Know Your Marketing ROI Podcast

Matt Quirk
  • 5.0 (1)
  • Marketing

This podcast is for service based business owners like attorneys, consultants, and more, looking to get more leads, qualify them quickly, and build systems that can keep them happy for years to come. We talk marketing and advertising. Learn from others what has worked for them and what hasn't worked. AND share tips for building systems to attract more of YOUR best clients.

  1. 06/04/2024

    Revolutionize Your B2B Email Nurture Programs with This One Simple Tactic

    Have your email nurture performance numbers dropped or just been flat for way too long? Maybe you’re looking to get more leads, close more sales, or land more demos and have run out of ideas that have much if any impact. In this video, we dive into the one thing that might drastically improve your email nurture results. Whatever your goals, this simple program shift can improve your email nurture performance results. --- Maybe you've noticed that your email nurture performance numbers have dropped, or perhaps they've just been flat for too long. Maybe you’re trying to get more leads, close more sales, or improve customer success metrics, but your ideas just aren't making the impact you need. I understand how frustrating this can be. Your email campaign should be a powerful tool, but instead, it's not delivering the results you need. The problem could be affecting your bottom line, causing you to miss out on leads, sales, or demos. The solution to this problem could be a simple program shift. We call these shifts "MicroCampaigns". These are campaigns consisting of just three emails that follow a specific framework - Tease the Story, Tease the Ending of the Story, and Launch the Story. By focusing on this one program shift, we believe you'll see a drastic improvement in your email nurture performance results. MicroCampaigns offer a concise, focused way to engage your audience and can be more effective than traditional email campaigns. To illustrate this, we'll share three unique use cases. These examples will show you how effective MicroCampaigns can be to improve digital performance results, influence the sales process, and customer success. Hope you enjoy!

    Revolutionize Your B2B Email Nurture Programs with This One Simple Tactic

  2. 05/14/2024

    How to create better content for social media promotion in B2B

    The only logical thing to do is think backwards and then forwards again. Ideally, you would identify the channels for promotion of a piece of content before creating that content. Simple. Now creating content for social media promotion in B2B will forever be easy. When is life ever ideal when starting something new or making changes to the status quo? Never. Exactly. In B2B, we often build in tandem in an agile structure because we’ve all got a lot going on. Creating content without knowing how it will be promoted can be really hard. Both for the content strategist and for the digital marketers who end up promoting it. On my team, we talk a lot about how to present on social media, get more out of thought-leadership content, and create better opportunities for engagement. Which of course leave me asking, “How can we create better B2B content for social?” Here I focus on content that has already been produced and now needs promotion. These same tips and processes will work if you’re building your marketing and content teams from scratch as well.

  3. 05/07/2024

    5 Powerful Strategies to Improve Your B2B Content Syndication Campaign ROI

    Content syndication gets a lot of flack for being an ineffective way to market in B2B, but nearly everyone I know and am connected with still uses it. I believe there’s good and bad content syndication programs, but that isn’t important. What is important is that you can improve your Lead quality from content syndication by doing some small, yes additional, but small things differently. I’ve got 5 strategies I suggest you try to pimp your content syndication campaigns. Become a part of the community before you start doing lead generation Demonstrate you can help your audience by actually helping them Automate follow-up to launch as soon as possible Remind them of the value they got and what to do with it to see maximum benefits Do something unique to make their experience with you, your brand, and your content incredibly memorable All of these require more work than you are likely doing today, but that is a GOOD thing. Content syndication is a great channel to capture attention with, but it’s only a fleeting amount of attention. That’s why we have to do more work to keep it captured and mature attention into trust. One of the best ways I know to do that is to demonstrate you can help your audience by actually helping them. The good news is you’re already doing this with your content syndication assets. Now we need to figure out how to leverage those small, fleeting moments of captured attention. And we’re going to do that with at least 1 of these 5 strategies. How to improve the performance of leads you get from b2b content syndication campaigns

  4. 02/09/2021

    How do small law firms advertise?

    In this episode, we dig into one key way that small law firms can begin advertising for little money if they are willing to invest time. This area of focus is not for all legal firms but if your audience is one that is searching the platform for answers... you'd better be on it and be providing valuable answers to their quesitons. YouTube is the second largest search engine in the world (at the time of this recording) and owned by the first, Google. If you're not answering questions that your best buyers are already asking the internet, and specifically YouTube, you're missing out on a hot channel that doesn't cost money to use. The key here is to get started. Setup your Channel Do your research Post your videos that answer questions your best clients are asking Call them to action... key here is to demonstrate you can help them by actually helping them! If you'd like to learn more about working with our agency, head over to AttorneyMarketingMastery.com to get started.

  5. 02/02/2021

    How solo attorneys can get their first clients

    As a solo attorney just getting started, it can seem overwhelming to start asking for new clients. Don't let it be. Your best bet is to outline exactly what areas of Law you will focus on and dig in hard. First, I recommend building a Lead Magnet. This is something that you can give to new connections, prospects, and referral partners that can instantly provide some value to them. This follows the oldest "trick" in the book... Demonstrate to someone you can help them by actually helping them. Participate in Networking events and add value immediately Referrals, don't just tap your colleagues, friends and family. Look to your WHOLE network of connections. Share content on social media that drives back to your Lead Magnet Build an email list by offering your Lead Magnet online Leverage a sales funnel, with your Lead Magnet as the top of the funnel and Drive prospects toward a consultation after providing them with value FIRST. If you want help getting found by more prospective clients online, visit AttorneyMarketingMastery.com to get started with us today.

  6. 11/17/2020

    Get new clients for your law firm on Facebook

    Social media platforms are a great way to get infront of and connect with your next client, but it can feel overwhelming. On today's episode we cover a few steps to saving time, being unique, and bringing the value to your social media presence... all so you can get more of your best buyers to work with you. Social media platforms are a great way to get in front of and connect with your next client, but it can feel overwhelming. On today's episode we cover a few steps to saving time, being unique, and bringing the value to your social media presence... all so you can get more of your best buyers to work with you.

  7. 11/10/2020

    3 Tips to Qualify your leads to get your Best Clients

    How do you qualify your leads so you only speak to your best clients? We're going to focus on 3 big tips to help you qualify prospects and leads BEFORE you have to speak with them on the phone or in person. DOWNLOAD: Best Offer Worksheet - https://getquirked.co/bestoffer Why should I qualify leads before speaking to them? Your time is incredibly valuable, right? So why would you spend your time speaking to prospects or leads that do not match who your 'Best Buyers' are? As an attorney your time should be spent working on client cases. Not spent on asking the same questions over and over and over. You can leverage templates to help, but using a CRM with your website and forms can really help streamline things. Your 3 tips to qualify leads before you have to speak with them directly Use an intake form Tell people exactly who you can help the MOST Delegate it Qualify leads with an intake form Use an intake form or questionnaire to help pre-qualify clients that want to connect with you and your firm. This helps you to filter out those that match 100%, 75%, and lower the crucial elements that your best buyers have. You can leverage Web forms, sites like Typeform.com , and most CRMs have forms you can link to or embed on web pages. Tell people exactly who you can help the MOST This is a crucial step to all your content. When you tell your audience exactly who you work best with, they respond when they match! It's kind of the easiest way to qualify any lead you might get. Establish your best buyer criteria, tell everyone about that criteria. Frame it as you can help many people, but these people you can help the most, best, easiest. Delegate your lead qualification to someone else A lot of us struggle to delegate anything, let alone lead qualification. This is a great way to get things off your plate, but you can't just give it away half-assed. Make time to outline and document your process for qualifying leads, make sure you train and "test". Whomever you train, do a mock-session to help them identify opportunities and get better. Top 3 tips to qualify your law firm leads In summary, lead qualification doesn't have to be "rocket science". Just be clear and make it simple for your prospects to qualify themselves. Use an intake form Tell people exactly who you can help the MOST Delegate it If you'd like help building your qualification systems, connect with us and see if we are a fit for each other! We help solo-attorneys and growing law firms attract and qualify new clients by building digital marketing systems that do the work for them.

  8. 02/18/2020

    Where to start when you're getting started

    Download: https://getquirked.co/bestoffer  ======= The other day I had a meeting with a prospective client and we discussed how to focus in on what's worked, what you care about doing, and what energizes you to do for and with your clients!  In order to know where to start when you're getting started with marketing for your business you need to answer a few questions first.  1. What are all the things you provide for your clients? What are your offers?  2. What is your most profitable offer?  3. What do you get the most enjoyment from?  Once you've answered all these questions then you'll be ready to tackle a marketing program for your business. See there are lot's of "things" you can do to market your business and get new leads. But the best things are the simplest! Do more of what has worked in the past is always a great place to start. Next best place, do more of what your audience is asking for!  Check out the Best Offer worksheet and go through the exercise yourself. I all but guarantee you'll find incredible value in it and be able to find the ONE thing you should get started with immediately when it comes to your marketing.  Best Offer Worksheet: https://getquirked.co/bestoffer  https://getquirked.co

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This podcast is for service based business owners like attorneys, consultants, and more, looking to get more leads, qualify them quickly, and build systems that can keep them happy for years to come. We talk marketing and advertising. Learn from others what has worked for them and what hasn't worked. AND share tips for building systems to attract more of YOUR best clients.

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