Tate Talks - The MSP Podcast

Chris Tate - MSP Expert
  • 5.0 (2)
  • Entrepreneurship
  • Updated Weekly

Tate Talks is sponsored by enhanced.io Join your host, Chris Tate as he speaks to various characters from the MSP world. Never technical, rarely on-topic, this is a time to see what makes the people that make the community we love.

  1. 6d ago

    S13E2: Tate Talks - With Nick Wolf, Hook Security

    Register for ChannelCon EMEA Here and use code TATETALKS26 for totally free entry... Chris catches up with Nick Wolf, VP of Sales at Hook Security, for a wide-ranging conversation on security awareness training, the AI-driven evolution of phishing, and what MSPs need to know heading into 2027. Nick's career has tracked the MSP channel almost from the start — from joining Datto as a teenage intern (employee #16) and rising to become the company's #1 sales rep, to roles at Skout Cybersecurity (acquired by Barracuda Networks) and Cork (cyber warranty/insurance, founded by Datto's Austin McCord), and now leading sales at Hook Security. In this episode: Why the user — not the software — is usually the weakest link, and what that means for how MSPs should be building their security stack How Hook Security's live-action training content, micro-learnings, and "Campaign of the Month" autopilot model work for MSPs, including per-user pricing and a price-lock guarantee Why classic "spot the typos" phishing training doesn't hold up anymore now that AI is writing the phishing emails too The AI shift Nick's hearing about most from MSPs — and why he doesn't think AI replaces MSPs, but will change how clients buy from them A shoutout to fellow Series 13 guest Jimmy Hatzel of Hatz AI Nick's tip for MSP owners: don't be afraid to delegate and build out your team as you scale A detour into all 50 states, national parks, Disney World, and the best food to eat in every state you visit Connect with Nick Wolf : Website LinkedIn Music by purple-planet.com

    S13E2: Tate Talks - With Nick Wolf, Hook Security

  2. Sep 24

    S13E1: Tate Talks - With Jimmy Hatzell, Hatz AI

    Jimmy Hatzell is back on Tate Talks. Jimmy is the founder of Hatz AI, an AI company that helps MSPs build an AI-as-a-service business. He was in Skout Cybersecurity's early team, stayed through its acquisition by Barracuda, and has since worked with CyberQP. Last time Jimmy was on, Hatz AI was an early-stage idea. Now it's a full company. Chris and Jimmy cover: Why Jimmy is betting on MSPs to close the AI gap for small and medium-sized businesses, and why it feels like the early days of cybersecurityThe "security, spend and scope" framework, and why an AI policy of "no one's allowed to use AI" isn't a real policyHow an AI code review tool ran up a $5,000 bill in 24 hoursWhy the MSP owner, not a new hire, should start the AI practice with the first two or three clientsWhy AI is a "show, don't tell" technology, and how fast it's changing month to monthWhat's new at Hatz AI: importing customers from your PSA, AI agents that research each client, shadow AI scans, and ready-made decks and one-pagers for first conversationsHow Jimmy uses AI at home, AI in education, and why he's optimistic about AI in medicineLife in New York City and his weekend runs in Central Park with his daughter Connect with Jimmy on LinkedIn or visit Hatz AI Sponsor: enhanced.io Music by purple-planet.com

    S13E1: Tate Talks - With Jimmy Hatzell, Hatz AI

  3. May 12

    S12E6: Tate Talks - With Pete Hughes, PSA Insights

    In the final episode of Season 12, I am joined by industry veteran Pete Hughes to discuss the evolving landscape of Managed Service Providers (MSPs) and the transformative power of AI. With over 20 years in the industry, Pete shares insights from his journey from an internal techie to building and growing MSPs. The Evolution of Proactivity: The shift from time-and-materials to fixed-price services has forced MSPs to move beyond simple automations (like restarting a service) toward real proactivity that prevents issues before they occur. The AI Relevance Challenge: Pete emphasizes that AI is not just a tool but a necessity for staying relevant. MSPs must adopt AI internally to drive efficiency and profitability, or risk being replaced by those who do. Consultative Selling: Rather than selling "AI tools," Pete advises MSPs to have business-first conversations—identifying process inefficiencies and then translating how AI can solve those specific challenges. PSA Insights: Pete introduces his new platform, PSA Insights, which uses AI to analyze massive amounts of ticket data in common PSAs (Halo, Autotask, ConnectWise). The tool surfaces patterns, identifies common problems costing money, and provides remediation plans. User-Driven Agents: A fascinating prediction discussed is that in the future, creating AI agents will be as common as creating a PowerPoint, with end-users driving implementation while MSPs provide the guardrails and policies. When he isn't revolutionising MSP data, Pete can be found helming (or steering, for the cool people) his yacht along the South Coast of the UK, a passion he has pursued for 40 years. Connect with today's guest on LinkedIn here or check out their website here Music - https://www.purple-planet.com Key Discussion Points:Downtime & Diversions

    S12E6: Tate Talks - With Pete Hughes, PSA Insights

  4. Apr 22

    S12E5: Tate Talks - With Dor Eisner, Guardz

    In this episode of Tate Talks, I sit down with Dor Eisner, a 25-year cybersecurity veteran and the mind behind Guardz. We dive deep into the rapidly shifting threat landscape of 2026, exploring how cybercriminals are currently leveraging AI more effectively than defenders to generate "attack as a service" tools at a massive scale. Dor shares the "epiphany moment" involving his father’s small law firm that led him to focus exclusively on empowering MSPs. The AI Arms Race: Bad guys are leveraging AI to generate cybercrime at a massive scale. Shadow AI Risks: Users often find their own AI tools and input sensitive data without corporate oversight. The Death of Fragmentation: Guardz aims to solve the problem of fragmented point solutions by providing a unified, AI-native platform. Identity is the New Perimeter: The attack vector has shifted dramatically from the endpoint to identity and the cloud. Selling on Data, Not Fear: MSPs can use external risk reports to show a prospect's actual exposure rather than relying on fear-mongering. Operational Excellence: Guardz helps MSPs generate data and reports at the click of a button to show their value to clients. Outside of the SOC, Dor finds his "mental healthcare" through kitesurfing. He draws a fascinating parallel between the balance required in the waves—managing wind, waves, and the kite—and the balance required to run a successful business. Connect with today's guest on LinkedIn ⁠⁠⁠here⁠ or check out their website here Music - https://www.purple-planet.com

    S12E5: Tate Talks - With Dor Eisner, Guardz

  5. Mar 24

    S12E4: Tate Talks - With Michael Fass, Slide

    Bringing Back the Magic with Michael Fass  In this episode of Tate Talks, I sit down with Michael Fass, the Founder and CEO of Slide, a modern BCDR (Business Continuity and Disaster Recovery) solution purpose-built for the MSP community. Michael shares his "winding road" from being a lawyer by trade to becoming the "consigliere" and Chief People Officer at Datto, and eventually launching Slide to finish what he and Austin McChord started. Check out Michael Fass on Spotify: Listen to Michael's Music Here  Connect with today's guest on LinkedIn here or check out the Slide website here  Music - https://www.purple-planet.com

    S12E4: Tate Talks - With Michael Fass, Slide

  6. Mar 18

    S12E3: Tate Talks - With Rachel Williams, Zest Lifestyle

    It’s been six years since Rachel Williams (formerly McGuinness) last graced the podcast to talk about sleep. Now, she’s back to tell us that if we haven't fixed our sleep by now, we probably have bigger problems—specifically, the "post-lunch slump" that Chris is still trying to fight with a cup of tea and sheer willpower. In this health-focused pivot, Rachel breaks down how to stop treating your body like a bin and start treating it like the power source of your business. From "Knowing your Numbers" to why you should probably ignore the siren call of a Boots meal deal, this episode is a wake-up call for every MSP owner who thinks "burnout" is just a setting on their coffee machine. Connect with the Zesty Lady on LinkedIn here or check out her website here. Music - https://www.purple-planet.com

    S12E3: Tate Talks - With Rachel Williams, Zest Lifestyle

  7. Mar 10

    S12E2: Tate Talks - With Phil McGowan, Huntress

    In this episode of Tate Talks, I sat down with Phil McGowan, Sales Engineering Manager for EMEA at Huntress. Phil shares his journey from technical support to leading a team of 11 technical experts, providing deep insights into the evolving cybersecurity landscape for Managed Service Providers (MSPs). Connect with todays guest on LinkedIn ⁠⁠⁠here or check out their website here Music - https://www.purple-planet.com

    S12E2: Tate Talks - With Phil McGowan, Huntress

  8. Mar 4

    S12E1: Tate Talks - With Daniel Welling, MSP Finance Team

    In this episode of Tate Talks, sponsored by JumpCloud, Chris Tate sits down with Daniel Welling, a seasoned MSP veteran, mentor, and motorsport enthusiast. Daniel shares his journey from running a "dark MSP"—operating in isolation without the support of the community—to becoming a central figure in the UK MSP ecosystem. The conversation dives deep into the value of community, the nuances of M&A, and how Daniel has successfully blended his passion for racing with business networking. The Power of Community: Daniel reflects on his first iteration as an MSP owner and how a lack of community awareness led to missed opportunities for growth and confidence. Motorsport as a Networking Tool: Learn how Daniel uses events at iconic tracks like Brands Hatch and Silverstone to create intimate, high-value networking experiences that break the mold of traditional conferences. Defending Your Client Base: Daniel discusses why the "mundane" basics—like consistent QBRs (Quarterly Business Reviews)—are the best defense against competitors, especially as clients look for guidance on navigating the AI hype. The "Numbers Game": Why every MSP owner should pick at least one core metric to measure progress and gain a sense of achievement in the daily grind. The Tech Tribe: Local meetups and a global community for MSPs. It’s a Numbers Game Podcast: Daniel’s podcast exploring the financial landscape of MSPs. Welling Media (YouTube): Check out Daniel’s "Channel Cars" series and his insights on F1 sponsorships. CompTIA / GTI: The industry trade association mentioned regarding community events. Connect with todays guest on LinkedIn here It’s a Numbers Game podcast https://mspfinanceteam.com/blog/ IT & Motorsport YouTube channel https://www.youtube.com/@itandmotorsport Karting MSP Meetup https://www.eventbrite.co.uk/e/the-msp-finance-team-karting-meetup-2026-tickets-1982350254976?aff=oddtdtcreator BTCC MSP Meetup https://www.eventbrite.co.uk/e/the-msp-finance-team-btcc-brands-hatch-2026-meetup-tickets-1773108407979? MSP Finance Team https://mspfinanceteam.com/ Music - https://www.purple-planet.com

    S12E1: Tate Talks - With Daniel Welling, MSP Finance Team
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Tate Talks is sponsored by enhanced.io Join your host, Chris Tate as he speaks to various characters from the MSP world. Never technical, rarely on-topic, this is a time to see what makes the people that make the community we love.

Information

  • Creator
    Chris Tate - MSP Expert
  • Years Active
    2019 - 2026
  • Episodes
    76
  • Rating
    Clean
  • Copyright
    © Chris Tate - MSP Expert
  • Show Website
    Tate Talks - The MSP Podcast