This week, Payman chats with JW Oliver — serial entrepreneur, author, philanthropist, and the man behind Support DDS, the largest dental insourcing company in the US. JW's story begins well below the poverty line in Texas and winds through dental equipment, bankruptcy, and a fateful meeting at a Christian marriage conference that led him to Zimbabwe — and ultimately to building a 1,700-strong operation across Africa and Costa Rica. It's a conversation about purpose, resilience, and why answering the phone might be the most underrated skill in dentistry. Along the way, JW opens up about faith, failure, fatherhood, and why giving away 51% of your profits doesn't feel nearly as crazy once the cheques start to mean something. In This Episode 00:00:40 - Welcome and introductions 00:02:00 - Growing up poor; early entrepreneurial instinct 00:04:50 - From dental equipment to Zimbabwe; the chance meeting that started Zim Works 00:09:00 - Purpose over profit; donating 51% and building a philanthropy operation 00:12:20 - Insourcing vs outsourcing; what Support DDS actually does 00:19:30 - A typical UK dental practice use case; why unanswered calls kill marketing spend 00:25:00 - The real challenge; onboarding, training timelines, and setting expectations 00:28:10 - Faith; how it evolved, when it was tested, and the summer of 1994 00:40:25 - Blackbox thinking; not reacting fast enough to a changing market 00:43:20 - Resilience as both superpower and blind spot; when to hold, when to fold 00:51:15 - Writing books; creative process, ghostwriting, and books as authority tools 01:00:10 - Immigration, assimilation, and understanding the other side 01:08:50 - Fantasy dinner party 01:11:00 - Darkest day; bankruptcy, Disney, and a wife who said "I trust you" 01:13:55 - Treating everyone the same; from the excellence team to the C-suite About JW Oliver JW Oliver is a serial entrepreneur, author, and philanthropist based between Texas and Zimbabwe. He is the founder of Zim Works and Support DDS — the largest dental insourcing company in the United States — which employs over 1,700 people across Zimbabwe, Zambia, and Costa Rica, and donates 51% of its profits to charitable causes. A former dental equipment entrepreneur turned global business builder, JW is driven as much by faith and purpose as by commercial ambition.