The Brand Marketing Show

Catherine Langman
  • 5.0 (7)
  • Marketing
  • Updated Weekly

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to turn your vision into their obsession? Let's go.

  1. 3d ago

    The marketing mistake that costs more than your ad spend

    "If I could just crack Meta, I'd be able to scale." I hear a version of this almost every week – and it's almost always wrong. In this episode of The Brand Marketing Show, I make the case that growing a premium brand was never about pulling one lever. It's a whole system, and it fails quietly in several small places at once. I walk through the small silent leaks that hide behind healthy-looking numbers, the "wrong machine" problem (and why I'd have gone broke marketing my first business the way Huggies markets nappies), and the most expensive thing in your business – which isn't your ad spend. You'll leave with a better question than "what's the one thing," and a practical way to find the one constraint actually holding your brand back.  Find this episode and more at https://www.productpreneurmarketing.com/episode-326/ ecommerce marketing, premium brand marketing, how to scale ecommerce, product based business, marketing podcast, conversion rate, customer research, small business Australia

  2. 3d ago ·  Bonus

    You Might Also Like: Las Culturistas with Matt Rogers and Bowen Yang

    Introducing "Vaginismus or: The Woman Is Fine" (w/ Catherine Cohen) from Las Culturistas with Matt Rogers and Bowen Yang. Follow the show: Las Culturistas with Matt Rogers and Bowen Yang It's Mr. Bo and Mr. Ro with Ms. Co on a "really good day, astrologically"! And that's that me nirvana! Fresh from being medically fingered on the upper west side, Catherine Cohen is BACK on the podcast to talk about her new Off-Bro show at the Lucille Lortel theater (so... Ms. Lo, we guess!) It's called Broad Strokes and you can go see it now until September 5th! The three old pals reminisce and conspire for a Seek Culture reunion, discuss pelvic floor dysfunction, and look back fondly on their most memorable fingerbangs. Also, "Espresso" in its terrible twos, how Dr. Love filled the hole in Catherine's heart (literally), and the "euthanasia coaster". All this, an attack on routine, an attack on thumbs, and an attack on British accents (that we are the perpetrators of). Catherine is sweet as honey, delightful as pie, and God's gift. Go see Broad Strokes at the Lucille Lortel in NYC! See omnystudio.com/listener for privacy information. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

    You Might Also Like: Las Culturistas with Matt Rogers and Bowen Yang

  3. Jul 16

    The four things your best customer checks before she'll pay full price

    Your best customer runs a quiet background check on your brand before she'll pay full price – and if one thing comes back weak, she doesn't tell you. She just buys the cheaper option, or waits for your next sale. In this episode, Catherine Langman breaks down the four foundations that decide whether a premium brand scales or stalls – a point of difference that's hard to replicate, a point of view worth having, a genuine purpose, and a premium pricing strategy – plus the fifth element that holds them all together. Featuring what On and Hoka understood that Nike forgot, and a candid look at Catherine's own brand, Indagare. If your growth has plateaued, one of these foundations is likely the reason. Book a Brand Growth Strategy Session at productpreneurmarketing.com to find out which. Subscribe for weekly episodes on building premium eCommerce brands that don't compete on price. Show Notes: https://www.productpreneurmarketing.com/episode-325/ TAGS premium brand strategy, ecommerce marketing, brand building, premium pricing, point of difference, brand positioning, considered buyer, Catherine Langman, The Brand Marketing Show

  4. Jul 9

    You don't get to decide if your brand is premium

    You don't get to decide if your brand is premium – your customer does. In this episode of The Brand Marketing Show, Catherine Langman unpacks how the premium verdict is actually reached: why "different and better" both have to be true, why heritage can beat innovation, why the same product can be premium to one buyer and overpriced to another, and the most expensive mistake founders make when they try to "become premium" by charging more. Plus: why the storytelling in your marketing is an asset worth investing in – not an expensive chore – and what actually attracts the considered buyer a premium brand is built for. For premium eCommerce founders who know they're different and better – but need the market to reach the verdict. Book a Brand Growth Strategy Session: https://productpreneurmarketing.com/lets-talk Listen to The Brand Marketing Show:   https://www.productpreneurmarketing.com/episode-324/ premium brand, what makes a brand premium, premium vs luxury, brand positioning, ecommerce marketing, brand strategy, customer perception, premium ecommerce

  5. Jul 2

    Reward the behaviour, don't discount the product: how premium brands can be generous without devaluing

    68% of the orders in a typical sale come from customers who would have paid full price anyway. That's one of the findings from a major new dataset by Klaviyo and ProfitPeak, and it's the starting point for this episode on why discounting as your whole strategy is structurally worse for premium, considered brands, and what generous, brand building alternatives actually work. Catherine covers why the heaviest discounters grow the least, why the "we have to discount" excuse doesn't hold up, how a constant sale quietly retrains your best customer to wait, and the one distinction that lets premium brands stay generous without devaluing: rewarding a behaviour versus discounting a product. She uses one of her own Indagare skincare sets as a worked example, and is honest about what it takes to pivot away from a discount habit.   www.productpreneurmarketing.com/episode-323 Book a Brand Growth Strategy Session: productpreneurmarketing.com

  6. Jun 25

    Busy Isn't Growing: Why Working Harder Stopped Moving the Needle

    Two founders. Opposite problems. The exact same fix. One spent five hours on a single Reel that disappeared by Thursday. The other pulled right back to 'sign of life' posts while she worked out a pivot. In this episode of The Brand Marketing Show, Catherine Langman unpacks why posting and hoping works when your brand is new and then plateaus, why effort stops being the lever (using the gym analogy of newbie gains), and the fix almost everyone mishears – building content that compounds instead of evaporating, with social rebuilt as searchable discovery. Plus the posture that keeps brands growing: a beginner's mind, and the willingness to struggle. Book a Brand Growth Strategy Session:  https://www.productpreneurmarketing.com/episode-322 TAGS ecommerce marketing, premium brands, content strategy, brand building, search everywhere optimisation, content that compounds, ecommerce australia, marketing for product brands, founder led brands, instagram strategy, social media strategy, podcast

  7. Jun 18

    Your ad got my click. Here's what won the sale.

    Catherine Langman spent two weeks shopping the end-of-financial-year sales as her own ideal customer – and clicked plenty of ads that never made the sale. This episode is a live case study of how premium buyers actually shop in 2026: clicking the ad, then validating across reviews, Reddit, TikTok, YouTube, friends and Google's AI. Inside: query fan-out and how AI search turns one question into nine or ten searches across every platform, why the brands that win aren't the ones with the best ads, why breaking your quality promise makes you a sub-query you fail, and the two moves premium brands need to survive – ask your customers the right questions, then publish the answers everywhere. Move one – the Customer Intelligence Survey playbook: https://www.productpreneurmarketing.com/customer-intelligence-survey Move two – the Search Everywhere Optimisation playbook: https://www.productpreneurmarketing.com/search-everywhere-optimisation

  8. Jun 16

    Is it your ads, or is it the RBA?

    Your revenue dips, your first instinct is to blame the ads – and for premium brands, that instinct is often wrong. When Meta and Google soften at the same time with clean changelogs, the problem usually isn't the platform. It's the market. In this episode, Catherine Langman explains how Australia's interest-rate and cost-of-living environment hits the premium, mortgage-belt buyer first and hardest, how to tell a macro demand wobble from a genuine ad problem, and why panic-fixing a system that was never broken turns a two-week dip into a two-month crisis. Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/lets-talk

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5
out of 5
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About

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to turn your vision into their obsession? Let's go.

Information

  • Creator
    Catherine Langman
  • Years Active
    2020 - 2026
  • Episodes
    339
  • Rating
    Explicit
  • Copyright
    © Copyright Productpreneur Marketing 2026
  • Show Website
    The Brand Marketing Show

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