9 episodes

Hosted by WeTransfer CCO Damian Bradfield, Influence is a documentary podcast that takes a deep dive into the world of advertising. 
How much of a say do we really have when it comes to the things we buy? And what does the way we consume advertising say about our culture, our economy and our world? Featuring in-depth interviews, dramatic retellings and some iconic archival ads, Influence shines a light on the power of advertising – the good, the bad and the ugly. 

Influence: Exploring The Good, The Bad, and The Ugly Of Advertising WeTransfer

    • Marketing

Hosted by WeTransfer CCO Damian Bradfield, Influence is a documentary podcast that takes a deep dive into the world of advertising. 
How much of a say do we really have when it comes to the things we buy? And what does the way we consume advertising say about our culture, our economy and our world? Featuring in-depth interviews, dramatic retellings and some iconic archival ads, Influence shines a light on the power of advertising – the good, the bad and the ugly. 

    Episode 8 - The birth of modern PR

    Episode 8 - The birth of modern PR

    In this episode, Damian explores how the godfather of modern PR, Edward Bernays, mastered the art of spin. From soap to cigarettes, Damian chats with author Larry Tye on how Bernays dramatically changed the way we live.

    • 39 min
    Episode 7 - Advertising enters the home

    Episode 7 - Advertising enters the home

    Damian talks with Kari Shimmel, Chief Strategy Officer at Campbell-Ewald, about how the introduction of TV ads after World War II completely transformed consumer culture.

    • 29 min
    Episode 6 - Ads that serve the public good

    Episode 6 - Ads that serve the public good

    Damian talks about the creation and impact of ads that raise awareness about health, environmental, and other pressing issues with Gail Gallie, co-founder of Project Everyone, a non-profit that helps spread awareness for the UN’s Sustainable Development Goals.

    • 48 min
    Episode 5 - Advertising, meet Internet

    Episode 5 - Advertising, meet Internet

    In a wide-ranging discussion about the early days of internet advertising and how it shaped our online experience today, Damian chats with Rick Boyce – a former media buyer and one of the creators of the first ever banner ad.

    • 33 min
    Episode 4 - The voice of the consumer

    Episode 4 - The voice of the consumer

    The best way to find out what consumers really want? Ask them. This week, journalist and author Liza Featherstone takes us through the history of focus groups, and how their decisions and influence continue to shape the world around us.

    • 38 min
    Episode 3 - Does sex still sell?

    Episode 3 - Does sex still sell?

    Featuring culture writer and radio host, Kate Hutchinson, this week’s episode looks at the rise and fall of sex in advertising and its ability to sell everything – from chocolate to jeans.

    • 36 min

Customer Reviews

caminantedelviento ,

So good!

This is my new favorite podcast. Damian is so insightful, and his guests are so interesting. Influence has helped me understand the internet so much better!

Juanitanderson ,

Amazing show!

Saw this podcast being advertised in WeTransfer and as a podcast lover that I am I immediately saved it. Started listening three days ago and I couldn’t stop!
Amazing guests, very smart and intelectual. Completely made me think of advertisements in a completely different way. Can’t wait for season two!

Marin Rick ,

Fresh, thoughtful take on the ad world

I learn something new with each episode and have come to value the education and insights provided by Damian and his guests.

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