Marketing Musings | Johnny Molson

Johnny Molson
  • 5.0 (4)
  • Marketing

Bite-sized thoughts for small business marketing by Wizard of Ads partner Johnny Molson

  1. Aug 12

    Advertising Has Been Outlawed. Now What?

    What if you couldn't advertise? What if all you had was the power of your company and the other marketing tools at your disposal?

  2. Jul 10

    Be Different. Just Like Everyone Else.

    Being different is hard. Not everybody can pull it off. Most businesses are constrained by the rules of their business category. Accountants are stuck with math. Lawn care pros are stuck with biology. If you can't be different. Be disticnt.

  3. 11/11/2025

    Marketing Has a Physics Problem

    Dark Marketing forces are affecting your business. You can't see them, but they are there just the same. Granular digital data might look sexy. But if you don't zoom out, all you've got are rocks in your shoes.

  4. 08/04/2025

    AI is OK

    is your business just O.K.? Is it “O.K.” for something that’s just “O.K.” to represent your business? Do you only think of your business as an “O.K.” business with an “O.K.” product to offer? If so, A.I. is “O.K.” for you.

  5. 11/26/2024

    Emotion in Advertising = Dollars in Biz

    A collection of interviews done this year with marketers from two continents. Each have shown how entertainment and emotion aren't just nice to have...it's something you must have in order for your ads to work harder. With commentary from: Roy H. Williams/Wizard of Ads Orlando Wood/System 1 Group Harry Beckwith/Author Matt Owens/System 1 Group Zach Atherton/Harmon Brothers

  6. 07/08/2024

    2024: The Year Digital Becomes "Traditional"

    Digital advertising is fantastic, until it isn't. Unrealistic promises, mistakes, inconsistent reporting, and outright fraud plague this industry. A THIRTY YEAR OLD industry. Sort your life out, digital... you gots problems. Inside the Black Box, by Bob Hoffman: https://dl.bookfunnel.com/6kwmi0qlsq Sources for current click through rates: https://broadstreetads.com/successful-click-through-rate/ https://www.wordstream.com/blog/ws/2010/11/22/what-is-a-good-click-through-rate-for https://www.linkedin.com/pulse/evolution-banner-ads-from-44-click-through-rates-todays-umer-masood/ ISBA article on missing ad dollars: https://www.isba.org.uk/article/time-change-and-transparency-programmatic-advertising

  7. 06/06/2024

    MYTH: Everyone Goes to Google First

    Sounds right...but you're wrong. Your brain is doing stuff when you don't even realize it's doing stuff.

  8. 01/03/2024

    (Anti)Predictions in Marketing for 2024

    Remember when you predicted 5G would change all of humanity? You were wrong. Maybe we should get out of the "predicting" business.

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Bite-sized thoughts for small business marketing by Wizard of Ads partner Johnny Molson

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