34 episodes

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

B2B Marketing Exchange Demand Gen Report

    • Marketing
    • 5.0, 1 Rating

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.

    Sounds Of Season 2: How Uncertainty Became Opportunity

    Sounds Of Season 2: How Uncertainty Became Opportunity

    It’s been a whirlwind of a season here on the B2BMX Podcast. During this season, we re-lived some of our best sessions from the B2B Marketing Exchange, and had a ton of follow-up conversations with experts to discuss how the trends we learned in Scottsdale in February have had to quickly pivot in light of the global health crisis. Our top moments from the show are all from B2B practitioners who are living and breathing these ever-changing times every day, and using powerful technology and creative tactics to amplify the human touch in an all-digital world. Join hosts Alicia Esposito and Klaudia Tirico as they look back at these inspiring talks.

    • 15 min
    Will COVID Change Marketing Measurement Forever?

    Will COVID Change Marketing Measurement Forever?

    When COVID hit, B2B organizations had to cancel events and quickly pivot to digital campaigns and experiences. The KPIs to measure impact changed and, in turn, so did the benchmarks to success. What measurement challenges did marketers face in light of these strategic pivots? How will buyer preferences and digital channels change the way marketers measure success? How can marketers take a data-driven approach to agility? Hosts Alicia Esposito and Klaudia Tirico get into these and other topics with Bonnie Crater, President and CEO of Full Circle Insights.

    • 21 min
    Tips And Tricks For Perfecting ABM Personalization

    Tips And Tricks For Perfecting ABM Personalization

    In her role as an ABM consultant, Sydney Switzer helps Vertex Marketing Agency clients get their programs off the ground and scale them successfully. Needless to say, she's seen her fair share of challenges and lessons learned over the years.

    • 35 min
    Making Moves With Messaging

    Making Moves With Messaging

    B2B buyers want to be in control of their journey. They want to access information when, where and how they want, and they want to determine when a sales rep engages with them and what they discuss in conversations. Messaging has emerged as an effective way to give buyers that power and arm sales and marketing with powerful insights about their audiences. This session replay from the 2020 B2B Marketing Exchange delves into how Unity leveraged real-time messaging.

    • 25 min
    How Has COVID Changed The B2B Marketing Talent Pool?

    How Has COVID Changed The B2B Marketing Talent Pool?

    The novel coronavirus has not only shaken up our personal lives. It has turned some careers, and even businesses, upside down. While some companies have implemented hiring freezes, others have been forced to fill employment gaps, going through hiring surges. In some cases, organizations have had to bolster their workforce by looking inward, upskilling current employees. During the 2020 B2B Marketing Exchange in Scottsdale, a panel of experts discussed how they're building the marketing teams of tomorrow. We believe some of their insights are still valuable -- that's why we're re-sharing this episode with you! But,, we believe some things have changed. That's why we brought back the panel moderator, Wes Lieser of Versique, to get his take on what's happening in the employee market, and how brands and individuals can move forward successfully.

    • 1 hr 12 min
    Breaking Down Performative Allyship & Pandering In B2B

    Breaking Down Performative Allyship & Pandering In B2B

    Historically, taking a stand on political and social issues was considered a risky move for marketing and brand executives. In the current climate, however, it's risky not to take a stand. In a world where many judge a company's alignment (or misalignment) with these issues based on how quickly they respond, how can organizations (even those in B2B) ensure that they're not only taking the correct measures, but developing a strategy that can make a tangible impact? It's a lot for even seasoned executives to navigate, and that's why, for this episode of the B2BMX Podcast, we sit down with Katie Martell, marketing truth-teller and an expert on the cross-section of marketing and social movements.

    • 54 min

Customer Reviews

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1 Rating

Caribbeangirlsf1234 ,

Great podcast!

I recently started listening to the B2B Marketing Exchange podcast and I've really been enjoying it. Alisha and Claudia are awesome hosts and they bring on great guests to speak about all things B2B. Entertaining and insightful -- definitely recommend!

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