The New Music Business with Ari Herstand

Ari's Take

**WEBBY AWARD FOR BEST MUSIC PODCAST** “#1 music industry podcast to help keep you in the loop” -Spotify “The 10 Best Music Business Podcasts of 2022" – Variety Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it. To learn more follow @aristake_ and @ariherstand Visit aristake.com to join the newsletter. -- Hosted on Acast. See acast.com/privacy for more information.

  1. Oct 28

    How This Indie Publishing Company Got Over 100 #1 Hits

    This week on the New Music Business podcast, Ari sits down with Chris Farren, Grammy-nominated songwriter and founder of Combustion Music, a Nashville-based music publishing and artist development company responsible for more than 100 number-one hits. Chris shares decades of experience navigating the music business, from writing hit songs to building a publishing company and developing artists. Ari and Chris break down how professional songwriters get signed, how songwriting rooms work, how publishing deals and advances are structured, and how songwriters earn royalties. Follow Chris Farren: https://www.instagram.com/combustionmusic/ https://www.combustionmusic.com/ Check out Ari’s Take: https://aristake.com 05:54 - Building a music publishing company and developing artists 15:32 - How music publishers pay songwriters 26:07 - Songwriting as a craft: practice, productivity, and getting better 28:16 - Teaching songwriters to write for the market without sacrificing creativity 30:44 - Writing songs for specific artists 32:00 - How artists' involvement in songwriting has changed 37:58 - How songwriting rooms work 39:15 - Pitching songs and getting them to artists 57:51 - Music catalogs and the renewed life of older songs 58:37 - Advice for aspiring professional songwriters Edited and mixed by Ruben Zarate Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

    How This Indie Publishing Company Got Over 100 #1 Hits
  2. Oct 21

    How the Major Labels Use AI Fans To Market Music

    This week on the New Music Business podcast, Ari sits down with Joe Lim, founder and CEO of Floodify, a marketing technology company that has distributed over 2 million short-form videos for major labels including Universal Music Group, Warner Music Group, and Sony Music. Joe pulls back the curtain on the rapidly evolving world of music marketing, explaining how burner accounts, clipping networks, AI-generated content, fan pages, influencer campaigns, and algorithm-driven distribution are shaping the careers of artists today. We explore the ethics behind these tactics, the concept of the “dead internet,” how major labels and marketers use social media at scale, and what independent artists can learn from these strategies. Instagram: https://www.instagram.com/joelimmmmm Floodify: https://www.floodify.io/ Check out Ari’s Take: https://aristake.com 04:42 – Welcome & State of Modern Music Marketing 07:06 – Why Music Marketing is Behind Other Industries 08:42 – What Are Burners, Fan Pages, and Clipping? 13:29 – Commercialized Clipping & Platforms Like WHOP 17:19 – Phone Farms and Managing Accounts at Scale 21:21 – Using AI to Find and Generate Viral Clips 29:56 – Modern Marketing Strategies for Independent Artists 31:19 – The Evolution of Floodify (Floodify 2.0) 40:41 – Dead Internet Theory, Bots, and Comment Farming 44:25 – Is Authenticity Dead? Playing the Game to Make a Career Edited and mixed by Ruben Zarate Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

    How the Major Labels Use AI Fans To Market Music
  3. Oct 14

    How To Build An Independent Artist Career From The Ground Up

    This week on the New Music Business podcast, Ari sits down with Toni Nelson, artist manager, business manager, and co-founder of 1990 Records. Toni Nelson is an artist manager and co-founder of 1990 Records with a background in retail fashion and mental health clinical work. Combining expertise in behavioral science with music industry operations, Nelson specializes in sustainable artist development, data analytics, and guiding independent artists like Adrian Daniel, to build long-term, monetizable careers while protecting their intellectual property. Follow Toni Nelson: https://www.instagram.com/1990records19/ https://1990records.org/ Check out Ari’s Take: https://aristake.com 04:01 - What it Means to Build a Creative & Fan Community 09:00 - Protecting IP & Using Split Sheets in the Studio 13:14 - Navigating Producer Credits, Writer Splits & Work for Hire 18:18 - Release Strategies & Tracking Data with Music Analytics 23:27 - How Independent Artists Can Monetize Their Audience 27:38 - Staying Independent vs. Label Licensing Deals 32:45 - When is an Emerging Artist Ready to Tour? 36:22 - Case Study: Developing Adrian Daniel's Career 43:17 - Mental Health & What It Means to Make It in Music Edited and mixed by Ruben Zarate Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

    How To Build An Independent Artist Career From The Ground Up
  4. Sep 30

    How This Classical Piano/Cello Duo Built a Sustainable Career For Their Family

    This week on the New Music Business podcast, Ari sits down with Patrick Laird, cellist and co-founder of the classical cover duo, Brooklyn Duo. Patrick breaks down how he and his wife built a music career without traditional touring. He discusses their journey from viral YouTube videos to building an evergreen passive income model, navigating revenue streams across Pandora, Spotify, and YouTube, the intricacies of sheet music publishing, catalog acquisition offers, and why creating utility-based music enabled the creative freedom to pursue personal projects. Follow Patrick Laird: https://www.patricklaird.com/ https://www.instagram.com/brooklynduo/ Check out Ari’s Take: https://aristake.com 03:55 - Brooklyn Duo’s Origins & Moving Beyond Classical 07:16 - Early Viral Success & Going Full Time 12:50 - Monetization: Pandora, YouTube, and SoundExchange 22:20 - Sheet Music Licensing & Publishing via Musicnotes 30:20 - Arranging Process & Delegation Between Patrick & Marnie 38:50 - Strategic Pivot to High Production Location Videos 52:45 - Building an Evergreen "Utility" Model for Streaming 58:30 - Retaining Masters & Rejecting Catalog Buyouts 01:10:20 - What It Means to "Make It" in the New Music Business Edited and mixed by Ruben Zarate Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

    How This Classical Piano/Cello Duo Built a Sustainable Career For Their Family
  5. Aug 6

    How He Got a Million Monthly Listeners and a Sold Out Tour Independently

    This week on the New Music Business podcast, Ari sits down with Nashville-based singer-songwriter Jared Benjamin. Jared broke down how he went from picking up a guitar during the pandemic to earning over 100 million streams, selling out headline tours, and building an intensely loyal community across TikTok and Discord. They discuss his creation process, content strategy, delegating production, leveraging pre-save ad campaigns, and releasing his debut album, Icarus Too Close to the Sun. Follow Jared Benjamin: https://www.instagram.com/jaredbenjaminofficial/ http://tiktok.com/@jaredbenjaminofficial Check out Ari’s Take: https://aristake.com 4:05 Interview Begins: Welcome & Icarus Debut Album Announcement 5:06 Transitioning from Fast Singles to a Cohesive Debut Album 9:43 Early Short-Form Visual Strategy & Writing Skits 17:25 Lessons from Bad Industry Deals & Going DIY 20:15 Learning Production on YouTube & Collaborating with Producers 25:20 Writing "Three Steps Ahead" at AntiSocial Writing Camp 28:35 Building a Social Following & Meeting His Manager 32:50 The Daily Grind: Posting 2 to 4 Videos a Day & Managing Burnout 35:55 First Headline Tour Experiences: From Empty Rooms to Sold-Out Venues 41:59 Managing Online Communities: Grouped vs. Discord Strategy 50:20 Tapping into BookTok & Author Playlist Marketing 01:01:35 Leveraging Feature.fm Pre-Save Ads to Funnel Fans into Discord Edited and mixed by Ruben Zarate Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

    How He Got a Million Monthly Listeners and a Sold Out Tour Independently

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About

**WEBBY AWARD FOR BEST MUSIC PODCAST** “#1 music industry podcast to help keep you in the loop” -Spotify “The 10 Best Music Business Podcasts of 2022" – Variety Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it. To learn more follow @aristake_ and @ariherstand Visit aristake.com to join the newsletter. -- Hosted on Acast. See acast.com/privacy for more information.

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