Insider Secrets to a Top 100 Podcast | Podcasting, Marketing, Psychology Courtney Elmer | PodLaunch

You know when you listen to a podcast episode and you’re like, “This is creepy. It’s like they made this just for me. How did they know I needed this?! Are they in my brain?! Woah. HOW DID THEY KNOW?!"(Well. It’s me, hi. I’m doing it again).Look, no one (and I mean absolutely no one) starts a podcast and says, "I want to put all this effort in and get zero return."You *want* to reach millions with your message.You *want* a bingeworthy show that people rave about with their friends.And it sure...

If you want a podcast that thousands of people listen to, you first have to know how to get people to care about what you have to say.The problem? Most podcast hosts think “valuable content” is the key to growing an engaged podcast audience. So they teach as much as they can in every episode because they believe more information means more value.But it doesn’t work like that. (If it did, then your listeners wouldn’t lose interest and stop listening before finishing the episode).If you want to...

Do you really need a podcast editor? Or can you get by with one of those AI editing tools and call it a day?This is a question I get asked all the time by people who value their time, and there's no shortage of opinions on this topic.But if you're a business owner who podcasts (or if you're wanting to turn your podcast into a business) there are some pros and cons you need to consider.I invited 2x bestselling author and award winning host Shawn Shewchuk to join me inside this episode, b...

The biggest complaint I hear from experts who are using their podcast as a lead-gen tool is this:"No matter how much valuable content I give away for free in every episode, I still can't get listeners to convert to leads!"I get it, because I was once there too. You started your podcast to get more eyeballs on your business and your offers. And it's ridiculously frustrating to spend hours creating every episode only to have listeners tell you they love your show (but never ask how to work with...

Ever wonder whether you should offer subscription-based bonus content on your podcast? Well, you're not alone.Sure, it has the potential to create a new income stream and provide even more value to your most engaged listeners — but it can sometimes be tough to tell if it's something your podcast will *actually* benefit from or if it's just another shiny object.In this episode of Listener Q +A, we're breaking down the pros and cons of subscription-based podcast content so you can decide if it'...

Are you toying with the idea of starting a podcast, but worried people won't want to hear what you have to say? Or maybe you already started your show, but your throat still feels tight every time you hit the record button.If this is you, you're not alone. (Case in point: I *still* struggle with this sometimes.) The reality? That voice of self-doubt will be there at every new level you achieve.So it's not about getting rid of self-doubt... It's about learning how to quiet it so that it doesn'...