The Business Transformation Podcast

Heath Gascoigne
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Welcome to The Business Transformation podcast! This show is for Business Transformators - part-strategist, part-designer, part-collaborator and part-negotiator, who has moved beyond just design, and includes oversight of implementation, stakeholder management, coordination and negotiation). If you've a business owner, business consultant or entrepreneur, and worked on strategy development or strategy implementation and ensured that they're aligned with the businesses' design and technology — then you're probably a business Transformator! Learn from Heath Gascoigne, author of the best selling book The Business Transformation Playbook, creator of HOBA® (House of Business Architecture®) Business Transformation Framework and founder of HOBA TECH. In each episode, Heath shares his biggest secrets and "a-ha moments" and business transformation secrets with complete transparency. Heath will be talking to industry experts and professionals to also share their stories, strategies and insights to help you start, turnaround or grow your business transformation.

  1. 10/27/2025

    🎙️ AI, Ethics & Government Transformation with Jarrett Bunnin (Ep. 047)

    In this episode of the Business Transformation Podcast, host Heath Gascoigne—Founder & CEO of HOBA Tech, creator of the HOBA® framework, and author of The Business Transformation Playbook—sits down with Jarrett Bunnin, a U.S. government transformation leader working at the intersection of digital innovation, policy, and ethical AI. What we cover The difference between real transformation and "tech theatre," and why over-complication kills outcomes. How to escape pilot purgatory and build systems that actually scale in government. Governance, adoption, and the critical role of middle management in change that sticks. Using a framework of frameworks—choosing only what accelerates value for your context. Where agentic AI helps (and where human judgment still matters). Quotable "The biggest risk in government transformation isn't AI — it's inaction. Pilot purgatory is the new bureaucracy." — Heath "You can't regulate trust, but you can design for it." — Jarrett Listen on: Apple Podcasts, Spotify, YouTube & more. Host: Heath Gascoigne | HOBA Tech® Guest: Jarrett Bunnin Call to action (free resource) Before you roll out your next AI initiative, benchmark where you are. Grab our free AI Transformation Readiness Scorecard on the HOBA Tech website (www.hoba.tech)—get your score, gaps, and an action plan in minutes. It's a perfect companion to this episode and will drop you into our resource funnel for ongoing tips, templates, and live Q&A invites. #BusinessTransformation #AIinGovernment #EthicalAI #GovTech #GovernmentInnovation #ChangeThatSticks #HOBATech #Podcast 🎙️🤖⚖️📈

    1h 12m

  2. 08/25/2025

    🎙️ Transforming Culture from the C-Suite: Larry Mendelberg on Resistance, Buy-In & Strategic Execution

    🚨 Culture eats strategy for breakfast — but who's feeding culture in your organisation? In this episode of the Business Transformation Podcast, host Heath Gascoigne sits down with Larry Mendelberg—boardroom strategist, C-suite whisperer, and transformation consultant with 30+ years experience helping leadership teams drive sustainable change. This episode is for anyone who's ever faced executive resistance, change fatigue, or stakeholder inertia while trying to transform an organisation that says the right things—but does the wrong ones. Larry breaks down the psychology of leadership teams, the trap of top-down transformation, and the frameworks he uses to unblock decisions, align values, and create traction at the very top. 🔍 What You'll Learn in This Episode: ⏱️ Chapters & Timestamps: 00:00 – Intro: Meet Larry Mendelberg 02:46 – Why strategy fails when culture is misaligned 06:20 – Executive misalignment: What it is and how to fix it 10:45 – "That's not my job" – Breaking down silo mentality 14:30 – How to identify the real root cause of resistance 20:22 – Strategic facilitation at the board level 25:40 – Trust, transparency, and how to rebuild them fast 31:10 – Redesigning incentives to support transformation 35:05 – The difference between agreement vs. alignment 42:30 – What most orgs get wrong about the transformation journey 46:10 – Larry's closing advice to leaders driving change 🧠 Big Ideas from This Episode: Culture doesn't start at the middle—it starts at the top Most resistance is misdiagnosed (and mishandled) Executive teams think they're aligned, but their behaviours tell another story You can't "project manage" your way out of a leadership vacuum Facilitation isn't fluff—it's strategy execution 🎧 Want more from Larry Mendelberg? 🔗 Website: https://www.larrymendelberg.com 📘 Book: [Insert book name if applicable] 🔗 LinkedIn: https://www.linkedin.com/in/larrymendelberg 📌 Also Mentioned: 🎯 HOBA® Business Transformation Framework → https://hoba.tech/what-is-hoba/hoba-and-agile/ 📈 Take the AI Readiness Scorecard → https://hoba.tech/scorecards/ai-transformation-readiness/ 🎓 Upcoming Webinar: AI for Business Transformation Professionals → https://hoba.tech/webinars/ai-for-transformation-professionals-webinar-apply-ai-with-hoba-framework/ 🔥 Like this episode? 👍 Like 💬 Comment your thoughts 🔔 Subscribe to never miss an episode #BusinessTransformation #LarryMendelberg #OrganizationalCulture #CulturalAlignment #ChangeLeadership #CLevelTransformation #TransformationStrategy #LeadershipDevelopment #ExecutiveFacilitation #HOBATech #AITransformation 🚀🎙️💼

    58 min

  3. 08/09/2025

    🎙️ Business Transformation in Mexico: Why Strategy Comes Before Tech | Innorendering x HOBA Tech 🎙️

    🔎 In this episode of The Business Transformation Podcast, we go deep into the realities of transforming businesses in Mexico and Latin America with the team from Innorendering, HOBA Tech's certified partner in the region. 🎯 What you'll learn: Why most "digital transformations" fail without a strategic business architecture How to adapt your transformation to Mexican cultural and regulatory contexts Real success stories from logistics and fintech companies How global trade tensions are accelerating transformation opportunities in Mexico The future of AI, nearshoring, and ESG through a Latin American lens 👥 Featuring: Ruben Bravo | Marco Virueta | Jorge Uriega | Alicia Rodríguez 📌 Chapters: 0:00 – Intro: Why Mexico is at an inflection point 2:34 – What is Innorendering? 5:12 – Transformation beyond technology: What's missing 8:47 – Case study: Logistics company redesign 12:30 – HOBA Tech in Latin America 15:55 – Cultural & regulatory realities in Mexico 20:00 – The government's nearshoring response 24:12 – AI & automation: Use it wisely 27:30 – Final message to business leaders 30:10 – Be architects, not firefighters 🎧 Available on Spotify, Apple, and wherever you listen to podcasts. 💬 Comment below with your thoughts or transformation questions! 📥 Download our AI Readiness Scorecard: hoba.tech/scorecards #BusinessTransformation #Mexico #HOBAtech #DigitalStrategy #Nearshoring #AI #ArchitectureNotIT #Innorendering #LatinAmericaTransformation #Podcast 🎙️

    1h 17m

  4. 07/25/2025

    🚀 Why Most Transformations Fail: Mark Graban on Psychological Safety, Lean Thinking & Real Change

    ✨ Ready to stop your transformation from becoming another statistic? In this lively episode, host Heath Gascoigne sits down with global Lean thinker and Shingo Award-winning author Mark Graban for a no-BS conversation about why most business transformations flop—and what you can do differently! 💥 Mark shares over 20 years of insights from the trenches of Lean, healthcare, and operational excellence across the US, UK, and beyond. Together, we unpack: The real reasons 70% of transformations fail (hint: it's not just tech!) 💡 Why swapping systems ≠ transformation 🖥️➡️🖥️ How "psychological safety" is the #1 lever for real change 🧠🛡️ The danger of "change management theater" 🎭 Why leaders must move from "doing" to "facilitating" 🙌 How to actually create buy-in (not just "make people feel involved") 🤝 The step most sponsors want to skip (and why it dooms projects) ⏩💥 Mark's personal lessons: what he wishes he knew 20 years ago 📚 Whether you're leading digital, cultural, or operational change—or you want to avoid the classic traps—this episode is packed with real-world lessons, frameworks, and actionable takeaways. 🆕 BONUS: Is your organization ready for the AI revolution? Take our brand new, FREE AI Transformation Readiness Scorecard and get your custom report in minutes: 👉 https://hoba.tech/scorecards/ai-transformation-readiness/ 🚦 Chapters & Timestamps (Click to jump!) 00:00 – Welcome & Guest Intro 👋 03:16 – Why "Transformation" Fails: The Truth Behind the Stats 📉 09:00 – Tech Upgrades vs. Real Change 🖥️🔄 12:28 – Psychological Safety: The Missing Link 🧠🛡️ 17:29 – Silos, Culture & Breaking Down Barriers 🧱 22:09 – The Consultant's Real Role: Frameworks, Not Formulas 🛠️ 26:07 – Why Jumping to Solutions Kills Projects 🏃‍♂️💥 32:25 – When Sponsors Want to Skip Steps ⏩😬 39:22 – Buy-In vs. Change Theater 🎭 45:15 – Champions, Ownership & Real Participation 🏆 50:49 – Vision, Assumptions & Lessons Learned 🕵️‍♂️ 58:27 – What Mark Would Do Differently: Top 2 Lessons 🔑 1:02:19 – Modeling, Encouraging & Rewarding the Right Behaviors 🌱 1:04:36 – Wrap Up, Resources & Your AI Readiness Scorecard! 🏁 Listen Now: 🎧 Spotify | Apple Podcasts | YouTube (Add links when published) 🔥 Key Takeaways Most change fails at the people layer—not the tech, not the process 👥 Psychological safety is the secret sauce for innovation & transformation 🧠✨ Don't "hit people with the book"—co-create solutions & build real engagement 📘🤝 Why "change champions" and cross-functional teams are your best asset 🏆 Mark's must-read: The Four Stages of Psychological Safety by Timothy R. Clark 📖 👉 Ready for AI? 🚦 Find out if your org is ready for AI transformation in 5 minutes: https://hoba.tech/scorecards/ai-transformation-readiness/ Get your custom AI readiness report—FREE. Connect with Mark Graban 🌐 MarkGraban.com 🔗 LinkedIn 🎙️ Lean Blog Interviews Podcast 📚 Books: Lean Hospitals, The Mistakes That Make Us, Healthcare Kaizen, Practicing Lean Spread the Word! #BusinessTransformation #LeanThinking #PsychologicalSafety #OrganizationalChange #ChangeLeadership #DigitalTransformation #ContinuousImprovement #ChangeManagement #HealthcareTransformation #AIReadiness #TransformationPodcast #HobaTech 🌟 Enjoyed the show? Subscribe, leave a review, and share with your team! And don't forget your free AI Readiness Scorecard: https://hoba.tech/scorecards/ai-transformation-readiness/ 🚦

    1h 5m

  5. 07/03/2025

    🎙️ Business Transformation Podcast – Episode #43 People Science Over Process: The No-Nonsense Truth About Change Management with Ron Leeman

    🎙️ Business Transformation Podcast – Episode #43 People Science Over Process: The No-Nonsense Truth About Change Management with Ron Leeman 🔔 Don't forget to Like, Subscribe, and Hit the Bell so you never miss an episode! 👇 LISTEN TO THIS if you're in change, transformation, or leadership! 👇 In this no-BS, high-value episode, Heath Gascoigne sits down with Ron Leeman — the legendary change manager with 40+ years of global experience — to unpack the myths, truths, and overlooked realities of driving transformation that sticks. From the fallacy of the "70% failure rate" to why "people science" is the future of change, this conversation is jam-packed with war stories, practical wisdom, and takeaways every transformation leader needs to hear. 🧠 What You'll Learn in This Episode: 00:00 - Intro: Who is Ron Leeman? 03:00 - Surviving Ponzi schemes, transformation war stories, and global experience 10:00 - Why industry-specific experience in change is overrated 18:00 - The rise of AI in change management – and the risks of blind adoption 23:00 - People Science vs. People Side: The evolution of change thinking 31:00 - Sponsors, vision, and why your business case is NOT a one-off document 42:00 - Measuring success: Ron's take on balanced business scorecards 50:00 - Transformation vs. Change – are we just relabeling? 58:00 - Final advice: What Ron would do differently (so you don't have to) 💡 Whether you're a consultant, change lead, C-suite exec, or just getting started, this is your shortcut to decades of lived experience.   📣 About Ron Leeman: Ron is an award-winning global change expert, speaker, trainer, and founder of The Highway of Change. Based in Thailand, he's delivered change programs across Europe, Asia, and the US in over 25 industries — from government and pharmaceuticals to construction and banking. 🌐 Connect with Ron: 🔗 LinkedIn: https://www.linkedin.com/in/ronleeman/ 📚 Website: https://www.thehighwayofchange.com 🎧 Listen to the full podcast on: Apple Podcasts | Spotify | Google Podcasts | Amazon Music   🔥 Let's connect! 🔗 Follow HOBA TECH: https://www.linkedin.com/company/hoba-tech 🌍 Visit: https://www.hoba.tech 📩 Join the waitlist for our AI for Business Transformation Consultants course: https://www.hoba.tech/ai-for-consultants   #ChangeManagement #BusinessTransformation #PeopleScience #RonLeeman #HOBATech #DigitalTransformation #TransformationLeadership #OrganizationalChange #AIinChange #ChangeLeadership #TransformationPodcast #ChangeConsulting #LeadershipTips #CulturalChange #FutureOfWork #ConsultingInsights

    1h 28m

  6. 06/20/2025

    🔥 Transformational Leadership with Brian Gorman: Maverick Coaching, Emotional Intelligence & Culture Change

    What happens when leadership stops following the rules—and starts rewriting them? In this bold and insightful episode of the Business Transformation Podcast, host Heath Gascoigne sits down with Brian Gorman — a transformation veteran with over 50 years of experience and the self-described Maverick Coach. Together, they explore what it really means to lead transformation in today's world. Forget top-down command and control. Brian champions a people-first, emotionally intelligent, story-driven approach rooted in neuroscience, culture, and connection. 🎧 In this episode, you'll learn: Why emotional intelligence is now mission-critical for effective leadership What Maverick leaders do differently—and why they're thriving in disruption How to replace outdated hierarchies with network-based organizations The role of storytelling and "a story from the future" in driving commitment Why culture lives in muscle memory (and how to change it with coaching) How the Hero's Journey helps leaders and organizations navigate transformation The lessons from Brian's 50-year journey through Fortune 500 transformations and personal coaching alike 🔥 Whether you're a transformation consultant, team leader, C-suite executive, or simply someone who wants to lead with courage—this is the episode for you. 🎙️ About Our Guest: Brian Gorman is a transformational coach, speaker, and author with over five decades of leadership experience. Known as "The Maverick Coach," Brian helps bold leaders redefine what's possible in organizational change. He's the founder of TransformingLives.coach and the author of The Hero and the Sherpa, his take on the Hero's Journey for leaders. 🌐 More from HOBA TECH: 👉 www.hoba.tech/podcast 📘 Download our 6x international bestseller The Business Transformation Playbook 🎓 Become a certified HOBA® Business Transformation Architect 📩 Join our email list for more episodes, tools & frameworks 📌 Connect with Brian Gorman: 🔗 LinkedIn: https://www.linkedin.com/in/briangorman07030 🌍 Website: https://www.transforminglives.coach 🎧 Available on: Apple Podcasts | Spotify | Google Podcasts | Amazon Music | Stitcher | iHeartRadio | and everywhere you get your podcasts.

    54 min

  7. 05/15/2025

    🎙️ Slow is Fast: Rethinking Business Architecture, Change, and the Noise of Transformation with Jim Landgraf

    What happens when analog wisdom meets the chaos of digital transformation? In this deep-dive conversation, Heath Gascoigne sits down with business cartographer and author Jim Landgraf to explore how organizations can cut through the noise and build lasting transformation — by slowing down, aligning their architecture to value, and learning to listen. 🔥 Topics covered: Why business architecture isn't just another framework — it's a practice The difference between "noise" and "signal" in transformation The liminal layer: creating space for constructive tension The illusion of efficiency and the myths of automation The role of fractional business architects How to use maturity models the right way Why your operating model may be your biggest barrier to omnichannel success Jim shares insights from his new book, "Slow is Fast: Analog Wisdom in a Digital Storm", and why transformation success comes from getting the basics right, not overengineering with frameworks or tech. 💡 "We're the caretakers of the guest house — the place where business and strategy finally meet on neutral ground." 📘 Get Jim's book: https://www.amazon.co.uk/Slow-Fast-Analog-Wisdom-Digital-ebook/dp/B0F4BBV2DY 🎧 Listen, like, and subscribe for more transformation insights. #BusinessArchitecture #DigitalTransformation #ChangeManagement #HOBAtech #TransformationPodcast

    1 hr

  8. 04/29/2025

    🚛 Trucking. Transformation. Truth | Kameel Gaines & Heath Gascoigne

    In this episode of the Business Transformation Podcast, host Heath Gascoigne sits down with Kameel Gaines, Founder & CEO of Rig on Wheels, to break down the real challenges and opportunities shaping the future of trucking—no fluff, just straight value. With over 15 years in trucking and logistics recruitment, Kameel brings 🔥 insight into: ✅ How trucking is evolving—with better margins and smarter regulation ✅ The overlooked secret to driver retention: culture & fit ✅ Why diversity in the boardroom matters more than ever ✅ The tech gap in trucking vs. logistics—and how to close it ✅ Kameel's powerful 4-step recruitment process ✅ What she'd do differently if she had to start all over again We also get a preview of her upcoming talk at Manifest 2025 in Las Vegas, where she'll share her vision for a more innovative, inclusive, and future-proof industry. 🛠️ Whether you're in logistics, HR, leadership or business transformation, this episode is a masterclass in recruiting, retaining, and rethinking the future of trucking. 🎧 Listen now and learn why trucking is not just part of the supply chain—it is the supply chain. #Trucking #Logistics #SupplyChain #Recruitment #Diversity #Automation #BusinessTransformation #Podcast #CX #Retention

    51 min
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About

Welcome to The Business Transformation podcast! This show is for Business Transformators - part-strategist, part-designer, part-collaborator and part-negotiator, who has moved beyond just design, and includes oversight of implementation, stakeholder management, coordination and negotiation). If you've a business owner, business consultant or entrepreneur, and worked on strategy development or strategy implementation and ensured that they're aligned with the businesses' design and technology — then you're probably a business Transformator! Learn from Heath Gascoigne, author of the best selling book The Business Transformation Playbook, creator of HOBA® (House of Business Architecture®) Business Transformation Framework and founder of HOBA TECH. In each episode, Heath shares his biggest secrets and "a-ha moments" and business transformation secrets with complete transparency. Heath will be talking to industry experts and professionals to also share their stories, strategies and insights to help you start, turnaround or grow your business transformation.

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