10 episodes

Promoting indie games is hard! Very hard!
In our new Podcast series, the Future Friends Games team share insights from years of marketing, PR, community and social media management for indie games, from high-level principles to detailed case studies.

Future Friends Games Podcast Future Friends Games

    • Business
    • 5.0 • 3 Ratings

Promoting indie games is hard! Very hard!
In our new Podcast series, the Future Friends Games team share insights from years of marketing, PR, community and social media management for indie games, from high-level principles to detailed case studies.

    10: We Answer Listener Questions!

    10: We Answer Listener Questions!

    What’s the most important factor that drives games sales? Should I make TikToks for my game? Who is our favourite Spice Girl?

    In this episode, we attempt to answer the most important questions from listeners.

    Wish us luck!



    --- The other stuff ----

    Check out futurefriendsgames.com for information on what we do and who we do it for.

    You can follow us on Twitter if you like

    @FutureFriendsVG - The 'official' Twitter account.

    @Olima - Co-founder and five time (nervous) GDC speaker.

    @ThisPaulNadin - Co-founder, video game apologist and social justice barbarian

    @Beesbreakfast - Used to live in the woods. Brews beer, talks to bees and used to work for Square Enix.

    @KrisWB - Social & Community person, lives on Twitter. Posts pictures of his dog, and his food (sorry!).

    Say hello at hello@futurefriendsgames.com.

    • 1 hr 23 min
    9: What makes a good indie game trailer? ft. Derek Lieu

    9: What makes a good indie game trailer? ft. Derek Lieu

    As the ancient greek philosophy used to say “a good indie game trailer says a thousand words”. That’s why in this episode we try to say a thousand words about what makes a good trailer and common mistakes to avoid.

    Trailer mastermind Derek Lieu joins us as a guest. You have probably seen his, frankly ridiculous, body of work that includes Half-Life: Alyx, Spelunky 2, Firewatch, Ooblets, Dead Cells, Subnautica, Heaven’s Vault and every other cool trailer ever made.

    Follow Derek on Twitter https://twitter.com/Derek_Lieu





    --- The other stuff ----

    Check out futurefriendsgames.com for information on what we do and who we do it for.

    You can follow us on Twitter if you like

    @FutureFriendsVG - The 'official' Twitter account.

    @Olima - Co-founder and five time (nervous) GDC speaker.

    @ThisPaulNadin - Co-founder, video game apologist and social justice barbarian

    @Beesbreakfast - Used to live in the woods. Brews beer, talks to bees and used to work for Square Enix.

    @KrisWB - Social & Community person, lives on Twitter. Posts pictures of his dog, and his food (sorry!).

    Say hello at hello@futurefriendsgames.com.

    • 1 hr 16 min
    8: How to Steam Page ft. Hannah Flynn

    8: How to Steam Page ft. Hannah Flynn

    How can indie devs create the right first impression on the one PC platform to rule them all? This time we’re putting our best foot forward and talking about Steam pages.

    Hannah Flynn of Failbetter fame (Sunless Skies, Fallen London) has graced us with her presence and professional expertise in Steam page reviews for this episode.

    Follow Hannah on Twitter
    https://twitter.com/itshannahflynn





    --- The other stuff ----

    Check out futurefriendsgames.com for information on what we do and who we do it for.

    You can follow us on Twitter if you like

    @FutureFriendsVG - The 'official' Twitter account.

    @Olima - Co-founder and five time (nervous) GDC speaker.

    @ThisPaulNadin - Co-founder, video game apologist and social justice barbarian

    @Beesbreakfast - Used to live in the woods. Brews beer, talks to bees and used to work for Square Enix.

    @KrisWB - Social & Community person, lives on Twitter. Posts pictures of his dog, and his food (sorry!).

    Say hello at hello@futurefriendsgames.com.

    • 1 hr 15 min
    7: Myth Busting - The Biggest Misconceptions of Indie Game Promotion

    7: Myth Busting - The Biggest Misconceptions of Indie Game Promotion

    Join us as we share some spicy takes and insider secrets of indie games marketing THEY don’t want you to know about!*

    *everyone wants you to know





    --- The other stuff ----

    Check out futurefriendsgames.com for information on what we do and who we do it for.

    You can follow us on Twitter if you like

    @FutureFriendsVG - The 'official' Twitter account.

    @Olima - Co-founder and five time (nervous) GDC speaker.

    @ThisPaulNadin - Co-founder, video game apologist and social justice barbarian

    @Beesbreakfast - Used to live in the woods. Brews beer, talks to bees and used to work for Square Enix.

    @KrisWB - Social & Community person, lives on Twitter. Posts pictures of his dog, and his food (sorry!).

    Say hello at hello@futurefriendsgames.com.

    • 1 hr 4 min
    6: Crowdfunding for indie games ft. Thomas Bidaux

    6: Crowdfunding for indie games ft. Thomas Bidaux

    This time we’re surveying the landscape of crowdfunding in 2020 (from Kickstarter to Indiegogo), how it’s changed over the years and how indie devs can get the most out of it.

    We feel super fortunate to be joined by industry veteran and crowdfunding expert Thomas Bidaux to take us through the numbers!

    Follow Thomas on Twitter
    https://twitter.com/icotom







    --- The other stuff ----

    Check out futurefriendsgames.com for information on what we do and who we do it for.

    You can follow us on Twitter if you like

    @FutureFriendsVG - The 'official' Twitter account.

    @Olima - Co-founder and five time (nervous) GDC speaker.

    @ThisPaulNadin - Co-founder, video game apologist and social justice barbarian

    @Beesbreakfast - Used to live in the woods. Brews beer, talks to bees and used to work for Square Enix.

    @KrisWB - Social & Community person, lives on Twitter. Posts pictures of his dog, and his food (sorry!).

    Say hello at hello@futurefriendsgames.com.

    • 1 hr 22 min
    5: How Steam Works ft. Simon Carless

    5: How Steam Works ft. Simon Carless

    Join us as we unravel the mysteries of Steam and explain how devs can turn the enigmatic nature of the platform to their advantage.

    This time we are joined by Simon Carless who runs the Game Discoverability Weekly newsletter and is also known for his work with No More Robots, GDC and Gamasutra.

    This is Simon’s Discoverability newsletter if you want to sing up: https://gamediscoverability.substack.com/





    ---- The other stuff ----

    Check out futurefriendsgames.com for information on what we do and who we do it for.

    You can follow us on Twitter if you like

    @FutureFriendsVG - The 'official' Twitter account.

    @Olima - Co-founder and five time (nervous) GDC speaker.

    @ThisPaulNadin - Co-founder, video game apologist and social justice barbarian

    @Beesbreakfast - Used to live in the woods. Brews beer, talks to bees and used to work for Square Enix.

    @KrisWB - Social & Community person, lives on Twitter. Posts pictures of his dog, and his food (sorry!).

    Say hello at hello@futurefriendsgames.com.

    • 1 hr 6 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

thesummercircuit ,

Awesome Informative Podcast

I’m learning so much listening to this podcast! Very actionable, real advice in every episode. I love how down-to-earth it is, makes successful indie game development feel approachable and attainable. Thank you!

LaymerGamer ,

Indie game marketing

If you’re an indie game dev or marketer, do yourself a favor and subscribe!

kickinthehead ,

Excited to hear more!

Interesting conversations about the very specific subject of indie video games PR and marketing. Only two episodes in, and I’ve already learned some great tips; I’m excited to hear more!

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