Pipeline Playbook with Ben Hillman

Slacker Stuff
  • 5.0 (1)
  • Marketing
  • Weekly

Pipeline Playbook breaks down how the shows and brands you know get their work in front of people. Each episode tears down one big bet, from Dropout to Costco: what they made, where they put it, and why it worked. Hosted by Ben Hillman, podcast producer and former Executive Producer of Paddle Studios, for experts with a following who want their work showing up everywhere their people are. New episodes every other Monday. Get them a couple days early at slackerstuff.com Great work, everywhere it should be.

Episodes

  1. Nov 3

    How to Get Your Content in Front of the Right People

    How do I get my content in front of the right people? I've spent my whole career answering that question. For 15 years I’ve made stuff on the internet. Vlogs, video essays, multiple web series and podcasts, shorts about sliced bread and you name it… But for the last 10 years, I’ve been lucky to make it for other people too: producing shows, cutting clips, packaging episodes so they reach the right people, wherever they are. CoachUp. ProfitWell. Paddle. Mostly Media. Along the way I’ve worked with people like CJ Gustafson, Patrick Campbell, and most recently with Nolan Southerland in his campaign for Burbank City Council. It's been a varied experience across different worlds with the same lessons I've learned over and over again: A great idea in one channel is a great idea most people never see.The right people are out there. They're just not all in one place.You have to meet people where they are and make sure the process is human. So I'm turning Slacker Stuff into the thing I actually do: getting great work everywhere it should be. Starting November 7th, every Saturday, I’ll share with you what I’ve learned about getting great work in front of the right people. Full teardowns of how a well-known show, brand, or campaign gets made and distributed. What bet did they make that nobody else would?How does one idea turn into everything you see in your feed?If you want to learn how to do it yourself, start at slackerstuff.com If you'd rather have it done for you, I’m taking on new clients. Whether you want a podcast built and run for you, or your work distributed everywhere your people are, I’ll handle it all with my team so you can focus on your expertise. Start with a free 30-minute distribution audit and I'll get you sorted from there. So if you've ever asked how to get your content in front of the right people, that's what Slacker Stuff is for. And if you know someone who makes great stuff that deserves a bigger audience, I’d love an intro. I'll see you this Saturday.

    How to Get Your Content in Front of the Right People
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Pipeline Playbook breaks down how the shows and brands you know get their work in front of people. Each episode tears down one big bet, from Dropout to Costco: what they made, where they put it, and why it worked. Hosted by Ben Hillman, podcast producer and former Executive Producer of Paddle Studios, for experts with a following who want their work showing up everywhere their people are. New episodes every other Monday. Get them a couple days early at slackerstuff.com Great work, everywhere it should be.

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