Marketplace Blueprint: Product Marketing Strategies for Amazon

Robyn Johnson
Marketplace Blueprint: Product Marketing Strategies for Amazon

Robyn Johnson is known for sharing actionable, no-fluff advice for marketing your product online. Get tactical advice to increase your sales, profitability, and scalability in marketing your product online. Get advice to boost your sales on Amazon Seller Central or Vendor Central, optimize your ad strategy, and even just stay up to date on the ever-changing landscape within the Amazon ecosystem.

  1. 12 Days of Nuggets With Michael Zagare

    12/09/2020

    12 Days of Nuggets With Michael Zagare

    In this special episode of the Marketplace Blueprint Podcast, Robyn speaks with Michael Zagare, Founder and CEO of PPC Entourage, and creator of a wonderful program called 12 Days of Nuggets. Join Robyn and Michael as they go over this great initiative and how it provides sellers a unique opportunity to learn and grow their business while helping a worthy cause. 12 Days of Nuggets brings together some of the top minds in the eCommerce space to create content or "Nuggets" that provide straight forward valuable information designed to help Amazon sellers and entrepreneurs improve and grow their businesses. The idea behind this initiative is to raise awareness and support Operation Underground Railroad, an organization that is fighting to end human trafficking, especially among children of all ages. The Amazon community has come together to support this cause and provide sellers with a plethora of insight from Amazon experts.  For more information go to daysofnuggets.com Connect with Robyn at MarketplaceBlueprint.com

    20 min
  2. Brands and Private Labels with Liran Hirschkon

    05/05/2020

    Brands and Private Labels with Liran Hirschkon

    In this episode, we have Liran Hirschkon, who is well known in the Amazon space, not only for his expertise and his insight, but he's also a well-renowned conference speaker. He shares from his experience building and working with brands.

    29 min
  3. Twenty 7-figure sellers with Gary Huang

    04/28/2020

    Twenty 7-figure sellers with Gary Huang

    In this episode of the Marketplace Blueprint podcast, Robyn speaks with Gary Huang regarding his experience interviewing over 20 Seven Figure Ecommerce Sellers and Experts. #1 Successful Entrepreneurs Get Around Excuses #2 Get off of Amazon to find profitable products #3 Apply the 80/20 rule to save time and increase profits #4 Build a superstar team #5 Building a brand is more critical than ever to rank products, get reviews, and sell your business for a higher multiple #6 Keywords for PPC campaigns - need to balance data with common sense, so you don’t pay the “idiot tax.” #7 Whatever gets measured gets managed #8 Split Test ideas cheaply and quickly #9 Focus on the BOTTOM line, not on the Top Line. #10 Selling a business - need to be smart to get a higher multiple

    41 min
  4. Learning About DSP with Jeff Lieber

    04/14/2020

    Learning About DSP with Jeff Lieber

    On this episode of the Marketplace Blueprint Podcast Robyn speaks with Jeff Lieber from Turnkey Product Management. He shares his insight on the Amazon Demand-Side Platform (DSP) and how it enables clients to buy display and video ads programmatically.

    38 min
  5. Driving External Traffic to Amazon During The Pandemic with Mike Jackness

    04/05/2020

    Driving External Traffic to Amazon During The Pandemic with Mike Jackness

    Have you been trying to consider if you should invest in external traffic for your products on Amazon? In this episode, Robyn speaks with Mike Jackness of Ecomcrew as he shares his view on marketing strategies during these uncertain times.

    39 min
  6. Watching the Coronavirus with John Lawson

    03/17/2020

    Watching the Coronavirus with John Lawson

    In this episode of the Marketplace Blueprint Podcast Robyn talks with e-commerce futurist, John Lawson, about how the coronavirus is affecting online business, online sales, and things that we should be considering as we sell online.  What considerations and steps do you need to take in your business?  What Steps Should I Take? Cash- Make sure you are completely clear on how much cash you have.  Look at any potential cuts you can make to expenses or staffing.  Inventory- Review your inventory and look at restocking.  Know that traditional forecasting is likely not going to work.  If you have existing stale inventory, look at what options you have to liquidate or encourage sales.  Pricing- Remember that increasing pricing as little at 10% (without increased costs to you) is illegal in many states.  Review your repricing software to avoid any potential legal issues in regard to price gouging.

    42 min
  7. Utilizing Virtual Assistants with Nathan Hirsch

    03/13/2020

    Utilizing Virtual Assistants with Nathan Hirsch

    Hiring someone, whether it's local or virtual, can be intimidating. In this episode, Robyn speaks with Nathan Hirsch, formally at FreeUp, now at Outsource School on how to navigate through that process and have that hire be successful and produce excellent results for your business. A lot of entrepreneurs make the mistake of continuing to add tasks to their plates. Still, they don't realize that eventually, as they add tasks, they need to be delegating, and have a process for assigning tasks to other people and give those people ownership of those tasks. That's how you scale your business.

    46 min
  8. Preventing Stock-outs from Stagnating Amazon Sales

    03/03/2020

    Preventing Stock-outs from Stagnating Amazon Sales

    In this episode, Robyn goes over keeping the right stock levels with our senior analyst at Marketplace Blueprint Nate Johnson. Staying In Stock Is Vital On Amazon Amazon, compared to other eCommerce platforms, requires a different managing strategy when it comes to stock. Because of the ranking/sales system, if you run out of stock and you start to slip and lose sales. Then you begin to move down on the organic rankings, which reduces your conversions. This, in turn, hurts your search ranking. It's a slippery and vicious cycle, so staying in stock is crucial. You can optimize your listings, spend on advertising, and do everything to achieve the coveted first result page; however, you can lose all your hard work and ranking by running out of stock.

    21 min
See All (33)

5
out of 5
11 Ratings

About

Robyn Johnson is known for sharing actionable, no-fluff advice for marketing your product online. Get tactical advice to increase your sales, profitability, and scalability in marketing your product online. Get advice to boost your sales on Amazon Seller Central or Vendor Central, optimize your ad strategy, and even just stay up to date on the ever-changing landscape within the Amazon ecosystem.

Information

  • Creator
    Robyn Johnson
  • Years Active
    2019 - 2020
  • Episodes
    33
  • Rating
    Clean
  • Copyright
    © 2019 Marketplace Blueprint

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada