The Brandtelling Podcast

Brandtelling | Arthur Germain
  • 5.0 (3)
  • Marketing
  • Daily

Welcome to the Brandtelling Podcast for founders and brand leaders who want to build an unbreakable – and more profitable – brand. The Brandtelling Podcast is hosted by Arthur Germain, Chief Brand Architect at Brandtelling, where we turn scattered brand stories into a clear, consistent message system for your entire firm.

  1. 2d ago

    We need to get our brand name OUT THERE. Are you sure?

    Almost every owner or founder of a growing professional services firm says –  at some point or another – this exact phrase:  “I need to get my brand OUT THERE.” I hear it all the time at networking meetings, in LinkedIn dms and on introductory calls. You don’t really mean – Out There – you mean something else that gives you greater connection to your customers. That's what I'm talking about in this episode. Welcome to the Brandtelling Podcast for founders and brand leaders who want to build an unbreakable – and more profitable – brand.  The Brandtelling Podcast is hosted by Arthur Germain, Chief Brand Architect at Brandtelling where we turn scattered brand stories into a clear, consistent message system for your entire firm.

    We need to get our brand name OUT THERE. Are you sure?

  2. Oct 23

    Do your SMEs understand the importance of your brand story?

    One of the biggest attendee takeaways from a recent branding workshop I conducted is that it's necessary to obtain brand alignment throughout the entire organization. That is to say, you must have brand buy-in from the executives, the subject matter experts, the tech team, HR... everybody. But MSPs, engineering firms, and other professional services firms often have subject matter experts, practice leads, even partners, who don’t fully understand the customer experience and the image your brand is trying to convey. That's what I'm discussing in this episode of The Brandtelling Podcast. Welcome to The Brandtelling Podcast for founders and brand leaders who want to build an unbreakable – and more profitable – brand.  ⁠The Brandtelling Podcast⁠ is hosted by Arthur Germain, Chief Brand Architect at ⁠Brandtelling ⁠where we turn scattered brand stories into a clear, consistent message system for your entire firm. Podcast home page: ⁠https://thebrandtellingpodcast.com⁠ Brandtelling: ⁠https://brandtelling.com

    Do your SMEs understand the importance of your brand story?

  3. Oct 15

    Think you need a new website? Think again.

    When B2B founders and brand leaders think they’re having a marketing problem, they often tell me the same thing:  “We need a new website.” Here’s a secret: You don’t need a new website. You need a brand refresh. Welcome to The Brandtelling Podcast for founders and brand leaders who want to build an unbreakable – and more profitable – brand.  The Brandtelling Podcast is hosted by Arthur Germain, Chief Brand Architect at Brandtelling where we turn scattered brand stories into a clear, consistent message system for your entire firm. Podcast home page: https://thebrandtellingpodcast.com Brandtelling: https://brandtelling.com

    Think you need a new website? Think again.

  4. Oct 8

    Are you the only person in your firm who can tell your story?

    Growth is the most common reason your brand story falls apart. And it doesn’t seem to matter whether you’re running an MSP, an engineering firm, a small manufacturing shop, or a law firm. That's weird, right? Not your competitors. Not the market. It’s your growth! I've found that three moments do most of the damage. I’m going to talk about that in this episode. Welcome to The Brandtelling Podcast for founders and brand leaders who want to build an unbreakable – and more profitable – brand.  Hosted by Arthur Germain, Chief Brand Architect at Brandtelling where we turn scattered brand stories into a clear, consistent message system for your entire firm.

    Are you the only person in your firm who can tell your story?

  5. 03/19/2025

    Is Your Brand Ready for a Shift? with Joan Gaffney

    As a business owner or founder, there’s a good chance that you used to work for someone else. Some of us were focused on the future and always saw ourselves launching and building our own business. Others became "accidental" entrepreneurs following an exit from a corporate position. In any case — directed or accidental — your perception of what a business should look like is shaped by your past experiences — the good, the bad and the ugly. There is a good chance that you built your own brand to create a more empowering experience in business. For some people, that means feeling less stressed and indebted to their job by pivoting inside a job, or taking the leap to build their own business. That requires a big shift in their perception of what they should expect from a business. And that’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is Joan Gaffney, founder and Chief Executive Coach at ShiftNova Coaching & Advisory where she helps people create a healthy relationship with their careers and businesses. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. ShiftNova Coaching & Advisory Website: https://shiftnova.com/ LinkedIn: https://www.linkedin.com/in/joangaffney/

    Is Your Brand Ready for a Shift? with Joan Gaffney

  6. 03/10/2025

    HR & Your Brand with Nicole Craviero

    If you’re a business owner or founder of a growing business you may find yourself hiring a variety of employees into your company. You want people who can help your clients in the same way that you would. You really don’t want another you. Instead, you want employees who provide a different set of skills. You want to hire for a good fit. Someone who plays well with others. Someone who brings something different to your table.And sometimes, instead of hiring — now you find yourself involved in firing. What does that do to your brand?For most business owners, this isn’t what you imagined running a business would be. And that’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is Nicole Craveiro, founder of CraveHRO, a boutique HR firm dedicated to providing HR solutions to small business employers.The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.CraveHROWebsite: https://www.cravehro.com/LinkedIn: https://www.linkedin.com/company/cravehro/

    HR & Your Brand with Nicole Craviero

  7. 03/04/2025

    The Man with 25,000 Brands with Dave Behar

    As a business owner or founder, you may run a couple of different brands. You may have sub-brands or brand extensions. Different brands may have a different look and feel — and certainly a different message for different audiences. But imagine you were overseeing a thousand brands or ten thousands brands. Each of those brands also needs its own identities and audiences. That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is a true media wrangler — Dave Behar, of Behar Brands, founded ion networks, the self-proclaimed, Network of Champions. Ion Network operates over 25,000 local channels in North America spanning across sports, personal brands, and content creators. The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor. Dave Behar - Ion Networks Website: https://ions.com/ Email: dave@ions.com

    The Man with 25,000 Brands with Dave Behar

  8. 02/25/2025

    Mastering The Art of Storytelling with Seth Donlin

    In business, we say two things all the time — first, you only have a short amount of time to connect with your prospects. And second — you want to tell them a story to capture their imagination. But one of the biggest challenges facing many business owners and founders is choosing the right stories to tell — both to their prospective customers AND to themselves.With proper guidance and a bit of courageous work, business owners can discover a NEW story that can totally set them and their business apart. That’s what we’re going to discuss on today’s episode of The Brandtelling Podcast. Our guest is Seth Donlin who works with coaches, consultants and other subject-matter experts to help them become better, more authentic and more inspiring storytellers so they can confidently be themselves and tell the stories that help them connect with their ideal audiences.The Brandtelling Podcast is brought to you by Brandtelling, a brand storytelling agency that establishes, strengthens and promotes unique brand stories, and Boch Creative, helping founders with strategy and implementation of their unique brand flavor.Seth DonlinWebsite: https://www.sethdonlin.com/LinkedIn: https://www.linkedin.com/in/sethdonlin/

    Mastering The Art of Storytelling with Seth Donlin
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Ratings & Reviews

5
out of 5
3 Ratings

About

Welcome to the Brandtelling Podcast for founders and brand leaders who want to build an unbreakable – and more profitable – brand. The Brandtelling Podcast is hosted by Arthur Germain, Chief Brand Architect at Brandtelling, where we turn scattered brand stories into a clear, consistent message system for your entire firm.

Information

  • Creator
    Brandtelling | Arthur Germain
  • Years Active
    2019 - 2026
  • Episodes
    63
  • Rating
    Clean
  • Copyright
    © Brandtelling | Arthur Germain
  • Show Website
    The Brandtelling Podcast