PR 360

Global Results Communications
  • 5.0 (15)
  • MARKETING
  • UPDATED WEEKLY

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

  1. 6D AGO

    Current Trends in Communications Hiring with Brooke Kruger

    Brooke Kruger, the founder of KC Partners, a leading communications search firm, has a deep grasp on what’s happening in the job market, what skills are in demand, how hiring is evolving, and what both companies and job seekers need to succeed. On this episode, she discusses current communications hiring trends, the impact of AI on the job market, the importance of emotional intelligence, and common interview mistakes. Key Takeaways: - Why comms hiring is back post-COVID - How AI is affecting the comms job market - How to kill it in your next job interview  Episode Timeline: 0:00Introduction to communications hiring trends 3:00The impact of AI on communications hiring 6:10Current trends in communications hiring 8:40How to know if someone is a good fit 10:40 The candidates everyone is looking for 12:15Navigating the job market Post-COVID 15:20Preparing the next generation for the workforce 18:10The importance of emotional intelligence 21:15Thought leadership in communications This episode’s guest: • Brooke Kruger on LinkedIn • KC-Partners.com Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    26 min

  2. JAN 7

    The Art of Scaling Companies and Clients with Mike Harris

    Mike Harris, COO & Partner, UPRoar PR by Moburst, has helped hundreds of brands—from early-stage startups to global enterprises—launch products, build credibility, and navigate today’s fast-moving media landscape. In this episode, Mike shares how he helped grow UPRoar PR from a boutique startup into a nationally recognized, award-winning agency now partnered with Moburst. He also discusses how he helped Hyperice grow from a Kickstarter campaign to a $2 billion company and how AI is changing brand management.  Key Takeaways: - Mike's past work as an NFL field producer - The importance of keeping your great employees - How AEO is changing brand management  Episode Timeline: 2:15 What is the NFL's streaming strategy? 4:45 The NFL's most intense fans 7:00 How did Mike help UPRoar scale to a national agency? 10:30 How does your culture change after 20 employees? 14:00 Mike's four-year strategy to scale his company for sale 17:00 Why AI can only do so much 19:15 How HyperIce grew to a $2 billion company 24:40 How is AI changing brand management  29:00 Does AEO change messaging? 30:30 Mike's thought leadership philosophy This episode’s guest: • Mike Harris on LinkedIn • Uproarpr.com Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    36 min

  3. 12/17/2025

    Balancing Human and Artificial Intelligence for Value-Driven Results with Tim Gray

    Tim Gray is the Strategic Communications Advisor at Intelligent Relations, an AI-powered PR agency that helps brands earn meaningful media coverage. Before moving into PR, Tim spent more than two decades as a business and technology journalist, writing for The New York Times, The Wall Street Journal, VentureBeat, and CNN. In this episode, he shares insights into how Intelligent Relations’ Preston AI platform enhances PR workflows and simplifies pitch creation—while emphasizing the importance of balancing AI with human intelligence. Tim also explores the art of storytelling in PR and outlines his approach to thought leadership. Key Takeaways: - Balancing human and artificial intelligence in PR - Creating new workflows with AI - Where AI writing comes short  Episode Timeline: 0:00Introduction to Intelligent Relations and Tim Gray 2:48The Role of AI in PR at Intelligent Relations 4:45 How we've rapidly changed our views of ChatGPT 5:59Creating a new workflow around AI 6:45The client experience at Intelligent Relations 7:45How Preston creates AI pitches 10:30How AI affects junior-level PR people 11:30How has Intelligent Relations changed over 7 months? 12:22Balancing human and artificial intelligence 14:00Where AI writing falls short 16:00How to make a story stick 17:45How to get Tod to read your pitch 17:41Tim's thought leadership philosophy This episode’s guest: • Tim Gray on LinkedIn • Intelligentrelations.com Your host: Tod Perry • Follow Tod Perry on LinkedIn • Follow Tod Perry on X • Learn more about Tod Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    22 min

  4. 12/10/2025

    Reputation Management in the AI Era with G.C. Murray II

    G.C. Murray II, Esq., is an acclaimed attorney, executive coach, and the author of A Greater Change: A Nonprofit Guidebook. Honored by the American Bar Association and the National Bar Association for his integrity and leadership, he offers a unique blend of legal insight and communication strategy. In this conversation, G.C. shares how his background in law gives him unique insights into PR, how to manage your reputation in the AI era, and the loneliness problem in the C-suite.  Key Takeaways: - How law and PR are related - The problem of C-suite loneliness - Reputation management in the AI era Episode Timeline: 1:20 The challenges of running a company out of Indonesia 2:50 What's happening at Association GC? 3:50 How does his law experience help with PR communications? 6:15 Why emotion matters in court 7:15 Lawyers who have really impressed G.C. 9:35 G.C.'s relationship with his father, a judge 10:05 How can brands manage their reputation in the AI era? 11:30 How to fix your problems before they start 13:30 How AI is muddying our perception of reality 15:00 Why C-suite loneliness is a big problem 17:00 How to move off the plateau 19:30 The art of listening 22:00 Being likable 23:45 G.C.'s thought leadership philosophy This episode’s guest: • G.C. Murray II, Esq. on LinkedIn • Association.Law • G.C. Murray II, Esq. on Facebook Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    27 min

  5. 12/03/2025

    The Importance of Culturally Competent PR with Lilly Cortes Wyatt of SociosPR

    Lilly Cortes Wyatt is the visionary founder of SociosPR, an innovative integrated communications firm renowned for its cultural competence expertise. With a diverse team, SociosPR collaborates with private enterprises and public agencies, forging meaningful connections with varied communities. On this episode, Lilly shares why cultural competence is so important in 2025 and the dead giveaways that PR agencies are missing the mark. Also, a look at the competitive world of voice-over acting and Lilly's thought-leadership philosophy.  Key Takeaways: - Keys to cultural competence - A look inside the world of voice-over acting - The inspiration for SociosPR Episode Timeline: 1:45 Why voice acting is harder than most people think 4:20 AI is taking voice acting jobs 7:00 What's happening at SociosPR these days 8:20 The inspiration for SociosPR 10:50 The importance of cultural competence in 2025 13:10 What is cultural competence? 14:20 Should PR people use the term Latinx? 17:05 Dead giveaways that some PR isn't culturally competent 19:45 Is ChatGPT good at translations? 22:50 Understanding the diversity within the Hispanic community 24:20 Lilly's thought leadership philosophy This episode’s guest: • Lilly Cortes Wyatt on LinkedIn • SociosPRAgency.Com • SociosPR on LinkedIn Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    29 min

  6. 11/26/2025

    Building Successful Influencer Campaigns with Kylie McMullan

    Kylie McMullan, principal of Finch Media, has a strong background in public relations and marketing, stemming from her experience both client side with Johnson & Johnson, Doctors of BC, and Nature’s Path Organic Foods, and in agency, working on accounts such as Celestial Seasonings, Happy Planet Juice, and BC Women’s and Children’s Hospital. Kylie is also the co-author of the first Canadian-based public relations textbook, “Canadian PR for the Real World.” Kylie has a PhD in Industrial Economics and Management from KTH Royal Institute in Stockholm, Sweden. In this episode, Kylie shares her thoughts on building successful influencer campaigns and why earned media has become so important. Key Takeaways: - Why earned media is becoming more important than ever - Keys to successful influencer campaigns - AI is making PR ethics more important than ever Episode Timeline: 1:45 Tod and Kylie are both getting over colds 3:00 What's happening at Finch Media? 4:00 The importance of earned media in 2025 6:00 How does the need for earned media benefit media outlets? 7:30 The importance of brand consistency in the AI era 9:25 The 3 tensions between influencers and organizations 13:30 Spokespeople can be a surprise 16:00 What are the qualities of an effective influencer 17:15 Do AI influencers matter? 20:00 PR practitioners are always adapting to technology 21:30 What are Kylie's students' ethical concerns 26:04 How Kylie helped her sibling, Chelsea, promote their short film 28:00 What's Kylie's thought leadership philosophy? This episode’s guest: • Kylie McMullan on LinkedIn • Finchmedia.ca • Finch Media on LinkedIn Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    32 min

  7. 11/19/2025

    Effective Change Management Strategies and How Agencies are Evolving with Keith Bowermaster

    Keith Bowermaster, founder and president of The Modig Group, is a seasoned executive who specializes in strategic communications and change management. For over thirty years, he has excelled at developing effective communication strategies, managing crises, and influencing diverse audiences. In this episode, he discusses his strategies for effective change management and how PR agencies are fundamentally evolving on an organizational level. Key Takeaways: - An introduction to change management - How the loss of junior-level employees will affect PR - Keith's approach to thought leadership Episode Timeline: 1:30 Keith's love of "Calvin and Hobbes" 4:00 What's happening at Modig Group? 5:45 The growing field of change management 7:45 Creating key messages in change management 9:30 Coca-Cola's AI ad 11:15 Why are agencies focusing on affordable PR 13:45 The rise of smaller agencies 16:15 Why smaller agencies have more skin in the game 18:00 The problems of losing junior-level employees in PR 22:00 Why Tod cringes at some AI talk 22:45 Keith's thought leadership philosophy This episode’s guest: • Keith Bowermaster on LinkedIn • ModigGroup.com Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    30 min

  8. 11/12/2025

    Increasing AI Visibility Through Earned Media with Muck Rack's Linda Zebian and Matt Dzugan

    In PR 360's 300th episode, Tod Perry sits down with Linda Zebian, Muck Rack’s Vice President of Communications, and Matt Dzugan, the company’s Senior Director of Data, to discuss the evolving relationship between PR and AI. Together, they explore Muck Rack’s new AI-powered tool, Generative Pulse, along with its latest report on AI search. The conversation also delves into how AI is reshaping PR strategies and why earned media remains crucial for visibility in the age of artificial intelligence. Key Takeaways: - Why earned media is crucial for AI visibility and brand reputation - Niche outlets are becoming more important in PR strategies - The future of journalism in the AI era Episode Timeline: 2:00Muck Rack's new tool: Generative Pulse 4:35 What does Generative Pulse look like for a client? 6:45Generative Pulse helps in a crisis 7:30How has AI changed the PR world and beyond in the past 18 months? 8:30People are using AI for retail purchases 10:22Muck Rack's AI search study insights 12:30Why does AI love learned media? 14:15ChatGPT's initial shortcomings 15:50Strategies for increasing AI visibility 21:00Crisis management with AI Tools 22:40Introduction to AI agents 25:30Building the ultimate agent 28:40The future of journalism and AI This episode’s guests: • Linda Zebian on LinkedIn • Matt Dzugan on LinkedIn • Muck Rack's free report at GenerativePulse.AI Hosted on Acast. See acast.com/privacy for more information.

    31 min
See All (308)

Trailer

5
out of 5
15 Ratings

About

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Global Results Communications
  • Years Active
    2020 - 2026
  • Episodes
    308
  • Rating
    Clean
  • Copyright
    © Global Results Communications 2024
  • Show Website
    PR 360