The Automotive Advertising Podcast

Jim Flint
  • 5.0 (6)
  • Marketing
  • Updated Weekly

Jim Flint and guests discuss marketing topics from traditional to OTT, to all things digital. Join them on the fast track to successful and influential automotive advertising.

  1. Season 5, Episode 14: Banners and Balance Sheets

    1h ago

    Season 5, Episode 14: Banners and Balance Sheets

    Championship rosters don't happen by accident. Neither do championship dealerships. Every spring, two championships get decided — one on hardwood, one on ice. Both have something to teach about how you're spending. In this episode, Jim Flint breaks down why the Spurs can win with a $13.4M rookie deal while the Knicks spend $250M chasing the same outcome, and what two different Stanley Cup builds reveal about spending efficiency. Plus the one number every dealer should track: total ad spend divided by units sold. The question isn't whether you're spending enough. The question is whether you'll be able to afford the extension.

    3 min
  2. Season 5, Episode 13: Not Everyone Gets a Ring

    Jun 12

    Season 5, Episode 13: Not Everyone Gets a Ring

    The ring doesn't go to the team that wanted it most. It goes to the team that built for it first. In this episode, Jim Flint explains why the AI moment in auto retail is happening now, why 81% believe but only 5% have moved, and how early adopters are building an advantage that compounds. The decision is all that's left. Which side are you on?

    2 min
  3. Season 5, Episode 12: Milliseconds: Speed is the Strategy

    May 27

    Season 5, Episode 12: Milliseconds: Speed is the Strategy

    The fastest driver rarely wins the Indy 500. The best-prepared team does. Your dealership advertising works the same way. Every car search opens an auction that closes before you can blink. Win the click, and your page has about three seconds to load before the buyer leaves — 53% abandon a site slower than that. Speed is the strategy. At every level of the race.

    2 min
  4. Season 5, Episode 11: Shut Up and Listen!

    May 26

    Season 5, Episode 11: Shut Up and Listen!

    Tilman Fertitta didn't just buy a basketball team. He bought twenty more nights of revenue in a building he already owns. In this episode, Jim Flint explains why that same fixed-cost math applies to dealerships, AI adoption, and the widening gap between stores adapting early and those falling behind. 81% of dealers say AI is here to stay. Only 5% have implemented it. Same building. More Nights. The math keeps running whether you listen to it or not.

    3 min
  5. Season 5, Episode 10: The Market Was Already There

    May 11

    Season 5, Episode 10: The Market Was Already There

    From the NBA Finals to Caitlin Clark's breakout moment, this isn't just a sports story—it's how markets reveal themselves when the product becomes undeniable.  In this episode, Jim Flint connects that same pattern to automotive retail, where today's car buyer is already informed by AI before ever contacting a dealership. LLM-driven dealership traffic is up 43% in a single month, signaling a major shift in how customers arrive. AI didn't create the informed buyer—it empowered them. The question is which dealerships adapt to that reality, and which get left behind.

    2 min
  6. Season 5, Episode 9: They Didn't Want Her Here

    May 8

    Season 5, Episode 9: They Didn't Want Her Here

    What happened with Caitlin Clark wasn't just sports. It was disruption. A new audience showed up, the incumbents resisted, and the product grew anyway. In this episode, Jim Flint connects the "Caitlin Clark effect" to what AI is doing to the automotive industry as AI-informed buyers reshape the dealership experience before ever making contact. The buyers are already here. The question is which dealers are ready for them.

    4 min
  7. Season 5, Episode 8: Draft Day: Three Drafts. One Question Data Can't Answer.

    Apr 23

    Season 5, Episode 8: Draft Day: Three Drafts. One Question Data Can't Answer.

    Three drafts this week: NFL, WNBA expansion, WNBA regular. Can data tell you who someone is going to become?  Ai is reshaping scouting and dealership lead-scoring, but both still come down to people, not predictions.  Your dealership runs this same draft every month. AI scores the lead, ranks it, predicts conversion. Dealerships using AI-managed lead systems are converting at 26% higher rates. But the lead still becomes a conversation. And the model's output becomes context — not conclusion. The car business has always been a people business. The question is whether it still will be.

    4 min
  8. Season 5, Episode 7: AI vs Google — The Future of Car Buying is Changing Fast

    Apr 23

    Season 5, Episode 7: AI vs Google — The Future of Car Buying is Changing Fast

    AI is changing how cars are bought and who controls the process. In this episode, Jim Flint and Corey Lydstone break down how ChatGPT, MCP (Model Context Protocol), and AI-driven search are reshaping automotive sales and marketing. From Google losing control of intent… to AI becoming the new front door for car buyers… this is a shift some dealers will take advantage of to drive more sales. The rules are changing. The dealers who adapt early win. Disclaimer: For informational purposes only. Not financial, legal, or business advice—do your own research.

    52 min
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6 Ratings

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Jim Flint and guests discuss marketing topics from traditional to OTT, to all things digital. Join them on the fast track to successful and influential automotive advertising.

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