Musicians Secrets Podcast

Alise Koa

Most artists wait for the industry to build their future — but here’s the truth: if good music was enough, you’d already be famous. On The Musician Secrets Podcast, we flip the script. Every episode features musicians who stopped hoping for a miracle and started building their own path. Artists who became experts. Indie musicians earning a full-time income. Creators who turned marketing, mindset, and musicpreneurship into a real business — without labels, gatekeepers, or permission. You’ll learn how to think like a musicpreneur, not just an artist — so you can build a career the industry would’ve never handed you. This podcast exists for the musicians who know they’re meant for more — the ones ready to take ownership, take action, and create a future on their own terms. Because the truth is simple: The musicians you see here didn’t wait to be chosen. They chose themselves — and built careers that prove what’s possible.

  1. JAN 10

    The Musicpreneur Path Most Artists Never Find (stop waisting your time)

    In this podcast episode, I discuss the essential elements for musicians to succeed in their careers. I emphasize the importance of clarity over advice, outlining three pillars: fans, business, and nurturing relationships. The discussion covers the artist's journey, the significance of understanding one's audience, and the balance between creating music for personal passion and audience expectations. I introduce the concept of musicpreneurship, encouraging artists to build a sustainable business model around their music. Main Takeaways: • You don't need more music advice; you need clarity on the 5W's. • The first pillar of success is having fans. • A business requires a product or service and a way to monetize it. • Nurturing relationships with fans is crucial for long-term success. • Email marketing remains a relevant tool for musicians. • Clarity helps illuminate the path to success in music. • You can't please everyone; focus on your true fans. • Making music you love is essential, but consider your audience. • Understanding your audience's needs can guide your music creation. • Musicpreneurship is about blending artistry with business. Chapters: 00:00 Finding Clarity in Your Music Career 02:49 The Three Pillars of Music Success 05:47 Understanding the Artist and Fan Journey 09:08 The Importance of the Five W's 11:57 Defining Your Goals as a Musician 15:12 Rethinking the Music Industry Mindset 26:31 Breaking Free from Industry Norms 29:30 The Spotify Dilemma 34:45 Rethinking the Music Business Model 36:59 The Musicpreneur Mindset 42:58 Understanding Your Artistic Journey 53:54 Connecting with Your Audience 01:00:47 Connecting Through Music: The Artist's Journey 01:08:03 The Five Clarity W's for Musicians 01:21:22 Framing Your Music: The Importance of Perception 01:25:13 Clarity as the Light Switch: Finding Your Path Want to learn more about the MUSICPRENEUR Framework? Join the Musicians Secrets Campus here Up for a challenge? Take the Fans To Freedom 4-day tiny (1-on-1) challenge here Let's connect on Instagram here

    1h 30m
  2. JAN 2

    Breakdown: Are Playlists Hurting Or Growing Your Music Career?

    🎧 Are Playlists Hurting Or Growing Your Music Career?Big playlists feel like the shortcut every indie artist is chasing. More streams. More exposure. More “proof” that it’s working. But what if those massive playlists are actually holding your music career back? In this episode of the Musician Secrets Podcast, Alise Koa sits down with Noah to break down the uncomfortable truth about playlist marketing. Why huge playlists often deliver vanity metrics instead of real fans, and why smaller, niche playlists are where real career momentum actually starts. Noah explains how desperate artists get sold the dream of “blowing up,” why retention drops after most playlist campaigns, and how passive listeners don’t turn into supporters. More importantly, he shares what does work and how artists can use playlists strategically instead of emotionally. In this episode, you’ll learn:Why chasing big playlists rarely leads to sustainable growthHow vanity metrics trap artists in a cycle of false progressWhy passive playlist listeners don’t convert into real fansThe hidden advantage of small, niche playlistsHow mood and emotion outperform genre in playlist placementWhat retention actually tells you about your musicWhy most artists feel stuck after a playlist campaign endsThis episode is for independent musicians who are tired of: Paying for placements that don’t move their career forwardWatching streams spike and disappearConfusing exposure with progress If you want to stop chasing numbers and start building real momentum, this conversation will completely change how you think about playlists. 🥳 Follow Noah:Ready to work with Noah? GPM Music Group Company IG: @gpmmusicgroup Personal IG: @notoriousnoah19 🤘🏽 Follow Alise Koa:Join The Fans To Freedom Tiny Challenge here Join The Musicians Secrets Campus here Build Your First Landing Page & Funnel with the 24/7 Fan Magnet Online Course here IG: @alise.koa

    1h 30m
  3. 12/27/2025

    Doctors Gave Him 2 Weeks To Live... Then He Hit Over 1,000,000 Streams On Spotify. Here Is How...

    Doctors told him he had two weeks to live. Months later, one of his songs crossed over 1,000,000 streams on Spotify. In this episode of the Musician Secrets Podcast, Alise Koa sits down with Jordan Baywood to break down one of the most powerful (and practical) indie artist stories you’ll hear this year. Jordan shares how being diagnosed with stage 4 cancer completely rewired how he approached music, legacy, and business — and how that led him to build a repeatable system for releasing songs, running ads, and letting the audience decide the hits. Instead of guessing, chasing virality, or burning money on marketing companies, Jordan explains the $150 ad test he uses on every release to see which songs are worth scaling — and how that process helped him as an unknown artist generate 1.4M+ Spotify streams. In this episode, you’ll learn:The mindset shift that came from being told he had weeks to liveWhy “if you build it, they will come” is a lie for musiciansHow the $150 ad test actually works (step by step)What metrics matter before you scale a songHow to trigger the Spotify algorithm without social mediaWhy consistency beats virality every timeHow to think like a label — without signing to oneHow systems protect your creativity instead of killing itThis episode is for indie artists who: Feel stuck guessing which songs to promoteHate social media but still want real growthWant proof-based strategies, not hypeCare about building something that lastsIf you want a music career built on data, systems, and long-term thinking — not luck — this conversation will change how you release music. 🔗 Connect with Jordan Baywood📺 YouTube: youtube.com/@baywood 📸 Instagram: @baywoodmusic 🎵 Music: Search “Baywood” on Spotify & all platforms 🔗 Connect with Alise Koa📺 YouTube: youtube.com/@alisekoa6529 📸 Instagram: @alise.koa 🎵 Join The Fans To Freedom Tiny Challenge HERE https://www.alisekoa.com/baywood 🎙️ About the PodcastThe Musician Secrets Podcast helps independent artists build sustainable music careers without labels, burnout, or fake marketing advice. 👍 If this episode helped you, like the video, subscribe, and comment which part hit hardest — it helps more indie artists find this conversation.

    1h 28m
  4. 12/19/2025

    He Followed Every Indie Music Rule and Lost $20,000

    🎸 He Spent $20,000 on an Album… and It Sold 30 CopiesWhat if your biggest music “investment” actually set you back years? In this episode of the Musician Secrets Podcast, Alise Koa sits down with Patrick James Clark—full-time musician and author of Incremental Growth Theory—to unpack the $20,000 album mistake he made at 19 and how it completely changed the way he approaches his music career. Patrick shares the hard truth most musicians don’t want to hear: 👉 Great music alone isn’t enough. Instead of chasing virality, labels, or “getting discovered,” Patrick breaks down how indie artists can build a sustainable, middle-class music career using long-term thinking, content, and direct-to-fan strategies. In this episode, you’ll learn:Why the “if you build it, they will come” mindset fails most musiciansHow Patrick went from a $20K loss to a profitable music careerWhat long-tail thinking actually looks like for artistsWhy streams don’t equal income (and what does)How indie musicians can stop bleeding money and start building leverage This conversation is for musicians who feel stuck, overwhelmed by the business side, or tired of pouring money into releases that go nowhere. If you want to avoid the same expensive mistakes—and learn what actually works today—this episode is a must-watch. 🎧 Listen to Patrick James Clark📘 Incremental Growth Theory: get the book here 📸 Instagram: @patrickjamesclark 🎵 Spotify: Patrick James Clark 🎧 Connect with the Host Alise Koa📸 Instagram: @alise.koaJoin the Musicians Secrets Skool community here 🎙️ About the PodcastThe Musician Secrets Podcast breaks down the real strategies behind building a sustainable music career—without relying on labels, virality, or luck.

    1h 5m
  5. 12/12/2025

    How to Make a Living from Music Even If You Hate Social Media

    If you’re a musician who hates social media, feels overwhelmed by content creation, or believes you “need to go viral” to make money from music… this episode will change everything. Today’s guest, Aurelie from PLV Music, went from zero production skills and a fear of being judged online to building a full-time music career from her bedroom. No label. No touring. No massive following. In this raw and honest conversation, Aurelie reveals: 🎧 How she started with no musical training 📉 How a brutal comment on her first post almost made her quit 🔥 Why going viral is NOT the key to making a living from music 💰 The business models musicians can use without chasing streams 🧠 The mindset shifts that took her from burnout → purpose 🚀 How her students make $3K–$10K/month with tiny audiences 🎥 Why social media is NOT “being an influencer” — and how to reframe it ⚡ The simple habits, systems, and identity shifts creatives need to thrive If you’re tired of the traditional music industry path… if you don’t want to tour… if you’re introverted… or if you’ve told yourself “I can’t be on camera” — this episode is for you. 🔥 FREE 14-Day Music Business Training (From Aurelie)DM Aurelie the word “14alise” on Instagram to get her free step-by-step email course that teaches you how to attract high-paying music clients from social media — without going viral. Instagram → @plvmusic YouTube → PLV Music

    1h 9m
  6. 12/05/2025

    He Built 3 Music Businesses From Scratch With The Music Entrepreneur Blueprint

    He built three music businesses from scratch — starting with writing $5 rap songs on Fiverr. Today on the Musician Secrets Podcast, Hayden Balmain reveals the exact mindset shifts, frameworks, and systems he used to go from bored teenager in school… to running Moshpit Media, Moshpit Studios, and the rapidly growing SoundMind Network. If you're an independent artist trying to build a real music career, this episode is PACKED with practical, repeatable steps you can model. Hayden breaks down: ✨ How Fiverr unexpectedly launched his music career ✨ The simple blueprint he used to build 3 successful businesses ✨ How to release music in a way Spotify actually rewards ✨ The mindset every musician needs to succeed in 2024 ✨ Why most artists stay stuck (and how to finally break through) ✨ When to consider labels, agencies, or doing it all independently ✨ How to turn your skills into income inside the music industry ✨ The Music Entrepreneur Blueprint that’s helping creators grow This is one of the most actionable conversations you’ll hear all year if you’re an indie musician, producer, or music entrepreneur. Who This Episode Is ForIndependent musiciansArtists trying to grow Spotify streamsProducers or songwriters wanting to monetize their skillsCreators trying to build a music businessArtists struggling with mindset, confidence, or consistencyAnyone tired of “winging it” and ready for a real strategy Guest:Hayden Balmain Founder of Moshpit Media, Moshpit Studios & SoundMind Network Music marketing expert + music business educator Follow Hayden: Instagram: @HaydenBalmain SoundMind Network IG: @soundmindnetwork SoundMind Network Community: SoundMind Moshpit Agency IG: @moshpitagency

    1h 19m
  7. 11/28/2025

    Small Artists Are Using This Method to Explode Their Following (use this Picasso method)

    Are you an independent artist struggling to grow online, stuck posting content that never seems to move the needle? In this powerful episode of the Musician Secrets Podcast, Alise Koa sits down with Anthony Urmetz, founder of Elite Artist Society — and the creator of the Picasso Method, a content strategy that has helped artists go from under 1,000 views… to 3,000 new followers in a week. If you’ve ever felt invisible, overwhelmed, or unsure how to build real fans in today’s algorithm-driven world… this episode is your roadmap. 🎧 In this episode, you’ll learn:The Picasso Method — and how artists can “steal like an artist” to explode their reachHow one artist gained 3,000 followers in a few days after being stuck for monthsWhy talent alone isn’t enough anymore (and what actually gets you heard)The mindset shifts artists MUST make to grow in 2025How to find your target audience (and repel the ones who aren’t for you)The biggest mistakes musicians make when releasing musicWhy consistency beats perfection every single timePractical steps to build your fan funnel and convert views into real supporters🔥 Key TakeawaysYou don’t need “viral luck.” You need a repeatable process.You don’t need to guess what works — you can Picasso the right creators and model the content that already performs.If no one hears your music, none of your talent matters — marketing is the job.Action creates confidence. Perfection creates procrastination.📌 Featured Guest: Anthony Urmetz (Elite Artist Society)Instagram: @urmetzbeats Anthony is on a mission to help independent artists escape the trap of low visibility, poor marketing, and stalled careers. His methods combine mindset, marketing, and proven systems that help artists build real fanbases — fast. Want more episodes like this? Subscribe or follow and turn on notifications so you never miss a deep-dive interview that helps you grow your music career with clarity, confidence, and strategy.

    1 hr

About

Most artists wait for the industry to build their future — but here’s the truth: if good music was enough, you’d already be famous. On The Musician Secrets Podcast, we flip the script. Every episode features musicians who stopped hoping for a miracle and started building their own path. Artists who became experts. Indie musicians earning a full-time income. Creators who turned marketing, mindset, and musicpreneurship into a real business — without labels, gatekeepers, or permission. You’ll learn how to think like a musicpreneur, not just an artist — so you can build a career the industry would’ve never handed you. This podcast exists for the musicians who know they’re meant for more — the ones ready to take ownership, take action, and create a future on their own terms. Because the truth is simple: The musicians you see here didn’t wait to be chosen. They chose themselves — and built careers that prove what’s possible.