The WedPro Podcast

Katie Lyth - The Wedding Business Hub
  • 3.3 (3)
  • Entrepreneurship
  • Updated Weekly

The straight-talking business podcast for wedding suppliers and vendors who are done winging it. Hosted by Katie Lyth, wedding business strategist, 2 x Amazon #1 bestselling author, founder of WedPro CEO and Wedcon. Every episode tackles the real reasons wedding businesses stay stuck, and, exactly what to do about it. Real conversations and. actual strategy. Nothing you need to unlearn tomorrow. Katie has coached thousands of wedding professionals using her Five Ps framework. New episodes every week. Subscribe for More.

  1. 1d ago

    Ep193: Busy But Still Not Booked Enough? What Wedding Season Is Really Telling You

    In this episode, Katie is tackling the problem so many wedding suppliers face in peak season: your business looks busy from the outside, but behind the scenes it may not be as profitable, organised or supported as it needs to be. The simple answer is that wedding season does not just test your business, it reveals the gaps in your systems, sales process, marketing, pricing and future bookings. Katie shares why July is not the time to ignore the pressure points in your business, and how getting the right support now can help you stop losing leads, protect future income and build a wedding business that can actually handle the busy season. Katie also shares real client results, including how Wayne used WedPro Studio to respond to an enquiry without overthinking it and turned that message into a paid booking, plus how another client converted twelve weddings from one single wedding fair by putting the right nurture strategy behind her leads. Katie explains why being busy does not always mean your business is healthy, profitable or properly supported. Katie shares how peak wedding season can expose the gaps in your enquiry process, follow-up, systems, pricing, marketing and future bookings. You’ll hear why July is a powerful time to get support in your wedding business, because the pressure points are visible right now. Katie also talks about why many wedding suppliers are delivering this year’s weddings while accidentally under-selling next year’s, especially when enquiries are being replied to late, followed up poorly or left sitting in the inbox. She shares Wayne’s result from using WedPro Studio to respond to an enquiry, where he copied the message into Studio, sent the reply, and got the deposit in his bank account. Katie also shares the story of a client who converted twelve weddings from one single wedding fair by using a proper nurture strategy, helping her reduce the number of wedding fairs she attends and create around £50,000 in bookings from the right events. This episode is a reminder that if your business is not as profitable, organised or supported as it needs to be, wedding season is not something to ignore. It is showing you exactly where support, systems or better strategy are needed. Episode Highlights: Why busy does not always mean profitable What wedding season reveals about your business Why summer can expose weak systems and messy follow-up How wedding suppliers can be fully booked now but still under-selling the future Why enquiries need support, not overthinking How Wayne used WedPro Studio to turn an enquiry into a booking How one client booked twelve weddings from one wedding fair with the right nurture Why getting support in July can help protect future income Why your business should not rely entirely on your memory, energy and inbox How to spot where your business is leaking time, leads or profit If you want practical support with content, enquiry replies, follow-up, sales and nurture, go and look at WedPro Studio. WedPro Studio helps wedding suppliers respond to enquiries with more strategy, create content with more confidence, follow up without sounding awkward, and build better nurture around the leads already in their world.

  2. Jul 14

    Ep192 : The Gap That’s Costing Wedding Businesses Thousands

    In this episode, Katie is tackling the quiet but expensive gap that happens after a couple enquires, downloads your brochure, meets you at a wedding fair or shows interest, but does not book straight away. The simple answer is that silence does not always mean rejection, but if your business goes quiet too, you could be losing couples who were still interested, still comparing and still trying to decide. Katie explains why wedding suppliers need to stop treating every enquiry as an immediate yes or no, and start using nurture to build trust, reduce doubt and stay visible long enough for the right couples to choose them. Katie also shares how one client converted twelve weddings from one single wedding fair by using a proper nurture strategy, why silence from you can be more expensive than silence from them, and how WedPro Nurture inside WedPro Studio helps wedding businesses send the right message at the right time instead of relying on guesswork, generic emails or “just checking in”. Show Notes: Why wedding businesses are losing bookings in the silence between enquiry and decision. You’ll hear why couples do not always enquire and book straight away, and why a quiet lead is not always a dead lead. Katie explains how nurture helps wedding suppliers stay helpfully present without sounding pushy, desperate or salesy. She shares why wedding fair leads, brochure downloads and warm enquiries often need different types of emails, depending on where the couple is in their planning journey. You’ll hear the story of a client who converted twelve weddings from one single wedding fair using this kind of nurture strategy, allowing her to cut down the number of wedding fairs she attends and free up more Sundays. Katie also talks about WedPro Nurture inside WedPro Studio, and how it helps wedding suppliers create strategic, human emails for couples who have enquired, downloaded a brochure, met them at a fair or gone quiet. WedPro Studio invitation: If you know you are losing couples in the silence, WedPro Studio is now open for founding members. Inside WedPro Studio, WedPro Nurture helps you create strategic nurture emails for the different types of couples in your world, from early stage wedding fair leads to warm enquiries who have gone quiet. You also get support with content, sales, enquiry replies, follow-up, your Business Brain and your voice tool, so your business can market and communicate with more consistency and strategy. For this early period, you can join for £49, use it for 60 days, and if you do not love it, cancel and get your money back. Register for a founding space here: www.wedprostudio.com

  3. Jul 7

    Ep191: Your Enquiries Don’t Need Better Templates. They Need Better Sales Thinking.

    In this episode, Katie is tackling the question so many wedding suppliers ask themselves: why do couples enquire, ask for prices, seem interested, then disappear? The simple answer is that your enquiry reply might be giving information, but not creating enough certainty for the couple to take the next step. Katie shares her own experience from running a bridal shop, when sales stopped landing in the same way even though the dresses, appointments and service had not really changed, and how that taught her sales is a skill, not a personality type. Katie also explains why feature led replies can lead to price shopping, why templates can give a false sense of security, and why generic AI is only as strong as the strategy behind the prompt. She shares how WedPro Sales, inside WedPro Studio, helps wedding suppliers understand the nuance of an enquiry, reply with more strategy, and win conversations that may otherwise have gone cold. Episode Highlights: Why wedding enquiries go quiet after asking for prices The difference between giving information and creating certainty Why selling on features can lead to price shopping Why sales is a skill, not a personality type How templates can save time but still lose bookings Why generic AI can miss the real hesitation behind an enquiry How WedPro Sales helps wedding suppliers reply with strategy, not guesswork How wedding suppliers are already using WedPro Studio to win bookings and reopen ghosted conversations Want help turning more wedding enquiries into bookings without relying on generic templates or awkward sales scripts? WedPro Studio is now open for wedding suppliers who want smarter support with content, enquiry replies, follow ups, sales conversations and client experience, all backed by real wedding industry strategy. Inside WedPro Studio, WedPro Sales helps you understand the nuance of an enquiry, identify what the couple may need to feel confident, and create a clear, human reply that moves the conversation forward. Suppliers are already using it to get ghosted enquiries back into conversation and win bookings they may otherwise have lost. If you are tired of second guessing what to say, relying on templates that are not converting, or watching warm enquiries go quiet, you can claim just one of 40 founding spaces here: www.wedprostudio.com/founding

  4. Jun 30

    Ep190: How To Turn Wedding Clients Into Reviews, Referrals And Repeat Enquiries

    In this episode, Katie is tackling the question every wedding supplier should be asking: is your client experience strong enough to turn enquiries into bookings, bookings into reviews, and happy couples into referrals? The simple answer is that marketing may get people into your world, but your client experience is what makes them trust you, recommend you and feel confident they made the right decision. Katie shares why client experience starts long before the wedding day, how a clear process can support higher prices, stronger reviews and more word of mouth bookings, and why wedding suppliers need structure underneath their service if they want sustainable growth. Katie also shares what she is building inside WedPro Studio, how wedding suppliers are already winning clients by following a simple structure, and why client experience, enquiry replies, sales conversations and follow up all need to work together. Episode Highlights: Why client experience is one of the most powerful marketing tools in a wedding business How your client journey affects bookings, reviews, referrals and reputation Why a strong client experience can help wedding suppliers charge with more confidence The moment after someone books and why it matters more than most suppliers realise Why automation can make your client experience feel more personal, not less How structure helps wedding suppliers grow without carrying everything in their head Why marketing alone cannot fix a weak client experience How WedPro Studio supports content, enquiries, sales, follow up and client experience How to join the Founding 100 for WedPro Studio Want to be one of the first wedding suppliers inside WedPro Studio? Join the Founding 100 list here: https://founding100.wedprostudio.com/

  5. Jun 23

    Ep189 : What Wedding Suppliers Need To Fix Before Couples Enquire

    In this episode, Katie is joined by Amber Lucas from Calluna and Thyme to tackle the big question: is your wedding website actually helping couples feel confident enough to enquire, or is it quietly creating doubt before they ever speak to you? The simple answer is that your website is not just a portfolio or a pretty shop window, it is part of your sales process, your client experience and your trust-building journey. Katie and Amber talk about how wedding suppliers can make their website feel clearer, more strategic and more emotionally reassuring, so couples understand who you are, what you offer and why you are the right fit before they take the next step. If you want more wedding enquiries, better-fit clients and a website that supports your sales process instead of making it work harder, this episode will change how you look at your online presence. Episode Highlights: Why your wedding website is part of your sales process before anyone enquires The difference between a beautiful website and a website that converts What couples need to feel before they trust you enough to get in touch How your website can build confidence, clarity and connection Why vague copy can make wedding suppliers blend in Where websites create friction without suppliers realising How your website, enquiry reply, brochure and follow-up all work together What wedding suppliers should review first if their website is not converting How to think about your website as part of the client experience Meet Amber: Amber Lucas is the founder of Calluna and Thyme, working with wedding businesses to create websites that do more than look beautiful. In this episode, Amber shares her perspective on how wedding suppliers can use their website to build trust, communicate clearly and help couples feel confident enough to take the next step. Find Amber here: Instagram: www.instagram.com/callunaandthyme Website: https://calllunaandthyme.co.uk The Pink Book: https://callunaandthyme.co.uk/the-little-pink-book Socials: www.instagram.com/wedproceo This kind of strategic thinking is exactly what Katie is building into WedPro Studio, a wedding business support system designed to help suppliers with content, enquiries, sales, follow up and client experience, all backed by real wedding industry strategy. Want to be part of the Founding 100? Join the list here: https://founding100.wedprostudio.com/

  6. Jun 16

    Ep188: What Ghosting Actually Means in the Wedding Industry

    In this episode, Katie is tackling the question so many wedding suppliers quietly panic over: why do couples ghost after enquiring, asking for prices, or receiving your brochure? The simple answer is that silence does not always mean no, but your follow up needs to create clarity, confidence and an easy next step instead of simply saying “just checking in”. Katie shares her honest thoughts on why wedding enquiry follow up is not just a sales task, but a capacity, systems and freedom issue for busy wedding business owners juggling client work, family life, appointments and real life behind the scenes. She also explains why good follow up helps couples feel reassured, understood and confident enough to keep moving, without pressure, awkwardness or discounting. If you want more wedding bookings, stronger enquiry conversion and a sales process that feels human, this episode will change how you think about follow up. Episode Highlights: Why “just checking in” is often too weak to move a wedding enquiry forward Why couples ghost after asking for prices or receiving a brochure How wedding suppliers can follow up without sounding pushy or desperate Why silence does not always mean rejection The hidden link that gives you more choice in business Why your sales process is part of the client experience How to make couples feel clearer, safer and more confident before booking Why WedPro Sales is being built to support enquiry replies, follow ups and sales conversations with wedding industry strategy How to join the Founding 100 for WedPro Studio Want to be one of the first wedding suppliers inside WedPro Studio? Join the Founding 100 list here: https://founding100.wedprostudio.com/

  7. Jun 9

    Ep187: Why Wedding Enquiries Ghost You After You Send Prices

    In this episode, Katie is tackling the common belief that wedding enquiries do not convert because the price is too high. The simple answer is that it is not always a pricing problem, sometimes the enquiry process has not created enough trust, clarity or certainty for the couple to feel safe saying yes. Katie shares why couples ghost, why information alone does not always lead to a booking, and how wedding suppliers can start thinking differently about sales conversations without becoming pushy. Katie also shares the story of Charlotte and David, who increased their prices and started booking more of their highest package, and explains why confidence, clarity and how you lead the conversation can completely change the way couples respond. If you want to hear more about WedPro Studio and become one of the Founding 100, join the list here: https://founding100.wedprostudio.com/ Episode Highlights:  Why wedding suppliers often blame price when enquiries go quiet The difference between a pricing problem and a certainty problem Why couples ghost after asking for prices or having a good conversation How decision fatigue, perceived risk and fear of choosing wrong affect wedding bookings Why your enquiry reply is not just admin, it is a trust signal The reason “let me know if you have any questions” can leave couples stuck Why sales should feel like guidance, not pressure The story of Charlotte and David increasing their prices and booking more top packages Why your energy around your price teaches couples how to feel about your price How WedPro Studio is being built to support content, enquiries, sales, client experience and follow up How to join the Founding 100 and help shape WedPro Studio before it launches publicly Want to be part of the Founding 100? Katie is opening WedPro Studio to a select group of wedding suppliers who want early access, want to help shape the tool, and want support with the real moving parts of their business, including content, enquiries, sales, client experience and follow up. Join the list here: https://founding100.wedprostudio.com/

  8. Jun 2

    Ep 186: The Sale Doesn’t End When They Book You

    In this episode, Katie is tackling the myth that marketing ends once a couple books you. The simple answer is that your client journey, communication, reviews, referrals and post booking experience are all part of your marketing, and they could be creating future enquiries long after the contract is signed. Katie shares why booked couples are often one of the most underused sources of trust, reputation and future wedding bookings, and how changing the way you look at client experience can reveal the gaps where money is being left on the table. Katie also introduces the Founding 100 for WedPro Studio, a select group of wedding suppliers who will get early access, hear more before anyone else and help shape the system being built for the wedding industry. Join the list at https://founding100.wedprostudio.com/ Episode Highlights Why marketing does not stop once a couple signs the contract The illusion museum moment that sparked this episode’s big business lesson Why booked couples are not just clients, they are part of your future trust and referral story How client experience, communication and reassurance become part of your overall wedding business marketing Why relying on hope is not a referral strategy The difference between doing good work quietly and building a business that uses that proof strategically Why reviews, referrals and real wedding content need structure, not just good intentions How post booking communication can help couples feel proud and confident in choosing you Why wedding suppliers need systems that turn trust, proof and client experience into future bookings What parts of running a business still feel harder than they should? Let us know at https://founding100.wedprostudio.com/

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Ratings & Reviews

3.3
out of 5
3 Ratings

About

The straight-talking business podcast for wedding suppliers and vendors who are done winging it. Hosted by Katie Lyth, wedding business strategist, 2 x Amazon #1 bestselling author, founder of WedPro CEO and Wedcon. Every episode tackles the real reasons wedding businesses stay stuck, and, exactly what to do about it. Real conversations and. actual strategy. Nothing you need to unlearn tomorrow. Katie has coached thousands of wedding professionals using her Five Ps framework. New episodes every week. Subscribe for More.

Information

  • Creator
    Katie Lyth - The Wedding Business Hub
  • Years Active
    2020 - 2026
  • Episodes
    196
  • Rating
    Clean
  • Copyright
    © Katie Lyth - The Wedding Business Hub
  • Show Website
    The WedPro Podcast

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