Entrepreneur Rescue Mission

Nancy & Scott Aaron

This podcast is a special series created by Scott and Nancy Aaron, co-founders of The Time to Grow. In this podcast Scott and Nancy share tips to help you build, grow and scale your business online. They cover: AI, tech, tools and more to streamline your business, routines to maintain a strong online presence, how to set yourself apart in the online world, how to grow your network with qualified leads and more! You can learn more about Scott and Nancy at: www.thetimetogrow.com

  1. Jul 27

    81. How to Post on LinkedIn When You're Too Busy: The Content System That Runs Itself

    People who post on LinkedIn just once a week grow 5.6 times faster than people who don't, and it has nothing to do with talent or free time. In this episode, we break down the exact LinkedIn content system that keeps you visible even on your busiest, most chaotic week. If you're a coach, consultant, or service provider who's brilliant at what you do but keeps going quiet on LinkedIn the second work picks up, this one is for you. We're giving away the whole system for free, no fluff and no willpower required. Here's what we get into: Why the usual advice to "just post more" always fails busy experts, and what to do instead. The real data on why consistency quietly beats talent on LinkedIn, including the numbers from Buffer's study of over two million posts and the 2025 Edelman and LinkedIn trust report. The five parts of a content system that runs itself... your pillars, your batching ritual, your prompt library, your scheduling home, and the repurposing loop. And the fifth part is the one almost nobody does, which is exactly why most people's content dies the moment they get busy. Then we walk you through building the entire thing in about 90 minutes on a single calm afternoon. By the end, you'll see that going quiet on LinkedIn was never a discipline problem. It's a system gap, and system gaps are fixable fast. Knowing the system is one thing. Actually running it week after week, especially when you're slammed, is where most people get stuck doing it alone. That's exactly what we built Expert Content Society for. Inside, you get the AI-powered prompts, templates, and community that turn everything in this episode into content you actually publish, consistently. Come build it with us at Expert Content Society If this episode made LinkedIn feel a little more doable, follow the show so you never miss one, and share it with a friend who's always "too busy to post."

  2. Jul 6

    78. The New Math of LinkedIn Reach: Why Likes Don't Matter Anymore

    The LinkedIn algorithm changed, and the way it measures your reach is nothing like it used to be. In this episode, we break down the new math of LinkedIn reach... why likes barely count anymore, why saves and dwell time now drive distribution, and why a smaller, sharper account can suddenly out-reach someone many times its size. If your posts feel like they are disappearing into the void, this one explains exactly what shifted and what to do about it. Here is what we cover: Why LinkedIn's AI now reads engagement in percentiles instead of raw numbers Why a single save can carry several times the impact of a like Why dwell time is the one signal you cannot fake, buy, or trick Why relevance now beats follower count, so a small account can beat a big one How service professionals already own the most save-worthy content there is, sitting right inside their client work This is the version of LinkedIn that finally rewards real expertise over vanity metrics. If you are a coach, consultant, or service provider trying to turn content into actual clients, you will want to hear this. Want to put it into practice? Join our free 3-day workshop, Clients on Command: The LinkedIn Content Roadmap, July 27 to 29 at 12 PM EST. Save your seat here: Clients on Command Workshop: Your LinkedIn Content Roadmap Don't forget to follow the show so you don't miss future episodes, and share this one with a fellow service pro who needs to hear it.

5
out of 5
4 Ratings

About

This podcast is a special series created by Scott and Nancy Aaron, co-founders of The Time to Grow. In this podcast Scott and Nancy share tips to help you build, grow and scale your business online. They cover: AI, tech, tools and more to streamline your business, routines to maintain a strong online presence, how to set yourself apart in the online world, how to grow your network with qualified leads and more! You can learn more about Scott and Nancy at: www.thetimetogrow.com