53 episodes

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?

SaaS Half Full Lindsey Groepper

    • Business
    • 5.0 • 14 Ratings

Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink?

    How to Find Your True Brand Differentiator with Carly Brantz, DigitalOcean

    How to Find Your True Brand Differentiator with Carly Brantz, DigitalOcean

    How well do you know your brand differentiators? No, not your product features, but the REAL secret sauce of why your customers love you. In this episode, Carly Brantz, CMO of DigitalOcean, discusses how to find your true brand differentiators and what needs to be done across the entire organization (yes, outside of marketing!) to reach its full potential. Listen as she shares best practices for uncovering the unique fabric of your SaaS business, when experimentation can be your greatest ally, and how to maximize your differentiator across all channels.
    - Connect with Carly Brantz: https://www.linkedin.com/in/carlybrantz/
    - Learn more about DigitalOcean: https://www.digitalocean.com/
    - Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
    - Learn more about BLASTmedia: https://www.blastmedia.com/

    • 27 min
    The Fundamental Shift in B2B Ecommerce, with Ari Kahn, Bridgeline Digital

    The Fundamental Shift in B2B Ecommerce, with Ari Kahn, Bridgeline Digital

    Imagine this. Instead of customers hitting your e-comm website and looking for a product to solve a business problem, your online marketplace comes to them and prescribes a solution to their problem. Sounds magical, but is it realistic for B2B companies?
    Lindsey Groepper sits down with Ari Kahn, the CEO of Bridgeline Digital, to discuss all things B2B eCommerce. In this episode, you’ll learn why having an “If you build it, they will come mentality” will ultimately lead you to a slow eCommerce demise and why it's time to fundamentally shift the cultural relationship between a B2B vendor and its customer.
     Connect with Ari: https://www.linkedin.com/in/arikahn/ Learn more about Bridgeline Digital: https://www.bridgeline.com/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/

    • 32 min
    Maintaining Engagement During a Recession with Julia Stead, 15Five

    Maintaining Engagement During a Recession with Julia Stead, 15Five

    Maintaining employee engagement is daunting during an economic downturn when trying to balance high care and high performance. With the complexities this topic can bring, Lindsey Groepper speaks with Julia Stead, CMO at 15Five, to discuss how quickly trends in employee engagement have changed when transitioning from the Great Recession into (what some are calling) the "Great SaaSacre." This episode also details the shift in power dynamic from employee to employer, the value of transparency, and the positive trends they’re seeing due to the recession.
    Connect with Julia: https://www.linkedin.com/in/juliastead/ Learn more about 15Five: https://www.15five.com/ Connect with Lindsey:https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/

    • 32 min
    Changing Your Content Mindset with Sharon Rusinowitz, ChartHop

    Changing Your Content Mindset with Sharon Rusinowitz, ChartHop

    Continuing our HR Tech series, we speak with Sharon Rusinowitz, the Director of Content Marketing at ChartHop. In this episode, Lindsey and Sharon discuss what the content team of the future looks like and how to re-shape how you think about content. Listen as Sharon discusses how to develop a B2B SaaS content strategy extending beyond the written word and how to create a cohesive narrative across mediums.
    - Connect with Sharon: https://www.linkedin.com/in/sharonrusinowitz/
    - Learn more about ChartHop: https://www.charthop.com/
    - Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
    - Learn more about BLASTmedia: https://www.blastmedia.com/

    • 30 min
    Nailing Employer Brand with Amy Frampton, BambooHR

    Nailing Employer Brand with Amy Frampton, BambooHR

    This summer we’re focusing on HR Tech and learning from the best in the business.
    In this episode, Lindsey Groepper speaks with Amy Frampton, the Head of Marketing at BambooHR. She is a wealth of knowledge but in this conversation, she shares her insights on employer brand. If you don’t know what employer brand is or don’t know what your employer brand is, stop what you're doing. Employer brand is crucial right now, especially for growing B2B SaaS companies. Listen in as Amy shares how to go about developing it, marketing's role in executing an employer brand strategy, and how to work seamlessly with HR to do so.

    • 36 min
    Marketing's Role in an Acquisition with Isabelle Papoulias, Mediafly

    Marketing's Role in an Acquisition with Isabelle Papoulias, Mediafly

    SaaS acquisitions are plentiful, but what are the keys to a smooth transaction, and who is involved? Spoiler alert: it's more than the C-suite.
    In this episode, Lindsey Groepper speaks with Isabelle Papoulias, the EVP of Global Expansion at Mediafly, about marketing's role in M&A. As the former CMO, Isabelle has taken the company through five acquisitions in the last four years, providing her with takeaways and insights for B2B SaaS marketers who find themselves in the throws of M&A.
    Listen in as she shares what the marketing team can expect in an acquisition, what their role is, and how to align on goals with both your CEO and board.
    Connect with Isabelle: https://www.linkedin.com/in/isabellepapoulias/  Learn more about Mediafly: https://www.mediafly.com/  Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/  Learn more about BLASTmedia: https://www.blastmedia.com/

    • 31 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

Hibernia insula ,

Clever, humorous

Lots of great thought leadership conversations on a range of interesting topics.

Arlie K ,

Cheers! 🍸

My favorite digital happy hour! Not only is SaaS Half Full genuinely fun to listen to, but the guests that Lindsey brings to her audience are some of the most knowledgeable on the scene. It's a delightful and insightful listen for anyone looking to take their SaaS strategy to the next level.