Creative Agency Success Show

Summit Virtual CFO by Anders
  • 4.8 (9)
  • Entrepreneurship
  • Updated Semimonthly

Has your business scaled beyond $1 million in annual revenue? Do you employ a staff of 20 or more people? If so, you've likely experienced a whirlwind of highs and lows that come with growth. You're not alone in your journey. Since 2002, Summit CPA Group, now Summit Virtual CFO Services by Anders, has helped businesses and creative agencies across America and the globe by providing Virtual CFO Services, cash flow management, business tax planning, financial forecasting, and much more. We've also performed hundreds of 401(k) audits and provided CPA firms with accounting outsourcing services and Virtual CFO consulting. This podcast seeks to help service-based business owners dive deep into the financial side of their business to achieve growth and financial success. Tune in bi-weekly as our hosts—Jamie Nau, Director + Virtual CFO, and Jody Grunden, Partner at Anders CPAs + Advisors—interview special guests to share knowledge in the digital and creative agency industry, as well as Jody’s experience as a service-based business owner and entrepreneur.

  1. 4d ago

    Med Tech Marketing with Rachel Knutton

    Most agency owners say they serve everyone. The ones building real, sustainable profit say the opposite.  In this episode, Rachel Knutton, CEO and Founder of Alluvia Studio, shares how she built a thriving niche agency in one of the most regulated and complex industries in the world: MedTech. You'll hear how her background inside hospital C-suites, operating rooms, and medical device sales became the foundation of everything her agency does today. Rachel also covers her conference strategy for LSI Life Science Intelligence events, how she built a referral network with investors and strategic partners, and why core values like Joy and Continuous Improvement are two of her most powerful business tools. Key takeaways: Deep industry experience. Rachel Knutton built Alluvia Studio on firsthand knowledge of hospital systems.Niching in a highly regulated industry. MedTech marketing requires understanding regulatory issues, reimbursement systems, and payer complexity.Conference strategy is a long game worth playing. Sit in sessions and generate media assets through sponsorships.Your best referral sources may not be your current clients. Most valuable relationships at industry events.Pitch deck expertise in the MedTech space. Ability to simplify complex data clearly.If your agency is still trying to be everything to everyone, this episode is your wake-up call. Tune in to the full episode of Med Tech Marketing with Rachel Knutton. Find more podcast episodes on our website: anderscpa.com/learn/podcasts/   Episode resources: ●       Anders Virtual CFO website: anderscpa.com   ●       Love our content? Sign up for our newsletter:  https://anderscpa.com/learn/     ●       Check out the Virtual CFO Playbook Course:   https://anderscpa.com/virtual-cfo-services/vcfo-playbook/      Quotes -Rachel Knutton: "Once you identify your core values, you're going to attract the right clients, partners, and team members."  -Jamie Nau: "You're only as good as the work you've done, the people you've met, and the books you've read." Rachel Knutton is a medtech marketing strategist and founder of Alluvia Studio. She has 30+ years in healthcare and leads a 17-person team serving startups and global medtech brands. Rachel is the CEO and Founder of Alluvia Studio, a MedTech marketing agency based in Cookeville, Tennessee. With a background spanning hospital C-suite leadership, medical device launches, and direct device sales, Rachel brings rare, firsthand industry knowledge to every client engagement. Alluvia Studio specializes in branding, content development, and presentation design for medical device startups, investors, and large strategics in the life science space. LinkedIn: http://linkedin.com/rachelknutton Company: Alluvia Studio Website: http://www.alluviastudio.com  FB: https://www.facebook.com/alluviastudio/  LI: https://www.linkedin.com/company/alluviastudio/  IG: https://www.instagram.com/alluviastudio/?hl=en   The Creative Agency Success Show helps service-based business owners master the financial side of growth. Hosted by Jamie Nau, Director of Virtual CFO Services/ Virtual CFO, and Jody Grunden, Partner and Virtual CFO Practice Leader at Anders, the podcast dives into essential financial strategies for scaling creative agencies.   Website: https://www.buzzsprout.com/2458889     FB: https://www.facebook.com/vcfobyanders     LI: https://www.linkedin.com/company/vcfobyanders/    IG: https://www.instagram.com/vcfobyanders     YT: https://www.youtube.com/@vcfobyanders      Jamie Nau, CPA, Director of Virtual CFO Services/ Virtual CFO, is a seasoned financial expert with a deep understanding of business growth stages.  Jamie has worked extensively with middle-market and large companies, providing key financial insights.   Website: https://anderscpa.com/     FB: https://www.facebook.com/vcfobyanders    LI: https://www.linkedin.com/in/jamienau/    https://www.linkedin.com/company/vcfobyanders/   IG: https://www.instagram.com/vcfobyanders/  YT: https://www.youtube.com/@vcfobyanders

  2. Jul 14

    Legal Foundations That Actually Drive Agency Profit with Sharon Toerek

    The most profitable agencies do more than deliver great work.   In this episode, Sharon Toerek, Owner and Founder of Legal+Creative | Toerek Law, shares how legal foundations, intellectual property, agency contracts, AI risk management, marketing compliance, data privacy, value-based pricing, agency profitability, and business growth work together to strengthen your agency. You’ll learn why legal should be viewed as a profit generator, how agencies can manage AI-related risks, and what business owners need to do to protect and grow their firms in a rapidly changing market. Key takeaways: Legal foundation is a profit generator, not a cost center. Stop treating it as an expense.AI introduces new legal risks for agencies. Intellectual property ownership and data privacy require careful attention. Data privacy compliance is becoming more complex. Agencies must navigate varying state regulations. Contracts remain one of your most important business tools. Regular contract reviews help protect profitability.AI works best when paired with human expertise. Professional judgment still drives results.Learn how to turn legal strategy and smarter business decisions into a stronger, more profitable future. Tune in to the full episode of Legal Foundations That Actually Drive Agency Profit with Sharon Toerek. Find more podcast episodes on our website: anderscpa.com/learn/podcasts/   Episode resources: ●       Anders Virtual CFO website: anderscpa.com   ●       Love our content? Sign up for our newsletter:  https://anderscpa.com/learn/     ●       Check out the Virtual CFO Playbook Course:   https://anderscpa.com/virtual-cfo-services/vcfo-playbook/      Quotes -Sharon Toerek: “Legal foundation for marketing service firms should be a profit generator, not a cost center.” -Jamie Nau: “The safest compliance strategy is often to follow the most conservative regulations.” -John C. Scott: “AI should handle repeatable tasks so professionals can focus on higher-value work.” Sharon Toerek is the Owner and Founder of Legal+Creative | Toerek Law, a law firm built exclusively for independent marketing and creative agencies. She specializes in intellectual property law, contract development and negotiation, marketing regulation compliance, and AI risk management for agency clients. Sharon is also the host of the Innovative Agency Podcast, a forward-looking resource for independent agency owners navigating innovation, business model evolution, and the future of the industry. Website: https://legalandcreative.com/  LI: https://www.linkedin.com/in/sharontoerek/?isSelfProfile=false   https://www.linkedin.com/company/legal-creative/   The Creative Agency Success Show helps service-based business owners master the financial side of growth. Hosted by Jamie Nau, Director of Virtual CFO Services/ Virtual CFO, and Jody Grunden, Partner and Virtual CFO Practice Leader at Anders, the podcast dives into essential financial strategies for scaling creative agencies.   Website: https://www.buzzsprout.com/2458889     FB: https://www.facebook.com/vcfobyanders     LI: https://www.linkedin.com/company/vcfobyanders/    IG: https://www.instagram.com/vcfobyanders     YT: https://www.youtube.com/@vcfobyanders      Jamie Nau, CPA, Director of Virtual CFO Services/ Virtual CFO, is a seasoned financial expert with a deep understanding of business growth stages.  Jamie has worked extensively with middle-market and large companies, providing key financial insights.   Website: https://anderscpa.com/      FB: https://www.facebook.com/vcfobyanders   LI: https://www.linkedin.com/in/jamienau/   https://www.linkedin.com/company/vcfobyanders/   IG: https://www.instagram.com/vcfobyanders/   YT: https://www.youtube.com/@vcfobyanders   John C. Scott, CPA, AEP, is a Partner in Tax and a leader in legal industry financial strategy by Anders. He helps law firms win high-stakes cases with smart strategy by delivering clear financial insights, identifying key performance indicators, and strengthening decision-making at every level. With deep expertise in estate planning and financial analysis, John works closely with attorneys and firm leaders to align financial goals with long-term business success and case readiness. His approach brings scalability, flexibility, and data-driven clarity to complex legal environments, helping firms stay focused, prepared, and competitive. Connect with John C. Scott: LI: https://www.linkedin.com/in/john-c-scott-cpa/  X: https://x.com/JohnScottCPA

  3. Jun 30

    Adapt or Fall Behind: The New Rules of Business Growth with Rachel Ody

    The rules of business growth are changing faster than ever. The businesses that adapt will find new opportunities. The ones that resist change risk falling behind. In this episode, Rachel Ody, Project Management Operations Consultant and Coach at Hello Rachel, talks about what it takes to grow a service-based business in today’s rapidly shifting environment. You’ll hear why the project management role is evolving beyond task execution, how AI and automation are squeezing project budgets and timelines, why value-based pricing, niching, and strategy are now the three non-negotiables for agency growth, and how businesses can close the growing talent gap when the traditional path to developing senior-level expertise no longer exists.   Key takeaways: Project management is no longer just about getting tasks done.  PMs now need to think and operate strategically.There is a real counter-argument to the strategy-first approach.  Some clients are overwhelmed by strategy and just need someone to execute well.Simplicity may be the next competitive edge. a return to simplicity — and businesses that can offer clarity, connection. AI needs a human operating system. Project managers are becoming the connective tissue of the business.Value-based pricing, niching, and strategy. The three things separating growing agencies from struggling ones.Your business is not going to grow by waiting for the market to stabilize. Tune in the full episode of ▶️Adapt or Fall Behind: The New Rules of Business Growth with Rachel Ody. Find more podcast episodes on our website: anderscpa.com/learn/podcasts/   Episode resources: ●       Anders Virtual CFO website: anderscpa.com   ●       Love our content? Sign up for our newsletter:  https://anderscpa.com/learn/     ●       Check out the Virtual CFO Playbook Course:   https://anderscpa.com/virtual-cfo-services/vcfo-playbook/      Quotes -Rachel Ody: “You have to be able to read underneath the surface, not just the logical way to solve a business problem, but what you actually know to be true.” -Jamie Nau: “The three things that are going to separate you right now are value-based pricing, niching, and strategy.” Rachel Ody is a Project Management Operations Consultant and Coach at Hello Rachel. She is the co-founder of Louder Than Ten, a respected project management training company, and has spent years helping agencies and small businesses build operational systems that actually work. Rachel now focuses on supporting business owners through strategic change, operational clarity, and the kind of honest leadership thinking that drives real, sustainable growth. Website: https://hellorachel.ca/ LI: https://www.linkedin.com/in/rachel-ody-coach/?isSelfProfile=false  IG: https://www.instagram.com/thestraymuse      The Creative Agency Success Show helps service-based business owners master the financial side of growth. Hosted by Jamie Nau, Director of Virtual CFO Services/ Virtual CFO, and Jody Grunden, Partner and Virtual CFO Practice Leader at Anders, the podcast dives into essential financial strategies for scaling creative agencies.   Website: https://anderscpa.com/learn/podcasts/the-creative-agency-success-show/  FB: https://www.facebook.com/vcfobyanders     LI: https://www.linkedin.com/company/vcfobyanders/    IG: https://www.instagram.com/vcfobyanders     YT: https://www.youtube.com/@vcfobyanders      Jamie Nau, CPA, Director of Virtual CFO Services/ Virtual CFO, is a seasoned financial expert with a deep understanding of business growth stages.  Jamie has worked extensively with middle-market and large companies, providing key financial insights.   Website: https://anderscpa.com/      FB: https://www.facebook.com/vcfobyanders   LI: https://www.linkedin.com/in/jamienau/   https://www.linkedin.com/company/vcfobyanders/   IG: https://www.instagram.com/vcfobyanders/   YT: https://www.youtube.com/@vcfobyanders

  4. Jun 16

    The Future of Agency Growth Is Human and AI-Driven with Jay Owen

    The future of agency growth is not just more automation. It is also a more human connection. In this episode, Jay Owen, CEO of Business Builders, joins Jamie Nau to talk about agency community, event strategy, thought leadership, organic growth, and the practical ways AI is changing how agency owners work. Jay shares the story behind Agency Builders Retreat, why in-person connection matters more in an AI-driven world, how he thinks about building events that people want to return to, and why consistent thought leadership can create opportunities long before a direct sales conversation begins. Key takeaways: • The future is both autonomous and human. AI can create leverage, but agency owners still need trust, relationships, and real connection. • Community can become a growth engine. Jay explains how Agency Builders grew through connection, referrals, and shared learning. • Events are a form of stage-building. Creating your own event, podcast, or platform can help agency owners build authority. • Thought leadership compounds over time. Consistent content around a real problem can create opportunities that direct outreach may not. • AI works best when it removes real friction. Jay shares how connected tools can support follow-up, email, research, and daily operations. If you are trying to grow an agency in a way that is profitable, sustainable, and ready for the future of AI, tune in to the full episode of ▶️The Future of Agency Growth Is Human and AI-Driven with Jay Owen. Find more podcast episodes on our website: anderscpa.com/learn/podcasts/ Episode resources: ●       Anders Virtual CFO website: anderscpa.com   ●       Love our content? Sign up for our newsletter:  https://anderscpa.com/learn/     ●       Check out the Virtual CFO Playbook Course:   https://anderscpa.com/virtual-cfo-services/vcfo-playbook/      Quotes - Jay Owen: "The future is two things at the same time, highly autonomous and AI driven, for sure, and deeply human." - Jay Owen: "The best way to grow a business is to do a great job for somebody, ask them to tell somebody else, and you will never run out of business." - Jamie Nau: "Sometimes it is a long tail, which is a hard thing for marketers to get their hands around sometimes." Jay Owen is the CEO of Business Builders. He helps businesses and organizations with clear messaging, website and video production, and online promotion. With more than 25 years of experience in web design, marketing communications, and creative direction, Jay also shares ideas with business leaders through events, podcasts, coaching, webinars, and workshops. Website: https://jayowenlive.com/about IG: https://www.instagram.com/jayowen FB: https://www.facebook.com/jayowenlive/ X: https://x.com/owendesign Li: https://www.linkedin.com/in/jayowen/ YT: https://www.youtube.com/@jayowenlive Podcast: https://buildingabusinessthatlasts.com/about/ Business Builders Website: https://businessbldrs.com/ YT: https://www.youtube.com/channel/UC3SN1I1FwktpF_lMqaZveIg IG: https://www.instagram.com/businessbldrs/ Li: https://www.linkedin.com/company/businessbldrs/ FB: https://www.facebook.com/businessbldrs The Creative Agency Success Show helps service-based business owners master the financial side of growth. Hosted by Jamie Nau, Director of Virtual CFO Services/ Virtual CFO, and Jody Grunden, Partner and Virtual CFO Practice Leader at Anders, the podcast dives into essential financial strategies for scaling creative agencies.   Website: https://www.buzzsprout.com/2458889     FB: https://www.facebook.com/vcfobyanders     LI: https://www.linkedin.com/company/vcfobyanders/    IG: https://www.instagram.com/vcfobyanders     YT: https://www.youtube.com/@vcfobyanders      Jamie Nau, CPA, Director of Virtual CFO Services/ Virtual CFO, is a seasoned financial expert with a deep understanding of business growth stages.  Jamie has worked extensively with middle-market and large companies, providing key financial insights.   Website: https://anderscpa.com/      FB: https://www.facebook.com/vcfobyanders   LI: https://www.linkedin.com/in/jamienau/   https://www.linkedin.com/company/vcfobyanders/   IG: https://www.instagram.com/vcfobyanders/   YT: https://www.youtube.com/@vcfobyanders

  5. Jun 2

    How Agency Owners Can Make AI a Team Sport with Rob Harr

    AI adoption gets risky when agency owners move faster than their teams can follow. In this episode, Rob Harr, co-founder and President of Sparkbox, joins Jamie Nau and Tom Wadelton to talk about AI, agency operations, leadership, team adoption, innovation, and business model change. You will hear why AI cannot stay trapped with the owner, how internal communities help teams experiment safely, and why agency leaders need to separate messy exploration from operational execution. You will also learn how Rob thinks about the three main ways agencies use AI, why teams need permission to share failures, and how agency owners can avoid selling AI-driven work before their teams are ready to deliver it. Key takeaways: AI adoption needs team momentum. When the owner gets too far ahead, the agency creates a delivery gap that can become risky.Community helps teams keep up. Internal communities give people a place to experiment, share wins, and learn together.Start with existing problems. Rob recommends using tomorrow’s tech to solve yesterday’s problems before chasing new service lines.Failure has to be safe. Teams need permission to share what did not work if they are going to innovate consistently.Exploration needs a different space. Sparkbox uses expedition-style thinking for open experimentation, then operationalizes ideas with business value.If your agency is trying to turn AI excitement into real adoption, listen to this episode of ▶️ How Agency Owners Can Make AI a Team Sport with Rob Harr Find more podcast episodes on our website: anderscpa.com/learn/podcasts/  Episode resources: ●       Anders Virtual CFO website: anderscpa.com     ●       Love our content? Sign up for our newsletter:  https://anderscpa.com/learn/     ●       Check out the Virtual CFO Playbook Course:   https://anderscpa.com/virtual-cfo-services/vcfo-playbook/      Quotes - Rob Harr: "Step one is using tomorrow’s tech to solve yesterday’s problems." - Rob Harr: "Innovation can’t happen without failure." - Rob Harr: "Stop trying to guess where this is going to end up in three years because you’re wrong." Rob Harr is a developer, software consultant, co-founder, and President of Sparkbox, a web design and development studio focused on long-term client partnerships and creating a better Web through education. Rob has deep experience in agency operations, pricing, leadership, finance, software development, and helping agency teams build stronger businesses. IG: https://www.instagram.com/robert.harr/ LI: https://www.linkedin.com/in/robertharr/ Sparkbox Website: https://sparkbox.com/ The Creative Agency Success Show helps service-based business owners master the financial side of growth. Hosted by Jamie Nau, Director of Virtual CFO Services/ Virtual CFO, and Jody Grunden, Partner and Virtual CFO Practice Leader at Anders, the podcast dives into essential financial strategies for scaling creative agencies.   Website: https://www.buzzsprout.com/2458889     FB: https://www.facebook.com/vcfobyanders     LI: https://www.linkedin.com/company/vcfobyanders/    IG: https://www.instagram.com/vcfobyanders     YT: https://www.youtube.com/@vcfobyanders      Jamie Nau, CPA, Director of Virtual CFO Services/ Virtual CFO, is a seasoned financial expert with a deep understanding of business growth stages.  Jamie has worked extensively with middle-market and large companies, providing key financial insights.   Website: https://anderscpa.com/     FB: https://www.facebook.com/vcfobyanders    LI: https://www.linkedin.com/in/jamienau/    https://www.linkedin.com/company/vcfobyanders/   IG: https://www.instagram.com/vcfobyanders/  YT: https://www.youtube.com/@vcfobyanders   Tom Wadelton is a Partner and Virtual CFO at Anders, bringing over 20 years of financial expertise from his tenure at a Fortune 500 company. He has extensive experience spanning financial management, accounting operations, and information technology integration. Tom specializes in delivering strategic Virtual CFO services, helping businesses optimize their financial performance through advanced accounting solutions. Website: https://anderscpa.com/about/your-anders-team/#thomas-d-wadelton  LinkedIn: https://www.linkedin.com/in/tomwadelton/

  6. May 19

    The Hard Truth About Rebranding and Growth with Amy Maxwell

    When your messaging, positioning, and systems stay aligned, you create clarity, trust, and momentum for the next stage of growth. In this episode, Amy Maxwell, Founder and Creative Director at Maxwell Design Co, breaks down the hard truth about rebranding, business growth, brand strategy, thought leadership, positioning, operational systems, and scaling a service-based business. You’ll hear practical insights on how to know when your business has outgrown its current brand, how to align your identity with growth goals, and why brand systems, messaging consistency, and operational structure matter more than just a new logo.  Key takeaways: A rebrand should support growth. Without systems and structure behind it, a rebrand becomes “an expensive mood board” instead of a growth tool.Your brand is bigger than your logo. Messaging, positioning, and client experience shape how people understand your business.Consistency builds trust. Inconsistent messaging across marketing, sales, and leadership creates friction that weakens growth.Growth often creates the need for rebranding. Your systems, identity, and positioning need to reflect where you are going.Brand audits reveal hidden problems. Reviewing collateral, messaging, and customer perception.If your brand no longer reflects who you are or where you’re headed, tune in to the full episode of ▶️The Pricing Strategy That Unlocks Real Profit Growth with Logan Lyles. Find more podcast episodes on our website: anderscpa.com/learn/podcasts/   Episode resources: ●       Anders Virtual CFO website: anderscpa.com   ●       Love our content? Sign up for our newsletter:  https://anderscpa.com/learn/     ●       Check out the Virtual CFO Playbook Course:   https://anderscpa.com/virtual-cfo-services/vcfo-playbook/      Quotes -Amy Maxwell: "A successful rebrand starts with auditing what already works and what’s hurting the business." -Jody Grunden: "Business owners often struggle to separate their personal identity from their brand." -Jamie Nau: "Rebranding sounds exciting until you realize how much work and strategy it actually takes." Amy Maxwell is Founder and Creative Director at Maxwell Design Co, a lean, senior-led creative agency she launched in 2019. With 15 years of experience across agencies and in-house teams, Amy specializes in brand strategy, visual identity, and go-to-market systems for growing businesses. She helps companies at inflection points of growth align their brand, operations, and identity so they can scale with clarity and consistency. LI: https://www.linkedin.com/in/maxwelldesignco/?isSelfProfile=false  IG: https://www.instagram.com/maxwelldesignco/  Maxwell Design Co Website: https://maxwelldesignco.com  FB: https://www.facebook.com/MaxwellDesignCo/  LI: https://www.linkedin.com/company/maxwelldesignco/         The Creative Agency Success Show helps service-based business owners master the financial side of growth. Hosted by Jamie Nau, Director of Virtual CFO Services/ Virtual CFO, and Jody Grunden, Partner and Virtual CFO Practice Leader at Anders, the podcast dives into essential financial strategies for scaling creative agencies.   Website: https://www.buzzsprout.com/2458889     FB: https://www.facebook.com/vcfobyanders     LI: https://www.linkedin.com/company/vcfobyanders/    IG: https://www.instagram.com/vcfobyanders     YT: https://www.youtube.com/@vcfobyanders      Jamie Nau, CPA, Director of Virtual CFO Services/ Virtual CFO, is a seasoned financial expert with a deep understanding of business growth stages.  Jamie has worked extensively with middle-market and large companies, providing key financial insights.   Website: https://anderscpa.com/      FB: https://www.facebook.com/vcfobyanders   LI: https://www.linkedin.com/in/jamienau/   https://www.linkedin.com/company/vcfobyanders/   IG: https://www.instagram.com/vcfobyanders/   YT: https://www.youtube.com/@vcfobyanders   Jody Grunden, CPA, is Partner and Virtual CFO Practice Leader at Anders. Jody revolutionized financial advisory by introducing remote CFO services, helping businesses scale with strategic financial insights. He specializes in guiding companies, especially creative agencies, through financial maturity.   Website: https://www.anderscpa.com/    FB: https://www.facebook.com/vcfobyanders     LI: https://www.linkedin.com/in/jodygrunden/     https://www.linkedin.com/company/vcfobyanders/     IG: https://www.instagram.com/vcfobyanders/

  7. Apr 21

    Why Most Webinars Fail to Convert and the Two-Step Signup Fix That Changes Everything with Logan Lyles

    You put in the work to plan a webinar and still walk away with no sales calls booked, no pipeline, and no clear path forward. In this episode, Logan Lyles, Founder of DemandShift, shares his proven webinar strategy for B2B service-based businesses that want to generate leads, book sales calls, and build pipelines without turning their webinars into a hard sell. You’ll learn how to fix the two biggest webinar mistakes, the registration rut and the conversion cliff, and how a two-step signup process helped Logan 5X his conversion rate from webinar registrants to booked sales calls. This episode gives you a clear, actionable framework for turning your next webinar into a real lead generation engine. Key takeaways: Avoid the two webinar killers. Knowing which problem you have is the first step to fixing your webinar strategy.Use the two-step signup process to capture leads before the event. The two-step signup process captures interest right at registration.Make your CTA outcome-based, not ask-based. Framing your call to action around a clear outcome dramatically improves results.Design your survey to qualify and disqualify leads. Post-registration survey separates your ideal clients from those who aren’t ready yet.Balance brand and demand in every webinar. Your webinar should educate and build trust, but it also needs to drive pipeline.Tune in now to ▶️The Pricing Strategy That Unlocks Real Profit Growth with Logan Lyles. Find more podcast episodes on our website: anderscpa.com/learn/podcasts/   Episode resources: ●       Anders Virtual CFO website: anderscpa.com   ●       Love our content? Sign up for our newsletter:  https://anderscpa.com/learn/     ●       Check out the Virtual CFO Playbook Course:   https://anderscpa.com/virtual-cfo-services/vcfo-playbook/      Quotes -Logan Lyles: “If your CTA and the prompt you’re giving someone to take the next step is only during the live event, you’re missing 65% of your swings.” -Jody Grunden: "Webinars can educate your audience while also creating real opportunities for leads and clients." Logan Lyles is the Founder of DemandShift, where he helps B2B brands turn underperforming webinars into consistent revenue drivers. After struggling with low conversions early in his career, Logan rebuilt his approach and increased webinar-driven sales calls by 5X. Today, he specializes in aligning content, offers, and conversion strategy to drive real pipeline. His Webinar Fast Track framework focuses on creating clear next steps that translate attention into profit. Website: https://demandshift.co/ , https://demandshift.co/prompt  LI: https://www.linkedin.com/in/loganlyles/   FB: https://www.facebook.com/logan.lyles.96/     DemandShift LI: https://www.linkedin.com/company/demandshift/        The Creative Agency Success Show helps service-based business owners master the financial side of growth. Hosted by Jamie Nau, Director of Virtual CFO Services/

  8. Apr 7

    How to Systemize Your Business and Multiply Impact with Kenny Harper

    When your processes are structured and your team knows what to do next, you gain time and improve performance. In this episode, Kenny Harper, Growth Coach at Growth Amplifiers, shares how to systemize your business, simplify operations, and multiply impact using scalable systems, repeatable processes, and a proven framework. You’ll learn how to move from custom work to standardized workflows, shift from service provider to trusted advisor, improve client relationships, build a coaching culture, and scale your service-based business without losing control or quality.  You’ll also hear how Jody was featured on the Growth Amplifiers podcast, where deeper insights on building and scaling a successful firm are shared. Key takeaways: Shift from service provider to advisor. Focusing on transformation increases value and improves client retention.Build a coaching culture inside your team. Encouraging questions and solutions reduces bottlenecks.Put the right people in the right roles. Aligning strengths with responsibilities leads to better performance.Follow a clear system for scaling. From vision to diagnosis, each step builds consistency and growth.Co-create solutions with clients. Working together to choose the best path leads to better decisions.Tune in the full episode of ▶️How to Systemize Your Business and Multiply Impact with Kenny Harper. Find more podcast episodes on our website: anderscpa.com/learn/podcasts/   Episode resources: ●       Anders Virtual CFO website: anderscpa.com   ●       Love our content? Sign up for our newsletter:  https://anderscpa.com/learn/     ●       Check out the Virtual CFO Playbook Course:   https://anderscpa.com/virtual-cfo-services/vcfo-playbook/      Quotes -Kenny Harper: “A clear, documented plan strengthens both execution and client alignment." -Jody Grunden: "Scale comes from systemizing most of your work while keeping flexibility where it matters." Kenny Harper is a Growth Coach at Growth Amplifiers, helping service-based business owners systemize their operations and scale without burnout. Drawing from his experience building and running a marketing agency, Kenny now guides leaders to simplify complexity and focus on what truly drives impact. Through his Amplified Growth System, he helps firms align vision, team, and execution to create consistent, scalable results.  Website: https://kennyharper.rocks/    LI: https://www.linkedin.com/in/kennyharper/   FB: https://www.facebook.com/kenny.w.harper/  IG: https://www.instagram.com/kennywharper/   X: https://x.com/KennywHarper  Growth Amplifiers LI: https://www.linkedin.com/company/growthamplifiers/       The Creative Agency Success Show helps service-based business owners master the financial side of growth. Hosted by Jamie Nau, Director of Virtual CFO Services/ Virtual

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9 Ratings

About

Has your business scaled beyond $1 million in annual revenue? Do you employ a staff of 20 or more people? If so, you've likely experienced a whirlwind of highs and lows that come with growth. You're not alone in your journey. Since 2002, Summit CPA Group, now Summit Virtual CFO Services by Anders, has helped businesses and creative agencies across America and the globe by providing Virtual CFO Services, cash flow management, business tax planning, financial forecasting, and much more. We've also performed hundreds of 401(k) audits and provided CPA firms with accounting outsourcing services and Virtual CFO consulting. This podcast seeks to help service-based business owners dive deep into the financial side of their business to achieve growth and financial success. Tune in bi-weekly as our hosts—Jamie Nau, Director + Virtual CFO, and Jody Grunden, Partner at Anders CPAs + Advisors—interview special guests to share knowledge in the digital and creative agency industry, as well as Jody’s experience as a service-based business owner and entrepreneur.

Information

  • Creator
    Summit Virtual CFO by Anders
  • Years Active
    2019 - 2026
  • Episodes
    160
  • Rating
    Clean
  • Copyright
    © 2026 Creative Agency Success Show
  • Show Website
    Creative Agency Success Show