PixlFeed Radio

Christian Lovrecich

I use this show to share what I am seeing while operating and growing businesses, and what I would actually do about it. For most of its first hundred episodes, this show was interviews with other entrepreneurs about how they built their companies. Those conversations are all still here. From here on, most episodes are me going through decisions from inside the businesses I work in, including what we are testing, what worked, what did not and what I would do differently. Interviews may come back later. The lens is DTC growth. That means a lot of paid media, creative, offers, conversion and retention. Every one of those decisions shows up somewhere else in the business, so contribution margin, inventory, forecasting and cash come up a lot too. A marketing decision can look great in the ad account and still hurt the business, and that is usually where the useful lessons are. The show is still for entrepreneurs, marketers, operators and people interested in business growth. New episodes also run as videos on my YouTube channel. If you are a founder, CEO, CMO or operator responsible for the decisions that affect a business's P&L, you can apply to join The Growth Boardroom, my private community on Skool, at https://www.skool.com/the-grow....

  1. 1d ago

    Your Scorecard Is Killing Your Tests

    Every cut to the ad budget can have a good reason behind it and still cost the business more than it saves. New tests are usually the first thing to go, and the damage shows up weeks later, when nobody connects it back to the cut. A weekly margin scorecard can make a careful budget cut look like the right decision even when it leaves the business with fewer chances to find something that works. I understand that instinct because I had it myself when we first brought site testing in house. The hard part is deciding how much room you will give new ideas before somebody is looking at the weekly numbers and asking why the money was spent. 📈 WHAT YOU WILL LEARN 1. Why a new angle, audience or page can look terrible next to proven ads in its first few days 2. How grading the person running spend on weekly margin teaches them to shut tests off 3. Why the cost of pulling back shows up weeks later, in email revenue and in shrinking margin dollars 4. How one short test can turn into "we tried that" for years 5. How a fixed testing slice works, with its own kill and keep rules set before each test starts 6. Three ways a testing budget still goes wrong, and where I still kill early 7. Where I would start, from next year's budget to the last test you killed 🧠 THE GROWTH BOARDROOM If you answer for margin and still need your tests to get a fair read, The Growth Boardroom is a private Skool group for founders, CEOs, CMOs and operators responsible for a business's P&L. You can apply to join here. https://www.skool.com/the-grow... 🎥 WATCH ON YOUTUBE This episode on YouTube: https://youtu.be/1GVE7N6OXCY My video on how I run Black Friday: https://youtu.be/vrlg8Y3_eaw 🔗 FOLLOW CHRISTIAN YouTube: https://www.youtube.com/channe... LinkedIn: https://www.linkedin.com/in/cl... X: https://x.com/clovrecich TikTok: https://www.tiktok.com/@clovrecich Instagram: https://instagram.com/clovreci... Facebook: https://www.facebook.com/peopl... The Growth Boardroom: https://www.skool.com/the-grow... This episode includes AI-generated content.

  2. 2d ago

    The Black Friday Signal Your Ads Miss

    Your Black Friday ads can keep spending while the problem costing you sales is somewhere the ad account cannot see. And by the time the numbers catch up, you may have spent a lot of money on a problem somebody could have caught earlier. My first Black Friday running an entire marketing department taught me how much can change while the campaigns are running. I had the ad account open all day, but the information I relied on most was coming from outside it. In this episode, I walk through what has to be ready behind the ads before the day and what somebody should actually be doing while the money is moving. 📈 WHAT YOU WILL LEARN 1. Why price, stock, offer terms, shipping and support belong in marketing's definition of ready 2. How one price mismatch can cause problems while the ads keep spending 3. How a stacked discount can sell your best product at a price nobody approved 4. The signal I trusted most on Black Friday and why it moves before the ad platform's reporting 5. Why lowering an ad set's budget and killing it are two different decisions on peak 6. How to prepare for peak by naming one owner, getting creative approved and making the decisions that cannot wait until the day itself 🧠 THE GROWTH BOARDROOM If you are the one responsible for Black Friday this year and you want direct access to me to work through it inside your own business, The Growth Boardroom is a private Skool group for founders, CEOs, CMOs and operators responsible for a business's P&L. You can apply to join here. https://www.skool.com/the-grow... 🎥 WATCH ON YOUTUBE This episode on YouTube: https://youtu.be/vrlg8Y3_eaw My video on scaling into an inventory ceiling nobody named: https://youtu.be/YZtm2ib7VEA 🔗 FOLLOW CHRISTIAN YouTube: https://www.youtube.com/channe... LinkedIn: https://www.linkedin.com/in/cl... X: https://x.com/clovrecich TikTok: https://www.tiktok.com/@clovrecich Instagram: https://instagram.com/clovreci... Facebook: https://www.facebook.com/peopl... The Growth Boardroom: https://www.skool.com/the-grow... This episode includes AI-generated content.

  3. 3d ago

    Everyone Was on Target. The Business Wasn't.

    Everyone can have a number that looks right on their own report while the business is falling behind. That is what happens when the people setting the forecast and the people spending the money are working toward different targets. The closer you get to the holiday rush, the less time you have to recover from a planning mistake. Finance can have several forecasts for different scenarios. The problem starts when the media buyer, the founder and finance are using different ones to make decisions. I have faced this at two brands and made opposite calls depending on what the business could support. I would make both decisions again. In this episode, I explain how I think about the target, daily pacing and what happens when the inventory order and marketing budget are built around different expectations. 📈 WHAT YOU WILL LEARN 1. Why several forecast versions help finance but confuse the people spending the money 2. How to pick one target the business is actually prepared to fund 3. How to turn a monthly target into weekly pacing and a daily number for the rest of the month 4. Why a gap found in October is cheaper to close than one found the week before Thanksgiving 5. How to size an inventory order against the target without ignoring the downside 6. Other ways daily pacing can go wrong, from chasing revenue without watching contribution margin to quietly rewriting the target 🧠 THE GROWTH BOARDROOM If ad spend, inventory and the forecast behind both end up on your desk, The Growth Boardroom is a private Skool group for founders, CEOs, CMOs and operators responsible for a business's P&L. You can apply to join here. https://www.skool.com/the-grow... 🎥 WATCH ON YOUTUBE This episode on YouTube: https://youtu.be/eLLB3lLgTSw How I protect a testing budget without giving it a blank check: https://youtu.be/1GVE7N6OXCY 🔗 FOLLOW CHRISTIAN YouTube: https://www.youtube.com/channe... LinkedIn: https://www.linkedin.com/in/cl... X: https://x.com/clovrecich TikTok: https://www.tiktok.com/@clovrecich Instagram: https://instagram.com/clovreci... Facebook: https://www.facebook.com/peopl... The Growth Boardroom: https://www.skool.com/the-grow... This episode includes AI-generated content.

  4. 04/08/2022

    Outsource Your Inbox And Never Check Email Again - PixlFeed Radio #101 - Yaro Starak

    In this episode of PixlFeed Radio, I have the pleasure to interview Yaro Starak who is the co-founder of InboxDone.com, an email management company with a team of 40+ serving clients including restaurant owners, venture capitalists, accountants, doctors, lawyers, real estate agents, car retailers, online coaches and more. Yaro has made 30+ angel investments in tech startups including Steezy, LeadIQ, Fluent Forever, FitBod and Nutrisense, has property investments in Canada and Ukraine, and in partnership built a 3.6MW solar farm. During the mid-2000s Yaro sold his first company, BetterEdit.com, then built an online education business, Blog Mastermind, selling over $2 Million of his books and online courses, as he traveled the world, living in 26 different cities. Yaro has been featured in SkyNews, Forbes, Entrepreneur Magazine, Huffington Post, Business Insider, Foundr, and hundreds of media outlets and events. You can follow Yaro Starak Here: 👉Website: https://inboxdone.com/ 👉LinkedIn: https://www.linkedin.com/in/yarostarak/ 👉 Facebook: https://www.facebook.com/YaroStarak 👉 Instagram: https://instagram.com/yarostarak 👉 Twitter: https://twitter.com/YaroStarak Check out my YouTube Channel Here: 👉 http://pixlfeed.com/recommends/youtubechannel/ 👉 Schedule an exclusive coaching session with me today so I can take you and your business to the next level: http://pixlfeed.com/recommends/coaching 👉Need Facebook Ads For Your Business? Let's talk: https://pixlfeedmedia.com/ 💸 Must Have Top 3 Entrepreneur Books 💸 #1.Expert Secrets Book (Free + Shipping): http://pixlfeed.com/recommends/expertsecrets/ #2. Dotcom Secrets Book (Free + Shipping): http://pixlfeed.com/recommends/dotcomsecrets/ #3 Traffic Secrets Book (Free + Shipping): http://pixlfeed.com/recommends/trafficsecrets/ #pixlfeed #email #outsourcing

  5. 03/22/2022

    How to Harness the Power of Data for Your Business - PixlFeed Radio #100 - Nik Amabile

    In this episode of PixlFeed Radio, I have the pleasure to interview Nick Amabile who is the Owner, CEO, and Principal Consultant of DAS42, a US data analytics consulting firm that helps companies make better decisions, faster. Founded in 2015, DAS42 is comprised of data analysts, scientists, business professionals, and engineers who provide end-to-end data services—including data strategy, tech stack integrations, application implementation, and enterprise analytics training. Nick’s FullStack Philosophy is centered around the two components critical to achieving data-driven success: building an effective data analytics environment and building a data-centric company culture. He brings world-class analytics and big data technologies like those he used and built at leading internet companies, including Omaze, Etsy, and Jet.com, to his clients. Nick is passionate about and skilled at building internal teams and transforming companies at various stages of growth into data-centric organizations. His technical abilities and product management experience allow him to understand eCommerce and technology companies on a deep level. This allows him to create value quickly and consistently in many different areas of business. You can follow Nick Amabile Here: 👉Website: https://das42.com/ 👉LinkedIn: https://www.linkedin.com/in/namabile/ Check out my YouTube Channel Here: 👉 http://pixlfeed.com/recommends/youtubechannel/ 👉 Schedule an exclusive coaching session with me today so I can take you and your business to the next level: http://pixlfeed.com/recommends/coaching 👉Need Facebook Ads For Your Business? Let's talk: https://pixlfeedmedia.com/ 💸 Must Have Top 3 Entrepreneur Books 💸 #1.Expert Secrets Book (Free + Shipping): http://pixlfeed.com/recommends/expertsecrets/ #2. Dotcom Secrets Book (Free + Shipping): http://pixlfeed.com/recommends/dotcomsecrets/ #3 Traffic Secrets Book (Free + Shipping): http://pixlfeed.com/recommends/trafficsecrets/ #pixlfeed #ecom #data

  6. 03/11/2022

    Marketer in Chief How Each President Sold the American Idea - PixlFeed Radio #099 - Jason Voiovich

    In this episode of PixlFeed Radio, I have the pleasure to interview Jason Voiovich who has a career that spans more than 25 years. Jason Voiovich has launched hundreds of new products – everything from medical devices, to virtual healthcare systems, to non-dairy consumer cheese, to next-generation alternatives to the dreaded “cone of shame” for pets, to sex aides for cows (really!). He’s a graduate of both the University of Wisconsin and the University of Minnesota, and he has completed post-graduate studies at the MIT Sloan School of Management. His formal training has been invaluable, but he credits his true success to growing up in a family of artists, immigrants, and entrepreneurs. They taught him how to carefully observe the world, see patterns before others notice them, and use those insights to create new innovations. History is Jason’s favorite way to observe the world. He believes the people from the past have plenty to teach us about the challenges and opportunities we face today. You can follow Jason Voiovich Here: 👉Website: https://marketerinchief.com/ 👉LinkedIn: https://www.linkedin.com/in/jasonvoiovich/ 👉YouTube: https://www.youtube.com/channel/UCcYrBt2dEAxGVFAjZHhBIww Check out my YouTube Channel Here: 👉 http://pixlfeed.com/recommends/youtubechannel/ 👉 Schedule an exclusive coaching session with me today so I can take you and your business to the next level: http://pixlfeed.com/recommends/coaching 👉Need Facebook Ads For Your Business? Let's talk: https://pixlfeedmedia.com/ 💸 Must Have Top 3 Entrepreneur Books 💸 #1.Expert Secrets Book (Free + Shipping): http://pixlfeed.com/recommends/expertsecrets/ #2. Dotcom Secrets Book (Free + Shipping): http://pixlfeed.com/recommends/dotcomsecrets/ #3 Traffic Secrets Book (Free + Shipping): http://pixlfeed.com/recommends/trafficsecrets/ #pixlfeed #marketing #entrepreneurship

  7. 01/31/2022

    The Secrets To Making Your Ads Go Viral - PixlFeed Radio #097 - Joseph Wilkins

    In this episode of PixlFeed Radio, I have the pleasure to interview Joseph Wilkins who founded ProCreative Studios almost 20 years ago where his team has produced infomercials, TV commercials, and corporate videos. Joseph has directed thousands of campaigns for clients including Google, Linkedin, McDonald's, Goldman Sachs, Chevrolet, Home Depot, and other mega brands. As habits shifted from television to online, Joseph launched FunnySalesVideos.com in 2017, where he creates attention-grabbing viral style sales videos that entertain viewers into making an immediate purchase. With two decades of experience, hundreds of millions of TV & online views, and hundreds of millions of dollars in tracked sales, Joseph has developed 8 simple steps any business can follow to boost online sales. You can follow Joseph Wilkins Here: 👉Website: http://funnysalesvideos.com/ 👉 Facebook: https://www.facebook.com/FunnySalesVideosByProCreative 👉 LinkedIn: https://www.linkedin.com/in/wilkinsjoseph Check out my YouTube Channel Here: 👉 http://pixlfeed.com/recommends/youtubechannel/ 👉 Schedule an exclusive coaching session with me today so I can take you and your business to the next level: http://pixlfeed.com/recommends/coaching 👉Need Facebook Ads For Your Business? Let's talk: https://pixlfeedmedia.com/ 💸 Must Have Top 3 Entrepreneur Books 💸 #1.Expert Secrets Book (Free + Shipping): http://pixlfeed.com/recommends/expertsecrets/ #2. Dotcom Secrets Book (Free + Shipping): http://pixlfeed.com/recommends/dotcomsecrets/ #3 Traffic Secrets Book (Free + Shipping): http://pixlfeed.com/recommends/trafficsecrets/ #pixlfeed #marketing #goviral

5
out of 5
4 Ratings

About

I use this show to share what I am seeing while operating and growing businesses, and what I would actually do about it. For most of its first hundred episodes, this show was interviews with other entrepreneurs about how they built their companies. Those conversations are all still here. From here on, most episodes are me going through decisions from inside the businesses I work in, including what we are testing, what worked, what did not and what I would do differently. Interviews may come back later. The lens is DTC growth. That means a lot of paid media, creative, offers, conversion and retention. Every one of those decisions shows up somewhere else in the business, so contribution margin, inventory, forecasting and cash come up a lot too. A marketing decision can look great in the ad account and still hurt the business, and that is usually where the useful lessons are. The show is still for entrepreneurs, marketers, operators and people interested in business growth. New episodes also run as videos on my YouTube channel. If you are a founder, CEO, CMO or operator responsible for the decisions that affect a business's P&L, you can apply to join The Growth Boardroom, my private community on Skool, at https://www.skool.com/the-grow....