10 episodes

Hard Core is a new series from Heritage Radio Network taking a close look at the rebirth of American cider! Over the course of six episodes we’ll break through folksy stereotypes to gain a deeper understanding of where the cider industry began and where it’s headed. Hear from orchardists, cider makers, policy experts and academics to learn about everything from the science of fermentation, to the magic of terroir, and the challenges of breaking into the beverage market.

Hard Core Heritage Radio Network

    • Arts
    • 4.8 • 35 Ratings

Hard Core is a new series from Heritage Radio Network taking a close look at the rebirth of American cider! Over the course of six episodes we’ll break through folksy stereotypes to gain a deeper understanding of where the cider industry began and where it’s headed. Hear from orchardists, cider makers, policy experts and academics to learn about everything from the science of fermentation, to the magic of terroir, and the challenges of breaking into the beverage market.

    Climate, Culture, Co-Ferments

    Climate, Culture, Co-Ferments

    As extreme weather events become increasingly common, how will apples fare? Will the taste of cider evolve? We return to the labs at Cornell University to get a crash course from our favorite pomologist in apple genetics, biodiversity, and climate change. Find out how studying (and growing) historic apple varieties can change the future of the cider industry and tune in for a conversation about the importance of preserving cherished aspects of apple culture. Plus, we’ll look at co-ferments, food pairings, and how drinkers are connecting with the land around them.

    • 37 min
    America’s First Apple(s)

    America’s First Apple(s)

    North America was home to apples long before Europeans - or cider - reached its shores. Malus fusca, or the Pacific crabapple, is native to the continent and there’s a rich history and contemporary culture surrounding the variety to explore. We’ll look at how the apple has been and is still used by Indigenous nations and poke holes in the narratives about cider we’re all too familiar with. We follow apple seeds and stocks across the continent and through time, visiting a vault, getting to know Midwestern cideries, and embracing the eclectic flavors (and stories) behind American cider.

    • 36 min
    Getting Back To The Land

    Getting Back To The Land

    Hard Core is back! The first season of Hard Core came out before the pandemic. While we’re still drinking cider, the world is a very different place. That’s why we’re returning with season two. We can’t wait to travel through history and across the US with you.

    In this episode, we’ll start our journey at the root. Before labeling, bottling, and fermentation, all cider starts out on the tree. We can’t talk about farming in the US without talking about land access. According to a 2017 report from the USDA, of over 3 million farms assessed, 95 percent of farm producers in this country are white and 65 percent of all farmers identify as male. The lack of representation in farming results in the same deficit in the world of cider making. In the season two premier, we’re going to learn about some individuals and organizations who are working to rebalance, repair, and regrow.

    • 37 min
    What’s Next for American Craft Cider?

    What’s Next for American Craft Cider?

    For our season finale we’re focusing our attention on what the future holds for cider. We’ll dive into co-ferments, collaborations, and cider culture abroad. We’ll also look to adjacent industries as a model for craft cider and explore how the cider industry can empower its community as it grows. Considering input from leaders across this industry, we’ll return to the agricultural roots of this craft beverage and conclude with what makes cider unique.

    • 40 min
    Storytelling and Selling

    Storytelling and Selling

    In this episode we visited our favorite bars, wine shops, and cider festivals to explore the many ways the industry is reaching out to curious drinkers. We spoke with retailers that are expanding their cider selection, looking closely at the language we use to talk about cider, and examined the front and back of labels to understand what’s inside the bottle. Plus we’ll talk tasting notes, industry tips on branding, and other storytelling techniques the cider industry is using to overcome barriers to entry in the craft beverage market.

    • 34 min
    Foraging a New Path

    Foraging a New Path

    This week on Hard Core, trek through orchards with us to deepen your knowledge of the impact that farming practices, tourism, policy, and collaboration can have on farms and cidermakers. From foraging for abandoned apples and to explore how growers work with their trees, we’re looking a many methods of farming.

    The holiday season is all about food and community. There’s no better time to show your support for food radio by becoming a member! Lend your voice and help HRN continue to spreading the message of equitable, sustainable, and delicious food – together, we can change minds and build a better food system. Go to heritageradionetwork.org/donate today to become a crucial part of the HRN community.

    • 35 min

Customer Reviews

4.8 out of 5
35 Ratings

35 Ratings

MirandaMF ,

Great

I homebrew cider, and I LOVE this podcast. Cheery and educational.

Pwbnyc ,

More more more!!

This needs to be expanded into a weekly pod

RecorderNolan ,

Really enjoyed!

Liked this podcast a lot, surprised how many topics could come up in the realm of cider

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