In B2B, achieving stellar business performance is an incredibly complicated endeavor. At the vertical level, beyond just manufacturing, distribution and services, the intricacies grow even more challenging as unique macroeconomic factors and industry disrupters further stress legacy systems and methods. Gaining strategic control of pricing and sales performance at this level will be the differentiator between leaders and laggards.
B2B Reimagined is a monthly podcast with a rotating host of experts. Each of whom brings decades of experience using data science to address industry-vertical specific challenges that give the critical strategic control over pricing and sales that today’s B2B companies simply must-have.
Ep 57 | How to “Consumerize” B2B Manufacturing
Chris Shutts has spent the 21st century at the forefront of the evolution of sales in the manufacturing space. He co-founded Big Machines in 2000 and sold the business to Oracle in 2013.
Now he leads Logik.io, a strategic Zilliant partner that delivers next-generation technology to manufacturers of complex products. Logik.io helps these companies consumerize the way they sell by enabling faster, self-service product configuration for their customers. He joined Barrett Thompson for an in-depth conversation about how Logik.io and Zilliant work together to lead the next evolution of sales and customer experience for manufacturers.
Ep 56 | The MindShare 2022 Pre-Game Show!
To get you ready for Zilliant MindShare 2022 (June 13-15) in Austin, TX, we bring you a very special episode of B2B Reimagined. Barrett Thompson emcees the show and brings on voices from around the company to share what to expect at the biggest annual event on the B2B pricing and sales calendar, and how to get the most out of it. The episode features:
CEO Greg Peters on what he’s most anticipating in our first in-person event in North America since 2019.
SVP, Customer Success & Support Nathan Rabold on why Zilliant customers need to attend.
Sales Director Lance Golinghorst on why folks evaluating a solution should attend.
Director, Product Experience Sam Leung on the innovations and exclusive product demos attendees will see.
Director, Product Management Brian Hirt & Engagement Manager Matthew Knaggs on their interactive breakout session centered around creative use cases for revenue intelligence solutions.
REGISTER FOR MINDSHARE 2022
Ep 55 | Zilliant Quick Start Changes the Game
The average time for global companies to update pricing when costs change is between six weeks and four months, which is much too slow in today’s economy. It’s a process which unfortunately results in significant margin loss. The Zilliant Quick Start program was created with this in mind, delivering industry-leading pricing and sales software deployment times of 3 to 8 weeks.
Zilliant Senior Director of Product Management Dave Kurak makes his first appearance on the show to give listeners an overview of the Quick Start program and our first package for Global and Country Price Lists. Listen to gain an edge on how you manage pricing in response to inflation.
Click to learn more
Ep 54 | Moving Beyond Legacy Pricing Systems
In this episode of B2B Reimagined, Zilliant Senior Vice President of Products and Science Pete Eppele joins us to discuss the steps companies need to take to attain real-time pricing capabilities with a better pricing system of management and how companies are likely to think about pricing systems of record in the future.
Hear about an advanced, yet attainable vision for real-time pricing capabilities and an immediate opportunity to drive more value from your pricing practices. Read the whitepaper discussed in the episode here:
Legacy Pricing is Harming B2B: Do This Instead
Ep 53 | Introducing Next-Generation Price IQ®
Zilliant Price IQ® is the only B2B price optimization solution that can measure price elasticity, enforce rational price relationships, and conduct goal-seeking what-if scenarios. And now it’s gotten even better.
Vice President of Science & Analytics Lee Rehwinkel joins the show to introduce the next evolution of Zilliant’s market-leading price optimization – Next-Generation Price IQ. Learn about the advances in performance, visibility into the science, faster implementation times and more intuitive user experience that Lee and his team have brought into the market.
Read part one of our Next-Gen Price IQ blog series
Ep 52 | A Candid Sit-Down with Zilliant CEO Greg Peters
Greg Peters has led Zilliant for nearly 20 years as president and chief executive officer. He makes his long-awaited debut on the podcast to tell us why right now is “the most exciting time since I’ve been in the company.”
In these 20 years, Greg has helped navigate Zilliant and its customers through economic ups and downs and seismic go-to-market shifts. Most critically, Zilliant was the first price optimization software provider to transition to 100% cloud-native SaaS nearly a decade ago. In this episode, Greg has a candid conversation with Chief Marketing Office Lindsay Duran on the thinking behind that fruitful decision, Zilliant’s recent acquisition by Madison Dearborn Partners, his take on the future of intelligent commerce in B2B, and much more.
Register for MindShare 2022
Great info in a great format
This podcast is full of relevant information - look forward to each episode!
A wealth of knowledge
B2B organizations looking to stay competitive in the modern economy can really use this podcast as a resource. No nonsense, 1 on 1 conversations with industry experts. Makes the commute educational!
Practical B2B Industry Discussion
Pricing, sales and practical information for leaders in B2B industry verticals looking to innovate and boost company revenue and margin performance.