The Human Risk Podcast

Human Risk
The Human Risk Podcast

People are often described as the largest asset in most organisations. They are also the biggest single cause of risk. This podcast explores the topic of 'human risk', or "the risk of people doing things they shouldn't or not doing things they should", and examines how behavioural science can help us mitigate it. It also looks at 'human reward', or "how to get the most out of people". When we manage human risk, we often stifle human reward. Equally, when we unleash human reward, we often inadvertently increase human risk.

  1. Fraser Simpson on Making Ethics Engaging

    1 DAY AGO

    Fraser Simpson on Making Ethics Engaging

    What does a pink puppet called Connie have to do with ethics? More than you might think. On this episode, I'm speaking with a lawyer, whose innovative approach to getting employees to engage in ethics, involved turning to something we all know from our childhood, a puppet. Episode Summary That lawyer and my guest on this episode is Fraser Simpson, Associate General Counsel at the Wellcome Trust.  He's on the show to me to tell me about a creative and award-winning approach to embedding ethics in organisations. Fraser and the team at Acteon Communications tackled the challenge of inspiring ethical decision-making in a world where written policies often fall short. Their solution? Connie, a hot pink puppet who represents a conscience, prompting employees to ask, "What would Connie do?"   Fraser shares how Connie was born from a need to engage employees in meaningful, human-centred conversations about ethics and compliance. We delve into why traditional approaches often fail, how behavioural science can transform organisational cultures, and why creativity is a powerful tool for behaviour change. Whether you’re in legal, compliance, or simply curious about innovation in professional settings, Fraser’s insights are both practical and inspiring.   Throughout our conversation, Fraser illustrates the power of storytelling, humour, and simplicity in sparking conversations that matter. Connie’s journey—from a sketch to a living, breathing character—offers lessons for anyone trying to make complex ideas relatable and impactful. Guest Biography Fraser is the Associate General Counsel at the Wellcome Trust, one of the world’s largest charitable foundations supporting science to tackle urgent health challenges. Fraser’s work that we discuss on the show focuses on developing a business integrity framework that empowers employees to make sound decisions in moments that matter. With a background in law and a passion for creativity, Fraser has pioneered innovative approaches to compliance, including the development of Connie, a hot pink puppet that embodies ethics and inspires employees to think critically. He describes himself as a dad of two first and a lawyer second, drawing on everyday challenges and creativity to influence his professional work. AI-Generated Timestamped Summary of Key Points [00:00:02] Innovative Ethics Solution (14 Minutes) Fraser introduces Connie, a bright pink puppet created to make ethics training engaging and memorable. By using behavioural science, Wellcome Trust demonstrates the power of moving from dry rulebooks to fostering value-driven decisions.   [00:14:05] Revolutionizing Ethics Engagement (8 Minutes) The importance of using creativity to influence ethical decision-making, rather than over rigid rules, focusing on empowering employees with adaptable tools. Fraser explains how storytelling helps make ethics relatable and impactful.   [00:21:50] Bringing Connie to Life (13 Minutes) Fraser shares the playful inspiration behind Connie’s creation, including how a Hetty vacuum cleaner sparked the idea and how he worked with Acteon, a behavioural science-driven agency. Connie balances humour and professionalism to spark meaningful conversations.   [00:34:32] Communicating Ethics Through Creativity (11 Minutes) The Compliance team has considered how to deploy multi-sensory strategies, such as tactile tools and music, to make ethics training more engaging. These creative methods integrate ethics seamlessly into employees' daily routines.   [00:45:05] Launching Connie and Sustaining Engagement (6 Minutes) Connie’s debut redefines compliance training by prioritising empowerment over box-ticking. Strategies like in-person meetings and digital tools ensure Connie...

    1h 39m
  2. Jono Hey on Sketchplanations

    DEC 6

    Jono Hey on Sketchplanations

    Can you distill a complex concept into a single sketch? Jono Hey can and on this episode, he joins me to talk about Sketchplanations —a project that explains the world, one sketch at a time. Summary I’ve been a long-time admirer of Jono’s work, which makes complex ideas accessible and engaging through simple, elegant sketches.   We discuss how he manages to turn abstract or intricate concepts into visual explanations that resonate with so many people, while maintaining accuracy and nuance.   Jono has a fascinating background in product design and UX, and he shares how his professional journey has influenced his approach to Sketchplanations.   We dive into his creative process, discussing the challenges of staying true to his vision while balancing the pressure for commercial success. Jono opens up about the origins of his project, the tools he uses, and the philosophy that keeps him motivated after more than 900 sketches . We also explore the broader lessons that designers, educators, and anyone curious about the world can draw from Sketchplanations. From navigating the challenge of accuracy to embracing creativity in visual form, Jono’s insights are valuable for anyone looking to communicate ideas more effectively or understand the world a little better.  Guest Biography Jono Hey is the creator of Sketchplanations—a series of sketches that aim to explain the world, one concept at a time. He has a rich background in product design and UX, having worked with various startups, including Nutmeg and Zen Educate, where he led UX, design, and product development.   His passion project, Sketchplanations, has gained a wide audience due to its clear, engaging visuals that break down complex ideas into easily digestible formats. Beyond Sketchplanations, Jono has a PhD in product design and has worked across multiple industries, applying his expertise in design thinking and growth strategy.   AI-Generated Timestamped Summary   [00:00:00] Introduction to the show and Jono Hey's work   [00:01:00] My admiration for Sketchplanations and Jono's mission   [00:02:00] Jono’s background in product design and UX [00:04:00] What Sketchplanations are and how they began  [00:06:00] Jono’s creative challenge and learning exercise   [00:08:00] The eclectic nature of Sketchplanations topics   [00:11:00] The balance between commercial success and staying true to his interests   [00:13:00] How Jono chooses what to sketch and the role of curiosity   [00:16:00] The process behind creating each Sketchplanation   [00:19:00] Challenges of accuracy and oversimplification   [00:22:00] The role of sketches as jumping-off points for further exploration   [00:25:00] Staying motivated and balancing artistic integrity with audience feedback   [00:29:00] Jono's analogy of a good teacher as a DJ for learning   [00:33:00] The importance of timeless content and building a long-term project   [00:37:00] Using sketches to connect different topics and foster curiosity   [00:43:00] The constraints that shape Sketchplanations' format and identity   [00:52:00] Keeping the creative process grounded in simplicity and accessibility   [00:57:00] Jono’s decision to allow open use of Sketchplanations for non-commercial purposes   [01:01:00] The idea of building a community around freely accessible content   [01:04:00] The Sketchplanations podcast, co-hosted by Jono, Rob Bell and Tom Pellereau, and what it offers listeners Links Sketchplanations website:  www.sketchplanations.com br...

    1h 8m
  3. Amy Kean on Communicating Effectively

    NOV 29

    Amy Kean on Communicating Effectively

    What makes communicating effectively such a critical skill in today’s world? On this episode, I dive into the fascinating world of communication with Amy Kean, a psychosociologist, educator, and the founder of Good Shout, a company redefining how we teach and communicate. Amy brings her unique blend of humour, honesty, and sharp insights to a conversation that will leave you thinking differently about how you connect with others. We explore Amy’s journey from advertising to launching a learning and development company focused on experimentation and creativity. She explains why she believes education and workplace communication are fundamentally flawed and shares practical ways to fix them. From seven types of listening to giving constructive feedback, Amy’s approach is both revolutionary and refreshingly human.   We also tackle societal trends, such as the “worshipped entrepreneur” and the dangers of pathologising creativity. Amy’s perspective on embracing imperfection and finding joy in experimentation is as inspiring as it is thought-provoking. This episode will make you laugh, reflect, and rethink your own communication habits.   Guest Biography Amy Kean is a psychosociologist, educator, and the founder of Good Shout, a learning and development company that challenges traditional approaches to training and communication.  Known for her sharp wit and unapologetic honesty, Amy combines humour with actionable insights to help people communicate more effectively. A former advertising professional, she has a deep understanding of human behavior and uses her sociological expertise to teach skills like public speaking, feedback, and creative articulation.  Beyond her work with Good Shout, Amy is also an author and poet. Her poetry collection House of Weeds reimagines weeds as metaphorical human traits, showcasing her ability to find beauty and meaning in the overlooked.  Amy is a regular speaker at conferences, including TEDx, and her work continues to inspire individuals and organizations to embrace experimentation and imperfection.   AI-Generated Timestamped Summary of Key Points [00:00:00] Introduction to the episode and Amy Kean’s background.  [00:01:00] Amy’s journey from advertising to founding Good Shout.  [00:03:00] Why education and workplace communication systems are fundamentally flawed.  [00:06:00] The seven types of listening and their everyday impact.  [00:09:00] Good Shout’s unique, experimental approach to training and feedback.  [00:13:00] The societal consequences of poor communication and the rise of “people-pleasing.”  [00:19:00] Amy’s social media presence and her critiques of societal trends.  [00:23:00] Discussion on the “worshipped entrepreneur” and BrewDog’s controversies.  [00:35:00] The importance of feeling heard and Amy’s advocacy for public speaking in schools.  [00:45:00] Exploring creativity through Amy’s poetry and the metaphor of weeds.  [00:51:00] The dangers of pathologising daydreaming and the value of imagination.  [00:57:00] Amy’s TEDx talk on the sociology of normality and the concept of weirdness.  Relevant Links Amy on LinkedIn: https://www.linkedin.com/in/amycharlottekean   Amy on Twitter/X: https://x.com/keano81   The Good Shout: https://goodshoutcommunity.com/   Creative Schools, the book by Ken Robinson (a...

    1h 3m
  4. Steve Bell on Cartooning

    NOV 23

    Steve Bell on Cartooning

    How does one become a political cartoonist? And what lessons can we learn from their craft? Episode Summary In this episode, I sit down with legendary political cartoonist Steve Bell to explore the artistry and challenges behind his provocative work.   From his early struggles as a teacher to his meteoric rise as a satirical voice at The Guardian, Steve shares the experiences that shaped his unique style.   We delve into his creative process, the evolution of his iconic characters, and his reflections on a career that’s spanned over four decades.   Steve doesn’t hold back as he recounts his battles to maintain creative independence in an ever-changing media landscape.   Whether it’s navigating editorial constraints, mastering the balance between humour and sharp commentary, or sketching under the pressure of daily deadlines, Steve offers an honest and inspiring perspective on his craft.   Along the way, he shares fascinating anecdotes, like the evolution of David Cameron as a cartoon character and the artistic freedom he carved out for himself at The Guardian and how ultimately using that freedom led to him leaving the paper.   This conversation isn’t just for fans of Steve’s work but for anyone interested in creativity, resilience, and the power of satire to provoke and inspire. Join us as we explore the world of political cartooning through the eyes of one of its most iconic practitioners.   ⚠️ Warning: this episode contains adult language and content, so listener discretion is advised.   Steve Bell Biography Steve Bell is one of the most influential UK political cartoonists of our time, known for his incisive satire and striking illustrations. A graduate of Leeds College of Art, Steve initially trained as a teacher before realizing his passion for cartooning.   His first major break came with Time Out magazine, where his “Maggie’s Farm” strip skewered the Thatcher era. In 1981, he joined The Guardian, where his daily cartoons became a staple for readers and a thorn in the side of the powerful.   Over his illustrious career, Steve developed a reputation for blending biting political commentary with imaginative visuals, often pushing the boundaries of satire.   His work has appeared in numerous publications, and he remains a vocal advocate for creative freedom in an increasingly restrictive media environment. AI-Generated Timestamped Key Points [00:00:00] Introduction to Steve Bell and the origins of his artistic journey   [00:01:13] Steve’s early life, love for drawing, and transition from teaching to cartooning   [00:08:06] Struggles and lessons learned from teaching in Birmingham   [00:11:00] Early career milestones, including work with Time Out and The Guardian   [00:25:02] The evolution of "Maggie’s Farm" and creating caricatures of Margaret Thatcher   [00:34:15] Steve’s thoughts on the creative process and meeting deadlines   [00:52:39] How Steve conceptualises characters, like David Cameron as a condom   [00:57:18] Reflections on editorial constraints and creative independence   [01:10:12] Steve’s critiques of the modern media landscape and its treatment of political satire   [01:20:00] The enduring relevance of political cartoons in today’s world   Links Topics we discuss on the show: Margaret Thatcher: Former Prime Minister of the United Kingdom and a key figure in British politics during the 1980s, known for her conservative policies. 👉 Margaret Thatcher - Wikipedia   Thatcherism: The political ideology and...

    1h 17m
  5. Dr Eva Van Den Broek & Tim Den Heijer on The Housefly Effect

    NOV 14

    Dr Eva Van Den Broek & Tim Den Heijer on The Housefly Effect

    How do tiny changes in our surroundings create big impacts on our daily lives?  And what does that have to do with house flies? Episode Summary In this episode, I’m thrilled to welcome Dr. Eva Van Den Broek and Tim Den Heijer to discuss their new book, The Housefly Effect, which explores the hidden ways behavioral science influences our daily decisions. We dive into fascinating examples of nudges, from a simple housefly sticker in a urinal to placebo buttons at pedestrian crossings. They reveal how clever behavioural tricks are everywhere, steering our actions without us even realizing it. Eva and Tim share insights from their diverse backgrounds — Eva, a behavioural economist working on policy and research, and Tim, an advertising strategist who brings these ideas to life through real-world campaigns. Together, they’ve written a book that not only explains these influences but invites readers to recognize and leverage them in their own lives. Our conversation also touches on the ethical aspects of behavioural science and why it’s so important to think critically about when and how these techniques are used.  From funny to thought-provoking, Tim and Eva bring a fresh perspective on behavioural science that’s both entertaining and deeply insightful. Guest Biographies Dr. Eva Van Den Broek is a behavioural economist and the founder of Behavioral Insights Netherlands. She specializes in using behavioural science to improve public policy and has extensive experience working with government agencies and ministries. Eva’s work spans a variety of real-world applications, from interventions in education to campaigns promoting library use among low-literacy adults. She is also a lecturer and public speaker, known for making complex behavioral insights accessible and practical. Tim Den Heijer is a creative strategist, copywriter, and founder of Brain Creatives, an agency that combines advertising and behavioural science. With over 20 years in advertising, Tim has helped shape campaigns for some of the world’s biggest brands. His work focuses on finding creative ways to connect behavioural insights with marketing goals. Tim’s approach blends curiosity with pragmatism, drawing on his love-hate relationship with advertising to question conventional wisdom and explore new ideas in behavioural influence. AI Generated Timestamped Summary of Key Points [00:00:00] Introduction to the concept of behavioural influences in daily decisions. [00:00:40] Examples of nudges used by advertisers and governments. [00:01:01] Introduction of guests Dr. Eva Van Den Broek and Tim Den Heijer. [00:01:20] Eva and Tim's professional backgrounds and collaboration on The Housefly Effect. [00:02:00] Overview of their book’s approach to behavioural science through engaging stories. [00:02:23] Discussion on cognitive diversity and collaboration dynamics. [00:03:05] Eva’s early career shift from AI to practical behavioural science.  [00:04:00] Tim’s journey from linguistics to advertising and the influence of behavioural science. [00:05:00] Origins of the collaboration between Eva and Tim, emphasizing cognitive diversity. [00:06:00] Key insights from their book on using simple nudges effectively. [00:09:10] The story behind the “housefly effect” in urinals as a behavioural nudge.  [00:13:00] How nudges can be effective even without precise measurements. [00:17:00] Discussing the organization of topics in The Housefly Effect and their selection process. [00:20:00] Examples of “dumb” ideas that actually work in behavioural science.  [00:22:00] Placebo buttons and how they influence behaviour. [00:25:00] Differences between public policy and...

    1h 8m
  6. Matt Ballantine on Solving Problems with Randomness

    NOV 4

    Matt Ballantine on Solving Problems with Randomness

    What if embracing randomness could unlock better decision-making in your work? In this episode, I welcome back Matt Ballantine, a returning guest known for his insightful and playful take on work and life.  This time, Matt dives into the concept of randomness and how it can be a strategic tool in navigating complex problems that defy traditional solutions. From engaging discussions on how randomness applies to decision-making to his creative uses of tarot-like card decks for ideation, Matt demonstrates that randomness is not just chaos—it’s a pathway to innovation. He also shares how randomness has played a role in his projects, like the 100 Coffees initiative, which connected him with people in unexpected ways and reinforced the idea that unstructured, agenda-free time can lead to powerful outcomes. In our discussion, we explore practical applications of randomness in business settings, why organizations may resist these approaches, and how embracing randomness could unlock creative potential and solve cloud-like challenges. To see the cards that Matt and I talked about: https://photos.app.goo.gl/8Sf6zrsKoL74VxjZ6 Guest Biography Matt Ballantine describes himself as a curious explorer of ideas with a background in technology, organizational culture, and creative problem-solving. Currently an account manager at Equal Experts, Matt’s work spans various roles that emphasize unconventional approaches to strategy and innovation. He is known for his thought-provoking projects, like the 100 Coffees initiative, which challenged norms of structured networking and led to surprising insights. In addition, Matt has been exploring the intersection of randomness and decision-making, using creative tools such as card decks inspired by tarot to facilitate out-of-the-box thinking. Find Matt on LinkedIn: https://www.linkedin.com/in/mattballantine/ Follow him on Twitter/X: https://x.com/ballantine70 AI-Generated Timestamped Summary [00:00:00] - Opening & Introduction Christian welcomes back Matt Ballantine to discuss randomness, highlighting Matt's previous appearance and his exploration of randomness in work and life. Matt shares how randomness can be a strategic advantage when addressing complex, unpredictable problems.[00:02:00] - 100 Coffees Experiment Recap Matt recounts his "100 Coffees" project from 2023, which involved meeting 138 people for unstructured, hour-long conversations to spark serendipitous insights.He notes the challenge many people face in allocating unplanned conversation time due to hyper-optimized schedules.[00:04:12] - Organizational Implications Matt reflects on how the absence of informal interactions in modern work setups, like back-to-back virtual meetings, has stripped valuable opportunities for unstructured exchanges.[00:07:13] - Current Projects & Randomness Matt discusses his current work as an account manager at Equal Experts, which operates without traditional hierarchical structures.He introduces his project, the "Business Meerkat" deck, a tool for exploring business problems using randomness, and his ongoing research and writing on the theme of randomness.[00:08:50] - The Clock and Cloud Analogy Drawing from Karl Popper, Matt contrasts "clock-like" (predictable, analyzable) and "cloud-like" (complex, unpredictable) problems. He suggests randomness as a strategy for navigating cloud-like problems.[00:10:32] - Definitions of Randomness Matt distinguishes between mathematical randomness (equal probability outcomes, like dice rolls) and perceived randomness (unforeseen events).[00:15:00] - Human Behavioral Dynamics & Complexity Matt and...

    1h 5m
  7. Anna Rowe on Romance Scams

    OCT 25

    Anna Rowe on Romance Scams

    What would you do if someone you trusted turned out to be living a double life? Episode Summary On this episode, I speak with Anna Rowe, a brave and resilient advocate for victims of romance fraud. Anna shares her deeply personal story of being deceived by someone who led a double life, manipulating her emotions and trust for over a year. Her journey from victim to activist is one of courage and determination to bring awareness to the emotional trauma caused by these scams.  During our conversation, Anna explains the stages of manipulation she experienced, from grooming to love bombing to the devastating moment when she discovered the truth. We also discuss the broader issue of romance fraud, the legal challenges victims face, and why the law needs to change to protect people from emotional predators. You'll gain insight into how these scams unfold, the lasting emotional impact they have on victims, and the importance of raising awareness to stop others from falling into the same traps. Anna’s story serves as both a warning and a call to action for change. Guest Biography  Anna describes herself as a teacher turned advocate for victims of romance fraud after falling victim to an elaborate emotional scam. In 2015, Anna met a man online who deceived her for over a year, using a fake identity and manipulating her emotions through intense grooming and love-bombing tactics. After discovering the truth, she turned her experience into a campaign to raise awareness of romance fraud and help others avoid similar situations. Anna is the founder of "Catch the Catfish," an organization that supports victims of emotional fraud and advocates for changes in legislation to address non-financial romance scams. She is also a co-founder of "LoveSaid," an umbrella organization that tackles all forms of romance fraud, from emotional to financial exploitation. Through her website, public speaking, and media appearances, Anna continues to fight for the recognition of romance fraud as a serious crime that leaves lasting emotional scars. AI-Generated Timestamped Summary [00:00:00] – Introduction [00:00:24] – Anna’s Background: Anna begins by sharing a brief overview of her story. She explains that in August 2015, she started using dating apps for the second time after having had a successful two-and-a-half-year relationship with someone she met online. She talks about how being a single mom with limited time and resources led her to rely on dating apps. [00:01:35] – Anna's Personality and Approach to Relationships: Anna discusses her attachment style, describing herself as someone who gets attached to people quickly—both in romantic and non-romantic contexts—and becomes fiercely loyal. She shares that although she rarely feels romantic connections when she does, she "falls hard and fast." [00:02:00] – The Start of the Deception: Anna recounts how she was drawn to a particular dating profile not because of the man’s picture but because of his words. His profile described him as humble, grounded, and someone who hated poor communication and mind games, which made Anna feel like he had been hurt before and wouldn’t hurt her. She matched with him and started exchanging messages the next morning. [00:03:00] – The Relationship Begins: Anna describes how their online communication turned into an intense connection over the span of three months, mirroring the way her previous successful online relationship had started. She shares that even before they met in person, she expressed to him that she was scared by how close she already felt to him, signalling the emotional intensity early on. [00:04:00] – The Emotional Rollercoaster Begins: Anna reflects on the emotional intensity of the relationship after meeting in...

    1h 14m
  8. Dr. Holly Bell on Curiosity, Road Trips, and Reinvention

    OCT 18

    Dr. Holly Bell on Curiosity, Road Trips, and Reinvention

    How can road trips and curiosity shape our perspectives on life? In this episode, I speak with Dr Holly Bell, a former professor, author, and spontaneous traveller.  Holly’s diverse background, which includes teaching economics, writing thrillers, and even working in corporate management at a Fortune 100 company, is rooted in her insatiable curiosity and love of reinvention. Together, we discuss her fascinating career journey and how she continuously evolves by following her passions and embracing new experiences.   Holly shares her stories of spontaneous road trips, from jump-seating on FedEx planes to discovering hidden parts of Alaska. We explore the joy she finds in taking the road less travelled and how her adventures have shaped her outlook on life. She also dives into the quirks of U.S. tipping culture and other fascinating topics, giving us a unique perspective on behavioural economics and societal norms.   Whether you’re curious about career reinvention, travel, or the behavioural side of everyday decisions, this episode offers a fresh take on living with passion, curiosity, and a bit of spontaneity. Tune in to discover how embracing life’s uncertainties can lead to incredible adventures.   Guest Biography: Holly is a retired professor of economics and business, known for her unconventional career journey and adventurous spirit. A former corporate executive with a Fortune 100 company, Holly has also been a novelist, voice actor, and radio copywriter. Her love for spontaneous travel and curiosity about the world has taken her to all corners of the U.S., including 13 years living in Alaska. In addition to her academic and business accomplishments, Holly is also passionate about storytelling and currently spends her time acting, writing, and creating unique experiences through her travels. Holly on LinkedIn: https://www.linkedin.com/in/hollybell/ Holly on Twitter/X: https://twitter.com/HollyBell8 AI-Generated TimeStamp Summary [00:00:00] Christian introduces Dr. Holly Bell and her diverse background [00:02:00] Holly shares her early life in Wisconsin and her journey from a blue-collar family to college at 29 to working in radio, advertising, and voiceover projects [00:04:00] Holly’s career reinvention: from professor to voice actor and writer in Florida [00:05:30] Holly talks about her jump-seat travels on FedEx planes and spontaneous adventures [00:07:18] The freedom of spontaneous travel and its impact on Holly's life [00:08:21] Holly’s road trips in Alaska and the culture of curiosity behind them.[00:10:09] Exploration and divergent road trips with her husband [00:12:13] Holly’s passion for human behaviour and its influence on her academic and professional life [00:15:00] Christian and Holly discuss how education separates disciplines like geography and history [00:17:00] The tipping culture in the U.S., Holly’s frustrations, and how it distorts incentives [00:29:05] Holly’s brief stint in politics and her work on local governance [00:33:00] Holly’s experience in her local community with frictional changes, like replacing gate access cards [00:36:39] How large social changes, like smoking bans, face resistance but later become normalized [00:39:16] Holly’s experience managing people and getting them to own decisions [00:41:00] Holly's factory tours and her fascination with understanding how things work [00:47:00] The benefits of curiosity and how it can lead to unexpected discoveries [00:50:30] Final thoughts on how...

    1h 4m
5
out of 5
13 Ratings

About

People are often described as the largest asset in most organisations. They are also the biggest single cause of risk. This podcast explores the topic of 'human risk', or "the risk of people doing things they shouldn't or not doing things they should", and examines how behavioural science can help us mitigate it. It also looks at 'human reward', or "how to get the most out of people". When we manage human risk, we often stifle human reward. Equally, when we unleash human reward, we often inadvertently increase human risk.

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