The Rooted DC- Reclaim Your Legitimacy

Dr. Alexandra Swenson-Ridley

You became a chiropractor because you believed in something. But somewhere between the skeptics, the insurance battles, and the business advice that never quite fit — you started to lose connection to the dream that brought you here. The Rooted DC is a podcast for chiropractors who are done trying to fit inside a system that was never designed for them. Hosted by Dr. Alex Swenson — fellow DC, PhD researcher in organizational development and change, and someone who built a seven-figure practice, lost everything, and rebuilt it with an entirely new foundation — this is where we go beneath the surface and reclaim what was always ours: our identity, our worth, and our legitimacy as a profession. Ready to go deeper? Find the community at The Practice Beneath The Practice on Substack.

  1. Season 3 Trailer

    Welcome to The Rooted DC-Reclaim Your Legitimacy

    You passed the boards. You opened the practice. You adopted the “fake it till you make it” approach to practice everyone told you to do in school. You did everything right. And still — there’s this voice that follows you everywhere. It says you’re not quite legitimate. You have to prove something. That you have to work twice as hard to be taken half as seriously. That you’re a third rate doctor who will never have a seat at the table. And the reality is you’re slowly losing your soul to a profession you love but feel let down by. That voice is a wound the entire profession holds — and very few talk about. I’m Dr. Alex. I’m a chiropractor, a PhD researcher in organizational development and change, and a practice owner who built a seven-figure practice, lost it all, and am now on a journey of rebuilding it with an entirely new foundation. The Rooted DC is where we go beneath the surface of chiropractic practice — into the identity questions, the legitimacy wounds, the conflicting values, the gap between who you were trained to be and who you actually are as a practitioner and a person. This isn’t a clinical skills podcast. It isn’t a business tips show. It’s about you. The DC who chose this profession on purpose and is looking to reconnect to why that choice still matters. This is the show where we keep it short, but go deep in talking about the things our profession tends to ignore or sweeps under the rug. Join me on: The Rooted DC: Reclaim Your Legitimacy.

    2 min

Trailers

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About

You became a chiropractor because you believed in something. But somewhere between the skeptics, the insurance battles, and the business advice that never quite fit — you started to lose connection to the dream that brought you here. The Rooted DC is a podcast for chiropractors who are done trying to fit inside a system that was never designed for them. Hosted by Dr. Alex Swenson — fellow DC, PhD researcher in organizational development and change, and someone who built a seven-figure practice, lost everything, and rebuilt it with an entirely new foundation — this is where we go beneath the surface and reclaim what was always ours: our identity, our worth, and our legitimacy as a profession. Ready to go deeper? Find the community at The Practice Beneath The Practice on Substack.