Behind the Whisk Podcast

Melissa Wedman
  • 5.0 (1)
  • Entrepreneurship

Behind the Whisk Podcast is working CPG founder's field journal with Melissa Wedman who is the founder and CEO of Mollycoddled Hash Slinger.  Mollycoddled Hash Slinger is a distinctive handcrafted candy brand based in Oklahoma City. Melissa never meant to start a candy business in 2016, but has persevered through many hurdles while developing and growing her business with only $1,000 in personal start up capital.  This podcast is an unedited personal field journal sharing the struggles, insights and successes as a small business owner in the CPG and retail industry.  Follow Melissa on Instagram @headsugarslinger  If you'd like to learn more about Mollycoddled Hash Slinger, please visit: www.mollycoddledhashslinger.net 

Episodes

  1. Aug 21

    [Behind the Candy Counter] Let's talk solicitors coming through your door.

    Solicitors. They drive us crazy sometimes. Despite signage. Despite a kind "no thank you" they don't listen to. Sometimes we need to re-frame our mindset around them as business owners. Learn more about Mollycoddled Hash Slinger at: www.mollycoddledhashslinger.net Connect with Melissa on LinkedIn and on Instagram at @headsugarslinger  Support the show

  2. Season 2, Episode 1 Trailer

    [Intro] Behind the Whisk Podcast with Melissa Wedman

    Welcome to Behind the Whisk podcast with me, Melissa Wedman. I'm the Head Sugar Slinger (AKA) Founder & CEO of Mollycoddled Hash Slinger, an Oklahoma City based handcrafted candy company and retail store. I originally launched this podcast during the pandemic with a focus on talking all things small business, sales, marketing and business development.  After eight episodes, the restrictions lifted and life returned to normal organized chaos and I lost my free time to edit episodes and schedule guests. So, this platform sat stagnant for six years. My heart around podcasting never left so I decided to get out of my own way and relaunch it with a slightly new name and a new focus. Behind the Whisk podcast will be a behind the scenes unedited field journal of my life as a CPG founder + CEO. The episodes may be recorded while driving to or from my candy shop, on my way to meetings, while at the candy shop or even from my home office.  My intention is to share with you, all aspects of of the struggles, frustrations, decisions made and successes as a small business owner.  After 10 years of launching and growing Mollycoddled Hash Slinger, I've worn and continue to wear all the hats from graphic designer and candy maker to the toilet repair gal and commercial lease negotiator. At the end of the day, I'm a child of the 90's, a wife, mom of teens, non-profit board member, red dirt Okie and advocate for locally owned small businesses.  Please connect with me on LinkedIn and follow me on Instgram @headsugarslinger  Support the show

  3. 03/21/2020

    [Marketing & Sales] Cody Cole- Why You Shouldn't Disregard TV Advertising & Things To Consider When Creating a TV Ad Campaign

    Cody Cole, Marketing Consultant for Oklahoma City's Fox25 and CW34 through Sinclair Broadcasting Group shares in this episode why you shouldn't disregard TV advertising with today's market shift and potential client reach. Cody shares how affordable TV advertising can be, successful campaigns he has worked on and the results those clients have seen as well as things to consider when creating a TV ad. Cody's insight through previous work experiences and his degree in psychology really help when taking a step back to help their clients think about the most effective rotation schedule for their television ads. Learn more about Cody Cole, OKC's Fox25, CW34 & Sinclair Broadcasting Group: https://okcfox.com/ Connect with Cody on LinkedIn Contact Cody Cole via email: cdcole@sbgtv.com --- Join us on social media! Instagram @thewhiskpodcast Instagram @mollycoddledhashslinger Facebook  LinkedIn --- Website: www.mollycoddledhashslinger.net Support the show

  4. 03/04/2020

    [Marketing] Heather Berryhill- The Best Digital Marketing Mediums for 2020 & How to Create a Successful Campaign

    Heather Berryhill, President of Chatter Marketing has years of experience as both an employee and entrepreneur of a PR, marketing and advertising firm. Heather's firm represents many national and Oklahoma based companies and has a proven success record for campaigns to grow those companies. In this episode, Heather helps us understand the various digital marketing mediums in 2020 and how to stay on top of the constantly changing ways of the industry. You'll be able to understand digital marketing as a whole a little deeper and how to look beyond social media marketing when working to grow you company online in this episode. Learn more about Chatter Marketing & Heather Berryhill: https://www.chattertulsa.com/ Connect with Heather Berryhill on LinkedIn --- Join us on social media! Instagram @thewhiskpodcast Instagram @mollycoddledhashslinger Facebook  LinkedIn --- Website: www.mollycoddledhashslinger.net Support the show

  5. 02/25/2020

    [Marketing] The Most Overlooked Customer Retention Tool, Yet The Most Effective

    As the CEO for The Whisk Podcast and Mollycoddled Hash Slinger, Melissa Wedman has spent countless hours learning about the psychology and current effective methods behind customer retention across all industries. In this episode, you'll learn about the most overlooked and effective customer retention tool that has worked for both Melissa and her clients. Melissa dives deeper into the exact psychological reason why it can be effective if conducted correctly. Most importantly, this retention tool can increase your profits by 25-100% depending on your industry. She also gives an example of how she recently experienced this specific tool being utilized by a company not affiliated with Mollycoddled Hash Slinger that has won her over as a client and has now allowed her to be a true advocate for this company by one of the least expensive forms of advertising that exists for companies today. Learn more about Mollycoddled Hash Slinger & Melissa Wedman: https://www.mollycoddledhashslinger.net/commercialgifting.html Connect with Melissa Wedman on LinkedIn Email: melissa@mollycoddledhashslinger.net --- Join us on social media! Instagram @thewhiskpodcast Instagram @mollycoddledhashslinger Facebook  LinkedIn --- Website: www.mollycoddledhashslinger.net --- Music on this episode: “Onion Capers” Kevin MacLeod www.incomptech.com Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/  Support the show

  6. 02/17/2020

    [Business Development & Marketing] Jackie Padgett- Dive Deep With Your Clients & Continue to Grow

    Jackie Padgett, Business Development Manager for Cowboy Sports Properties which is a subsidiary of Learfield IMG College and Oklahoma State University Athletics shares with you, her tips for digging deeper with your clients for a clear understanding of their company's vision and mission for reaching a targeted audience. Jackie also shares tips on how to stay current on new marketing and business development trends to help you grow your position. Learn more about Learfield IMG College, Cowbo...

  7. 02/08/2020

    [Business Development & Sales] Will Nitze- Pitching Yourself, Sales Tips, Trade Shows and Riding the Waves of Consumer Trends

    Will Nitze, Founder and CEO of IQ Bar digs deep through his Harvard psychology education to share insight on how he has led his start-up company through business development, effective ways to pitch yourself and product, forms of sales that are proven to work, trade show techniques and how to ride the waves of an industry trend while building your company to last once those waves crash. Learn more about Will Nitze & IQ Bar: www.eatiqbar.com Connect with Will on LinkedIn Email: will@eatiqbar.com --- Join us on social media! Instagram @thewhiskpodcast Instagram @mollycoddledhashslinger Facebook  LinkedIn --- Website: www.mollycoddledhashslinger.net --- Music on this episode: “Onion Capers” Kevin MacLeod www.incomptech.com Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/  Support the show

  8. 01/30/2020

    [Sales] Doug Kastl-Selling Yourself, Owning Your Mistakes and Putting Customer Service Above Sales

    Douglas Kastl, Sales Representative for Edward Don & Company share why you often need to sell yourself up to three times to build a lasting relationship with your clients, how owning your mistakes builds an even deeper relationship with your client and how putting customer service above your own sales needs creates an irreplaceable and often transferable relationship with your clients, even when your clients move positions and companies. You'll love the personable insight Doug has to share with you. Learn more about Douglas Kastl & Edward Don & Company: www.don.com Connect with Douglas Kastl on LinkedIn Email: KastlD@don.com Doug's suggested read for all sales professionals: The Greatest Salesman in the World by Og Mandino --- Join us on social media! Instagram @thewhiskpodcast Instagram @mollycoddledhashslinger Facebook  LinkedIn --- Website: www.mollycoddledhashslinger.net --- Music on this episode: “Onion Capers” Kevin MacLeod www.incomptech.com Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/  Support the show

  9. 01/25/2020

    [Sales] Case Samuel- Selling on Amazon & Being Thrown in Sales in a Family Owned Company

    Case Samuel, Vice President of Sales at Sunrise Fresh, LLC found himself in a new sales role at his family's company after being drafted for the Chicago Cubs and then sustaining an injury that ended his baseball career. You'll hear Case's story on how he landed the role he is in today, the challenges and blessings of with working in a family owned company, and what selling on Amazon has done for their company's revenue with valid tips and information you can utilize in selling your products on Amazon. Case also shares great insight on lessons learned as a new salesman in the CPG industry. A few sales tips from Case: "Never close a door." "Do NOT smear or bash your competition, you may need each other some day." "Know the facts about your products and don't sell anything you're not passionate about." Learn more about Sunrise Fresh, LLC: https://sunrisefresh.com/ Sunrise Fresh on Amazon Connect with Case Samuel on LinkedIn --- Join us on social media! Instagram @thewhiskpodcast Instagram @mollycoddledhashslinger Facebook  LinkedIn --- Website: www.mollycoddledhashslinger.net --- Music on this episode: “Onion Capers” Kevin MacLeod www.incomptech.com Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/  Support the show Support the show

  10. 01/14/2020

    [Marketing] Michael Morrison- Bridging the gap between the CEO with the marketing, sales & advertising department for positive culture & company growth

    Michael Morrison of Michael D Morrison Enterprises dives deep through his experience of over 20 years in the marketing industry and as a CEO of a media company with over 50 employees to create his current consulting firm. This episode explores common division he sees with companies starting with the CEO/founder that flows into the marketing, sales and advertising department. Michael really hits home on how department leaders or field roles can approach their supervisor or the CEO on how to re-build and grow the culture in the company for growth as a whole. He shares so many sweet bites of useful information for marketing directors and sales leaders within any industry. Michael has so graciously put together a .pdf for our listeners on "How to Get Your Boss To Say Yes To Your Marketing & Sales Strategy" Learn more about Michael D Morrison Enterprise's services: https://www.michaeldmorrison.com/ --- Join us on social media! Instagram @thewhiskpodcast Instagram @mollycoddledhashslinger Facebook  LinkedIn --- Website: www.mollycoddledhashslinger.net --- Music on this episode: “Onion Capers” Kevin MacLeod www.incomptech.com Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/  Support the show Support the show

  11. 01/07/2020

    Intro to The Whisk Podcast

    What is The Whisk Podcast? Why is an artisan candy company in Oklahoma starting a podcast for sales, marketing and business development professionals? We promise it comes full circle! Host and Head Sugar Slinger (CEO) of Mollycoddled Hash Slinger, Melissa Wedman is on a mission to help you learn new implementable tactics from guest interviews to utilize in your role within your company. Oh...and you might learn some quirky facts about this caramel making country girl that will make you laugh. --- Join us on social media! Instagram @thewhiskpodcast Instagram @mollycoddledhashslinger Facebook  LinkedIn --- Website: www.mollycoddledhashslinger.net --- Music on this episode: “Onion Capers” Kevin MacLeod www.incomptech.com Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/  Support the show

Trailer

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About

Behind the Whisk Podcast is working CPG founder's field journal with Melissa Wedman who is the founder and CEO of Mollycoddled Hash Slinger.  Mollycoddled Hash Slinger is a distinctive handcrafted candy brand based in Oklahoma City. Melissa never meant to start a candy business in 2016, but has persevered through many hurdles while developing and growing her business with only $1,000 in personal start up capital.  This podcast is an unedited personal field journal sharing the struggles, insights and successes as a small business owner in the CPG and retail industry.  Follow Melissa on Instagram @headsugarslinger  If you'd like to learn more about Mollycoddled Hash Slinger, please visit: www.mollycoddledhashslinger.net 

Information

  • Creator
    Melissa Wedman
  • Years Active
    2020 - 2026
  • Episodes
    11
  • Rating
    Clean
  • Copyright
    © 2026 Behind the Whisk Podcast
  • Show Website
    Behind the Whisk Podcast