Inspire to Engage

Rachel Eubanks
  • 5.0 (9)
  • Marketing

Here we talk marketing for small business owners and ways for us to engage more with potential clients. Plus, we’ll chat about the juggles and struggles to do all this while still having a life.

  1. 05/27/2021

    Fastest, Easiest Way to Improved Sales and Marketing - Customer Interviews

    Customer interviews. Most business owners overlook this gold mine, and it's right at their finger tips. Literally. This treasure trove is just a phone call away. It's amazing what we can learn about our business in a 10 minute phone chat with a loyal customer. This episode is about the why, the how and the questions to ask when you interview your best clients. In it, I include... my tip for scheduling the calls that will keep you from pulling out your hair. a template for your email initiating the customer interview. the questions to ask. how this short chat provides you tons of great content for social media posts, emails, etc. Most of us spend hours and days, even months, pondering our next business move or wondering if our copy resonates with customers...when we could be spending a few minutes on the phone, learning from our most loyal clients. Customer interviews save you time and worry in the long run! Links Mentioned in the Episode: Google Doc for Email Template and Questions to Ask Creating an Ideal Customer Story (a short course that helps you identify and write to your ideal customer) - inspiretoengage.com/onlinecourses

  2. 05/14/2021

    4 Keys to Using Upwork to Grow Your Business with Carly Cheton

    Are you familiar with Upwork? If yes - awesome! If not, no worries! I learned of Upwork about 10 months. Since then, I've realized the power that little app has to grow my business...and, perhaps, yours too. In this episode, my friend and terrific guest, Carly Cheton, teaches us the 4 things we must have to be successful on Upwork. (FYI - She's gotten so good at Upwork that the jobs come to her now! Oh yeah!!) And although Upwork is typically for freelance service providers, Carly's advice is ideal for product businesses too. If you must write profiles to join wholesale websites, business membership groups, etc., then this episode is a must. Carly even goes into mindset and how not to "grip" at every job. (I love this part of our chat!) She also talks about pricing yourself on Upwork and how and why to make your profile about those you serve, not about you. It's an awesome episode full of advice for Upwork. But the best part? Carly's suggestions apply to all platforms where we're asked to describe our businesses and how they help. Enjoy! To learn more about Carly Cheton and her program Getting Your First Client: LinkedIn - Carly Cheton Instagram - @carlycheton To get Creating an Ideal Customer Story: Click here. To learn about my done-for-you services: Copywriting Services

  3. 04/30/2021

    Sales Is Not About Your Personality with Natasha Hemmingway

    Many of us small business owners think of sales as a gift - you're either naturally good at selling or you're not. And, if you're not one of the lucky ones, well, poor you. That's not what Natasha Hemmingway thinks, though. She's a sales coach to small business owners. Natasha teaches what she learned in corporate sales (over a decade of experience!) to small business owners who are clamoring to feel more confident on sales calls and to have a system for getting leads. This episode runs the gamut - from "selling with heart not hustle" to commission breath (this one made me laugh out loud!) to the shaking head test to knowing your lead pipeline. We cover a lot! Natasha is intelligent, passionate and oh so funny! She'll make you laugh + learn. Enjoy this episode! To learn more about Natasha Hemmingway: website (natashahemmingway.com) Instagram (@natashahemmingway) Facebook (@natashahemmingwayspeaks) YouTube (Natasha Hemmingway) More Episodes about Sales episode 20 with Sarah Mae Dickinson episode 44 with Jamie Clauss To purchase "Creating an Ideal Customer Story" inspiretoengage.com/online-courses

  4. 04/15/2021

    Where to Build a Community with Randy Lee

    Hmmm...should I create a Facebook Group? What about a podcast? Or maybe a YouTube channel? The avenues to grow a loyal community are almost too many to count...which leads to overwhelm. Confusion. Indecision. In this episode, I interview Randy Lee, a self-professed serial entrepreneur. He began his first Facebook group in 2014 and recently started a YouTube channel. And, yes, he has a podcast that's growing like crazy. He knows how to build a community. And, more importantly, he's honest about the hard work it requires and the plain ole "trial and error" that it takes. If you've considered a podcast or delving into video or wondering the merits of starting a Facebook group, this episode is perfect for you. (Plus, Randy's a funny man. Humor is always a great addition to any episode.) Enjoy! More about Randy Lee: Website: flippingenius.com YouTube: youtube.com/channel/UCqUS22WTBfcRm9olZsgdnWA Podcast: Flipping Genius on Spotify Email: flippingquestions@gmail.com Where to Find "Creating an Ideal Customer Story" online course: inspiretoengage.com/online-courses

  5. 04/01/2021

    Hiring to Grow Your Business with Emily Perron

    As business owners, we clutch our products and services tightly against our chests...so afraid to hire help or confused on where to even start hiring. The problem with clinging to our businesses so tightly - they'll never grow. This episode is with Emily Perron, a hiring consultant and recruiter for entrepreneurs. After leaving her corporate job, she started her own entrepreneurial journey and quickly burned out. Emily knew there had to be a better way to run a business! From that tough lesson came her business today, one that helps other entrepreneurs make smart hiring choices. Our chat covers topics like... to hire a freelancer...or an employeewhat to include in a job posting and where to posthow to set realistic expectations for a new hiresteps to being a good manager of people At some point, every business owner dreams of growing bigger, of making more money, of taking a vacation (or just a day to yourself!). Hiring the right people makes these things happen. Enjoy! To learn more about Emily... website - emilyperron.com Instagram - @emily.perron video on mistakes to avoid when writing job posts - on IGTV and her Instagram account on March 4, 2021 to get the job posting template - emilyperron.com/jobpostingtemplate To purchase Creating an Ideal Customer Story - inspiretoengage.com/online-courses

  6. 03/18/2021

    How to be More Productive with Dana Stone

    We think we can do it all. But...can we really?! And, are we hurting our bodies and our productivity with the “sleep when I’m dead” mindset? In this episode with Dana Stone, we talk about sleep, batching tasks and bedtime routines, plus so much more. Like, for example, did you know that poor digestion and stomach troubles can be traced to exhaustion?  Dana Stone is a life coach with a background in sleep coaching. She’s also a mama juggling motherhood and a business (and trying to rest some along the way!).  If you’re looking to be more productive in your business, while still caring for yourself and others, this episode is for you.  To learn more about Dana, visit… her website at liveandrest.com her Instagram account @thedanastone To learn more about my course Creating an Ideal Customer Story, visit... inspiretoengage.com/online-courses

  7. 03/05/2021

    How to Position Your Service/Product with April Dunford

    Ever had a great product or service but couldn't get people to purchase it? If your answer is "yes," that makes you normal. It's common in business, but not something we want to happen for long. This episode will help you look at your product/service differently. It's about positioning - putting your product or service in a context that your ideal customer understands and, better yet, wants and needs. April Dunford is my guest expert She's spent years in the tech world helping companies understand their products from the customer's standpoint. In this episode, April shares what question we should all ask ourselves to start positioning our product/service correctly. Plus, she talks about saying no to customers (and how that has actually grown her business and referrals). April may come from a tech and engineering background, but she has a knack for making the conversation fun and the lessons easy. Enjoy! For more about April Dunford: aprildunford.com For more about her book, Obviously Awesome: aprildunford.com/obviously-awesome For my online course, Creating an Ideal Customer Story: inspiretoengage.com/online-courses

  8. 02/19/2021

    The Beauty of Being an Entrepreneur with Ericka Edwards

    2020 tested everyone, often bringing out our worst. My guest on this episode is a fountain of positivity, though, and it's a welcomed breath of fresh air.

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5
out of 5
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About

Here we talk marketing for small business owners and ways for us to engage more with potential clients. Plus, we’ll chat about the juggles and struggles to do all this while still having a life.

Information

  • Creator
    Rachel Eubanks
  • Years Active
    2020 - 2021
  • Episodes
    52
  • Rating
    Clean
  • Copyright
    © Copyright 2024 Rachel Eubanks
  • Show Website
    Inspire to Engage