Jurassic Marketing’s Tricera-talks

Justin Miller
  • 5.0 (2)
  • Entrepreneurship
  • Updated Weekly

Marketing, entrepreneurship, and all things small business. Hosted by Justin Miller

  1. Jul 6 ·  Video

    Ep. 105 Fortunes in the Follow-Up: Stop Quitting Too Early

    This episode explains why most businesses don’t have a lead problem—they have a follow-up problem—and how consistent, multi-channel follow-up turns leads into customers. Justin covers practical tactics like systematized email and phone sequences, retargeting, direct mail, and CRM workflows, plus when and how to be persistent without sounding desperate. Listen for tips to audit your pipeline, extend follow-up timelines, and build repeatable campaigns that keep you top-of-mind until prospects are ready to buy.

  2. Jun 29 ·  Video

    Ep. 104 Why Direct Mail ROI Feels Broken — The Truth About Attribution

    This episode explains why measuring ROI for direct mail is harder than digital ads: delayed responses, channel bleed, and incomplete attribution. Justin walks through practical tracking options (phone numbers, QR codes, landing pages, offer codes), how offline influences online conversions, and why direct mail is a long-term play that builds trust and familiarity. Listen for tactical tips on setting expectations, measuring directional impact, and integrating direct mail with other marketing to get a clearer picture of real returns.

  3. Jun 23 ·  Video

    Ep. 103 When 'Too Legit' Kills Your Brand: The Authenticity Trap

    Marketing, entrepreneurship, and all things small business. This episode explores how over-polishing your brand can make you look corporate, inauthentic, or out of touch. The hosts trace the evolution from expensive production values to today’s preference for conversational, human-to-human marketing and offer practical tips: be conversational, show real faces, avoid over-editing, share stories and opinions, and lean into authenticity where big companies can’t compete.

  4. Jun 15 ·  Video

    Ep. 102 Make Your Business a Theme Park: Surprise, Delight, Repeat

    Justin Miller explains how businesses can borrow tactics from theme parks—like Disney and cruise lines—to create memorable customer experiences that encourage spending and word-of-mouth. He shares practical ideas such as handwritten thank-you notes, unexpected upgrades, playful packaging, and memorable onboarding moments. The episode highlights focusing on how people feel, designing entertaining touchpoints, and adding small surprises to make routine transactions feel like an experience, especially during the summer season.

  5. Jun 8 ·  Video

    Ep. 101 Clients, Costly Problems: How to Weed Out the Wrong Customers

    In this episode, Justin Miller discusses the hidden costs of low-paying, difficult customers and why they often become the most expensive to serve. He and his co-hosts share experiences from real businesses—real estate, weddings, direct mail and marketing agencies—about how price-shopping clients create stress, take up disproportionate time, and hurt team morale. The hosts outline practical strategies to attract higher-quality clients: lead with value not price, raise minimums and monthly retainer models, use testimonials and guarantees, create friction to filter out bad fits, and be willing to say no. They also explain how raising prices and structuring client tiers improves service and results for ideal customers, even if the transition is painful.

  6. May 31 ·  Video

    Ep. 100 Why Most Marketing Fails — Attention Is the Missing Ingredient

    In this milestone episode, Justin celebrates Episode 100 with a Dino Bucks giveaway and dives into why marketing often fails before it even starts: it doesn’t grab attention. From overflowing notifications and short attention spans to the power of headlines, visuals, and authenticity, the hosts explain how getting noticed by the right people is the first step to success. They discuss practical fixes—strong, targeted headlines, human, non‑sterile presentation, and thoughtful use of AI—to help your marketing break through the noise and actually connect with customers.

  7. May 18 ·  Video

    Ep. 99 Kill the Clicks: How to Remove Sales Friction and Close Faster

    In this episode Justin Miller and Kevin discuss sales friction—how unnecessary steps in marketing, sales, and fulfillment slow down purchases and kill momentum. They use examples like buying a Tesla online, the Savannah Bananas’ fan-focused experience, and direct mail’s trust-building power to show what works. The hosts offer practical advice: simplify messaging and forms, speed responses, improve onboarding, build trust with guarantees and tangible media, and make the post-sale experience fun. Stay tuned for their upcoming 100th episode celebration with prizes and surprises.

  8. May 12 ·  Video

    Ep. 98 Doberman Dan: Why Direct Mail Still Outperforms Email

    Justin Miller interviews Doberman Dan about his 30+ years in direct response marketing, explaining why direct mail often outperforms email and how offline tactics can drive higher response and profit. Dan shares real examples like newspaper tests, a high‑impact gym‑bag mailing, and coordinated campaigns that boosted continuity revenue. The episode also covers the decline of email deliverability, how to target your hottest buyers with back‑end offers, and practical strategies for combining online and offline channels to increase customer value and stand out in crowded markets.

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Marketing, entrepreneurship, and all things small business. Hosted by Justin Miller

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