The Communication Conversation with Ashley DeLuca

Ashley K DeLuca
  • 5.0 (7)
  • MARKETING

Remember when people started putting avocado on toast and it became the rage? Well, I’m still not over avocados. But that’s beside the point-- that craze is how I want you to feel about intentional communication with your audience. (Using email marketing of course!) With a stack of library books and a laptop I bought with babysitting money, I started this entrepreneurial journey back in 2009. Slowly, I fell in love with email marketing, and now, I’m an email communication strategist. Each week, I’m going to share practical strategies to help you use email marketing to amplify relationships, maximize responses from your audience, and increase overall retention. Holy guac, I’m so excited and I know my toddler is too so go press play on the recent episode!

  1. Closing the podcast doors and what’s next

    01/17/2022

    Closing the podcast doors and what’s next

    With closing the podcast doors, we're sharing why and what to expect coming next. Thank you for being part of my world for over 100+ episodes, now it's time to pivot that attention. Come hang out over on Instagram!

    18 min
  2. Using your unique human design to communicate with Haley Rodgers

    01/10/2022

    Using your unique human design to communicate with Haley Rodgers

    Within the last year, I have really dove into human design and with that, I have gotten SO much clarity around who I am and how I work best. That's why I brought on my friend Haley Rodgers. Haley is a Business Coach and Human Design Expert who helps entrepreneurs align their business with how they're uniquely wired for success. And you can find her over on Insta!  Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to use Conversational Email Marketing to create relationships, revenue, and retention! Or if you're ready to dive into my top 5 emails and learn the 5 email types that created $75k+ in sales, 25% increase of open rates, and that put sales on autopilot...go here! Grab your free Convertkit pass... If you're looking for the best email marketing provider on the block, look no further than Convertkit. They are the company I trust to house my email list and many of my clients too. With its simple interface, it packs a powerful punch for creators looking to build not just an audience, but a true community using email marketing. PS. This content is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.

    16 min
  3. Ringing in the new year with positivity with Trainer Dane

    01/05/2022

    Ringing in the new year with positivity with Trainer Dane

    If there is one thing we can all use a dose of...it's Trainer Dane's positivity. That's why I'm so incredibly excited to have him on the show and share with you how you can ring in the new year with positivity!  You can find Trainer Dane over at  Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to use Conversational Email Marketing to create relationships, revenue, and retention! Or if you're ready to dive into my top 5 emails and learn the 5 email types that created $75k+ in sales, 25% increase of open rates, and that put sales on autopilot...go here! Grab your free Convertkit pass... If you're looking for the best email marketing provider on the block, look no further than Convertkit. They are the company I trust to house my email list and many of my clients too. With its simple interface, it packs a powerful punch for creators looking to build not just an audience, but a true community using email marketing. PS. This content is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.

    18 min
  4. When to soft and hard sell in your emails

    12/20/2021

    When to soft and hard sell in your emails

    When it comes to selling in email marketing, there can be a bit unknown when it comes to how to balance between soft vs. hard selling. In this episode, we’re diving into when to soft and hard sell in your emails without being a sleaze ball about it! What you’ll learn:  The purpose of a soft vs. hard sell The intention behind when you're selling How to soft vs. hard sell in email Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to use Conversational Email Marketing to create relationships, revenue, and retention! Or if you're ready to dive into my top 5 emails and learn the 5 email types that created $75k+ in sales, 25% increase of open rates, and that put sales on autopilot...go here! Grab your free Convertkit pass... If you're looking for the best email marketing provider on the block, look no further than Convertkit. They are the company I trust to house my email list and many of my clients too. With its simple interface, it packs a powerful punch for creators looking to build not just an audience, but a true community using email marketing. PS. This content is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.

    10 min
  5. Mapping out your 2022 email campaigns

    12/13/2021

    Mapping out your 2022 email campaigns

    Tune in on this week’s episode where Ashley talks about mapping out your 2022 email campaigns. Ashley will share main pieces on how to map out your email campaigns and how to keep it simple. If you’re having trouble mapping out your email campaigns, then this episode is for you!   What you’ll learn  Map out your email campaigns per quarter (1:22-3:45) How to map out your holiday email campaigns (3:48-4:30) Plan the purpose (5:01-7:15)   Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to use Conversational Email Marketing to create relationships, revenue, and retention! Or if you're ready to dive into my top 5 emails and learn the 5 email types that created $75k+ in sales, 25% increase of open rates, and that put sales on autopilot...go here!   Grab your free Convertkit pass... If you're looking for the best email marketing provider on the block, look no further than Convertkit. They are the company I trust to house my email list and many of my clients too. With its simple interface, it packs a powerful punch for creators looking to build not just an audience, but a true community using email marketing.   PS. This content is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.

    12 min
  6. Becoming a Confident CEO with Stephanie Blake

    12/06/2021

    Becoming a Confident CEO with Stephanie Blake

    In this week’s episode, Ashley talks to Stephanie Blake who is a business strategist and scaling expert who helps women scale their service-based businesses to 6+ figures while keeping them in the CEO seat and working less than 20 hours per week. Stephanie has helped hundreds of women start and scale their own businesses to reach their own freedom goals. So if you’re dreaming of becoming a confident CEO in the near future, today’s episode is for you.    What you’ll learn  The first step as soon as you become aware that you haven't really been making decisions from a competent CEO perspective (3:53-6:15) How to get work off your plate? (6:38-11:02) Learn more about the Competent CEO Masterclass (11:39-12:27)   Connect with Stephanie Blake Website - https://theblakecollective.com/  Podcast - http://behindtheirbusiness.com/  Confident CEO Masterclass - http://theblakecollective.com/confident-ceo  Facebook - https://www.facebook.com/thestephblake  Instagram - https://www.instagram.com/theblakecollective/    Pinterest - www.pinterest.com/theblakecollective    Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to use Conversational Email Marketing to create relationships, revenue, and retention! Or if you're ready to dive into my top 5 emails and learn the 5 email types that created $75k+ in sales, 25% increase of open rates, and that put sales on autopilot...go here!   Grab your free Convertkit pass... If you're looking for the best email marketing provider on the block, look no further than Convertkit. They are the company I trust to house my email list and many of my clients too. With its simple interface, it packs a powerful punch for creators looking to build not just an audience, but a true community using email marketing.   PS. This content is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.

    19 min
  7. Before you do BIG things...[book launch recap]

    11/29/2021

    Before you do BIG things...[book launch recap]

    Tune in to this week’s episode as Ashley will be talking about her book launch and a little bit of the behind-the-scenes, the winds, not necessarily the losses but the lessons. Ashley will share the emotions behind the book, what is the process looks like, and other stuff behind it. If you are starting or have plans to write your own book or chasing something that is BIG, this episode is for you!   What you’ll learn  Forms of Rejections (8:37-17:20) The Win That Is Coming From The Other Side (17:21-18:20) 3 Big Lessons From This Book (18:30-19:07)   Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to use Conversational Email Marketing to create relationships, revenue, and retention! Or if you're ready to dive into my top 5 emails and learn the 5 email types that created $75k+ in sales, 25% increase of open rates, and that put sales on autopilot...go here!   Grab your free Convertkit pass... If you're looking for the best email marketing provider on the block, look no further than Convertkit. They are the company I trust to house my email list and many of my clients too. With its simple interface, it packs a powerful punch for creators looking to build not just an audience, but a true community using email marketing.   PS. This content is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.

    22 min
  8. 3 Lessons Over 100 Podcast Episodes

    11/22/2021

    3 Lessons Over 100 Podcast Episodes

    Tune in on this week’s episode where Ashley celebrates for reaching 100 episodes in podcasting. She will talk about her top 3 lessons over her 100 podcast episodes and she will also share what you should focus on and what you need to let go of if you are doing podcasting or if you have plans on doing it. Stay tuned and you might be the next podcaster who will reach this far!     What you’ll learn  How people will move with you? (1:56 - 2:51) Why does consistency always win? (2:52 - 6:05) Does podcasting need to be perfect? (6:08 - 9:23)   Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to use Conversational Email Marketing to create relationships, revenue, and retention! Or if you're ready to dive into my top 5 emails and learn the 5 email types that created $75k+ in sales, 25% increase of open rates, and that put sales on autopilot...go here!   Grab your free Convertkit pass... If you're looking for the best email marketing provider on the block, look no further than Convertkit. They are the company I trust to house my email list and many of my clients too. With its simple interface, it packs a powerful punch for creators looking to build not just an audience, but a true community using email marketing.   PS. This content is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.

    13 min
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About

Remember when people started putting avocado on toast and it became the rage? Well, I’m still not over avocados. But that’s beside the point-- that craze is how I want you to feel about intentional communication with your audience. (Using email marketing of course!) With a stack of library books and a laptop I bought with babysitting money, I started this entrepreneurial journey back in 2009. Slowly, I fell in love with email marketing, and now, I’m an email communication strategist. Each week, I’m going to share practical strategies to help you use email marketing to amplify relationships, maximize responses from your audience, and increase overall retention. Holy guac, I’m so excited and I know my toddler is too so go press play on the recent episode!

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