Defenders of Business Value

Ed Mysogland

The Defenders of Business Value Podcast combines over 30 years of valuation and exit planning expertise working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business. Most of the small business owner's net worth is locked in the company, and to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won't be able to sell their companies because they don't know what creates a saleable asset. Ed interviews experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business.

  1. May 20

    REPLAY: The Retirement Strategy Hiding in Plain Sight with Thomas Drapala

    Owners fixate on the purchase price of their exit, but the bigger loss to long-term income can come from how Social Security is handled. Get it wrong, and you can quietly lose six figures. Thomas Drapala, Director of Strategic Partnerships at Registered Social Security Analysts (RSSA), explains why 96% of Americans leave money on the table when they treat Social Security as an afterthought. Drawing from his client work, he discusses how self-employment tax, entity structure, and "reasonable compensation" influence Social Security benefits. Thomas also walks through how RSSA's analysis helps owners save thousands of dollars a year in taxes, protect future benefits, and make Social Security a strategic part of their exit plan so it isn't ignored.   In this episode, you will: Understand why every owner should check their SSA earnings record and run an independent analysis before selling Learn what younger owners should do now to avoid losing benefits later See how RSSA analysis ties Social Security into your full exit and retirement plan   Highlights: (00:00) Meet Thomas Drapala (01:42) The shocking statistics on Social Security optimization (03:32) Understanding Social Security rules and benefits (05:49) Strategies for business owners to maximize Social Security (13:37) Case study: The bagel store owner's Social Security optimization (16:52) When it makes sense to bring in a Social Security expert (24:12) How a full Social Security review is done   Follow Thomas: Connect on LinkedIn: https://www.linkedin.com/in/thomas-drapala-rssa%C2%AE-878611207/  Email: thomas.drapala@rssa.com  Learn more about Registered Social Security Analysts: https://rssa.com/    Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

    32 min
  2. May 13

    REPLAY: How EOS Builds a More Sellable Business with Ashley Walters

    Many business owners still feel trapped in the day-to-day because their companies rely too heavily on them. The Entrepreneurial Operating System (EOS) changes that by helping leadership teams build structure and accountability so businesses can run smoothly without the owner. Ashley Walters, Professional EOS Implementer at EOS Worldwide, explains how to align EOS with exit planning to build efficiency, long-term growth, and transferable value. She shares how she guides leadership teams through tough structure conversations, puts the right people in the right seats, and helps owners build companies that run independently. In this episode, you will: Understand the difference between business value and transferable value  Learn how to identify your business priorities within a 90-day frame Hear why buyers prefer businesses running on EOS   Highlights: (00:00) Meet Ashley Walters (03:05) How EOS and exit planning work together to grow value (05:50) The structure-first, people-second approach (10:15) What a company running on EOS looks like to a buyer (12:40) The rocks system: setting priorities that move the needle (16:28) Why EOS reveals owner dependence and how to fix it (21:16) Where AI fits in EOS (23:59) The EOS implementation process (29:54) EOS increases the rates of a successful exit (31:39) Why an operating system is always beneficial   Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/   Follow Ashley: Connect on LinkedIn: https://www.linkedin.com/in/ashleyklinewalters/  Email: ashley.walters@eosworldwide.com  Website: https://accelerateadvising.com/    Learn more about EOS: https://www.eosworldwide.com/    Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

    34 min
  3. May 6

    EP 148: What 4 Exits Taught TK Herman About Business

    Building a business is challenging, but truly understanding its value and how to maximize it is where many entrepreneurs fall short. TK Herman, entrepreneur, four-time exit veteran, and Curator at The Halcyon Forum, breaks down what it actually takes to build and sell a business at maximum value. Learn why most founders leave money on the table, what TK would do differently across his four exits, and why working on yourself may be the highest-return investment you make in your business.  If you're building to sell, this is a look at what separates the deals that close well from the ones that don't. In this episode, you will: Hear valuable lessons from multiple business exits Find out how head trash is an entrepreneur's biggest constraint Understand how culture and people directly impact value Highlights: (00:00) Meet TK Herman (02:00) Getting fired and discovering entrepreneurship (08:27) Breaking down TK's four exits (14:47) Losing $2.3M on a pickleball business (18:09) Why sellers leave money on the table (22:39) When companies outgrow their people (27:41) The business owner sets the ceiling for the company   Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/   Follow TK: https://www.linkedin.com/in/tkherman/  Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

    34 min
  4. Apr 29

    EP 147: How to Earn the Preferred Buyer Status

    Getting access to deals is one thing. Getting taken seriously is another. George Wellmer, Founder of Tupelo SMB, shares what it takes to get noticed by brokers and win deals. With hundreds of buyers competing for the same opportunities, the process has shifted. Systems, speed, and credibility now determine who moves forward and who gets ignored. Learn how preferred buyer status works, why most buyers fall short, and how technology is reshaping the way deals are sourced, screened, and closed. If you're serious about buying a business, this is a look at how the process works behind the scenes. In this episode, you will: Hear what helps buyers rise above the noise in competitive deals Find out how brokers decide which buyers move forward  See how AI is changing buyer screening and deal flow Highlights: (00:00) Meet George Wellmer (02:32) What the preferred buyer status means (06:18) How SMB deal processes work (08:56) Challenges working with smaller broker shops (17:53) How AI is changing buyer screening (22:20) Fast-tracking serious buyers in a crowded process (27:16) Why brokers spend most of their time vetting buyers (28:52) What helps buyers stand out to brokers (31:16) How to handle your first meeting with a business owner   Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/   Follow George: https://www.linkedin.com/in/georgewellmer/  Learn more about Tupelo SMB: http://tupelosmb.com/    Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

    40 min
  5. Apr 22

    REPLAY: The Next Generation of M&A: Trust, Tech, and the Human Side of Exits

    Most professionals in the M&A space have been closing deals for decades. But being young doesn't mean you can't bring value to the table. Morgan Tate, founder of Breakwater M&A, has built a reputation as one of the younger voices in the industry. He has helped facilitate over $250 million worth of deals and is now using automation to make the process faster and more efficient. From the lessons learned in those transactions, he created the Breakwater Blueprint to keep deals from falling apart. Morgan offers a glimpse at the future of exits, where human connection and technology go hand in hand.   In this episode, you will: Hear how younger advisors are closing more transactions Learn how AI is speeding up the deal process Understand why advisory fees are declining and how brokers can protect their value   Highlights: (00:00) Meet Morgan Tate (02:36) The Breakwater Blueprint (04:29) Earning trust as a younger advisor (10:42) Will AI lower advisory fees for business owners? (15:47) Let AI be your junior broker  (19:06) Where human judgment matters most in business sales (21:30) The future of M&A (26:18) AI can solve this mistake that hurts deals   Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/   Follow Morgan: Connect on LinkedIn: https://www.linkedin.com/in/morgantate  Learn more about Morgan's company: Breakwater M&A: https://www.breakwatermna.com   Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

    33 min
  6. Apr 15

    EP 146: How to Overcome the Loneliness of Running a Small Business with Jared Luegers and Kevin King

    Owning a business can feel isolating. Entrepreneurs face daily challenges and tough decisions without others who truly understand their experience. A strong support network makes it easier to create long-term success and prepare for a smooth exit. In this episode, Jared Luegers and Kevin King, co-founders of OWN Indiana, share how they're helping business owners in Indiana create a supportive community and build lasting business value. They discuss the importance of overcoming the loneliness of entrepreneurship, the power of connecting with other operators, and how small businesses can leverage tools like AI to thrive.   In this episode, you will: Learn how building a community of operators can support business growth Gain insights into the challenges of creating long-term business value Understand how leveraging AI can help small businesses become more efficient   Highlights: (00:00) Meet Jared Luegers & Kevin King (02:41) What is OWN Indiana? (06:34) The 600,000 small businesses at stake in Indiana (17:37) Why business owners don't think strategically (23:49) The loneliness of ownership  (32:08) What to expect at an OWN Indiana event (45:32) How AI will save small businesses in America (55:40) OWN Indiana's vision for the next 10 years (42:47) One piece of advice to increase business value   Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/   Follow Jared Luegers: https://www.linkedin.com/in/jaredluegers/ Follow Kevin King: https://www.linkedin.com/in/kevin-king-tn/  Learn more about OWN Indiana: https://ownindiana.org/    Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

    45 min
  7. Apr 8

    REPLAY: No One-Size-Fits-All: Amy Wirtz on Succession Without the Drama

    Managing a business is tough enough on its own. But add family dynamics in the mix, and things get even more challenging. As a strategic advisor at The Family Business Consulting Group, Amy Wirtz shares her expertise on navigating ownership transitions in multigenerational families. Amy discusses the challenges of balancing family relationships with business goals, offering insights on how to manage both for a successful transition. She also shares tips to help prepare the next generation for leadership to ensure that both the business legacy and family harmony are preserved. In this episode, you will: Learn how to create a clear succession plan  Discover strategies for managing conflict within the family Understand how generational wealth planning works   Highlights: (00:00) Meet Amy Wirtz (02:57) The responsibilities of an exit planner (07:00) From family law to family business advising (12:55) Parallel planning for families and businesses (16:22) Family ownership dynamics (19:34) How next generations "pay" for family business transfers (22:19) Navigating complex family communication (26:29) The biggest problem in ownership transitions (29:33) What family businesses teach about legacy and long-term thinking   Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/   Follow Amy: Connect on LinkedIn: https://www.linkedin.com/in/amywirtzcepa/  Email: wirtz@thefbcg.com  Learn more about The Family Business Consulting Group: https://www.thefbcg.com/    Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

    35 min

Ratings & Reviews

5
out of 5
12 Ratings

About

The Defenders of Business Value Podcast combines over 30 years of valuation and exit planning expertise working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business. Most of the small business owner's net worth is locked in the company, and to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won't be able to sell their companies because they don't know what creates a saleable asset. Ed interviews experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business.

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