North Star Conversations | Unlock Your Potential, Performance & Purpose

Will Polston | Business Strategist & Performance Coach
  • 5.0 (2)
  • Entrepreneurship
  • Updated Semiweekly

Join Will Polston, Business Strategist & Performance Coach, on North Star Conversations the go-to podcast for ambitious entrepreneurs looking to unlock their potential, elevate their performance, and align their business and life with true purpose. Hosted by Will Polston bestselling author, entrepreneur, award winning business strategist and performance coach this weekly show blends solo episodes and in-depth conversations with world-class thinkers, founders, and change-makers from around the globe. Whether you're scaling a business, shifting your mindset, or seeking more clarity and fulfilment, each episode delivers actionable insights. Rooted in Will's North Star mission to help you move from excuses to results and live a life you love, this podcast is designed to help you create lasting impact not just for yourself, but for your family, your team, your community, and the world. Tune in and discover what's possible when you align with your North Star.

  1. 1d ago

    Lord Sugar's Advisor: Master the Art of PR, Storytelling & Business Growth - Andrew Bloch | EP 271

    Episode Notes In this episode, I sit down with Andrew Bloch, one of the UK's most respected PR and marketing services advisors, whose career spans launching Frank PR, advising Lord Sugar and The Apprentice for over two decades, and working with names like Stephen Bartlett, Peter Jones, and Anthony Joshua. We talk about his accidental start in PR, the infamous story of the Buckingham Palace complaint that nearly got his first agency fired, and how one idea from a work experience placement shaped his entire career. Andrew shares his philosophy on reputation, integrity, chasing "the deal" over the money, and why knowing what success looks like is the most important question in any business relationship. Don't miss the opportunity to take the first step towards a more fulfilling life. Book your complimentary clarity call today and discover how Will Polston can help you achieve the success you deserve. 💡 https://willpolston.com/book-a-call/ \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / Video Chapters 00:00 - Introduction 00:02 - Guest welcome: Andrew Bloch 00:46 - Not knowing what PR was and the art teacher who sparked his path 03:00 - Landing at Lynne Franks and falling in love with the industry 04:16 - Parties, glamour, and enjoying the work then vs. now 06:42 - Direct vs indirect mentors and early career parallels 08:17 - The culture of Lynne Franks and the BT pager campaign begins 10:34 - The Prince Charles pager story and the front-page splash 12:23 - The Buckingham Palace complaint: "fire this agency" 14:43 - Why PR's speed and thrill beat advertising's slow burn 15:10 - Meritocracy, Absolutely Fabulous, and agency culture 17:27 - Giving young people opportunity and ownership 19:03 - The King's Trust, King Charles, and coming full circle 19:34 - Books, information consumption, and where inspiration comes from 21:49 - Will's uncle, The Art of the Deal, and the ripple effect of ideas 22:40 - How the relationship with Lord Sugar began 25:01 - The origins of The Apprentice UK and its educational value 27:25 - The show's cultural impact, longevity, and life without Lord Sugar 28:41 - Managing the highs and lows of viral PR wins 30:47 - Cutting through noise in the age of AI and content overload 33:28 - High-profile clients and the reality of working with them 34:41 - Reputation, integrity, and turning down work 36:29 - The problem with PR agencies that can't prove results 37:08 - Why PR needs a clear ROI - and isn't always the answer 39:37 - Founding Frank PR: honesty as a brand value 40:09 - The law of reciprocity in business relationships 40:54 - Why he stepped back from agency life 43:19 - Building multiple pillars: advisory, M&A, Exited Founders 45:43 - Giving back: The King's Trust, charities, and helping young people 46:16 - Will's concept of a "North Star" 46:46 - Andrew's reflections on pride, legacy, and not having one defined North Star 49:10 - The "fun, fame, fortune" philosophy 49:31 - The golden thread: loving the deal, big or small 51:43 - One piece of PR advice every entrepreneur needs to hear 53:15 - How to connect with Andrew Bloch 54:26 - Final reflection: what does success really look like? 58:09 - Closing remarks \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / Relevant Links For the Viewer and Citations Website - https://www.willpolston.com Instagram - https://instagram.com/willpolston Facebook - https://www.facebook.com/willpolstonmih LinkedIn - https://www.linkedin.com/in/willpolston/ Twitter / X - https://x.com/willpolston TikTok - https://www.tiktok.com/@willpolston Check out Andrew's website here: https://www.andrewbloch.co.uk/ Connect with Andrew on Instagram: @blochstagram About Me: I am dedicated to helping individuals and businesses unlock their true potential through expert coaching and training programs. I'm passionate about empowering others to achieve their dreams and live a life they love. Subscribe for more insights and tips on personal development, productivity, and achieving your goals. Let's embark on this journey together!

    Lord Sugar's Advisor: Master the Art of PR, Storytelling & Business Growth - Andrew Bloch | EP 271

  2. 4d ago ·  Bonus

    Episode Highlight: How to Master the Mindset Behind Lasting Success - Davinia Meades

    Originally aired: October 2024 Episode Number: 177 Lasting health and personal transformation aren't built on quick fixes or perfect routines. They come from developing the right mindset, creating consistent habits, and reinforcing the beliefs that shape your daily actions. In this episode highlight of North Star Conversations with Will Polston, coach and personal trainer Davinia Meades shares the timeless principles that have guided her work for over 25 years. Find out why self-belief, positive daily rituals, movement, balanced nutrition, and powerful affirmations remain the foundation for creating lasting change, regardless of where you are on your personal journey. Listen to the full episode here: https://kite.link/daviniameades

    Episode Highlight: How to Master the Mindset Behind Lasting Success - Davinia Meades

  3. 6d ago ·  Bonus

    Episode Highlight: How to Reinvent Yourself at Any Stage of Life - Anthony Ogogo

    Originally aired: September 2024 Episode Number: 176 When a lifelong dream comes to an unexpected end, it's easy to believe that the story is over. But sometimes the greatest opportunities for growth, purpose, and fulfillment emerge only after we've been forced to let go of the identity we've held onto for years. In this episode highlight of North Star Conversations with Will Polston, former Olympian boxer and professional wrestler Anthony Ogogo shares his journey of rebuilding his life after seeing one dream come to an end and discovering a deeper sense of purpose through serving others. Learn how resilience, reinvention, and shifting the focus from personal achievement to helping others can unlock a level of happiness and fulfillment that success alone cannot provide. Listen to the full episode here: https://kite.link/anthonyogogo

    Episode Highlight: How to Reinvent Yourself at Any Stage of Life - Anthony Ogogo

  4. Jul 13 ·  Bonus

    Episode Highlight: How to Align Your Energy With Your Priorities - Scott Danner

    Originally aired: September 2024 Episode Number: 175 Many of the habits, relationships, and practices that have the greatest impact on our lives are often the very things we stop prioritising. The challenge isn't always knowing what matters most—it's creating the space to reconnect with it. In this episode highlight of North Star Conversations with Will Polston, Creator of the L.I.F.E. Model Scott Danner shares a powerful framework for gaining clarity, strengthening relationships, and aligning your actions with what truly matters. Discover how reflecting on the interconnected areas of your life—such as purpose, relationships, faith, impact, and energy—can help you identify what deserves your attention and create a more intentional path forward. Listen to the full episode here:  https://kite.link/scottdanner

    Episode Highlight: How to Align Your Energy With Your Priorities - Scott Danner

  5. Jul 11 ·  Bonus

    Episode Highlight: How to Balance Career, Family, and Personal Fulfillment - Sophie MIlliken

    Originally aired: September 2024 Episode Number: 174 Building a successful career and raising a family can often feel like competing priorities, especially when societal expectations, financial pressures, and personal ambitions all pull in different directions. But creating a life that aligns with who you truly are begins with giving yourself permission to define success on your own terms. In this episode highlight of North Star Conversations with Will Polston, co-founder of City Ladies Networking and CEO of Moja Sophie Milliken shares her personal journey of navigating single motherhood while building a successful business. Discover why choosing the right support systems, asking for help, and staying true to your ambitions can create not only greater opportunities for yourself, but also a stronger foundation for those you care about most. Listen to the full episode here: https://kite.link/sophiemilliken

    Episode Highlight: How to Balance Career, Family, and Personal Fulfillment - Sophie MIlliken

  6. Jul 9

    The Mindshaper: Change Your Thinking, Raise Your State & Design the Life You Actually Want - Terry Gormley | EP270

    Episode Notes In this episode, I sit down with Terry Gormley to explore his remarkable journey from South Yorkshire coal miner to accomplished business owner and coach. We dive into powerful strategies for transforming limiting beliefs, building balanced thinking, and taking practical action to design and live your ideal life. Discover how mindset, planning, and daily habits can help bridge the gap between knowing and doing—empowering you to create lasting success in business and beyond. Don't miss the opportunity to take the first step towards a more fulfilling life. Book your complimentary clarity call today and discover how Will Polston can help you achieve the success you deserve. 💡 https://willpolston.com/book-a-call/ \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / Video Chapters 00:00 - Introduction 00:06 - Origins: Upbringing in a Mining Village 01:06 - Early Career as a Coal Miner and Realizing the Need for Change 01:54 - Transitioning to Fire Service and Upskilling 02:41 - The Leap from Employment to Entrepreneurship 03:42 - Communication Challenges and the Role of NLP 04:16 - Discovering NLP and Transforming Mindset 05:05 - Human Behavior, Success Modeling, and Coaching Career 06:04 - Supporting Professional Athletes and Entrepreneurs 07:29 - Incongruence: The Gap Between Knowing and Doing 08:08 - Internal Blockages and Building New Habits 09:19 - Introducing the Balanced Thinking Framework 10:13 - Managing Negative Thoughts and Building Positive Habits 11:54 - The Power of State and Mindset in Entrepreneurship 13:41 - Creating Mental Frameworks for Daily Success 14:09 - Practical Exercises to Shift Thought Patterns 15:22 - The Importance of Language and Self-Talk 16:14 - Using Physiology to Boost Confidence and Well-Being 17:03 - Mindshaper Academy and Developing Balanced Thinking 17:23 - The Challenge of Time Management and Planning 18:12 - The Ideal Week Exercise for Awareness and Discipline 19:46 - Proactive Versus Reactive Planning for Business Owners 21:03 - The Science of Habit Change and Routine Creation 22:45 - Applying Mindset to Achieve Tangible Business Results 23:12 - Overcoming Limiting Beliefs Through Action 25:00 - Taking on Fears, Challenges, and Public Speaking 26:32 - The Ripple Effect of Personal Growth 28:16 - Raising Capital and Breaking Self-Imposed Limits 29:23 - Business Acquisitions: Lessons and Challenges 30:39 - Living Life by Design and Values-Based Decision Making 32:28 - The Life-Changing Power of Thinking Time 34:03 - Designing Your Ideal Lifestyle Now, Not Later 36:46 - Creating Your Own Framework for Freedom 38:01 - The Importance of Asking Possibility Questions 39:27 - Impact and Mission: Making a Difference in Others' Lives 40:05 - How to Calculate and Achieve Your Ideal Lifestyle 41:08 - Where to Find Out More About Terry Gormley 42:13 - The Most Important Questions to Ask Yourself 44:00 - The STIEA Framework: Thoughts, Emotions, Actions, Results 45:27 - Closing Thoughts and Takeaways \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / Relevant Links For the Viewer and Citations Website - https://www.willpolston.com Instagram - https://instagram.com/willpolston Facebook - https://www.facebook.com/willpolstonmih LinkedIn - https://www.linkedin.com/in/willpolston/ Twitter / X - https://x.com/willpolston TikTok - https://www.tiktok.com/@willpolston Check out Terry's website by clicking here: http://terrygormley.com/ About Me: I am dedicated to helping individuals and businesses unlock their true potential through expert coaching and training programs. I'm passionate about empowering others to achieve their dreams and live a life they love. Subscribe for more insights and tips on personal development, productivity, and achieving your goals. Let's embark on this journey together!

    The Mindshaper: Change Your Thinking, Raise Your State & Design the Life You Actually Want - Terry Gormley | EP270

  7. Jul 6 ·  Bonus

    Episode Highlight: How to Optimize Your Life by Connecting the Dots - Sal Jefferies

    Originally aired: September 2024 Episode Number: 173 Many of us approach personal growth by separating the mind, body, and emotions into different disciplines. But what if the real breakthrough comes from understanding that they were never separate to begin with? In this episode highlight of North Star Conversations with Will Polston, Coherent Leadership Coach Sal Jefferies explores one of the most overlooked principles across philosophy, yoga, and psychotherapy: the interconnected nature of human experience. Find out why true transformation happens when we stop treating our thoughts, emotions, physical health, and behaviours as isolated systems and begin to see how each influences the other in creating lasting change and peak performance. Listen to the full episode here:  https://kite.link/saljefferies

    Episode Highlight: How to Optimize Your Life by Connecting the Dots - Sal Jefferies

  8. Jul 4 ·  Bonus

    Episode Highlight: How 10 Simple Disciplines Can Transform Your Life - Rob Dube

    Originally aired: September 2024 Episode Number: 172 Success and fulfillment are rarely the result of working harder alone. They come from building the right habits, protecting your most valuable resource, and creating the space needed to think, decide, and live with greater intention. In this episode highlight of North Star Conversations with Will Polston, mindful leadership teacher, speaker, author, and entrepreneur Rob Dube reveals the ten disciplines that transformed his approach to life and business. From long-term thinking and taking regular time off to mastering focus, setting boundaries, and embracing humility, discover the practical framework designed to help high achievers reclaim their time, gain clarity, and create success with greater peace and purpose. Listen to the full episode here:  https://kite.link/robdube

    Episode Highlight: How 10 Simple Disciplines Can Transform Your Life - Rob Dube
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About

Join Will Polston, Business Strategist & Performance Coach, on North Star Conversations the go-to podcast for ambitious entrepreneurs looking to unlock their potential, elevate their performance, and align their business and life with true purpose. Hosted by Will Polston bestselling author, entrepreneur, award winning business strategist and performance coach this weekly show blends solo episodes and in-depth conversations with world-class thinkers, founders, and change-makers from around the globe. Whether you're scaling a business, shifting your mindset, or seeking more clarity and fulfilment, each episode delivers actionable insights. Rooted in Will's North Star mission to help you move from excuses to results and live a life you love, this podcast is designed to help you create lasting impact not just for yourself, but for your family, your team, your community, and the world. Tune in and discover what's possible when you align with your North Star.

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