Gen ZEOs Podcast

Adweek
  • 5.0 (13)
  • BUSINESS

Hear from the Gen Z entrepreneurs who are changing the marketing game for good. Host Nick Gardner sits down with some of Gen Z's most influential leaders to discuss the future of marketing, what's top of mind for Gen Z, and much more.

Episodes

  1. TRUFF Co-founders on Launching a Community-driven CPG Brand

    11/16/2020

    TRUFF Co-founders on Launching a Community-driven CPG Brand

    Hot sauce—and truffles for that matter—are having an especially big moment right now. Thanks in part to the popularity of internet hits like Complex Media and First We Feast’s “Hot Ones,” the condiment has gained popularity in fashion, music and streetwear communities alike. Nick Ajluni and Nick Guillen, co-founders of TRUFF, took note of this and determined that the category was ripe for disruption. Having built a community surrounding the Instagram page @sauce, Ajluni and Guillen decided to launch a hot sauce as a testament to the page, that sauce was TRUFF. Today, TRUFF announces its expansion into a new category. Find out more about their approach to this new product, the story behind the brand, and what other CPG brands can learn from media companies.

    31 min
  2. PRZM Co-founders Discuss How Gen Z Is Reshaping the Luxury Market

    10/29/2020

    PRZM Co-founders Discuss How Gen Z Is Reshaping the Luxury Market

    It’s certainly a strange time to be discussing the luxury market. With record unemployment, economic contractions and a worldwide pandemic on our hands, it’s hard to imagine many consumers using their disposable income on luxury products. However, Generation Z (who are predicted to be 10-15% of total luxury consumers by 2025 according to Bain and Co.) is using this time to exert their influence on what exactly it means to be a luxury brand. In this episode, I sit down with Liz Toney and Larry Milstein, co-founders of Gen Z consultancy PRZM to discuss how Gen Z is reshaping the luxury market, what it really means to be a luxury brand, and how Gen Z’s interest in luxury goods has created a booming secondhand market.

    44 min
  3. Tiffany Zhong Breaks Down the Biggest Takeaways From Zebra IQ’s 2020 State of Gen Z Report

    09/29/2020

    Tiffany Zhong Breaks Down the Biggest Takeaways From Zebra IQ’s 2020 State of Gen Z Report

    Tiffany Zhong first became the "Gen Z Whisperer" in 2017 when she founded Zebra IQ, an intelligence platform focused on helping brands better understand and connect with Generation Z through real-time insights. Seeing a gap between creators and the monetization tools at their disposal, Tiffany pivoted her platform earlier this year to focus more on community, content and commerce in a way that can help creators supercharge their audience and of course, revenue. In this episode, we discuss Zebra IQ's newly-released annual State of Gen Z report that covers all things from up-and-coming platforms you may not have heard of but should get to know, how the influencer landscape has evolved and the role of fashion and sports today.

    30 min
  4. Gen Z Talent Manager Jeff Levin on the Future of Content and Entertainment

    07/29/2020

    Gen Z Talent Manager Jeff Levin on the Future of Content and Entertainment

    Jeff Levin is an entrepreneur, entertainment executive and talent manager with over 10 years of experience in the entertainment industry. He previously helped launch the Gen Z focused entertainment network AwesomenessTV (acquired by DreamWorks), serving as their Head of Talent. He currently manages entertainers like Logan Paul and That Girl Lay Lay. On this episode, we discuss the current and future Gen Z content and entertainment landscape, managing and monetizing social influence, and the things that networks and brands are currently getting wrong about Gen Z.

    35 min
  5. In Times of Crisis, Gen Z Urges 'Be a Brand, Not Our Best Friend'

    06/09/2020

    In Times of Crisis, Gen Z Urges 'Be a Brand, Not Our Best Friend'

    In times of crisis, Gen Z consumers are especially discerning regarding a brand’s messaging and actions in response. Maxine Marcus, founder and CEO of The Ambassadors Company, surveyed more than 100 trendsetting and thought-leading Gen Z’ers to find out what exactly they want to see from brands right now and going forward. In this episode, we cover segmenting, messaging, perceived authenticity, brand loyalty and more.

    37 min
  • 5 Episodes

5
out of 5
13 Ratings

About

Hear from the Gen Z entrepreneurs who are changing the marketing game for good. Host Nick Gardner sits down with some of Gen Z's most influential leaders to discuss the future of marketing, what's top of mind for Gen Z, and much more.

Information

  • Creator
    Adweek
  • Years Active
    2019 - 2020
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Gen ZEOs Podcast