Show notes Copy "No one cares what your name is." They care what you stand for. In this episode Keith Perhac talks with Josh Ramsey about the gap between what AI marketing promises and what it delivers. Josh explains why small business owners can't do their own AI marketing, why companies pick agencies for the wrong reasons, and how he turned decades of marketing experience into a set of laws he gives away for free. Keith adds why AI only becomes a superpower when you bring taste and process, and why it fills in the blanks when it doesn't have the data. About Josh Ramsey Josh is the founder of JRCMO and Strategic Point Marketing. He has worked in marketing since 1998, starting in traditional media (radio, TV, print, billboards, transit ads), and has placed $1.5 billion in media. He steps into companies as their chief marketing officer and interviews the ad agencies they hire. Topics discussed Agencies selling AI to small businesses, and a contractor paying $4,000 to $5,000 just to talk to a lead Why AI isn't magic: garbage in, garbage out Choosing a marketer because he flies on a private plane and drives a Lamborghini Taste and process: the two things that make AI a superpower The girlfriend effect: why no one cares about your name until they know what you stand for Using AI to grade your marketing against a set of rules, and what to do with the result Why AI fills in the blanks, and the 400,000 words it would take to sound like you Test before you invest, and ROI as "result of investment" How AI is removing middle management, and what that means for small agencies and the trades Why every business still needs a tastemaker Paying people at a mall $5 for five minutes to test a jewelry company's marketing Key takeaways AI makes good work better and faster, but it is still garbage in, garbage out. Sell your unique selling position before your name. Test a strategy with a little money before you commit to it: you're never guaranteed a return, but you're always guaranteed a result. If AI doesn't have the information, it fills in the blanks. Check the data behind an answer instead of just trusting it. One person can't have taste for everything. Someone has to be watching the AI. Ask an outside audience what they feel, instead of going on how you feel about your own marketing. Where to find Josh Search "Josh Ramsey marketing", or look for the JRCMO brain in Claude. His laws are free on his website. Chapters (00:00:00) - Agencies selling AI to small businesses(00:01:53) - Introductions(00:03:07) - AI isn't magic: garbage in, garbage out(00:06:40) - When a client wants the flashier agency(00:08:55) - Taste and process make AI a superpower(00:10:37) - The girlfriend effect(00:14:11) - Using AI to grade your marketing(00:20:22) - Why AI fills in the blanks(00:24:22) - Test before you invest(00:28:29) - AI and the $500-a-month agency(00:33:22) - Why you still need a tastemaker(00:37:07) - A jewelry company and a mall test(00:40:28) - Where to find Josh
