24 episodes
The Jargon PR Podcast The Jargon PR Podcast
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- Business
Jargon PR’s core line of business are media and analyst relations services, social media and content creation and distribution. The agency helps businesses increase awareness, communicate key messages and drive sales.
Founded in 2009, today Jargon PR is an international multi-market agency. The business has an international reach, running successful campaigns for companies across the globe, including the UK, US and Australia.
Jargon PR puts clients and staff at the heart of the business. Its clients strive to be category winners. Not the largest, market leaders, nor the biggest spenders. They are, instead, firms that aspire to win their categories. Or define new ones. Or both. Every client is equal in status, they are the agency’s future and success is at the heart of Jargon PR.
Its approach combines creativity, integrated marketing communications and a focus on moving client businesses forward. This approach helps clients ‘win’ their categories and differentiates the business from competitors.
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Types of PR Campaigns
There are lots of different forms of a ‘PR campaign’, and each campaign can help a business achieve various communications objectives.
In this episode, Dani White, Senior Account Manager at Jargon PR, and Lily Fox, Account Executive at Jargon PR, explore a range of PR campaigns, from starter, to low-budget, to project-based campaigns, and how these can help a business reach their goals. -
A career in the PR industry
In this episode, hear from Kevin Winfield, Account Director at Jargon PR, and Charlotte Sherwood, Account Executive about what it's like to work in the PR industry.
Kevin and Charlotte discuss what a typical week in their role looks like, how they began their careers in PR, and their advice on how to make your CV stand out when looking for a job in PR. -
Creating successful award entries
Being successful in awards can help a business build credibility and awareness within their industry. There are a range of awards on offer, and the process can often seem daunting at first.
In this episode, Emily John, Account Manager at Jargon PR, and Emma Walkom, Marketing Executive at Jargon PR, discuss the entire awards process, from what you should include in an entry, to their top tips. -
Pitching to journalists
In this episode, two of Jargon PR's Senior Account Executives, Katie Ward and Megan Eakin, discuss the process of pitching to journalists in a PR campaign.
From describing what a pitch actually is, to their main advice, Katie and Megan will discuss the key points to remember in a PR pitch and ultimately secure media opportunities. -
The PR Industry in 2021
With all the uncertainty and challenges from this year, the PR industry has needed to adapt and be reactive to the many changes that have taken place.
Going forward, communications will remain key in order to navigate through whatever may occur in 2021.
In this episode, Simon Corbett, CEO and Founder at Jargon PR, discusses his thoughts on the PR industry in 2020, and what's in store for the sector in 2021. -
Launching a product or service
When launching a new product or service, PR is key to generate awareness of your new offering. Media interviews, social media, and reviews not only get your announcement in front of your target audience, but they can also maintain momentum post-launch.
In this episode, Emily John, Account Manager at Jargon PR, and Katie Ward, Senior Account Executive at Jargon PR, discuss the process of a PR campaign around launching a new product or service, and their key advice