The Marketing Rules Podcast

ThinkinCircles Ltd

The Marketing Rules Podcast from ThinkinCircles, with your host James Whitelock "The voice of Recruitment Marketing". James takes a deep dive into all things Recruitment Marketing, from strategy, technology and delivery. Talking to leaders and influencers from the Recruitment Marketing space globally. To keep up-to-date with the new "rules" for Recruitment marketing, tune in every week.

  1. The Truth About Recruitment Content Nobody Talks About With Joel Lalgee

    MAR 6

    The Truth About Recruitment Content Nobody Talks About With Joel Lalgee

    What happens when a recruiter stops relying purely on cold calls and starts building an audience instead? In this episode of the Marketing Rules Podcast, James Whitelock sits down with Joel Lalgee, widely known as The Realest Recruiter. Joel has built one of the most recognisable personal brands in recruitment, growing a global following across TikTok, LinkedIn and YouTube while continuing to operate as an executive recruiter. Joel shares the story behind how he went from agency recruiter to content creator, why he committed to posting consistently, and what happened when that visibility started turning into real business opportunities. The conversation digs into the changing reality of recruitment. Outreach is easier than ever thanks to automation and AI, but getting someone’s attention is harder than ever. Joel explains why personal branding, authenticity and trust are becoming the most valuable assets recruiters can build. James and Joel also discuss the evolving role of content in recruitment, the mistakes people make when trying to copy influencer-style formats, and why the recruiters who succeed in the next decade will look more like media creators than traditional salespeople. In this episode they discuss: How Joel accidentally fell into recruitment and built a decade-long career in agencyWhy personal branding started as an experiment on LinkedInWhat happened when Joel committed to posting content every single dayWhy attention and trust are now the hardest things for recruiters to earnThe real impact AI and automation are having on outreach and salesWhy the traditional “50 cold calls a day” model is becoming less effectiveHow recruiters can combine marketing, content and relationship buildingThe story behind The Realest Recruiter brand and how it became a businessHow Joel monetises content through speaking, partnerships and executive searchWhy authenticity and originality beat copying influencer-style contentWhat listeners will take away: A clear understanding of why personal branding is becoming essential in recruitmentPractical ideas for creating content that actually builds trust and visibilityA new perspective on how recruiters can stand out in a crowded, AI-driven marketInspiration to think differently about business development and relationship buildingWhy the future recruiter may look more like a creator than a salesperson. The Marketing Rules Podcast is sponsored by Smart Sifty smartsifty.com #MarketingRules #TheVoiceOfRecruitmentMarketing ⁠To connect with Joel:⁠ ⁠https://www.linkedin.com/in/joellalgee/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

    35 min
  2. Is Your Recruitment Website Already Obsolete With Dave Jenkins

    FEB 18

    Is Your Recruitment Website Already Obsolete With Dave Jenkins

    James is joined by Dave Jenkins, CEO and Founder of Wave, who has spent 25 years building recruitment websites and watching them evolve from simple brochure sites to powerful marketing and tech platforms. We get into the future of the recruitment website, the impact of AI, candidate experience, and why your site should be your hardest-working asset, not just something that sits online looking pretty. #MarketingRules #TheVoiceOfRecruitmentMarketing ⁠To connect with Dave:⁠ https://www.linkedin.com/in/davefromwave/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    30 min
  3. AI Isn’t Replacing Recruiters. It’s Exposing Who Actually Scales With Manan Shah

    FEB 3

    AI Isn’t Replacing Recruiters. It’s Exposing Who Actually Scales With Manan Shah

    This week, James was joined by Manan Shah, co-founder and CEO of Recruiterflow. They get into what recruitment data really matters, why most agencies obsess over the wrong metrics, and how velocity, productivity, and AI are reshaping how recruitment businesses scale. If you care about building a faster, smarter, more resilient recruitment operation, this one’s for you. #MarketingRules #TheVoiceOfRecruitmentMarketing ⁠To connect with Manan:⁠ ⁠https://www.linkedin.com/in/mananshah212/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠

    29 min
  4. Why Football Clubs Attract Talent Better Than Most Businesses with Zoe Shackleton

    JAN 21

    Why Football Clubs Attract Talent Better Than Most Businesses with Zoe Shackleton

    In this episode James is joined by Zoe Shackleton, Head of HR and Equality, Diversity and Inclusion at Huddersfield Town Football Club. Zoe sits on the other side of the table to most of TMRP listeners, she’s the end client recruiters are trying to win over. They talk candidly about talent attraction in football, what genuinely inclusive hiring looks like in practice, and how strong culture and smart use of technology drive retention in high-pressure environments. #MarketingRules #TheVoiceOfRecruitmentMarketing ⁠To connect with Zoe:⁠ https://www.linkedin.com/in/zoe-shackleton-fcipd-38167418/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠

    27 min
  5. What No One Tells You About Selling Your Recruitment Tech Company with Thomas Vose

    JAN 7

    What No One Tells You About Selling Your Recruitment Tech Company with Thomas Vose

    In this episode, James is joined by Thomas Vose, co-founder of HireAra, to unpack what it really takes to build a recruitment tech business from scratch and successfully exit it. They discuss the challenges of bootstrapping, angel investment, avoiding the VC trap, and what life is really like after being acquired.  If you’re building, scaling, or thinking about selling a rec tech business, this one is packed with real lessons from the front line.  #MarketingRules #TheVoiceOfRecruitmentMarketing ⁠To connect with Thomas:⁠ https://www.linkedin.com/in/thomas-vose-149788108/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠⁠⁠

    29 min

  6. TRAILER

    This is The Marketing Rules Podcast

    The Marketing Rules Podcast cuts through the noise to bring you real conversations with the people shaping recruitment, talent, and RecTech. Each episode gives you practical strategies, sharper thinking, and the stories behind the ideas that move our industry forward.

    1 min
  7. The Developer Revolution Is Here. Are You Ready? With Rudi Bauer

    12/09/2025

    The Developer Revolution Is Here. Are You Ready? With Rudi Bauer

    In this episode, James sits down with Rudi Bauer, someone we’ve wanted on the show for a long time. They explore his journey from software developer to leading Europe’s largest developer community and dig into what developers really want today, how their values are changing, and what skills will shape the future of tech talent. It is a sharp, honest look at where the market is heading and what it means for employers and candidates alike. The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing ⁠To connect with Rudi:⁠ https://www.linkedin.com/in/rudi-bauer-1b325813/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠⁠

    28 min
  8. Why Everyone’s Talking About South African Talent With Ross Thompson

    11/19/2025

    Why Everyone’s Talking About South African Talent With Ross Thompson

    In this episode, James is joined on the couch, in person, by Ross Thompson, founder of Infinity Staff Global, to unpack how he has successfully expanded from Australia into the UK recruitment market. They get into why he chose South Africa over the Philippines for offshore talent, how cultural fit and time zones impact performance, and why clients are turning to offshore solutions as the cost of employing in the UK and Australia continues to rise. The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing ⁠To connect with Ross:⁠ https://www.linkedin.com/in/rossnthompson/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

    25 min
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Trailer

5
out of 5
7 Ratings

About

The Marketing Rules Podcast from ThinkinCircles, with your host James Whitelock "The voice of Recruitment Marketing". James takes a deep dive into all things Recruitment Marketing, from strategy, technology and delivery. Talking to leaders and influencers from the Recruitment Marketing space globally. To keep up-to-date with the new "rules" for Recruitment marketing, tune in every week.

Information

  • Creator
    ThinkinCircles Ltd
  • Years Active
    2019 - 2026
  • Episodes
    196
  • Rating
    Explicit
  • Copyright
    © ThinkinCircles Ltd
  • Show Website
    The Marketing Rules Podcast