94 episodes

Podcast by Meaningful Marketplace Podcast

Meaningful Marketplace Podcast Meaningful Marketplace Podcast

    • Business
    • 4.9 • 18 Ratings

Podcast by Meaningful Marketplace Podcast

    #94 You CAN Have it All: Business, Family and Time - Lisa Nguyen, HeyDayPDX

    #94 You CAN Have it All: Business, Family and Time - Lisa Nguyen, HeyDayPDX

    Lisa Nguyen got interested in baking in the Bay Area, California after the birth of her first child (she now has three) and went the traditional route with all the schooling and a degree and was set to enter the bakery world. The family moved overseas and she could not work, so plans got put on hold. At that point, she thought the dreams of a career were over but when the family moved to Portland, Oregon, she got that entrepreneurial “flash”. In the summer of 2019, just before COVID hit, she was sitting with her Mom eating some of the fabulous donuts they had just made. Donuts were a family tradition in Lisa’s life. Her Mom and Dad and the whole family always celebrated happy moments baking, creating and enjoying their unusual donuts. While sitting at the kitchen table, Lisa’s Mom remarked they could make the donuts even better, then Lisa’s husband called at that exact moment. Lisa playfully remarked they could do donuts bigger and better – and her husband remarked, “Let’s do it!”. And the journey of HeyDeyPDX began. (For those not of the area, PDX is the airport symbol for Portland and is used for short hand in a lot of communication) They planned to launch in March, 2020 then all the COVID restrictions hit. At first, Lisa thought it was a sign that this venture was not to be, but they had invested so much time and money into the business that they decided to give it a couple more months. Good decision. They launched in May of that year and haven’t looked back yet. They’ve dealt with COVID by selling through pop-ups in what they call a partnership arrangement. Coffee shops, tea shops, restaurants and bakeries all have a scheduled day where HeyDayPDX Donuts are offered. From a business standpoint, they sell about 500 donuts at each pop-up. And they do that sometimes in 15-30 minutes! They originally thought they would sell their donuts at farmers’ markets. But with Lisa being the entire production staff, they realized they could never have enough product to stay open for three or four hours at a market booth. Lisa has no plans to do the usual production ramp up and sell more donuts. Sure, they realize demand is huge and they could work longer and harder and probably make more money. However, they have a very comfortable life/balance right now. Lisa can pursue her passion, have a profitable business and be a Mom and wife. Life is good.

    "Masoni and Marshall the meaningful Marketplace" with your hosts Sarah Masoni and Sarah Marshall

    We record the "the Meaningful Marketplace" inside NedSpace in the Bigfoot Podcast Studio in beautiful downtown Portland.

    Audio engineer, mixer and podcast editor is Allon Beausoleil

    Show logo was designed by Anton Kimball of Kimball Design

    Website was designed by Cameron Grimes

    Production assistant is Chelsea Lancaster

    10% of gross revenue at Startup Radio Network goes to support women entrepreneurs in developing countries thru kiva.org/lender/markgrimes

    • 51 min
    #93 COVID Can't Stop Her - Cheryl Wakerhauser, Pix Patisserie

    #93 COVID Can't Stop Her - Cheryl Wakerhauser, Pix Patisserie

    As they say, in 2001 a piece of France landed in Portland, Oregon. Cheryl Wakerhauser, who had given up a career as an astronaut to train at the prestigious pâtisserie of MOF
    Philippe URRACA, started her authentic French dessert restaurant, Pix Pâtisserie. There she served up both innovative and traditional French desserts, chocolates and house made ice creams along side a plethora of top notch beverages. As her website says, “Some women buy shoes, Cheryl buys Champagne”. The walls held over 700 cuvées, including vintage and large format, with a focus on small grower producers. Cheryl wanted quality wine to be affordable while providing a relaxed, fun environment in which to enjoy it. People noticed. Her offering was awarded World's
    Best Champagne and Sparkling Wine List every year from 2014 - 2020 by London's World of Fine Wine Magazine. Her creativity didn’t stop there. In the same space, Cheryl also housed a proper Spanish tapas bar named Bar
    Vivant. Amazing bar food with a quality selection of wine, beer, cider, Sherry and tasty cocktails. The atmosphere was pure fun and patrons were even encouraged to throw their napkins on the floor and not be afraid to “get a bit rowdy”. You may have noticed the use of past tense, because COVID came along and put the brakes on all of it. Hopefully those days will be back but that formula is out for now. However, Cheryl thinks outside the box. Out of necessity she developed a non-contact, incredible new vending machine with a wistful name typical of Cheryl, the Pix-O-Matic. It’s a 24-hour vending machine holding Pix desserts, macarons, conservas from Bar Vivant and other random stuff to make you smile. The machine is thoroughly cleaned and restocked each day at 10AM. Selections can be purchased with the contactless credit card reader. At first, it was a Hail Mary experiment, but it made $100 the first day. Then $400. The $4,000! Before COVID, Cheryl had a staff of 20+, was trying to find employees and all the other headaches of a restaurant owner. Suddenly, she was making as much money as the restaurant would make on a busy Saturday, with one and half employees. Hmmmm, life suddenly got easier. She has now recreated the previous whimsical experience around a couple of vending machines and a superbly fun room in which to enjoy your food and beverage. In an almost Disco-like atmosphere, individuals and families can enjoy themselves all hours of the day. Her story was not missed by Business Bites podcast as a brilliant way to create a revenue stream in the lockdown era. Fall down seven times, get up eight.

    "Masoni and Marshall the meaningful Marketplace" with your hosts Sarah Masoni and Sarah Marshall

    We record the "the Meaningful Marketplace" inside NedSpace in the Bigfoot Podcast Studio in beautiful downtown Portland.

    Audio engineer, mixer and podcast editor is Allon Beausoleil

    Show logo was designed by Anton Kimball of Kimball Design

    Website was designed by Cameron Grimes

    Production assistant is Chelsea Lancaster

    10% of gross revenue at Startup Radio Network goes to support women entrepreneurs in developing countries thru kiva.org/lender/markgrimes

    • 46 min
    #92 The Real Italian Experience - Cathy Whims, Nostrana

    #92 The Real Italian Experience - Cathy Whims, Nostrana

    Nostrana, is an Italian word, translated to English loosely means “ours”. And for the Nostrana restaurant, Portland, Oregon, “ours” means the food you are served is as fresh as can be because it has travelled the shortest distance possible. Hence it is Nostrana’s “own” production. The food is local and from the patrons’ own area, so authenticity is the restaurant’s marque. In most of Europe, markets are required to say where the produce originated, and this is Nostrana’s way of bringing that genuineness to their customers. Cathy Whims is founder and owner of Nostrana, a fixture in the community for 16 years now. And she has created not only a loyal following, she has created some dishes that have remained popular and on the menu since day one. One is the Grilled Beef Tagliata, a flat iron steak grilled and served on a bed of arugula with a garlic sauce (I think I’m getting hungry) an item always in demand. However for the rest of the menu, Cathy likes to keep things in flux so there is always something new to try and be delighted. Cathy started her culinary career as a chef because her mother was a great cook. Cathy was a vegetarian in high school and had to teach herself how to cook and share with the family. She simultaneously studied Latin in school and this gave her an affinity for the Italian language and cooking. So when she moved to Portland, she was lucky enough to get hired at Genoa, which at the time was an exclusive, special occasion, Northern Italian cuisine restaurant with a huge following. People were served a seven-course meal with a few choices and every item was premium. The experience of seven years as a cook culminated with Cathy becoming one of the owners and that evolved into a 20-year love affair with her dream job and dream business. She learned so much about Italian food and about local sourcing, especially the local wine. She became the buyer and began getting to know the Italian wine representatives, who urged her to come visit Italy as their guest. This gave her a great understanding of real Italian food and pure, simple Italian ingredients. Her knowledge base now greatly expanded, Cathy decided to follow her passion and create and serve real Italian food in a casual, relaxed atmosphere and that is exactly the Nostrana experience.

    "Masoni and Marshall the meaningful Marketplace" with your hosts Sarah Masoni and Sarah Marshall

    We record the "the Meaningful Marketplace" inside NedSpace in the Bigfoot Podcast Studio in beautiful downtown Portland.

    Audio engineer, mixer and podcast editor is Allon Beausoleil

    Show logo was designed by Anton Kimball of Kimball Design

    Website was designed by Cameron Grimes

    Production assistant is Chelsea Lancaster

    10% of gross revenue at Startup Radio Network goes to support women entrepreneurs in developing countries thru kiva.org/lender/markgrimes

    • 48 min
    #91 It's Not Just the Food, it's the Experience - Judiaann Woo

    #91 It's Not Just the Food, it's the Experience - Judiaann Woo

    Marketing, PR/culinary consultant, advisor and all-around Food Guru Judiaann Woo joined Sarah Marshall on this show to help out the aspiring women food startup entrepreneurs of the world. Judiaann has her own podcast show called, Food People are the Best People, so it was very nice of her to do some cross pollinating with Meaningful Marketplace, as Sarah had just been on Judiaann’s show recently. Judiaann is a Portland, Oregon home grown celebrity. Although she has lived other places, after children were born, Portland was where she wanted to be. And having been a food aficionado in the big foodie cities, she is an expert who can rightly claim that Portland is on par with any of them. But it isn’t just Portland that ranks high on the food experience. Judiaann travels around the entire state to take in the differences in geography and food and shares the experience usually through Instagram, since she considers herself a “visual person”. As she says, part of what makes Portland a great food city is all the statewide agriculture that is grown, harvested, picked and caught and can be brought into the city to create the fantastic dishes that receive critical acclaim. And yet, the state is still small enough that when you go to visit the winemakers, cheesemakers, meat smokers and so forth, there’s a good chance you’ll be seeing or even sitting next to the owner. It’s the close, hands on source-to-plate atmosphere she enjoys as a rare, if not unique, experience. At one time, Judiaann worked for the State of Oregon to help promote tourism and that really put her around almost every square mile of it to realize how incredibly diverse the geography, lifestyle and people are. And the quirky, one-off experiences are the best ones and she has shared those with her family to help them have lifetime memories. Especially during these lockdown times, that becomes very important. The pets go along too so not only is it the complete family experience, it’s also a big treat for the other tourists they meet along the way. Judiaann has found a way to share true experiences with her audience so they, too can discover things in their life that makes living more enjoyable, fuller, richer and something more than punching in and punching out.

    "Masoni and Marshall the meaningful Marketplace" with your hosts Sarah Masoni and Sarah Marshall

    We record the "the Meaningful Marketplace" inside NedSpace in the Bigfoot Podcast Studio in beautiful downtown Portland.

    Audio engineer, mixer and podcast editor is Allon Beausoleil

    Show logo was designed by Anton Kimball of Kimball Design

    Website was designed by Cameron Grimes

    Production assistant is Chelsea Lancaster

    10% of gross revenue at Startup Radio Network goes to support women entrepreneurs in developing countries thru kiva.org/lender/markgrimes

    • 56 min
    #90 Don't Waste it, Ferment it - Sarah Pesout, Fermentista

    #90 Don't Waste it, Ferment it - Sarah Pesout, Fermentista

    Sarah Pesout uses locally produced vegies in her fermented vegetable products. And she sells locally in the Portland, Oregon area farmers’ markets from her booth and online. So far, her audience is extremely loyal and word of mouth coupled with Instagram has been her marketing effort. She seems to have no trouble selling everything her company can produce. The company name? Fermentista, of course. A natural for what Sarah is and does. A California native, Sarah grew up in the beautiful foothills of the Sierra Nevada mountain range. From a small town, Sarah left right after high school and entered UC Santa Cruz, traveled a year, then accomplished an associate degree in culinary studies. She subsequently moved to Portland and that’s been her home since. But it was in Santa Cruz she had “the best job ever” as she says. She was looking for a bakery serving farmers’ markets and the amount of produce was absolutely overwhelming. With more produce than the local area could consume, Sarah began looking into canning, preserving and fermenting the excess production. So, when in Portland, she surveyed the farmers’ markets and observed the amount of excess produce that usually wound up as compost. Sarah reasoned that if she could pay the farmers for what would become unsellable excess, ferment the produce and sell it to people who wanted fermented vegies, that could be a good and responsible business and everybody wins. Her company intensely produces her product line and she is currently at capacity. She began selling olives to restaurants and because of the bureaucracy of selling fermented products, has been able to let restauranteurs stay current with the health department. Of course, COVID lockdown has hurt that business line so it is currently on hold. Her crafted fermented veggies stand out with packaging that reflects an attitude of “from our hands to yours."

    "Masoni and Marshall the meaningful Marketplace" with your hosts Sarah Masoni and Sarah Marshall

    We record the "the Meaningful Marketplace" inside NedSpace in the Bigfoot Podcast Studio in beautiful downtown Portland.

    Audio engineer, mixer and podcast editor is Allon Beausoleil

    Show logo was designed by Anton Kimball of Kimball Design

    Website was designed by Cameron Grimes

    Production assistant is Chelsea Lancaster

    10% of gross revenue at Startup Radio Network goes to support women entrepreneurs in developing countries thru kiva.org/lender/markgrimes

    • 44 min
    #89 Cute as a Bunny - Adeline Marshall, Adeline's Bunny Puffs

    #89 Cute as a Bunny - Adeline Marshall, Adeline's Bunny Puffs

    Adeline Marshall, absolutely related our host Sarah Marshall (daughter), is founder, owner, CEO and everything else of Adeline’s Bunny Puffs. Adeline’s freeze-dried berries and candy are sure to be a big hit, as is this young, vivacious mature-beyond-her-years entrepreneur. The name? Well, Adeline loves bunnies and when the fruits are put in the freezer, they puff up. So naturally, puff up, bunnies…you get the picture. And the logo, which you really need to see, continues the puffed bunny theme as well. An aspiring seven-year-old second grader, Adeline is most dedicated to her startup company and right now the Skittle candies seem to be the current favorite. In fact, two of Adeline’s best friends are “obsessed” with the Bunny Puff Skittles and ask for them every time they come over to Adeline’s house. Adeline gives them free bags of the candy because they are her friends, plus it’s marketing technique to get product trial as well. The brand building doesn’t stop with product and packaging either. Adeline has built her own vending machine (OK, it’s made out of cardboard, but heck, it’s a vending machine) with a saran wrap front and toilet paper rolls for dispenser buttons. When the friends come over, they like to use the vending machine to get their Bunny Puffs. Probably the debit card slot is next 😊. There are many flavors of Bunny Puffs and Adeline’s favorites are the berries, including triple crown blackberries. For the non-friend, paying customers, Adeline charges four dollars per bag and her most profitable product is probably the raspberry Puffs. When at the Farmers’ Market, Adeline cannot sell the candy Puffs, only the berries. At the Night Market, it’s the opposite, where she sells only the candies. Fellow entrepreneur, if you want inspiration, if you want feel-good, if you want proof the young generation is capable and strong, tune in to this young person. This podcast is an absolute MUST HEAR.

    "Masoni and Marshall the meaningful Marketplace" with your hosts Sarah Masoni and Sarah Marshall

    We record the "the Meaningful Marketplace" inside NedSpace in the Bigfoot Podcast Studio in beautiful downtown Portland.

    Audio engineer, mixer and podcast editor is Allon Beausoleil

    Show logo was designed by Anton Kimball of Kimball Design

    Website was designed by Cameron Grimes

    Production assistant is Chelsea Lancaster

    10% of gross revenue at Startup Radio Network goes to support women entrepreneurs in developing countries thru kiva.org/lender/markgrimes

    • 35 min

Customer Reviews

4.9 out of 5
18 Ratings

18 Ratings

evonafide ,

So much info packed into this show

Sarah & Sarah are such great interviewers. They have a knack at getting to core questions that all f&b entrepreneurs and aspiring f&b entrepreneurs want to know more about. I’ve not only learned so much about my fellow makers, but also tons of tips and insights that have helped my business.

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