The Marketing Matrix

Lisanne Murphy
  • 5.0 (172)
  • ENTREPRENEURSHIP
  • UPDATED SEMIWEEKLY

Are you an online entrepreneur, wading through the bottomless sea of experts and amateurs dishing out large servings of (mis)information. Knowing what will actually make a difference in your business and how to implement the gems requires more time than any of us has! Join Lisanne Murphy, social media agency owner and secret tactic adventurer, as she uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses. These strategies deliver the perfect cocktail of behavioral science and street smarts that are changing the landscape of dream customer definition, message crafting, offer creation, Dream 100 activity, content creation, sales conversion, and traffic profitability. Listen in as she puts these tactical and tangible tools to the test in her own agency and pulls back the curtain to reveal the path to becoming an online legend.

  1. Harnessing Organizational Learning & Leadership Development with Rosina Racioppi : TMM 172

    1D AGO

    Harnessing Organizational Learning & Leadership Development with Rosina Racioppi : TMM 172

    Discover the insights behind building strong leadership pipelines, embracing curiosity in organizational change, and leveraging AI responsibly in talent development. Rosina Racioppi shares her extensive experience in HR, leadership, and lifelong learning, offering practical advice for organizations and individuals aiming for growth in a rapidly evolving industry landscape.     In this episode: Rosina’s unexpected transition from criminal justice to HR and leadership The power of diversity and challenging thinking for innovation Practical methods for leaders to reflect and plan their career paths How companies can foster ongoing development despite economic shifts The impact of generational changes on leadership expectations Responsible AI use: complementing human work rather than replacing it   Timestamps: 00:00 - Introduction to Rosina Racioppi and the mission of AscentPoint Leadership 02:07 - Rosina’s journey from criminal justice to HR and organizational change 04:44 - How curiosity fuels innovation and diversity in leadership 08:12 - Navigating challenges as a woman in tech and leadership roles 12:29 - The role of mentoring and organizational learning in career development 15:20 - Owning your career: the importance of self-advocacy and reflection 17:04 - Why individuals often follow roles they’re good at, not passionate about 20:37 - Bridging the gap between talent development and organizational needs 24:39 - Trends impacting leadership development in 2025-26 28:20 - AI’s role in future talent pipelines and leadership growth 32:04 - Building foundational skills before branching into advanced roles 33:20 - Goals and objectives for AscentPoint Leadership in 2026 34:37 - Closing thoughts and how to connect with Rosina and her work Connect with Rosina Racioppi:   https://www.ascentpointleadership.com/ Linked IN https://www.linkedin.com/in/dr-rosina-racioppi-792b941/   ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics. ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!

    1h 5m
  2. Unlocking Human Potential with Physics-Based Assessment Technology with Wei Houng : TMM 171

    6D AGO

    Unlocking Human Potential with Physics-Based Assessment Technology with Wei Houng : TMM 171

    Discover how physics-based data is transforming human optimization, team building, and mental health strategies. Join Lisanne Murphy in an insightful conversation with Wei Houng, co-founder of HumanOpt Technologies, as they explore innovative assessments that leverage fundamental physical laws to understand human behavior more accurately than ever before.   In this episode: Wei Houng shares the origins and scientific foundation of their physics-based assessment technology How the technology quantifies core aspects of human nature through immutable physical laws The importance of understanding the fixed versus malleable parts of our identity Practical applications of this technology in personal development, organizations, and community work The role of iterative assessments in tracking personal growth and change over time The significance of aligning with natural resonance to prevent burnout and enhance performance How to access and utilize the assessment tools for free, with options for deeper insights The vision for a global, generational impact of embracing physics-based human understanding Timestamps: 00:00 - Introduction to Lumina Growth Lab and the episode's focus on scalable, AI-enhanced lead generation 00:55 - Welcoming guest Wei Houng, expert in human optimization and co-founder of HumanOpt Technologies 02:04 - The science behind physics-based assessments and their advantages over traditional personality tests 03:23 - Wei’s unique personal journey and pivotal moments that fueled his passion for human optimization 08:47 - The story of a young man’s tragic suicide and how it inspired Wei to go all-in on helping humanity 13:34 - The relationship between human nature, authenticity, and the impact of external influences 17:41 - How language and societal expectations shape our self-perception and behavior 21:09 - The foundation of the assessment based on unchanging physical attributes and natural law 27:07 - The importance of recognizing natural resonance versus distorted nurture in development 32:09 - The power of confrontation and assertiveness as natural traits, shaped by environment and upbringing 39:15 - The physics behind activity stability, energy expenditure, and burnout prevention 44:21 - The iterative nature of assessments and why they should be retaken every 90 days 47:58 - HumanOpt’s transition from a consultative B2B model to a global SaaS platform accessible to all 51:45 - How to access the free assessment and connect with Wei on social media   Connect with Wei Houng:   https://HumanOp.com https://www.instagram.com/humanoptechnologies https://www.linkedin.com/in/weihoung/   ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics. ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!

    46 min
  3. Unlocking High Performance Through Disruption and Integrity with Janet Breitenbach : TMM 170

    MAY 4

    Unlocking High Performance Through Disruption and Integrity with Janet Breitenbach : TMM 170

    In this episode of The Marketing Matrix, we dive deep into the transformative power of disruption, integrity, and self-awareness in personal and professional growth. Janet Breitenbach, an esteemed executive coach and part of Novus Global, shares powerful stories, frameworks, and insights on how embracing discomfort can lead to limitless growth and better leadership. Whether you're an aspiring coach or a high performer, you'll find practical wisdom for reinvention and authentic success.   Key Topics Covered: The disruptive journey that led Janet to coaching and high performance [1:07] The messy truth behind transformation—disruption, vulnerability, and growth [6:27] How broken promises reveal underlying signals for help and areas for alignment [10:51] Defining and practicing integrity as a workability tool, not morality [13:38] The impact of over-promising and strategies to set healthy boundaries [17:47] Recognizing core survival needs: feeling good, being right, and control [19:09] Practical tools: from creating interest vs. commitment to authentic communication [22:08] Novus Global's coaching model: collaboration, ownership, and team-based coaching [24:57] Leveraging AI and technology to scale and enhance coaching practices [37:30] The future of coaching industry and the importance of human connection in high performance [38:22]   Timestamps: 00:00 - Introduction and sponsor message 1:07 - Janet's background and path into coaching 6:27 - The messy, painful process of transformation 10:51 - How broken promises signal deeper signals for help 13:38 - Redefining integrity as workability, not morality 17:47 - Over-promising, boundary setting, and the comfort zone 19:09 - Core survival needs and their influence on behaviors 22:08 - Practical tools for managing commitments and boundaries 24:57 - Novus Global's unique team-based coaching model 28:43 - Building a coaching network: structure and collaboration 36:06 - The future of coaching: AI, technology, and industry shifts 38:22 - Final thoughts and ways to connect with Janet Connect with Janet Breitenbach:   https://www.instagram.com/janet.breitenbach/ https://www.linkedin.com/in/janetbreitenbach/ https://www.janetbreitenbach.com/     ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics. ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!

    37 min
  4. Mastering Conflict on Navigating High Conflict Personalities with Bill Eddy: TMM 169

    APR 29

    Mastering Conflict on Navigating High Conflict Personalities with Bill Eddy: TMM 169

    Ever wondered how to manage difficult people, whether in legal disputes, workplaces, or everyday life? In this episode, Bill Eddy shares practical frameworks rooted in psychology and law to handle high conflict personalities effectively. Discover how simple, respectful strategies can transform tense interactions and foster healthier relationships.   Main Topics: Introduction to Bill Eddy: his background in law, therapy, and high conflict resolution The core principles of managing high conflict personalities (HCPs) The four "don'ts" with HCPs: avoid insight, emotional focus, past dwelling, and labels The four "do's": connection, analysis, response, and setting limits (CARS method) Practical role-play exercises for reacting calmly to provocation How these techniques improve communication in legal, workplace, and personal contexts The extension of conflict management skills into legal settings, corporate training, and community disputes Future initiatives: conflictinfluencer.com and expanding training for individuals and professionals   Timestamps: 00:00 - Introduction to the episode and guest Bill Eddy 01:07 - Bill Eddy's background: law, therapy, high conflict resolution 02:36 - Development of the high conflict methodology and key books 04:15 - How mental health and legal fields intersect in high conflict cases 06:47 - The four "don'ts" in communicating with high conflict personalities 09:16 - The importance of avoiding emotional reactions and past-focused arguments 11:13 - The CARS method: connecting, analyzing, responding, setting limits 12:04 - Using empathy and analysis to de-escalate high conflict behavior 13:21 - Empowering choices and responsibility in conflict resolution 15:32 - Responding to misinformation with brief, friendly, firm communication (BIF) 16:50 - Strategies for setting limits and managing manipulative behaviors 18:23 - The universal applicability of high conflict skills beyond personality disorders 19:28 - Staying grounded and practicing skills in reactive situations 22:09 - Role plays and techniques for self-calming and setting boundaries 24:27 - Transitioning high conflict techniques into organizational and community training 28:57 - Upcoming projects: conflictinfluencer.com and training initiatives 31:33 - How judges and legal professionals receive conflict management tools 33:51 - Final thoughts: making conflict resolution accessible and practical   Connect with Bill Eddy: www.HighConflictInstitute.com www.ConflictInfluencer.com   ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics. ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!

    1h 3m
  5. Navigating Business Growth in a Evolving Tech with John Thackston : TMM 168

    APR 27

    Navigating Business Growth in a Evolving Tech with John Thackston : TMM 168

    Discover how John Thackston, CEO and co-founder of Soar Performance Group, leverages his background in sports and family business to solve complex sales and go-to-market challenges for large corporations. This episode explores the intersection of business strategy, AI innovation, and leadership resilience in today's fast-paced tech world. Key Topics: John's journey from college football to leading a strategic consulting firm The evolution of Soar Performance Group's services and market approach Addressing common sales challenges: opportunity creation, cycle time, and win rates How organizational size impacts sales and marketing strategies The role of AI and emerging technologies in transforming go-to-market efforts The influence of sports mindset on business resilience and teamwork Navigating uncertainty and rapid technological change as a leader Future initiatives including AI integration and partnership expansion Industry verticals: Fintech, healthcare, industrials, and more Timestamps: 00:00 - Welcome and episode introduction 01:07 - John Thackston’s background and family business roots 02:44 - The origins of Soar Performance Group 04:16 - John's athletic background and football experience 05:37 - How sports influence John’s leadership style 07:13 - The evolution of sales and customer success strategies 10:06 - How market approach has shifted over 16 years 12:56 - Defining the core sales problem across organizations 14:21 - Tailoring solutions for large enterprise versus small companies 16:58 - The blend of product, sales, and customer success in initiatives 18:42 - Industry sectors and vertical markets served 20:31 - Future focus: Embedding AI and expanding partnerships 23:45 - Impact of AI on business and the importance of strategic agility 26:38 - Navigating AI uncertainty and rapid tech evolution 28:25 - John’s reflections on longevity in business and leadership lessons 29:05 - Connecting with John and resources   Connect with John Thaxton:   https://soarperformancegroup.com/ https://www.linkedin.com/company/soar-performance-group-inc-/?viewAsMember=true   ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics. ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!

    26 min
  6. Transformative Mind Technique with Dianna Anderson : TMM 167

    APR 22

    Transformative Mind Technique with Dianna Anderson : TMM 167

    Discover how mastering the art of conversation can transform leadership, organizational culture, and personal growth. Dianna Anderson shares her transformative approach, Untying the Knot, and how it can be applied across all areas of life and work.   Key Topics: The significance of conversations in human development and leadership The Untying the Knot framework: simplifying complex challenges The shift from old-world control to creative collaboration The role of conversation in navigating change and complexity How to scale impactful change through shared language and skills The evolution of Untying the Knot and future plans, including a new book Practical examples of organizational transformation using the framework The intersection of AI, creativity, and human communication Building a culture of authentic, courageous conversations Applying conversation skills beyond the workplace to personal relationships   Timestamps: 00:00 - Introduction to the episode and guest, Diana Anderson 01:25 - Diana's background and passion for human transformation 03:50 - The moment that shifted Diana's approach to conversations 05:44 - How coaching transformed Diana's life and work 06:40 - Making conversations a gift, not a threat 07:19 - The connection between coaching experiences and becoming a coach 08:40 - Developing the Untying the Knot approach and scaling it globally 10:32 - Envisioning a future school for communication and relationships 12:07 - The importance of conversations in a changing world fueled by AI 13:07 - The metaphor of untieing knots in complex challenges 15:01 - The three types of knots and how to address them 17:08 - Ease of learning these conversation skills and their versatility 18:48 - The ongoing evolution of the framework and future offerings 20:52 - The potential for Untying the Knot in change management and organizational culture 22:01 - Impact stories: organizational trust, innovation, and culture change 24:22 - The myth of blame in challenging conversations and the power of metaphors 25:05 - Human creativity, AI, and untapped potential of collective innovation 26:29 - Business models: working with organizations and scaling change 28:27 - Positioning Untying the Knot within change management and development 29:55 - Upcoming book and new directions for 2026 and beyond 31:02 - Final thoughts and where to connect with Diana Anderson   Connect with Diana Anderson: www.cylient.com https://www.linkedin.com/in/dianna-anderson-cylient/   ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics.   ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity.   ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!

    30 min
  7. From Ideas to Outcomes: Mastering Customer-Focused Product Strategy with Josh Seiden : TMM 166

    APR 20

    From Ideas to Outcomes: Mastering Customer-Focused Product Strategy with Josh Seiden : TMM 166

    In this episode of The Marketing Matrix, Lisanne Murphy interviews Josh Seiden, a renowned authority in product management, outcomes-focused strategies, and customer-centric design. Discover how simple frameworks can unlock growth, improve collaboration, and create products customers truly want to use.   Key Topics: Josh’s background and journey into product management and design The importance of outcomes over output in product success The framework "Who does what by how much" for customer-focused product design How teams can stay outcome-oriented amidst feature and tech focus The role of simple, practical frameworks in solving complex creative problems Building and scaling a network of qualified trainers for broader impact The significance of aligning organizational beliefs through thought leadership Strategies to attract clients and collaborators with a clear point of view The importance of adapting to industry shifts like AI and mobile technology Future plans for curriculum development and business growth   Timestamps: 00:00 - Episode introduction and guest overview 01:05 - Who Josh Seiden is and what he offers 03:12 - Josh’s start in Silicon Valley and transition into product management 04:08 - The challenge of cross-disciplinary collaboration in tech teams 05:07 - How Josh's books shape his consulting work and attract clients 07:25 - The business model of remote training and global networks 09:21 - The blend of science and creativity in product design 10:50 - Core framework: "Who does what by how much" 11:39 - Overlooked elements in customer-focused frameworks 12:39 - Challenges in identifying and measuring customer behavior 14:00 - Customer-centric product specifications versus feature-focused development 15:20 - The impact of thought leadership on client attraction 16:29 - Using books and content as lead generation tools 17:20 - The value of sharing beliefs and building trust through content 19:12 - Intentionality behind Josh’s thought leadership and its organic attraction 20:10 - Bold communication exemplified by Alan Cooper’s contrarian style 21:21 - Building a trusted network of clients and partners 22:16 - The importance of sharing ideas publicly for brand positioning 23:24 - Balancing perfectionism and getting content out into the world 24:07 - Current projects, including new book plans and business expansion 26:06 - Scaling business through training networks and hypothesis testing 28:24 - The process of building and training a global trainer network 30:20 - Outbound sales efforts and business development challenges 32:36 - Industry shifts from internet to mobile and AI, and how to adapt 33:45 - Future hypotheses and curriculum development plans 34:11 - Closing thoughts on high-impact work and clear communication   FOLLOW JOSH SEIDEN!   www.senseandrespond.co www.joshuaseiden.com https://www.linkedin.com/in/jseiden/ https://joshuaseiden.substack.com   ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics.   ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity.   ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!

    28 min
  8. Unlocking the Power of Your Mind: Insights from Vernon Webb on the Silva Method : TMM 165

    APR 15

    Unlocking the Power of Your Mind: Insights from Vernon Webb on the Silva Method : TMM 165

    Unlock your mind’s hidden power and change your life. Vernon Webb breaks down simple, science-backed techniques from the Silva Method to shift your beliefs, sharpen intuition, and create real, lasting transformation.In this episode: Vernon Webb’s background and journey into mind development The origins and core principles of the Silva Mind Control/ Silva Method How to access your subconscious mind for personal growth The science behind meditation and brain waves Strategies to reprogram core beliefs rooted in childhood Overcoming fear and self-sabotage with mental exercises Practical tips for integrating mind reprogramming into daily life The role of imagination and visualization in manifesting goals Real-world examples of results from Silva Method techniques How to connect with Vernon Webb for coaching and resources   Timestamps: 00:00 - Introduction: Unlock your mind's potential with Vernon Webb 01:12 - Vernon’s background and expertise in neuroscience and mind development 02:03 - The story behind discovering the Silva Method 04:14 - What is the Silva Mind Control methodology? 06:18 - How the Silva Method helps access the subconscious mind 09:47 - The science of brain waves and conscious/subconscious communication 11:41 - Real results from reprogramming beliefs 12:49 - The impact of childhood impressions on adult beliefs 14:20 - Overcoming societal and internal conditioning 15:16 - Simple daily practices for effective meditation and change 16:50 - Addressing fears and mental barriers 20:16 - Personal experiences with meditation for healing and future creation 21:13 - How thoughts and self-talk influence results 22:00 - Pattern interrupts to replace negative programming 23:50 - The scientific backing of meditation and mind training 25:20 - How to clarify and align with what you truly want in life 26:32 - Differentiating external influences from authentic desires 27:10 - Techniques to connect with your inner happiness and purpose 28:34 - The mind as a receiver and transmitter of information 30:06 - How anyone can learn to develop psychic abilities 34:14 - The importance of imagination in problem-solving and innovation 36:39 - Vernon’s diverse clients, from government organizations to individuals 38:19 - Key elements: desire, belief, and expectancy for change 39:43 - How to connect with Vernon Webb and explore his resources FOLLOW VERNON:   https://www.linkedin.com/in/vernonwebbspeaker www.webbgroupleadership.com www.mindmasteryaccelerator.com @mindmasteryaccelerator   ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ Enhanced intercultural communication and leadership skills. ➤ Strategies for building trust-based client relationships. ➤ Insights into leveraging AI for executive coaching. ➤ Tailored solutions for navigating US-India business dynamics.   ✅ WHY IT WORKS: This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.   ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ A commitment to intercultural growth and development. ➤ Openness to innovative strategies and AI tools. ➤ A desire to enhance leadership presence and authenticity.   ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started. 👉 Schedule a call   See you next week on The Marketing Matrix!

    33 min
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Trailer

5
out of 5
172 Ratings

About

Are you an online entrepreneur, wading through the bottomless sea of experts and amateurs dishing out large servings of (mis)information. Knowing what will actually make a difference in your business and how to implement the gems requires more time than any of us has! Join Lisanne Murphy, social media agency owner and secret tactic adventurer, as she uncovers the best entrepreneurial minds to demystify the nitty-gritty marketing secrets that make all the difference in actual businesses. These strategies deliver the perfect cocktail of behavioral science and street smarts that are changing the landscape of dream customer definition, message crafting, offer creation, Dream 100 activity, content creation, sales conversion, and traffic profitability. Listen in as she puts these tactical and tangible tools to the test in her own agency and pulls back the curtain to reveal the path to becoming an online legend.

Information

  • Creator
    Lisanne Murphy
  • Years Active
    2019 - 2026
  • Episodes
    181
  • Rating
    Clean
  • Copyright
    © 2019 The Marketing Matrix
  • Show Website
    The Marketing Matrix

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