Work Less, Earn More

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

  1. 4h ago

    EP 354: Build an Email List that MAKES MONEY (with Kit CEO, Nathan Berry)

    A bigger email list doesn't always mean a bigger income. Some creators earn over a million dollars a year from fewer than 5,000 subscribers. This week I'm joined by Nathan Barry, the founder and CEO of Kit, who gets a behind-the-scenes look at what's working for over 100,000 creators every month. We talk about what actually drives revenue per subscriber, why selling your own products beats relying on sponsorships, and why making money is a skill you can learn. Then Nathan walks through exactly how to grow a targeted list from your very first subscriber, using the same approach he used for his own first book. Turn your email list into thousands of dollars of revenue per month! Learn the strategy with my 10-episode podcast series, The $100K Method: https://www.gillianperkins.com/100k-method-signup Plus, use my link to get a free Kit email marketing account to put what you learn into practice! https://partners.convertkit.com/ezf23916u2j7 In This Episode, I Cover: Why audience size and revenue are less connected than you'd expectHow your niche and price point shape what each subscriber is worthWhy your own products earn more than sponsorships and affiliate dealsWhen to start offering recurring revenue products (and when not to)How to get your first subscribers and find out exactly what they wantThe algorithm trap that builds an audience that never buysAbout Nathan Barry: Pre-order The Ladders of Wealth: https://laddersofwealth.com Kit: https://partners.convertkit.com/ezf23916u2j7 Free Resources to Grow Your Online Business: Stuck at Zero podcast series: https://www.gillianperkins.com/stuck $100K Method podcast series: https://www.gillianperkins.com/100k-method-signup Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/ Work with Gillian Perkins: Startup Society: https://startupsociety.com $100K Mastermind: https://gillianperkins.com/100k-mastermind Connect with Gillian: Website: https://gillianperkins.com Instagram: https://instagram.com/gillianzperkins/

  2. Oct 27

    EP 353: What I'd Do If I Were Starting My Business from Scratch

    If you had to start your business over with nothing, what would you do differently? Over the years, I've started about a dozen businesses. A couple did really well, a few failed, and a few I simply walked away from. In this episode, I'm sharing exactly how I'd build my current business if I were starting from scratch, without the connections, money or tools I have today. You'll hear the 10 steps I'd take to get it off the ground, the mistakes I wouldn't repeat, and the four tools I'd invest in right from the start. If you're ready to start your own online business and want a clear path to follow, check out my free Small Business 101 course here: https://gillianperkins.com/free-training-small-business-101/ In This Episode, I Cover: Why I'd start a YouTube channel before building a website or creating a productHow I'd set up my email list and a simple email funnel before I had anything to sellWhat a minimum viable product is, and how to create oneThe exposure strategies that have worked best for me beyond YouTubeThe first two people I'd hire, and how much sooner I wish I'd hired one of themThe four tools I'd invest in early, including the website platform I'd choose over WordPress Free Resources to Grow Your Online Business: Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/ $100K Method (free audio course): https://www.gillianperkins.com/100k-method-signup Early Access (Why Your Audience Isn't Growing): https://www.gillianperkins.com/early-access Work with Gillian Perkins: Startup Society: https://startupsociety.com $100K Mastermind: https://gillianperkins.com/100k-mastermind Connect with Gillian: Website: https://gillianperkins.com Instagram: https://instagram.com/gillianzperkins/

  3. Oct 20

    EP 352: How my FIRST VIDEO went VIRAL

    The very first video I posted on my YouTube channel went viral. It wasn’t professionally shot, I was nervous on camera, and I filmed it in my living room with the camera on auto. So what made it take off? In this episode, I’m taking you behind the scenes of how that video went from a handful of views a day to hundreds of thousands of views, why it took months  before it finally caught on, and the three things you need to do if you want your own videos to be much more likely to go viral. Viral videos aren’t just a nice bonus on YouTube. They’re one of the biggest drivers of channel growth, and the process behind them is simpler than most people think. If you want to learn how to get views on YouTube even when you’re starting with zero subscribers, check out my free YouTube growth strategy class here: https://creatorfasttrack.com/workshop-registration In This Episode, I Cover: Why viral videos are essential for growing a YouTube channel, not just nice to haveHow YouTube tests a brand new channel’s videos with small audiences before pushing them out widelyWhy you shouldn't give up on a video that doesn’t take off right awayThe two types of research that helped me find video ideas I knew would perform wellThe free tools I use for keyword researchHow to create a thumbnail and title that are clear, eye-catching, and a little bit intriguing Free Resources to Grow Your Online Business: YouTube Growth Strategy Class: https://creatorfasttrack.com/workshop-registration The $100K Method (free private podcast): https://www.gillianperkins.com/100k-method-signup Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/ Work with Gillian Perkins: Startup Society: https://startupsociety.com $100K Mastermind: https://gillianperkins.com/100k-mastermind Connect with Gillian: Website: https://gillianperkins.com Instagram: https://instagram.com/gillianzperkins/

  4. Oct 13

    EP 351: The Happiness Trap (And How to Finally Escape It) with Sam Vander Wielen

    What happens when you get everything you worked for and it still isn't enough? That's exactly where this week's guest, Sam Vander Wielen, found herself. Sam spent years building a career as an attorney, only to discover that the title, the salary, and the respect that were supposed to make her happy left her miserable instead. So she walked away and built a business from scratch — one that's since made over $10 million from a single digital product. In this episode, Sam and I dig into what she calls "the happiness trap": the belief that once a certain thing happens, we'll finally feel happy, worthy, or at peace. We talk about why that belief rarely holds up, even when the thing you were chasing actually comes true, and what to do instead if you're waiting for "someday" to start feeling better about your life. If this conversation has you thinking about finally starting the business you've been sitting on, my free Small Business 101 course walks you through exactly how to get started: https://gillianperkins.com/free-training-small-business-101/ In This Episode, I Cover: What the "happiness trap" is, and why almost all of us fall into it without realizing itSam's story of chasing a law career for the status and security, only to find it made her miserableWhy even wild success in her own business didn't automatically deliver the happiness she expectedThe reason we tend to revert to the same baseline of happiness no matter how much our circumstances changeHow negativity bias explains why one nasty comment can undo ninety-nine kind onesThe "arrival fallacy," and how it can trap you twice — once chasing a career, then again chasing the business meant to replace itSam's practical steps for building happiness now instead of waiting for "someday," including her "five-second rule" for trying new hobbiesWhy Sam believes it isn't your job's — or your business's — job to make you happyHer advice for anyone sitting on a business idea right now, and how to find out if people actually want it before you build it Connect with Sam Vander Wielen: When I Start My Business, I'll Be Happy: https://www.samvanderwielen.com/book/ On Your Terms: https://www.samvanderwielen.com/podcast/ Instagram: https://www.instagram.com/samvanderwielen/ Free live class (her last one of 2026, Monday, October 19) on how to start an online business legally, plus what's changing with AI disclosure policies and ADA website lawsuits — sign up for free access and the replay here: https://samvanderwielen.samcart.com/referral/oct-live/rOhbxf8KbgOnMbqq Free Resources to Grow Your Online Business: $100K Method (free audio course): https://www.gillianperkins.com/100k-method-signup Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/ Work with Gillian Perkins: Startup Society: https://startupsociety.com $100K Mastermind: https://gillianperkins.com/100k-mastermind Connect with Gillian: Website: https://gillianperkins.com Instagram: https://instagram.com/gillianzperkins/

  5. Oct 6

    EP 350: 3 Surprising Lessons From a $164,464.40 Launch

    I used to believe raising my price would scare buyers off. Then I tried raising them, and... my conversion rate went from 6% to 13%! This episode breaks down what happened during our second $100K Mastermind launch. Second launches are usually the weakest, because they don't have the hype of a first launch or the momentum of the launches that come after - and I've definitely experienced that! But this one broke that pattern. In fact, it became my best launch to date, netting $164,464.40 in just two weeks! So, today, I'm excited to walk through exactly how we made it happen. In This Episode, I Cover: Why raising my price increased my conversion rate instead of hurting itWhy people tell you your product is "too expensive" (because that's rarely the real reason they don't buy)A simple addition to our offer that made it almost impossible to say no toWhy I didn't send a single email to my full list for this launchThe one number thing that separates webinars that convert from those that just falls flatWhat happened when we got 4,000 people registered for two webinars FREE Resources to Grow Your Online Business: The $100K Method (free audio course): https://www.gillianperkins.com/100k-method-signup Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/ Work with Gillian Perkins: $100K Mastermind: https://gillianperkins.com/100k-mastermind Startup Society: https://startupsociety.com Connect with Gillian: Website: https://gillianperkins.com Instagram: https://www.instagram.com/gillianzperkins/ Screenshot this episode, share it to your Instagram Stories, and tag @gillianzperkins. I love seeing which lessons resonate most. Until next week, stay focused and take action!

  6. Sep 29

    Ep 349: Everything I wish I knew before trying to sell online courses

    I put all my effort into building an amazing course and thought that alone would be enough. Well, it wasn't- and it cost me a year or two of spinning my wheels before anything sold. In this episode, I'm breaking down everything I wish I knew before I ever tried to sell an online course. After almost ten years of doing this (eight of them actually profitable), I've learned the hard way what makes some courses actually sell while others just sit there. This one's for anyone who has an online course idea, is building one right now, or already has one that isn't converting the way they hoped. In This Episode, I Cover: Why a great course is almost never enough to make it sell on its ownThe real reason people buy a course (and it's NOT the content inside it)Why cramming in more modules and bonuses usually backfiresWhy pricing based on your hours of video is quietly costing you moneyThe uncomfortable truth about giving away your best material for freeWhy your first launch is guaranteed to teach you more than it earns youThe one thing that can quietly wipe out your course business's profit margins FREE Resources to Grow Your Online Business: Free Audio Course ($100K Method): https://www.gillianperkins.com/100k-method-signup Small Business 101 (Free Course): https://gillianperkins.com/free-training-small-business-101/ Work with Gillian Perkins: $100K Mastermind: https://gillianperkins.com/100k-mastermind Startup Society: https://startupsociety.com Connect with Gillian: Website: https://gillianperkins.com Instagram: https://www.instagram.com/gillianzperkins/ Screenshot this episode, share it to your Instagram Stories, and tag @gillianzperkins — I love seeing which lessons resonate most. Until next week — stay focused and take action.

  7. Sep 22

    Ep 348: We Really Simplified Our Businesses! Here's How & Why (with Stefanie Gass)

    In this episode, podcast coach and God-Led Business host Stefanie Gass joins me for an honest, unscripted conversation about the changes we've each made in our businesses over the last year - new platforms, overhauled teams, and product lines we simplified (or didn't, lol). If you're running an online business and wondering whether it's time to shake something up, this one is for you. In This Episode, I Cover: Why Stefanie added YouTube after years of podcast-only growth, and what changed when she didThe real reason we both overstaffed our teams, and how we knew it was time to cutWhy offering a cheap "dip your toes in" option is quietly costing you salesWhat happened when Stefanie stopped niching down on a specific topic... and let faith lead her content insteadThe unstructured, no-slide format that still converts better than anything polishedHow to know when one product has earned the right to become your whole business Stefanie's Free Podcast Bootcamp: 5-Day Profitable Podcast Bootcamp, free with code GILLIAN: https://stefaniegass.com/giftsListen to God-Led Business: https://podcasts.apple.com/us/podcast/god-led-business-make-money-online-work-from-home-passive/id1437868374 Gillian's free $100K Method audio course: https://www.gillianperkins.com/100k-method-signup Connect with Gillian: Website: https://gillianperkins.comYouTube: https://www.youtube.com/@gillianzperkinsInstagram: https://www.instagram.com/gillianzperkins/ Connect with Stefanie: Website: https://stefaniegass.comInstagram: instagram.com/stefaniegass Screenshot this episode and share it to your Instagram Stories - tag @gillianzperkins so I can see it. Until next week - stay focused and take action.

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About

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

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