The Marketing Matrix

Lisanne Murphy
  • 5.0 (172)
  • Entrepreneurship
  • Updated Semiweekly

Are you an online entrepreneur, wading through the bottomless sea of experts and amateurs dishing out large servings of (mis)information. Knowing what will actually make a difference in your business and how to implement the gems requires more time than any of us has! Join Lisanne Murphy, social media agency owner and secret tactic adventurer, as she uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses. These strategies deliver the perfect cocktail of behavioral science and street smarts that are changing the landscape of dream customer definition, message crafting, offer creation, Dream 100 activity, content creation, sales conversion, and traffic profitability. Listen in as she puts these tactical and tangible tools to the test in her own agency and pulls back the curtain to reveal the path to becoming an online legend.

  1. Understanding Ad Fraud and the Future of Digital Security with Rich Kahn : TMM 183

    4d ago

    Understanding Ad Fraud and the Future of Digital Security with Rich Kahn : TMM 183

    In this episode, we dive into the complex world of ad fraud prevention, exploring how companies can safeguard their digital marketing investments from malicious traffic. Rich Kahn shares over three decades of experience, revealing how innovative technology and strategic approaches are reshaping the industry.   Rich Kahn’s journey from early coding days to pioneering ad fraud detection solutions The definition of ad fraud and invalid traffic (IVT), including common threats like bots and malware The staggering financial impact of ad fraud, with over $140 billion lost globally in digital marketing annually How Rich’s software uses performance validation to distinguish real leads from fraudulent ones Industry-specific use cases: from gaming platforms to healthcare and legal sectors Why fraud detection should be a priority for companies of all sizes, not just big spenders The challenges and opportunities presented by AI in combating evolving fraud tactics Rich’s insights on proprietary technology, patent considerations, and staying ahead in a rapidly changing landscape How strategic SEO and content marketing aid in educating the industry and driving client engagement The future of AI, robotics, and how Rich plans to integrate cutting-edge tools into his work       Connect with Rich Kahn: https://www.anura.io/?an_mtexaud=an_meta_exaud2223bbitdj50f4aj https://www.facebook.com/anurasolutions/ https://www.linkedin.com/in/richkahn/ https://www.instagram.com/anura.io/ https://www.youtube.com/c/anuraio https://x.com/richkahn   ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics. ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!

    38 min
  2. Unlocking Financial Wisdom with Deborah Price on the Power of Money Coaching : TMM 182

    6d ago

    Unlocking Financial Wisdom with Deborah Price on the Power of Money Coaching : TMM 182

    In this episode, we discuss: Deborah's background bridging psychology and finance, and her journey to creating the Money Coaching Institute The core principles of money coaching and its ability to change subconscious patterns in just a few sessions Why money is a neutral energy—a powerful tool that we underutilize because of internal blocks The history of money: from barter to industrial revolution and how collective scarcity influences our money beliefs The importance of emotional intelligence in financial decision-making and relationship dynamics How to start exploring your own money archetypes with free assessments and coaching options Deborah’s vision for global money coaching and integrating emotional health into financial planning   Timestamps: 00:00 - Introduction and episode overview: why emotional money intelligence matters 01:07 - Deborah's background: from family struggles to global impact 03:21 - The "divine timing" behind her career shift and founding of the Money Coaching Institute 05:43 - What is money coaching? The methodology that transforms subconscious patterns in 4-5 sessions 07:07 - The psychology behind money and how childhood influences adult money behaviors 08:58 - Why money feels so taboo and uncomfortable due to deep-seated emotional roots 10:12 - Instincts around money, Maslow's hierarchy, and what’s missing in our survival toolkit 12:30 - Money as energy: neutrality and the internal energetic barriers we hold 14:02 - The human will and internal energy force for manifesting financial abundance 15:50 - Historical shifts: from barter to money, and collective scarcity's imprint on society 17:33 - How market crashes and historical events shape subconscious fears around money 20:16 - The importance of making money conversations normal and accessible 21:17 - Practical steps: Using archetypes and assessments to start transforming your financial mindset 22:55 - Connecting emotional health with financial success—why many financial plans fail without addressing the internal story 25:11 - Deborah’s journey into coaching and her vision for world-wide impact in financial education 30:02 - Future vision: integrating emotional understanding into financial industry practices 33:59 - The universality of underlying psychological issues regardless of wealth level, and how to start the inner work 34:16 - Final thoughts: awareness as the first step to financial freedom and harmony       Connect with Deborah Price: LinkedIn: linkedin.com/in/deborah-price-moneycoachinginstitute Website: MoneyCoachingInstitute.com Youtube Channel: https://www.youtube.com/@deborahprice8495/featured     ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics. ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!

    34 min
  3. Unlocking Leadership Potential with Rick Bowers : TMM 181

    Jun 10

    Unlocking Leadership Potential with Rick Bowers : TMM 181

    Explore how emotional intelligence, curiosity-driven questioning, and AI tools can transform leadership and organizational growth. Join Lisanne Murphy and Rick Bowers for insights into coaching strategies, assessment tools, and market trends impacting leadership development in 2026.   Main Topics: Rick Bowers’ journey from assessments to high-potential coaching The role of emotional intelligence in leadership and culture building Effective questioning techniques to foster self-awareness and growth The significance of assessments like DISC, Enneagram, and proprietary tools Industry trends: construction, tech, and market implications for talent development How curiosity and soft skills differentiate top coaches Strategic goals for Apex GTS Advisors in 2026   Timestamps: 00:00 - Introduction & episode sponsor Lumina Growth Lab 00:55 - Rick Bowers’ background & expertise in assessments and leadership development 02:29 - Rick’s personal life & passions outside work 03:22 - What sparks Rick’s passion in coaching and leadership transformation 04:22 - The rewarding aspects of high potential leadership coaching 05:06 - Impact of leadership growth on organizational success 06:07 - Focus areas: emotional intelligence & soft skills 07:17 - Assessment tools: TTI and others, proprietary insights 08:42 - DISC assessment explained & Rick’s unique model (direct vs reflective) 10:02 - Team dynamics & understanding motivations through assessments 11:16 - Industry focus: construction, marketing, cybersecurity 12:45 - Building relationships in traditionally “clunky” industries 13:52 - 2026 focus: networking, content strategy, and client growth 15:05 - Client geographical reach & Scottsdale-based practice 15:56 - Market trends & AI impact on leadership development 17:09 - Market challenges & opportunities in tech & data centers 18:46 - Rick’s secret sauce: asking questions, curiosity, and soft skills 19:53 - Coaching approach: inquiry, listening, and personalized growth 21:31 - Effective questions for deeper reflection & engagement 22:47 - Curiosity and continuous learning as drivers of coaching success 24:18 - Recommended reads & current listening material (Crucial Conversations) 26:50 - Rick’s book recommendations and ongoing professional development 27:17 - Connecting with Rick & Apex GTS Advisors     Connect with Rick Bowers: www.apexgts.com www.linkedin.com/in/rbowersapex www.linkedin.com/company/apexgts/   ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics. ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!

    25 min
  4. Unlocking Organizational Growth Through Curiosity and Operational Excellence with Jon Bassford : TMM 180

    Jun 8

    Unlocking Organizational Growth Through Curiosity and Operational Excellence with Jon Bassford : TMM 180

    In this episode of the Marketing Matrix, Lysanne Murphy chats with Jon Bassford, a seasoned operations professional and author, about how curiosity fuels innovation in business operations and leadership. Discover how curiosity can transform organizational culture and drive sustained growth, especially in today’s AI-driven landscape.   Key Topics: How curiosity influences leadership and operational strategies The concept of "Trust the Process" and how it guides organizational growth Practical ways to turn SOPs into interconnected systems The impact of a growth-minded culture and leadership on operational excellence Insights on integrating AI as a productivity tool rather than a threat The evolution from working within organizations to consulting and speaking The story behind Jon’s book, The Curious Leader, and its influence How curiosity can create breakthrough moments for leaders and teams   Timestamps: 00:00 - Introduction to the episode and sponsor Lumina Growth Lab 01:00 - Jon Bassford’s background: from law to operations 02:40 - The role of curiosity in operational leadership 04:00 - Debunking myths: Operations as creative problem-solving 05:30 - Curiosity’s framework: Looking beyond the status quo 07:00 - Recognizing signs of stagnation in leadership 08:30 - The Japanese philosophy of continuous improvement, keizan 10:00 - Transition from organizational roles to consulting and scaling impact 11:30 - How Lateral Solutions serves nonprofits and startups 13:00 - The importance of diagnostics before growth planning 15:00 - Building a growth-minded culture & leadership 16:20 - How Jon’s agency models organizational needs and tools 17:50 - The magic of “aha moments” in leadership & operations 18:50 - Creating lasting impact on organizational culture 20:00 - Turning SOPs into integrated systems: strategies and insights 22:00 - Difference between systems and processes: semantics or not? 25:00 - The story behind Jon’s book, The Curious Leader 26:00 - Self-publishing journey and its benefits 27:30 - Future plans: speaking, workshops, and expanding impact 29:00 - The role of AI in operations: benefits and challenges 31:00 - Practical AI tools for productivity & efficiency 32:50 - Practical tips for leveraging AI responsibly in business 34:00 - Closing thoughts and how to connect with Jon     Connect with Jon Bassford: www.think-lateral.com www.jonbassford.com https://www.instagram.com/jonbassfordofficial/ https://www.youtube.com/@JonBassford https://www.linkedin.com/in/jonbassford/ https://www.tiktok.com/@jonbassford     ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics. ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!

    33 min
  5. Navigating Cross-Cultural Business Interactions with Valerie Bath: TMM 179

    Jun 3

    Navigating Cross-Cultural Business Interactions with Valerie Bath: TMM 179

    Discover how cultural awareness influences global leadership and effective communication. In this episode, Val Bath shares invaluable insights on cultural differences, the importance of self-awareness, and practical strategies for bridging cultural gaps in international organizations.   In this episode: Val Bath's journey from Missouri to becoming a global leadership expert How culture shapes communication styles and workplace interactions The significance of cultural self-awareness in global leadership Real-life stories of cultural misunderstandings in international settings Practical frameworks for decoding and respecting diverse cultural norms Key differences between hierarchical and egalitarian cultures How globalization and media influence cultural blending and misconceptions The role of tools like the Cultural Blueprint Indicator (ICBI) in measuring cultural dynamics Strategies for multinational companies to improve cross-cultural trust and collaboration The future of culture in an increasingly digital and interconnected world   Timestamps: 00:00 - Introduction and episode overview 01:01 - Val's background and journey in intercultural consulting 02:04 - The origins of Val's passion for culture and travel 03:02 - Val’s early experiences with international travel and cultural curiosity 04:19 - Living abroad and learning Hofstede’s cultural models 05:45 - The significance of cultural metaphors in business communication 06:42 - Story of cultural misunderstanding in a Japanese meeting 08:43 - Decoding indirect communication and cultural cues in Japan 09:48 - How different cultures handle decision-making and silence 11:17 - Navigating multiple layers of culture—personal, organizational, societal 12:54 - Building cultural self-awareness and agility in communication 14:25 - The impact of cultural experiences abroad on perspective 15:28 - The social vs. business aspects of cross-cultural engagement 16:43 - Learning from diverse cultural practices and values 19:23 - How companies approach cross-cultural challenges in mergers and acquisitions 20:57 - Common mistakes in understanding cultural differences 22:45 - Hierarchical vs. egalitarian organizational cultures 24:30 - Individualistic and collectivist cultural traits 25:53 - Val's coaching approach and current projects 29:02 - AI tools supporting proactive cultural understanding 30:51 - Developing cultural intelligence (CQ) certifications for coaches 32:14 - The future of cultural blending and the importance of respecting differences 34:05 - The ongoing relevance of diverse cultures despite globalization 36:08 - The importance of focusing on invisible cultural elements 37:46 - Cultivating self-awareness amid cultural complexity 38:52 - How to connect with Val and access her resources     Connect with Valerie Bath:https://webinars.globalcoachcenter.com/  for the Global Team/Leadership Dynamics Session   https://www.globalcoachcenter.com/courses/the-cultural-eq-certification/#  for the Cultural EQ Certification for Coaches/Facilitators/Professionals   ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics. ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!

    36 min
  6. Unlocking AI Native Business Models with Oksana Matviichuk : TMM 178

    Jun 1

    Unlocking AI Native Business Models with Oksana Matviichuk : TMM 178

    Discover how AI is revolutionizing business structures and why building AI-native models can create resilient, scalable, and innovative companies. This episode features insights from Oksana Matviichuk, a strategist transforming startups and enterprises through AI-driven frameworks.   Key Topics: How AI unburdens women and creates more space for entrepreneurship The evolution of business models from legacy to AI-native systems The significance of designing businesses with AI at their core Practical examples of AI-native business models in startups and mid-sized firms The role of systematic processes and frameworks in successful AI integration How AI transforms industries and democratizes entrepreneurship Strategies for building long-term partnerships and scalable AI-driven businesses   Timestamps: 00:00 - Introduction to Lumina Growth Lab and today's focus on AI in business 00:54 - Meet Oksana Matviichuk: pioneering AI-native business models 01:50 - Oksana’s background, accolades, and her mission to empower women through AI 02:24 - How AI can unburden women and unlock entrepreneurial potential 03:15 - The analogy of AI to household appliances like washing machines and dishwashers 04:48 - Building mental capacity and focus with AI tools for personal and professional life 06:02 - The evolution of technological business models and their impact on industries 07:53 - The importance of systematic approaches in AI integration 08:51 - What it means to design a truly AI-native business versus superficial AI adoption 09:21 - The phases of adopting AI: from early experiments to automation and systemic change 11:37 - The pitfalls of legacy business models and the need for AI-native structures 13:13 - Distinguishing between technological enhancement and fundamental structural redesign 14:04 - How AI native models are industry-agnostic and adaptable across sectors 15:58 - Examples of startups benefiting from AI-native frameworks, such as HR automation 19:25 - The crucial role of KPIs and source of truth in AI systems 20:11 - The broad applicability across industries and how strategic growth points are identified 22:29 - Preference for innovative industries that embrace change and technological disruption 23:46 - Strategies for client acquisition: social media, networking, and referrals 24:02 - Future vision: scaling human expertise with AI, reducing overhead, and empowering solopreneurs 26:45 - Building sustainable, scalable AI business systems—balancing automation and human touch 29:11 - Structuring deals: consulting fees, partnerships, and long-term collaborations 30:36 - The offerings: AI workshops, strategy cycles, and reputation management 33:31 - The future landscape of AI-driven business ecosystems and the importance of embracing innovation 33:44 - Connecting with Oksana: LinkedIn and website details for strategic consultations   Connect with Oksana Matviichuk: https://www.omstrategicforecasting.com/     ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics. ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!

    31 min
  7. Mastering Sales with Nikki Rausch - The Art of Permission and Authenticity in Selling: TMM 177

    May 27

    Mastering Sales with Nikki Rausch - The Art of Permission and Authenticity in Selling: TMM 177

    In this episode of The Marketing Matrix, Lisanne Murphy interviews Nikki Rausch, CEO of Sales Maven, about transforming the misunderstood art of selling into a genuine and permission-based conversation. Discover actionable insights on how to sell authentically, leverage storytelling, and invest in yourself for business growth.   Main Topics: Nikki’s journey from traditional sales roles to coaching entrepreneurs The importance of asking permission in sales conversations Core sales principles: understanding needs, solutions, and permission How storytelling enhances sales conversations Building a sales skillset that can be applied across industries The power of podcast guesting as a lead generation tool Investing in yourself and continuous learning, including NLP and AI tools Structure and offerings of Sales Maven’s coaching programs Timestamps: 00:01 - Introduction to Lumina Growth Lab & episode overview 01:05 - Guest introduction: Nikki Rausch, sales expert and author 02:05 - Nikki’s career origins and how she got into sales 03:48 - The pivotal role of a college project leading to a sales career 05:08 - Transition from corporate sales to coaching entrepreneurs 06:33 - Embracing storytelling and neuro-linguistic programming (NLP) 10:16 - Nikki’s shift toward working with women entrepreneurs 12:15 - The breadcrumbs leading to her entrepreneurial journey 13:44 - Overcoming fears and doubts about leaving corporate sales 15:28 - Why sales skills are vital regardless of industry or role 16:38 - Teaching sales as a learnable skill and helping women entrepreneurs 17:08 - The birth of Sales Maven and her mission to teach authentic sales 18:23 - Undervaluing one’s own skills and realizing their true worth 19:33 - Investing in NLP and personal development 20:54 - The importance of investing in oneself and building relationships 23:02 - The value of storytelling and asking permission in sales 25:06 - Differentiating marketing and sales and focusing on closing 26:36 - Sales Maven’s business model: coaching, courses, and corporate training 28:24 - Revenue breakdown and client journey from group to private coaching 29:50 - Podcast guesting as a primary lead source 31:58 - The long-term value of podcast episodes for visibility 32:30 - The misunderstood aspect of sales: asking permission and avoiding manipulation 34:31 - The art of invitations and respectful sales conversations 37:07 - Future focus: integrating AI tools and developing consultation maps 38:54 - Nikki’s current investments in AI and website updates 40:06 - The significance of niche coaching and targeted investment in skills 40:38 - Closing appreciation and invitation to connect   Connect with Nikki Rausch: https://yoursalesmaven.com/ https://www.facebook.com/yoursalesmaven/ https://www.instagram.com/your_sales_maven/ https://www.linkedin.com/in/nicolerausch/   ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics. ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!

    36 min
  8. Exploring Innovation, Insurance, and Emerging Technologies with Kyle Butler : TMM 176

    May 25

    Exploring Innovation, Insurance, and Emerging Technologies with Kyle Butler : TMM 176

    Discover how Kyle Butler is bridging the gap between cutting-edge emerging technologies and risk management through bespoke insurance solutions, with insights into digital humans, electric cruise ships, and Fidgetal tech. Join us for a conversation on how these innovations are shaping industries and the future.   Main topics: The intersection of blockchain, cybersecurity, and insurance Cutting-edge emerging technologies: digital humans, electric ships, and Fidgetal tech How to connect with innovative companies and finance emerging tech ventures The role of strategic partnerships and deal brokering in this niche space Challenges of long sales cycles and educating clients about risk mitigation   Timestamps: 00:00 - Introduction to Lumina Growth Lab and today's episode overview 00:57 - Guest introduction: Kyle Butler's background in blockchain insurance 02:33 - What directors and officers insurance entails for blockchain-based companies 03:48 - Protecting digital assets and internet-based risks with emerging insurance products 04:36 - Companies leveraging blockchain technology in various sectors 05:52 - Cutting-edge tech: digital humans blending AI, deepfake, and blockchain 07:09 - Radical innovations like electric cruise ships and environmental considerations 09:00 - The concept of Fidgetal tech: merging digital assets with physical clothing 10:31 - Enhancing fan experiences and collectibles through RFID and blockchain 12:21 - How insurance covers integrated technology in products like clothing 12:54 - Kyle's unique role as a broker connecting clients to major insurers 13:32 - Educating clients on the importance of insuring emerging technologies 14:02 - The process of matching clients with the right insurance providers 14:58 - Challenges in the long sales cycle and client risk education 16:26 - Kyle's target clients: emerging tech companies seeking early-stage funding 17:22 - Combining funding sources to support interdisciplinary innovations 18:22 - Finding clients through LinkedIn and word-of-mouth networking 19:33 - The analogy of brokering deals as a wholesaler 20:44 - The importance of making direct connections and setting the table 21:36 - The value of being a neutral facilitator—no dog in the fight 22:05 - Most challenging aspects: long sales cycles and educating founders 23:25 - Handling resistance from entrepreneurs focused on rapid growth 24:09 - Revenue model: predominantly success-based, on deal closure 24:39 - Qualifying clients through deep conversations and vetting 25:26 - Kyle's commitment to building trust and providing value 27:06 - Competition and team dynamics—partnerships with specialized experts 29:21 - Future goals: expanding pipeline and supporting high-impact tech ventures 32:16 - Aiming to connect innovative startups with funders and accelerate societal impact 33:43 - Typical funding stages served: seed plus to early series A 34:05 - Building trust and partnerships with various investment and insurance firms 34:36 - How to connect with Kyle Butler and Hidden Keys via LinkedIn for collaboration   Connect with Kyle Butler:https://www.linkedin.com/in/kyleb92m     ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics. ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!

    27 min
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About

Are you an online entrepreneur, wading through the bottomless sea of experts and amateurs dishing out large servings of (mis)information. Knowing what will actually make a difference in your business and how to implement the gems requires more time than any of us has! Join Lisanne Murphy, social media agency owner and secret tactic adventurer, as she uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses. These strategies deliver the perfect cocktail of behavioral science and street smarts that are changing the landscape of dream customer definition, message crafting, offer creation, Dream 100 activity, content creation, sales conversion, and traffic profitability. Listen in as she puts these tactical and tangible tools to the test in her own agency and pulls back the curtain to reveal the path to becoming an online legend.

Information

  • Creator
    Lisanne Murphy
  • Years Active
    2019 - 2026
  • Episodes
    192
  • Rating
    Clean
  • Copyright
    © 2019 The Marketing Matrix
  • Show Website
    The Marketing Matrix