72 episodes

Natasha, host of The Shine Online Podcast and the CEO at Shine With Natasha, interviews the brightest entrepreneurs she knows to bring you no-fluff advice; honest discussions about the mental health and lifestyle aspect of entrepreneurship; and actionable strategies and success stories of those who’ve mastered the art of shining online in this conversational podcast. Her goal is to share my best Instagram strategies while empowering you to do business in a way that feels real to you. Let’s shine together.

The Shine Online Podcast Natasha Samuel

    • Business
    • 5.0 • 66 Ratings

Natasha, host of The Shine Online Podcast and the CEO at Shine With Natasha, interviews the brightest entrepreneurs she knows to bring you no-fluff advice; honest discussions about the mental health and lifestyle aspect of entrepreneurship; and actionable strategies and success stories of those who’ve mastered the art of shining online in this conversational podcast. Her goal is to share my best Instagram strategies while empowering you to do business in a way that feels real to you. Let’s shine together.

    ​​59. Do I Need a Niche on Instagram?

    ​​59. Do I Need a Niche on Instagram?

    So you're asking yourself, "Do you really need a niche on Instagram?" My answer: No!
    Today, we are addressing one of the hottest topics in business, marketing, and Instagram and that is: Do you need to have a niche? In this episode, I’ll tackle the concept of niching down on social media and I’ll show you how to build a strategy that allows you to talk about your different interests while still being strategic in what you choose to post. I’ll also break down why it’s recommended to have a niche, why this doesn’t always work, and all things content pillars including what they are, what they aren’t, and where to use them. Keep listening to find out what you should be doing instead and don’t forget that you can also catch this episode on my YouTube channel here! 
    Check out my Instagram Confidence Accelerator here and don’t forget to also check out the Cubicle to CEO Podcast!
    SHOW NOTES
    CONNECT WITH ME:
    Instagram
    Shine with Natasha Website
     

    • 12 min
    58. Behind Viral Instagram Growth

    58. Behind Viral Instagram Growth

    Taylor Loren is a social & content marketing strategist with 13+ years of experience building brands online. As a course creator, she is helping the next generation of marketers grow their careers through education like The Reels Course! Taylor was previously Head of Marketing at Girlboss and Later.com, and her viral TikToks and Reels have racked up over 55 million views.
    In this episode, Taylor will recap her career journey including how it led her to her first year of entrepreneurship full-time in 2021. In addition, Taylor will share some of the biggest lessons she’s learned during her time at Later and Girl Boss that she now applies to her own business, content, and life. Besides this, we’ll chat about Taylor’s team building, how she’s finding balance in her life, and why slow growth may be beneficial for your business. Last but not least, we’ll talk about viral growth, reels vs. TikTok, and mental health and social media. Keep listening to hear more from Taylor!
    SHOW NOTES
    CONNECT WITH TAYLOR:
    On Instagram: @taylor.loren & @reelstips
    Website: www.taylorloren.co
    CONNECT WITH ME:
    Instagram
    Shine with Natasha Website

    • 44 min
    57. 3 Ways To Grow Your Business With Speaking

    57. 3 Ways To Grow Your Business With Speaking

    Named one of the top small business experts to watch in 2018 and the founder of one of the top websites for solopreneurs in 2020, Jessica Rasdall is helping small business owners scale their impact and income through tried-and-tested communication strategies. As a best-selling author, motivational speaker, and host of The Speak to Scale Podcast, Jessica partners with small business owners to help them scale their business (and impact) from the stage. Jessica has shared her story of turning her “mess into a message” for 15 years and has been featured on major international media outlets such as ABC's 20/20, Katie Couric, The Guardian, MTV, Netflix, and many more. Today, Jessica is fiercely dedicated to helping small business owners craft presentations and speaking strategies that connect with their audience and scale their business from the stage. When she’s not handcrafting presentations for industry experts, she’s homeschooling her children in sunny Florida.
    In this episode, Jessica will talk to us about what a speaking stage can be and how speaking can help scale our brands including the different types of speaking. Besides this, we’ll chat about all of the struggles that come with pricing, figuring out what to charge for your speaking, and ensuring that you are getting what you deserve for your effort. On the flip side, we’ll discuss the importance of putting in the work to ensure you’re delivering a talk that’s worthy of the price you’ve asked for, pitching and selling from the stage, and navigating speaking inquiries. Last but not least, Jessica will give us some tips on dealing with nerves. Keep listening to hear Jessica’s tips for growing your business with speaking!
    This episode is brought to you by my Instagram Authority Mastermind! Apply here.
    SHOW NOTES
    CONNECT WITH JESSICA:
    On Instagram: @jessicarasdall
    Website: https://thepublicspeakingstrategist.com/
    CONNECT WITH ME:
    Instagram
    Shine with Natasha Website

    • 45 min
    56. Inside the SWN Team: Hiring, Workflow, Management, Roles

    56. Inside the SWN Team: Hiring, Workflow, Management, Roles

    Today I’m sharing with you a deep dive into the Shine With Natasha team! This was a very highly requested episode, so I wanted to pull back the curtain and talk more about the team that I love so much and that has truly helped me grow and scale my business while also being able to work less. As the visionary, CEO, and talent, my incredible team has allowed me to use my time and energy in the place that I need most and I’m so grateful for each and every one of them.
    In this episode, I’m going to be discussing my hiring journey including why I tend to gravitate towards a lean team, lessons I’ve learned from hiring, and tips for nailing your team dynamic. Besides this, I’ll give a team breakdown including who my team members are, what they do. and how they get paid as well as the main tools we use. Keep listening to get the inside scoop on the SWN team!
    SHOW NOTES
    CONNECT WITH ME: 
    Instagram
    Shine with Natasha Website

    • 21 min
    55. How to Use Instagram to Book Your Next Speaking Gig

    55. How to Use Instagram to Book Your Next Speaking Gig

    Today, I’m breaking down how to use Instagram to book your next speaking gig (no pitching required)! Whether you're looking to become a paid speaker, speak at a conference, or land your first speaking gig, this episode will give you tips and tricks to help you book speaking gigs by leveraging all the surfaces and tools that Instagram has to offer including your bio, profile, and more - no prior speaking experience required. Keep listening as I dive into the various ways Instagram can help you land your next speaking gig.
    You can also check out my YouTube video on using Instagram to book your next speaking gig here!
    This episode is brought to you by my Instagram Authority Mastermind! Join here.
    SHOW NOTES
    CONNECT WITH ME:
    Instagram
    Shine with Natasha Website

    • 17 min
    54. Creating Your Brand Vision to Scale

    54. Creating Your Brand Vision to Scale

    Bold entrepreneur and savvy business coach, Erin Winters-White of Erin On Demand is a Brand & Content Strategist who coaches top influencers and entrepreneurs on how to leverage their audiences into profitable businesses. Erin has organically grown her YouTube channel to nearly 300K subscribers and her Instagram following to over 55K in just two and a half years. She has partnered with brands such as Target, Google, GoDaddy, Office Depot/Office Max, amongst others. Erin On Demand also has a subscription-based membership club, the eBrand Club, with over 700 entrepreneurs who are growing their brands into full-time businesses and is now launching her highly-anticipated course, Creator to CEO, which will teach creators how to turn their platform into a high-earning product or service-based business.
    In this episode, Erin will let us in on her journey from content creator to CEO and using joy as a benchmark for deciding when to pivot her business. Besides this, we’ll chat about making business goals that are rooted in the lifestyle you want while also ensuring your dreams are not dictated by where you are now and the complexities of working with family. Erin will also talk about launching her first physical product which led to her finding an office space and having to deal with customer service and fulfilling orders. Last but not least, Erin will share her tips for those who are determined to turn their content creation into a business and attracting opportunities like #YouTubeSmallBizDay and Girl Boss Workshop. Keep listening to hear more about creating your brand vision to scale.
    This episode is brought to you by my Instagram Authority Mastermind - be the first to know when I announce the summer 2022 cohort here.
    SHOW NOTES
    CONNECT WITH ERIN:
    On Instagram: @erinondemand
    On YouTube: erinondemand
    Website: www.erinondemand.com
    CONNECT WITH ME:
    Instagram
    Shine with Natasha Website

    • 50 min

Customer Reviews

5.0 out of 5
66 Ratings

66 Ratings

ashleybrasso ,

Natasha always brings a fresh perspective!

Natasha interviews incredible guests that have so much insights into the world of online marketing, I love that I’m always learning something new (even as a marketing enthusiast myself). She is so open about the pros and cons of social media and how important it is to care for mental health especially when running a business online. Highly recommend!

Krista Walsh ,

Refreshing voices in online biz

Natasha’s interview style makes it feel like she’s always chatting with her bffs! So it doesn’t feel like work to listen to, but I end up learning a ton!! Highly recommend to other businesses owners.

maddie@podcastingyou ,

Incredible podcast!

This podcast is a must listen for entrepreneurs everywhere! Natasha is an engaging and uplifting host and each of her conversations with guests provides valuable insights and advice.

Top Podcasts In Business

Ramsey Network
NPR
Ed Mylett
Jocko DEFCOR Network
Andy Frisella #100to0
Guy Raz | Wondery

You Might Also Like

Michael Stelzner, Social Media Examiner
Amy Porterfield
Jenna Kutcher
Jasmine Star
Michael Stelzner, Social Media Examiner
Chalene Johnson