Tate Talks - The MSP Podcast

Chris Tate - MSP Strategist, JumpCloud

Tate Talks is sponsored by JumpCloud for MSPs Join your host, Chris Tate, Principal Strategist MSP at JumpCloud, as he speaks to various characters from the MSP world. Never technical, rarely on-topic, this is a time to see what makes the people that make the community we love.

  1. S12E6: Tate Talks - With Pete Hughes, PSA Insights

    5D AGO

    S12E6: Tate Talks - With Pete Hughes, PSA Insights

    In the final episode of Season 12, I am joined by industry veteran Pete Hughes to discuss the evolving landscape of Managed Service Providers (MSPs) and the transformative power of AI. With over 20 years in the industry, Pete shares insights from his journey from an internal techie to building and growing MSPs. The Evolution of Proactivity: The shift from time-and-materials to fixed-price services has forced MSPs to move beyond simple automations (like restarting a service) toward real proactivity that prevents issues before they occur. The AI Relevance Challenge: Pete emphasizes that AI is not just a tool but a necessity for staying relevant. MSPs must adopt AI internally to drive efficiency and profitability, or risk being replaced by those who do. Consultative Selling: Rather than selling "AI tools," Pete advises MSPs to have business-first conversations—identifying process inefficiencies and then translating how AI can solve those specific challenges. PSA Insights: Pete introduces his new platform, PSA Insights, which uses AI to analyze massive amounts of ticket data in common PSAs (Halo, Autotask, ConnectWise). The tool surfaces patterns, identifies common problems costing money, and provides remediation plans. User-Driven Agents: A fascinating prediction discussed is that in the future, creating AI agents will be as common as creating a PowerPoint, with end-users driving implementation while MSPs provide the guardrails and policies. When he isn't revolutionising MSP data, Pete can be found helming (or steering, for the cool people) his yacht along the South Coast of the UK, a passion he has pursued for 40 years. Connect with today's guest on LinkedIn here or check out their website here Music - https://www.purple-planet.com Key Discussion Points:Downtime & Diversions

    37 min
  2. S12E5: Tate Talks - With Dor Eisner, Guardz

    APR 22

    S12E5: Tate Talks - With Dor Eisner, Guardz

    In this episode of Tate Talks, I sit down with Dor Eisner, a 25-year cybersecurity veteran and the mind behind Guardz. We dive deep into the rapidly shifting threat landscape of 2026, exploring how cybercriminals are currently leveraging AI more effectively than defenders to generate "attack as a service" tools at a massive scale. Dor shares the "epiphany moment" involving his father’s small law firm that led him to focus exclusively on empowering MSPs. The AI Arms Race: Bad guys are leveraging AI to generate cybercrime at a massive scale. Shadow AI Risks: Users often find their own AI tools and input sensitive data without corporate oversight. The Death of Fragmentation: Guardz aims to solve the problem of fragmented point solutions by providing a unified, AI-native platform. Identity is the New Perimeter: The attack vector has shifted dramatically from the endpoint to identity and the cloud. Selling on Data, Not Fear: MSPs can use external risk reports to show a prospect's actual exposure rather than relying on fear-mongering. Operational Excellence: Guardz helps MSPs generate data and reports at the click of a button to show their value to clients. Outside of the SOC, Dor finds his "mental healthcare" through kitesurfing. He draws a fascinating parallel between the balance required in the waves—managing wind, waves, and the kite—and the balance required to run a successful business. Connect with today's guest on LinkedIn ⁠⁠⁠here⁠ or check out their website here Music - https://www.purple-planet.com

    24 min
  3. S12E1: Tate Talks - With Daniel Welling, MSP Finance Team

    MAR 4

    S12E1: Tate Talks - With Daniel Welling, MSP Finance Team

    In this episode of Tate Talks, sponsored by JumpCloud, Chris Tate sits down with Daniel Welling, a seasoned MSP veteran, mentor, and motorsport enthusiast. Daniel shares his journey from running a "dark MSP"—operating in isolation without the support of the community—to becoming a central figure in the UK MSP ecosystem. The conversation dives deep into the value of community, the nuances of M&A, and how Daniel has successfully blended his passion for racing with business networking. The Power of Community: Daniel reflects on his first iteration as an MSP owner and how a lack of community awareness led to missed opportunities for growth and confidence. Motorsport as a Networking Tool: Learn how Daniel uses events at iconic tracks like Brands Hatch and Silverstone to create intimate, high-value networking experiences that break the mold of traditional conferences. Defending Your Client Base: Daniel discusses why the "mundane" basics—like consistent QBRs (Quarterly Business Reviews)—are the best defense against competitors, especially as clients look for guidance on navigating the AI hype. The "Numbers Game": Why every MSP owner should pick at least one core metric to measure progress and gain a sense of achievement in the daily grind. The Tech Tribe: Local meetups and a global community for MSPs. It’s a Numbers Game Podcast: Daniel’s podcast exploring the financial landscape of MSPs. Welling Media (YouTube): Check out Daniel’s "Channel Cars" series and his insights on F1 sponsorships. CompTIA / GTI: The industry trade association mentioned regarding community events. Connect with todays guest on LinkedIn here It’s a Numbers Game podcast https://mspfinanceteam.com/blog/ IT & Motorsport YouTube channel https://www.youtube.com/@itandmotorsport Karting MSP Meetup https://www.eventbrite.co.uk/e/the-msp-finance-team-karting-meetup-2026-tickets-1982350254976?aff=oddtdtcreator BTCC MSP Meetup https://www.eventbrite.co.uk/e/the-msp-finance-team-btcc-brands-hatch-2026-meetup-tickets-1773108407979? MSP Finance Team https://mspfinanceteam.com/ Music - https://www.purple-planet.com

    43 min
5
out of 5
2 Ratings

About

Tate Talks is sponsored by JumpCloud for MSPs Join your host, Chris Tate, Principal Strategist MSP at JumpCloud, as he speaks to various characters from the MSP world. Never technical, rarely on-topic, this is a time to see what makes the people that make the community we love.