opened your restaurant, or you are a few months in, this episode is for you. Most new restaurant owners believe that being open and posting on social media is enough marketing. And in the first few weeks, it can feel that way. The novelty does some of the work. But novelty fades. And the guests who walked in during that window, if your Toast marketing suite was off, are gone. No email address on file. No loyalty enrollment. No way to bring them back intentionally. In this episode, Pam walks through: - Why month one is the most valuable marketing window a restaurant owner will ever have - What the 50/7 Rule means for new operators (Toast/Resy Regulars Report 2026: 50% of order volume comes from 7% of guests, and those regulars are built in the first 90 days) - The three things to turn on inside Toast before your first busy weekend: Email Marketing, Loyalty, and Guestbook segmentation   Resources mentioned: Free 30-minute Toast Marketing Audit (no pitch, just a gap analysis): tidycal.com/pam-pormentilla-monteith/restaurant-growth-session Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist Great Work Online: greatworkonline.com

    The Most Expensive Month in Your Restaurant's Life | S2 EP 5

  6. Jun 16

    Father's Day Is This Sunday. Do You Know Who Your Regulars Are? | S2 EP4

    Half of a restaurant's revenue comes from just 7% of its guests, according to new research from Toast and Resy. In this episode, Pam Monteith breaks down what the Regulars Report means for independent restaurants heading into Father's Day weekend, including why loyalty programs roughly quadruple return rates, why regulars book ahead, and the recognition gap that's costing restaurants repeat business. Pam shares one specific action restaurant owners can take this week, using Toast's Guestbook, to reach their top regulars before Father's Day arrives. Resources mentioned: Toast Tables setup guide: greatworkonline.com/blog Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist Book a free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session

    Father's Day Is This Sunday. Do You Know Who Your Regulars Are? | S2 EP4

  7. Jun 9

    Toast Just Launched Their Own Marketing Service. Here's What It Can and Can't Do | S2 EP3

    Toast launched ToastIQ Grow in May 2026, their own managed marketing service at $499 USD a month. In this episode, Pam walks through exactly what it includes, who it's right for, and the three specific gaps operators won't know about until they're already paying for it. No fluff. Just a straight answer to the question most Toast operators are already asking.   Links mentioned: Free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist Great Work Online: greatworkonline.com Accountific: accountific.co

    Toast Just Launched Their Own Marketing Service. Here's What It Can and Can't Do | S2 EP3

  8. Jun 2

    Toast Father's Day Marketing: What to Check in Your Toast Account Before June 21 | S2 EP 2

    Toast's Mother's Day 2025 data shows reservations up 319% and steak orders up 93%. Father's Day follows the same occasion pattern. In this episode, Pam Monteith walks through three specific checks inside your Toast account, including Toast Tables, Toast Email Marketing, and ToastIQ, plus the one loyalty setting most operators miss when a big occasion brings in new guests. Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist Book a free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session

    Toast Father's Day Marketing: What to Check in Your Toast Account Before June 21 | S2 EP 2
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About

Great Work for Restaurants is the podcast for independent restaurant owners on Toast POS who want to get more covers, more direct orders, and more from the marketing tools already built into their system. Every episode, host Pam Monteith, Owner and Founder of Great Work Online, shares one practical thing you can do this week to grow your restaurant without more ad spend, without more delivery app dependency, and without needing to be a marketing expert. If you are already on Toast, this show is for you.

Information

  • Creator
    Pam Monteith
  • Years Active
    2019 - 2026
  • Episodes
    84
  • Rating
    Clean
  • Copyright
    © 2026 Copyright
  • Show Website
    Great Work for Restaurants