Write Publish Market

Jodi Brandon
  • 5.0 (16)
  • Entrepreneurship
  • Weekly

The Write Publish Market podcast explores the book publishing process for business owners at any stage of their book process.

  1. Oct 28

    Episode 222: Your Nonfiction Book Idea Changed Mid-Draft. Now What?

    In this episode, Jodi breaks down why this happens to almost every business owner writing a book — and the two opposite mistakes that can derail your manuscript if you don't catch them. Time Stamps: 0:00 – Intro 0:45 – The "uh-oh, is this even the right book?" moment 2:10 – Why book ideas evolve mid-draft 3:40 – Trap one: ignoring the shift 5:00 – Trap two: overreacting and the hamster wheel 6:30 – How to tell refinement from a real rewrite 7:45 – Factoring in the cost of changing direction 9:00 – Wrap-up + conclusion   Keywords: book writing process, book idea evolution, nonfiction book outline, working outline, book coaching strategist, business owner book, book manuscript clarity, book writing momentum, self-publishing deadlines, beta reader feedback, book audience research, knowledge gap, book transformation, refining a book idea, restarting a manuscript, book project misalignment, writing rabbit hole, book planning, manuscript revision, book coaching, nonfiction writing process, business book strategy, book outline tweaks, writing momentum loss, finishing your manuscript   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Write Publish Market Episode 218: 5 Tools for Business Owners to Write Your Book Faster    LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1lBYsxxKO5Xb02-G9peOO1i730cjd7lITNDRBN1O77B0/edit?usp=drive_link

  2. Oct 28 ·  Bonus

    You Might Enjoy: On Purpose with Jay Shetty

    Introducing Vinh Giang: How to Communicate So People Actually Listen to You from On Purpose with Jay Shetty. Follow the show: On Purpose with Jay Shetty Communication expert Vinh Giang joins Jay to share practical tools from his first book, Before We Forget How to Connect, to help you become a more confident communicator and build deeper, more meaningful connections. Vinh explains how to become a better listener, avoid common communication mistakes, and speak so people actually pay attention. From sounding confident when you're nervous to speaking up in meetings, navigating difficult conversations, and making a great first impression, Vinh shares simple techniques to help you communicate more effectively and connect with people in every area of your life. With Love and Gratitude, Jay Shetty Instagram Teen Accounts: Built-in protections for teens. JAY'S DAILY WISDOM DELIVERED STRAIGHT TO YOUR INBOX Join 900,000+ readers discovering how small daily shifts create big life change with my free newsletter. Subscribe here: https://news.jayshetty.me/subscribe Check out our Apple subscription to unlock bonus content of On Purpose! https://lnk.to/JayShettyPodcast What We Discuss: 00:00 Introduction 00:25 Before We Forget How To Connect 01:52 The High-Low Buffalo Icebreaker 02:45 Sharing Personal Highs 05:15 Sharing Personal Lows 11:40 Sharing Personal Buffalos 13:40 Escaping Small Talk 16:10 Overcoming Self-Judgment 17:58 Sharing Wins Without Sounding Arrogant 19:50 Communication Beyond The Script 20:40 Gen Z's Communication Struggles 23:20 Last Word, Last Letter Game 27:20 The Four Modalities Of Listening 29:50 The Three Follow-Up Questions Rule 35:50 How Do You Make A Great First Impression? 40:10 Reading the Room, Not Formulas 44:10 Finding Your Unique Voice 49:00 Life As A Book: New Chapters 50:40 Building Executive Presence 53:20 Fix Your Resting Blank Face 58:30 Filming Yourself For Self-Awareness 01:02:20 When Your Mind Goes Blank 01:06:10 The Power Of The Pause 01:09:30 How Can You Sound Confident When You’re Nervous? 01:14:40 From Texting Chemistry to Real-Life Connection 01:18:40 How to Communicate Better During Arguments 01:20:20 Learning to Speak Up In Meetings 01:25:45 How to Join a Conversation Without Feeling Awkward 01:28:20 Leaving A Conversation Gracefully 01:31:4 Embracing Vulnerability Episode Resources: Book | https://vinhgiang.com/before-we-forget-how-to-connect Website | https://vinhgiang.com/ YouTube | https://youtube.com/@askvinh Facebook | https://www.facebook.com/share/1CCPX1ChrP/?mibextid=wwXIfr LinkedIn | https://www.linkedin.com/in/vinhgiang Learn more about your ad choices. Visit podcastchoices.com/adchoices DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

    You Might Enjoy: On Purpose with Jay Shetty

  3. Oct 14

    Episode 221: Stop Overteaching in Your Nonfiction Book

    In this episode, Jodi breaks down why overcomplicating your nonfiction book actually backfires, overwhelming readers, diluting your message, and making your book harder to market. She walks through how to identify the real knowledge gap between you and your reader, why "more information" doesn't equal "more value," and how messaging, positioning, and reader outcomes work together like a three-legged stool. Time Stamps: 00:00 – Welcome to Write.Publish.Market. 00:45 – Why business owners overcomplicate their books 02:00 – The fear of leaving something out 03:15 – Finding the knowledge gap between you and your reader 05:00 – Why overteaching weakens a book 06:30 – The real cost: reader implementation and satisfaction 08:00 – How an unclear book makes marketing harder 09:30 – Messaging, positioning, and reader outcomes as a three-legged stool 10:45 – Final thoughts on keeping your book on poin   Keywords: nonfiction book writing, business book strategy, book marketing, author positioning, book messaging, reader transformation, knowledge gap, overteaching, book clarity, imposter syndrome, business owner author, book ROI, simplifying your book, point A to point B, book reader outcomes, book launch strategy, author expertise, book as marketing asset, business book ROI, writing for your audience, book positioning strategy, nonfiction author tips, book writing process, foundational book work, write publish market   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1F0PFNiz6QJZLftHsfZ9xNri2NM_1xpDTLPoe3wW01AY/edit?usp=sharing

  4. Sep 30

    Episode 220: Email Marketing for Business Owner Authors

    In this episode, Jodi welcomes email marketing strategist and Kit-certified expert Bev Feldman back to the show to talk about how business owners should use their email lists before, during, and after writing a book. They dig into the real difference between a newsletter platform like Substack and an email marketing tool like Kit, why welcome sequences are non-negotiable, and how to use your launch team and beta readers as one of the highest-engagement segments you'll ever build.   Time Stamps: 0:00 – Welcome and episode setup 1:13 – Why email marketing tools come up in book conversations 3:00 – How to choose the right email marketing platform 5:25 – Newsletter platforms vs. email marketing software (Substack, Beehiiv, Kit) 11:26 – Using your email list before you've even committed to writing 14:22 – Building excitement and getting feedback pre-launch 16:38 – The post-launch mistake almost everyone makes 19:07 – Segmenting your list: beta readers and launch teams 23:19 – Why email marketing is ongoing relationship building 27:18 – Welcome sequences and automated emails, explained   Keywords: email marketing for authors, book marketing strategy, Kit email marketing, ConvertKit for authors, Substack vs Kit, Beehiiv newsletter platform, welcome sequence, email automation, launch team, beta readers, pre-launch marketing, evergreen book marketing, list segmentation, email newsletter strategy, business owner author, nonfiction book marketing, email list growth, lead magnet sample chapter, book launch sequence, post-launch marketing, relationship marketing, thought leadership newsletter, email open rates, book as marketing asset, Write Publish Market podcast, book writing for business owners, book writing for leaders, business owners criting books   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Kit: www.kit.com Jessica Lackey (newsletter-to-book example) Haley Dale/Your Content Empire   About Our Guest: Bev Feldman is an email marketing strategist and Kit Certified Expert at Your Personality Tech Fairy who helps credentialed professionals - think financial advisors, therapists, and other expertise-based business owners - build email systems that actually work for how they run their business. Her approach in email marketing is grounded in consent, simplicity, and sustainability.  Website: https://yourpersonaltechfairy.com/ Services guide: https://yourpersonaltechfairy.com/email-marketing-services-guide    LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/17wQFsMDv0LfcclF-sDxjVi_HrkkwYnyzT9Q2uxt7MHc/edit?usp=sharing

  5. Sep 16

    Episode 219: Book Publishing Project Management: What Business Owners Get Wrong

    In this episode, Jodi welcomes back Ashley Shepard to talk about book publishing project management and dispel one of the biggest myths in book publishing today: that self-publishing equals total DIY. Jodi and Ashley talk about how publishing is an investment, whether of time, money, energy, or a mix of all three.   Time Stamps: 00:00 – Welcome back, Ashley 02:00 – The myth that self-publishing means total DIY 04:00 – Publishing as an investment: time, money, energy 06:00 – Capacity vs. bandwidth, and why we overestimate our energy 11:00 – The "if you want it fast, it's not going to be cheap" rule 14:00 – Project management for publishing: aligning your book with your business goals 18:00 – Coaching, consistency, and the value of an outside perspective 21:00 – Vetting a publishing partner: referrals, reviews, and the Olivia Benson approach 24:00 – Red flag: bulk book packages and why Ashley avoids them 26:00 – Reading your contract and asking about rights and royalties 29:00 – The non-negotiables: cover designer, formatter, editor 33:00 – The "queen bee" concept and protecting your income-producing activities   Keywords: self-publishing, book publishing strategist, business owner authors, publishing as an investment, capacity vs bandwidth, book formatting, cover design, professional book editing, hiring a book editor, publishing project management, vetting a publishing partner, book contracts, rights and royalties, lead magnet book, nonfiction book for business, author coaching, profitable publishing, book launch strategy, queen bee role, income-producing activities, DIY book publishing myths, traditional vs self-publishing, publishing red flags, book as a marketing asset, hiring contractors for your book, book editing myths   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Profitable Publishing Episode 16 Profitable Publishing Episode 7 Clockwork by Mike Michalowicz   About Our Guest: Ashley Shepard is a self-publishing consultant and book marketing strategist based in the metro Atlanta, GA area. As the owner of Shep Publishing House, Ashley helps self-published authors get from the page to the people™with efficient and effective marketing strategies.    Client wins include selling 100 books sold in a week, $10,000 made in presale revenue, speaking gigs secured, book launch parties sold out, and much more. Shep Publishing House focuses on helping authors connect with their audience to publish profitably.   With a background in literacy, teacher coaching, and staff development, Ashley is able to explain complex marketing and publishing ideas in simple terms to help authors and entrepreneurs reach their goals. Unlike most book marketers and publishers, Ashley has the unique quality of being a best selling author herself. This insight helps her to make realistic suggestions and effective options to support client needs.   Book Site: www.preorderprofits.com/book Main Site: Www.ProfitablePublishing.com Facebook: www.Facebook.com/ProfitablePublishing Threads: www.threads.com/@profitablepublishing YouTube:  https://www.youtube.com/@ProfitablePublishing Instagram: www.Instagram.com/ProfitablePublishing    LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1gQRNy4il7q1fni72sVY0QzlMbtaJVeuXblf0PX5lan0/edit?usp=sharing

  6. Sep 2

    Episode 218: 5 Tools for Business Owners to Write Your Book Faster

    In this episode, Jodi breaks down five tools you're probably already using in your business — Google Docs, your calendar, dictation, transcription, and your content library — and shows you exactly how to put them to work so you get your book written sooner.   Time Stamps: 00:00 – Welcome and episode intro 01:30 – Why "it all counts," even 15 minutes a day 02:30 – Tool #1: Google Docs vs. Microsoft Word vs. Scrivener 04:30 – Tool #2: Your calendar (and why writing retreats don't always work) 08:00 – Coffee + Commas newsletter mention 08:45 – Tool #3: Dictation and your notes app 10:00 – Tool #4: Transcription tools (Otter, Rev, Zoom, Google Meet) 12:30 – Tool #5: Your content library 15:30 – Recap and closing thoughts   Keywords: book writing tools, business book writing, write a book faster, book marketing asset, book planning intensive, Google Docs for authors, Scrivener vs Google Docs, writing schedule for business owners, calendar for writers, writing retreat alternatives, dictation for writers, notes app writing, transcription for book writing, Otter.ai, Rev transcription, content repurposing for authors, content library, nonfiction book writing, business owner author, book manuscript first draft, table of contents planning, book production timeline, writing without AI, book publishing strategist, entrepreneur book writing, manuscript editing tips   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Write Publish Market Episode 152: The Role of Capacity for Business Owners Writing Books   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1As4RrQOLirCBWmyTQq3M0wFuDSRRKxX6M0LPJkd1_u8/edit?usp=sharing

  7. May 27

    Episode 217: The Business Owner's Guide to Writing Your Book Introduction

    In this episode Jodi breaks down exactly what a strong nonfiction book introduction needs to accomplish, why so many business owners overcomplicate it, and the simple framework that makes writing your book introduction easier.    Time Stamps: 00:00 – Welcome and episode introduction 01:15 – Why book introductions feel so intimidating 03:05 – The real job of your introduction 04:12 – Making sure readers recognize themselves in your book 06:02 – "Tell them what you're going to tell them" 08:05 – Building buy-in and reader investment 09:11 – Why readers need to trust you as the guide 11:35 – The role of the know-like-trust factor in business books 13:10 – Explaining what makes your book different 14:44 – How to end your introduction with momentum 16:10 – Structuring and formatting your introduction 18:05 – The overall purpose of a strong introduction 19:22 – Pro tip: write your introduction last 22:05 – Final encouragement and wrap-up    Keywords: book introduction, nonfiction book introduction, business book writing, writing a business book, book introduction tips, author platform, book marketing, book writing process, nonfiction writing, business author, thought leadership, writing a book introduction, book structure, book outline, business book strategy, know like trust factor, author credibility, book transformation, reader journey, business book coach, book publishing strategist, book writing for business owners, book  writing for leaders, leaders writing books, business owners writing books   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1XPXP37Rp3XXoIm7y1xjhKVfTcLjlHeptdNnhQ6SBvms/edit?usp=drive_link

  8. May 13

    Episode 216: Your Business Book Needs a Working Outline

    In this episode, Jodi explains how business owners can turn scattered ideas into a workable table of contents, and shares why an outline should be viewed as a flexible, living document rather than a restrictive set of rules. If you've been avoiding the outline phase of your book project, this episode will change how you think about the entire writing process.    Time Stamps: 00:00 – Welcome to Write.Publish.Market. 01:10 – Why business owners resist outlines 02:15 – The real problem with "figuring it out as you go" 03:35 – Why thinking about writing is not the same as writing 05:00 – Reframing the outline as a working document 07:15 – How outlines reduce decision fatigue and build momentum 09:10 – Introducing the "book brain dump" exercise 11:00 – Finding themes, patterns, and sections in your ideas 13:20 – How your outline evolves into a working table of contents 15:05 – Using your outline to repurpose existing content 17:10 – Why outlines actually fuel creativity 18:35 – Final encouragement to stop fearing the "O word"   Keywords: business book outline, book outline for entrepreneurs, writing a business book, book planning process, working outline, working table of contents, business book strategy, book brain dump exercise, how to outline a nonfiction book, writing process for business owners, book coaching for entrepreneurs, writing momentum, repurposing content into a book, nonfiction book structure, overcoming writer overwhelm, book planning for CEOs, author productivity, writing a manuscript, content repurposing for authors, writing your first business book, business owners writing books, book writing for business owners, book writing for leaders, leaders writing books   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Book Brain Dump Exercise: https://bit.ly/bookbraindump   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1OGnkwVTpzBSY6ryVFFU0M6gn0trGt9Gt957OPsvjuWg/edit?usp=sharing

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5
out of 5
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About

The Write Publish Market podcast explores the book publishing process for business owners at any stage of their book process.

Information

  • Creator
    Jodi Brandon
  • Years Active
    2019 - 2026
  • Episodes
    101
  • Rating
    Explicit
  • Copyright
    © Jodi Brandon
  • Show Website
    Write Publish Market