The age old question... should you actually be running Meta ads in your business? And if you are… how do you know if they’re actually working? In this episode, I’m joined by ad strategist Neil Shoney to unpack what business owners really need to know about Facebook and Instagram ads... without the fluff, overwhelm, or “just boost a post” energy. Neil shares how Facebook ads quite literally saved his first business, why most people are testing ads completely wrong, and the biggest misconception business owners have when they say “ads don’t work.” We also dive into the relationship between organic content and paid ads, what’s actually converting right now, and why the problem often isn’t your ads… it’s what happens after people click. If Meta ads have ever felt confusing, expensive, or like something “other businesses” do… this episode will help you see them in a completely different way. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @neilshoneymac. LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE KEY EPISODE TAKEAWAYS 👇✨ The relationship between organic content and paid ads (and why they work better together) ✨ The biggest mistakes people make when running ads ✨ What’s actually working in ads right now, from testimonials to high-converting VSL funnels ✨ The framework Neil has used on thousands of business owners to run Meta ads SHOW RESOURCES 👇 Follow Neil on Instagram: https://www.instagram.com/neilshoneymac/ JOIN us in Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcamp Find out more about how to WORK WITH US - www.contentqueenmariah.com Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah! Other than that, enjoy - chat next week 💕 ABOUT THE GUEST Neil Shoney is an ads strategist and go-to expert for coaches, consultants, and service providers who want a simple, proven, scalable Facebook Ads system that brings in premium clients consistently. With 13+ years of running ads and over 3,000 coaches, consultants, and service providers helped, Neil is known for turning complicated advertising into clear, repeatable frameworks that work across every niche of online coaching - because unlike almost everywhere else you turn, Neil does not believe in a one-size-fits-all approach. After managing high-spend campaigns in the UK and US, Neil shifted into coaching full-time and created a library of 36 proprietary frameworks - including his proprietary “2-5-5 Method” - that helps coaches install a functioning, profitable ads system in days, not months, that they can turn on/off like a tap - whenever they want new leads. His clients span over 62 niches, with 21 of those niches hitting 6-figure months (including fitness coaches, business coaches, fiction writing coaches, and even online dog trainers) through ads. Neil’s specialty is helping coaches escape manual lead-gen, build warm audiences on demand, and use ads as the engine of their entire business - even if they’ve failed with ads multiple times before. His data-driven simplicity and focus on predictable acquisition has earned him a reputation as one of the most trusted ads mentors in the coaching space. Based in Windermere, Florida with his wife Adriana, son Luca and cat Isla, Neil blends high-level ads strategy with real-world business building - helping everyday coaches leverage advertising to grow faster, earn more, and build the life they actually want around the people they want.
