Content note: this episode includes discussion of the Bondi tragedy and its aftermath. Please listen with care. If you need support, Lifeline is available 24/7 on 13 11 14. Pip Edwards is one of Australia's most recognised entrepreneurs and creative leaders. Best known for co-founding P.E Nation, she helped redefine the way women think about activewear, building a global brand that blended fashion, performance and culture. But in this conversation, it is not just about business. It is about everything that happens behind the success. Eleven years after her very first appearance on Tea with Jules, Pip returns for a conversation that goes far deeper than fashion. She and Jules talk about where her unwavering self belief really comes from, the show must go on mentality she inherited, and the years of hard situations the universe kept sending her way. Pip is remarkably open about the identity and purpose crisis that came with stepping away from P.E Nation, the brand that literally carried her initials. She talks about how those initials began to haunt her, the therapy and surrender it took to let go, and why standing down from the thing you built can be the bravest move of all. She shares the story of her new venture, and her powerful decision to put her voice behind breaking the silence on menopause, a topic she has been talking about openly for years before the rest of the world caught up. And she speaks, with extraordinary honesty and grace, about the day of the Bondi tragedy. How a friend rolled her under a van and shielded her. What it does to you to be that close to something so devastating. And the profound clarity that came after, about fear, purpose, her son, and what truly matters. This is an honest conversation about ambition, identity, reinvention and building a life that feels as good on the inside as it looks from the outside. Pour yourself a cup of tea and settle in. Connect with Pip Edwards: Instagram: https://www.instagram.com/pip_edwards1/ Biolae: https://www.instagram.com/biolaehealth/ If this episode raised anything for you: Lifeline — 13 11 14 (24/7) — https://www.lifeline.org.au Beyond Blue — 1300 22 4636 — https://www.beyondblue.org.au CHAPTERS00:00 — Welcome Back, Pip Edwards 01:23 — Eleven Years On: The OG Tea with Jules Guest Returns 02:14 — What's in a Name: The Meaning Behind Pip 09:11 — Clothes as a Second Skin: Style, Confidence and Owning Who You Are 12:40 — Where Does the Self Belief Come From? 13:27 — The Show Must Go On: High Standards and How She Was Raised 15:14 — Through the Hard Years, and What They Taught Her 20:00 — Building It Alone: Motherhood and Providing 22:40 — When the Initials Started to Haunt Her 25:01 — Letting Go of P.E Nation, the Brand That Was Her Baby 26:21 — The Yes Girl Who Never Learned Balance 31:13 — Add a Little Menopause to the Mix 32:33 — The Identity and Purpose Crisis 33:52 — Therapy, Surrender and Learning to Let Go 36:04 — Why Standing Down Can Be the Bravest Thing 37:45 — A New Venture and a New Chapter 39:13 — Breaking the Silence on Menopause 41:01 — The Symptoms, the Trial and Error, the Truth 45:46 — Putting Her Voice Behind the Cause 48:18 — The Day of the Bondi Tragedy 50:17 — The Friend Who Shielded Her 52:13 — Being Able to Talk About It, Through the Work 57:04 — Acceptance, and What Really Matters 58:15 — Skiing, and Crying Because She Was Alive 01:00:32 — When Her Son Came Home 01:04:45 — The Biggest Risk She Ever Took 01:06:09 — Self-Care Isn't a Joke 01:08:38 — Wrapping Up Tea with Jules Connect with Jules Get Jules' NewsletterWatch Tea with Jules on YouTubeFollow Tea with Jules on InstagramFollow Jules on TikTok Credits Produced by ME Entertainment Producers: @lisajohnston_, @julessebastian, @Eggoau Sound Engineer, Video, Editor & Music: Mathew Eggleston – @Eggoau Hosted on Acast. See acast.com/privacy for more information.