Add To Cart: Australia’s eCommerce Show

Nathan Bush
  • 4.2 (5)
  • MARKETING
  • UPDATED BIWEEKLY

Add To Cart is Australia’s leading eCommerce podcast Hosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing. If you're growing a Shopify store, leading a retail team, or just trying to stay one step ahead, Add To Cart helps you stay sharp, confident, and up-skilled without the guesswork. 🎧 500+ episodes and counting  📬 Join our free eCommerce community, newsletter, and courses at addtocart.com.au  Hosted on Acast. See acast.com/privacy for more information.

  1. The Conversations That Shaped Ecommerce in 2025 | #583

    12/21/2025

    The Conversations That Shaped Ecommerce in 2025 | #583

    Between tariffs landing faster than expected, Amazon tightening its grip on customer expectations, B2B finally stepping into the spotlight, and APAC proving it’s anything but a “secondary” market, this was a year that forced operators to rethink fundamentals. In this special wrap-up episode of Add To Cart, Bushy revisited the eight conversations that personally shaped how he thinks about ecommerce, leadership, and growth. Not the most downloaded episodes. Not the loudest trends. But the ones that landed, lingered, and changed perspective. SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    39 min
  2. The Loyalty Trap: James Hurman on What Really Drives Ecommerce Growth | #582

    12/14/2025

    The Loyalty Trap: James Hurman on What Really Drives Ecommerce Growth | #582

    James Hurman has spent years shaping how the world understands brand building. An award-winning strategist, author and co-founder of Tracksuit, he’s become a global voice for effectiveness at a time when marketing teams are under more pressure than ever. In today’s episode, James dives into the real drivers behind brand growth, and why the industry must move on from its obsession with doing “more with less”. Today, we're discussing:  Why “doing more with less” is the wrong mindset for brands that want to growThe Klaviyo research revealing why high retention often equals slower growthHow to identify the customers who actually increase long-term revenueWhy loyalty programs rarely drive scale and what to prioritise insteadHow Tracksuit is changing the way marketers prove brand impactThe role of mass reach, contextual media and cultural relevance in 2026Why AI can ideate but still can’t judge creative quality like a humanWhat ecommerce brands should focus on to scale confidently into 2026Connect with James Explore Previously Unavailable Klaviyo x James Hurman research James' books  SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    54 min
  3. How To Grow When Your Products Last Too Long #581

    12/11/2025

    How To Grow When Your Products Last Too Long #581

    Most ecommerce founders dream of having customers who buy again and again. But what if your product’s so good, they never have to? That’s the challenge facing durable product brands like she wear, Ecosa, and Snotty Noses Australia. When your boots, mattresses, or devices are built to last for years, how do you keep growing without compromising quality or purpose? In this playbook:  Why durable, long-lifespan products break traditional ecommerce growth modelsHow to build a consumable ecosystem around a single hero productThe role of word of mouth when repeat purchase is limitedHow customer use cases can reveal new product categories you never planned forHow to turn durability into your brand moat, not a commercial constraintThe shift from selling products to designing experiences and ongoing utilityConnect with Stacey Explore she wear Snotty Noses' Episode Klipsta's Episode Ecosa's Episode SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    14 min
  4. The Hiring Playbook Delivering Ecommerce the Top 1% of Global Talent | #580

    12/07/2025

    The Hiring Playbook Delivering Ecommerce the Top 1% of Global Talent | #580

    Zimbabwe-born entrepreneur Dave Thompson, co-founder of Hometime and founder of RunRemote, didn’t grow up around traditional career paths. He grew up around entrepreneurs, everywhere, all the time. That foundation shaped a career built on freedom, leverage and the belief that business should serve your life, not swallow it. In today's episode, Dave shares how he took a Bondi Airbnb experiment and turned it into a multi-country, 200-person operation with institutional investment… and then walked away to build an entirely new model of entrepreneurship. Through RunRemote, he’s helping ecommerce teams hire top global talent without the middleman, bloated margins or opaque BPO models. Today, we're discussing: How Dave built Hometime from a Bondi Airbnb listing into a 200-person, multi-country operationThe formula behind his “zero-to-one” founder mindset and venture studio approachWhy global talent is becoming ecommerce’s biggest competitive edgeHow Run Remote is reinventing offshore hiring for quality, transparency and cost efficiencyThe systems, frameworks and mindset shifts founders need to scale without burning outConnect with Dave Explore RunRemote SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    54 min
  5. How to Design Customer-Led B2B E-commerce #579

    12/04/2025

    How to Design Customer-Led B2B E-commerce #579

    For years, B2B sites were the forgotten sibling of ecommerce: functional, clunky, and built for systems, not humans. But AS Colour’s Joe Sharplin is flipping that script. A designer turned digital lead, he’s bringing craft and customer-first thinking to wholesale. And those subtle differences are making a world of impact. In today's Playbook: Why the customer (not the tech stack) should drive every B2B decisionHow AS Colour blends D2C simplicity with wholesale powerThe importance of knowing your professional buyer and their real purchasing behaviourLessons from Total Tools on using data and loyalty to personalise B2B at scaleHow Dan Ferguson grew B2B revenue by leveraging platform-native featuresWhy self-service is becoming the default expectation for modern B2B buyersConnect with Joe Explore AS Colour Brett Sinclair's Episode Darren Gunton's Episode Dan Ferguson's Episode SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    15 min
  6. Stop Customer Problems Before They Start: Inside Keeyu’s AI Ops | #578

    11/30/2025

    Stop Customer Problems Before They Start: Inside Keeyu’s AI Ops | #578

    In this episode of Add To Cart, Jevon Le Roux joins Nathan Bush to share how Keeyu is turning customer service on its head. Instead of managing complaints, Keeyu’s AI agents proactively detect and fix order issues (like stuck parcels, refund delays, and failed payments) before the customer ever asks, “Where’s my order?” Today, we're discussing: Why most CX tools are stuck in reactive mode, and how Keeyu flips the modelThe moment Jevon and his co-founders realized they could automate complaint preventionWhat a “customer promise” is, and how Keeyu uses it to track every orderHow AI agents are solving operational issues across 50+ ecommerce systemsWhy leading retailers are using Keeyu to reduce ticket volume and team burnoutWhere ecommerce AI is heading, from automation to intent-based prioritizationConnect with Jevon Explore Keeyu SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    55 min
  7. How to integrate AI agents into your e-commerce team #577

    11/27/2025

    How to integrate AI agents into your e-commerce team #577

    AI agents aren’t just a futuristic idea anymore. They’re showing up in every tool ecommerce teams use, from Shopify Sidekick and Klaviyo to Google Ads and Gorgias. But as David Brudenell, CEO of Decidr, pointed out on Add To Cart, most teams still treat AI like a virtual assistant for repetitive tasks. The real power comes when you teach agents to chase outcomes, not instructions. In this playbook: Why outcome-driven AI agents outperform task-based automationsHow dynamic nudges can respond to real customer behaviour, not rigid templatesHow to train agents to think in margins, lifetime value and profitable product recommendationsHow AI can clean and interpret data to surface insights fasterWhy clean, connected data is the foundation for every effective AI agentHow to plug agents into your team’s daily workflow so insights move at the speed of ecommerceConnect with David Explore Decidr Sonia Friedrich's Episode Mike Rhode's Episode SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    12 min
  8. Fit That Converts: How Magic Fit Turns Size Anxiety Into Sales | #576

    11/23/2025

    Fit That Converts: How Magic Fit Turns Size Anxiety Into Sales | #576

    Zoltan Csaki has never been one to follow the rack. As Co-Founder of Citizen Wolf, he spent nine years building an ethical fashion brand that produced only what customers ordered. But when sustainability met economic reality, he took a bold pivot: turning his brand’s proprietary fitting technology into a new venture, Magic Fit, now helping retailers across the globe reduce returns and boost conversion. Today, we’re discussing How Magic Fit is transforming Citizen Wolf’s custom-fit DNA into a scalable SaaS tool for retailersWhy “fit confidence” is the most underrated growth driver in ecommerceThe economics of sustainability: what happens when good intentions meet hard marginsThe data opportunities hiding inside your customers’ fit preferencesHow Magic Fit gives retailers real-time data on size gaps and lost salesThe future of pre-purchase personalisation: from fit and fabric to colour and climate confidenceConnect with Zoltan Explore Magic Fit SMS us to request a guest! Support the show Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush Contact Add To Cart Join the Community

    53 min
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4.2
out of 5
5 Ratings

About

Add To Cart is Australia’s leading eCommerce podcast Hosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing. If you're growing a Shopify store, leading a retail team, or just trying to stay one step ahead, Add To Cart helps you stay sharp, confident, and up-skilled without the guesswork. 🎧 500+ episodes and counting  📬 Join our free eCommerce community, newsletter, and courses at addtocart.com.au  Hosted on Acast. See acast.com/privacy for more information.

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