The Intentional Fundraiser Podcast

Tammy Zonker

Welcome to The Intentional Fundraiser Podcast. I'm your host, Tammy Zonker, and I'm thrilled you're here. I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area. I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraising to the next level. Whether you’re a seasoned major gift officer looking to refine your approach, a development director aiming to build a powerhouse program, an executive director looking to scale your organization’s capacity for transformational giving, or a board member seeking to understand the transformative potential of major gifts, The Intentional Fundraiser podcast is your source for growth and excellence in major gift fundraising. So, buckle up! We're about to embark on a journey to take your major gift program to the next level – and beyond. Let's get intentional about major gift fundraising! Keep transforming, Tammy Zonker Major Gift Expert & Keynote Speaker Fundraising Transformed #ScaleRaiseDo

  1. 20H AGO

    Next-Gen Major Donors and the New Rules of Engagement

    The biggest donors aren’t “the future” anymore. They’re already here. In my latest episode of The Intentional Fundraiser, I share what I’m seeing as younger, women, and values‑driven donors rewrite the rules of major giving. From shorter cultivation cycles to co‑designing impact and bringing families and circles into the conversation, I walk you through real stories and practical moves you can start testing right away. If donors want speed, transparency, and a true voice at the table, what needs to change first in your approach 🎧 Listen to this episode and share it with a colleague, your executive director, or a board member who needs to hear this conversation. More from Tammy Zonker Author of Calling All Heroes Founder of Fundraising Transformed President of Modern Institute for Charitable Giving Major Gifts Training: Excellence in Major Gift Fundraising Seminar Connect with Tammy Zonker on LinkedIn Guest: Name, Title, Company Resources: Show notes, links, and resources mentioned in this episode. Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

    22 min
  2. FEB 18

    Making Your Major Gift Portfolio Shock-Resistant

    One donor should never control your budget. In this week’s episode of The Intentional Fundraiser, I share a story of a strong organization that felt “safe” until one major donor hit pause and everything started to wobble. We walk through how to map your top 20 donors, spot concentration risk, and start multi‑year commitment conversations that make your portfolio far more shock‑resistant. How exposed are you to one donor’s decision right now? Listen to this episode and share it with your team, your executive leader, or your board so you can strengthen your portfolio together. More from Tammy Zonker Author of Calling All Heroes Founder of Fundraising Transformed President of Modern Institute for Charitable Giving Major Gifts Training: Excellence in Major Gift Fundraising Seminar Connect with Tammy Zonker on LinkedIn Resources: Show notes, links, and resources mentioned in this episode. Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter. More from Tammy Zonker Author of Calling All Heroes Founder of Fundraising Transformed President of Modern Institute for Charitable Giving Major Gifts Training: Excellence in Major Gift Fundraising Seminar Connect with Tammy Zonker on LinkedIn Guest: Name, Title, Company Resources: Show notes, links, and resources mentioned in this episode. Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

    21 min
  3. FEB 3

    Turning Leaders into Effective Major Gift Partners

    Leaders keep derailing donor visits? I can’t tell you how many times I’ve watched a beautifully teed‑up donor conversation go sideways the moment a well‑intentioned CEO or board member “pops in” unbriefed. You’ve done the research, built the relationship, framed the invitation…and then the message gets fuzzy, the energy shifts, and the donor walks away more confused than inspired. In my latest episode of The Intentional Fundraiser, I share how I’ve learned to turn those moments from chaotic to coordinated over nearly 30 years in major gifts. I walk you through the exact one‑page pre‑brief I use, how I coach leaders before we ever step into the room, and the subtle phrases I rely on to gently steer things back on track when conversations drift. You’ll hear stories from real visits, practical language you can borrow with your own executives and board members, and a few ways AI can quietly help you prep and debrief meetings without losing the human touch. What would change for your major gift program if every leader who joined a donor meeting showed up prepared, concise, and aligned with you? Listen to “Turning Leaders into Effective Major Gift Partners,” and if it’s helpful, share it with a colleague or board member who often joins you in donor conversations. Guest: Name, Title, Company Resources: Show notes, links, and resources mentioned in this episode. Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

    16 min
  4. JAN 27

    Making Stewardship Personal, Scalable, Sustainable

    “More touches” are burning teams out 😅 I talk with so many fundraisers who are trying to do heartfelt, hyper-personal stewardship for everyone… and ending up exhausted, guilty, and behind by December. In my latest episode of The Intentional Fundraiser, I share a simple 3-tier stewardship system I have used for years to keep donor care personal, scalable, and sustainable. We get into: The burnout story of doing “all the things” for everyone 😵‍💫Why donors remember moments, not message volumeHow to segment your portfolio into high touch, mid touch, and automated careWhere automation and AI belong, without sounding robotic 🤖❤️How to build a 90 day stewardship map that replaces year end panic with a steady rhythm I also walk through practical examples you can adapt in a small shop or a large institution, plus a simple challenge you can complete in under an hour. What would change for you and your team if stewardship felt planned and sustainable instead of last minute and overwhelming Listen to “Making Stewardship Personal, Scalable, Sustainable,” and share this episode with a colleague, executive director, or board member who cares about both donors and staff wellbeing. 🎧👉 Resources: Show notes, links, and resources mentioned in this episode. Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

    19 min
  5. JAN 20

    AI-Powered Prep: Human-Centered Conversations

    AI is already in your donor meetings. I’ve been hearing from so many fundraisers who feel torn. You want to use AI to save time, but you do not want donors to feel like they are talking to a robot instead of a real person. In my latest episode of The Intentional Fundraiser, I share how I use AI as a quiet research assistant, not a replacement for human connection. 🤝 I walk through a real world workflow for: Turning public information into a one page prep brief 📝Using AI to practice tough donor questions before you walk in the room 🎯Setting simple guardrails so your team stays ethical and confident 🔒 In my experience, when you get this right, you walk into meetings feeling calmer, more prepared, and more present with your donors. Here is the question I am sitting with: How do you want AI to support your donor work without changing who you are as a fundraiser. Listen to “AI-Powered Prep: Human-Centered Conversations,” then share this episode with a colleague, leadership or board member who is asking big questions about AI and major gifts. 🎧👉 Resources: Show notes, links, and resources mentioned in this episode. Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

    18 min
  6. JAN 13

    Finding Your Real Top 25 Donor Prospects

    Drowning in “prospect” names? If your major gift list looks impressive on paper but doesn’t translate into actual conversations or gifts, you’re not alone. I’ve sat with teams staring at hundreds of “top prospects” and quietly thinking, “Where do we even start?” In my latest episode of The Intentional Fundraiser podcast, I share how I helped one nonprofit narrow 600+ “major gift prospects” down to a focused Top 25 using simple donor signals, capacity, affinity, and engagement, not just wealth. We didn’t buy new software. We just read the data you already have in a different way. I walk you through: How to spot your real Top 25 using signals hiding in your CRM 💡A simple 1–5 scoring system you can build in an afternoonA weekly review ritual to stay focused (even when you’re stretched thin)Where light AI and automation can quietly do the heavy lifting for you 🤖 Imagine looking at your portfolio and knowing exactly who to call first this week, because the data and the story are both pointing in the same direction. What would change for your organization if your Top 25 were crystal clear, and everyone on your team agreed on who they are? 🎧 Tune in and if this episode helps you breathe a little easier about major gifts, share it with your ED/DD or a colleague who needs this clarity too. Resources: Show notes, links, and resources mentioned in this episode. Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

    23 min

Trailer

5
out of 5
17 Ratings

About

Welcome to The Intentional Fundraiser Podcast. I'm your host, Tammy Zonker, and I'm thrilled you're here. I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area. I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraising to the next level. Whether you’re a seasoned major gift officer looking to refine your approach, a development director aiming to build a powerhouse program, an executive director looking to scale your organization’s capacity for transformational giving, or a board member seeking to understand the transformative potential of major gifts, The Intentional Fundraiser podcast is your source for growth and excellence in major gift fundraising. So, buckle up! We're about to embark on a journey to take your major gift program to the next level – and beyond. Let's get intentional about major gift fundraising! Keep transforming, Tammy Zonker Major Gift Expert & Keynote Speaker Fundraising Transformed #ScaleRaiseDo

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