Real Personal Branding Podcast | Personal Branding, Visibility, Marketing & Business Growth for Entrepreneurs, Keynote Speake

Lauren V Davis
  • 5.0 (67)
  • Entrepreneurship

The Real Personal Branding Podcast is a personal branding and business growth show for entrepreneurs, speakers, authors, consultants, leaders, coaches, and small business owners who want to grow their visibility, build an audience, and create a business they actually love. I'm Lauren V. Davis, personal branding coach, small business consultant, and your enthusiastic supporter in building the business of your dreams. Every episode takes you behind the scenes with thought leaders, speakers, authors, and coaches to hear exactly what it took to build their businesses, elevate their personal brands, and create lives that truly make them happy. I want the whole story. The highs and the lows, the celebrations and the messy middle. That's why you'll hear honest conversations with my guests, plus solo episodes where I share what I'm seeing work right now in personal branding, marketing, and small business. I believe transformation in your business starts with real relationships and real communication as the foundation of your personal brand. A personal brand that shows up for your people is one of the most powerful tools you have for your marketing, leadership, personal development, and the long-term success of your business. By the way, this show is practical. Alongside the stories, you'll get tactical how-tos you can use right away: how to build your visibility, position yourself as the go-to expert in your industry, get booked on podcasts and stages, grow your audience on LinkedIn and Instagram, market your book or your services, and turn your personal brand into real business opportunities. If you're an entrepreneur ready to build your audience and step into leadership, a relationship-driven personal brand is the way there. This podcast will show you how.

  1. Jun 11

    Business Lesson from The Grateful Dead with Lauren V. Davis, Real Personal Branding Podcast

    When most people think of fiercely loyal fan communities, the Grateful Dead comes to mind. Decades after forming, the band still sells out massive venues, their fans self-identify as "Deadheads," and original vinyl is nearly impossible to find secondhand because no one wants to let it go. In this episode, I share a story I love about how the Grateful Dead built that loyalty and how you can apply the same principles to your personal brand and business. Back in the 1970s, while record labels were cracking down hard on bootleg recordings, the Grateful Dead did the opposite. They allowed fans to record live shows, set up dedicated taper sections at concerts, and openly encouraged fans to share recordings, with one rule: share them but don't sell them. By 1984, this was official band policy. The result? A devoted community that grew through shared experiences, word of mouth, and a hunger to see the band live. Fans who heard tapes saved up for tickets. People who went to one show became lifelong followers. The band built an empire on abundance instead of scarcity. Here are three lessons from the Grateful Dead you can apply to your business: Find your "taper section." Identify one place where people can experience the real you before they ever pay you... maybe its a newsletter, podcast, or social post. Protect your "live experience." Get clear on what people are actually paying for when they work with you that no one can copy or download. Audit your scarcity mindset and notice where fear of "giving too much away" might be costing you trust and connection with potential clients. Loved this episode? Share it to your story and tag me. I'd love to hear your favorite "zigged when others zagged" brand story too. Ready to go deeper? I have a few spots opening in my small group business mastermind starting at the end of July. We meet Thursday afternoons/evenings—a perfect way to head into fall with fresh momentum.  You can sign up here:  https://docs.google.com/forms/d/e/1FAIpQLSd328tM7r8nv7Z-QViHeWrxXXxqVZQlCFYPXEmd3oyS6_h3Gw/viewform?usp=dialog

    Business Lesson from The Grateful Dead with Lauren V. Davis, Real Personal Branding Podcast

  2. Mar 18

    Sell With Authority and Confidence with Sue Heilbronner and Lauren V. Davis

    In this episode of The REAL Personal Branding Podcast, Lauren welcomes Sue Heilbronner. She reveals why one of the most powerful moves an entrepreneur can make is getting deeply aligned with their core values while remaining unattached to whether a specific piece of business closes. Sue explains that selling is not an aggressive action, but rather a process of alignment and communication. In her conversation with Lauren, Sue discusses: Lead with alignment, not pressure. Sue explains that the foundation of effective selling is getting deeply aligned with your core values, strengths, and what the market actually needs—then communicating that clearly and confidently. Practice "passionate ambivalence." Be fully invested in your work while staying unattached to whether any specific opportunity closes. This mindset reduces fear, improves relationships, and leads to stronger long-term business outcomes. Build magnetism through clarity and positioning. A concise 15–30 second bio and a clear articulation of your value help expand your "top of funnel," making sales feel more natural and less dependent on chasing individual prospects. Sue shares her fascinating journey from the Justice Department to the early internet era, illustrating how a mindset oriented toward change and curiosity can create massive opportunities in any economy. She also breaks down the core concepts from her book, Never Ask for the Sale, explaining why traditional "outcome chasing" can compromise the quality of business relationships and how building a personal brand with purpose creates natural magnetism. More about our guest today: Sue is a sought-after speaker, startup CEO, mentor, adjunct professor of entrepreneurship, facilitator, strategic advisor, Conscious Leadership coach, co-founder of the MergeLane investment fund, creator of the Leadership Camp training program for high-potential leaders, former federal prosecutor, and a direct and fearless catalyst for change.  Lauren and Sue also explore how entrepreneurs can shift away from traditional aggressive selling toward the practice of passionate ambivalence - the art of being deeply invested in your work while remaining unattached to specific outcomes. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Sue Heilbronner here: https://www.linkedin.com/in/sueheilbronner/ https://www.heysue.com/

    Sell With Authority and Confidence with Sue Heilbronner and Lauren V. Davis

  3. Feb 4

    The Future of Being Known with Mark Schaefer

    In this episode of the REAL Personal Branding podcast, Lauren welcomes back globally recognized author, futurist, and marketing strategist Mark Schaefer to talk about his groundbreaking new book, Audacious: How Humans Win in an AI Marketing World. Lauren and Mark explore how creators, business owners, and professionals can thrive in a time when artificial intelligence is reshaping marketing and visibility. Mark shares why you can't outsmart AI. You have to out-human it. He also explains how leaning into authenticity, creativity, and community can make your personal brand stand out. Mark outlines the three pillars that set humans apart in a tech-driven world: personal brand, community, and transcendental content that sparks emotion. You'll also learn why audacity, the courage to break bad rules for good reasons, is now essential to visibility, and how storytelling, awe, and imperfect humanity create a connection AI can't replicate. If you're ready to disrupt the dull, amplify your voice, and show up more boldly online, this conversation with Mark Schaefer will help you discover how the most human company and personal brand always wins. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Mark Schaefer here: https://businessesgrow.com

    The Future of Being Known with Mark Schaefer

  4. 12/10/2025

    How to Be the Go-To Expert with Teresa Heath-Wareing

    On today's episode of the REAL Personal Branding Podcast, international best-selling author, award-winning speaker, TEDx speaker, podcaster of a number 1 rated podcast, and online business owner Teresa Heath-Wareing shares her insights on personal branding, visibility strategy, and online business growth. A strategic marketing and business growth coach, she works with online business owners, course creators, membership owners, and coaches to grow their businesses to six- and seven-figure levels. In her conversation with Lauren, Teresa shares how she helps business owners increase their visibility and become the go-to expert in their field. She reveals strategies for defining your niche, pitching yourself confidently for podcasts and speaking engagements, and creating lead magnets that convert. Teresa also stresses why focusing on a smaller, engaged audience can produce better results than chasing large numbers. If you're an online business owner, course creator, or coach, don't miss this episode for actionable advice to build credibility, boost visibility, and turn your audience into loyal clients. Teresa explains how to grow your personal brand authentically, confidently share your expertise online and on stage, and avoid feeling pushy or overwhelmed. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Teresa Heath-Wareing here: https://calendly.com/url?q=https%3A%2F%2Fteresaheathwareing.com%2Fvisible https://www.instagram.com/teresa_heathwareing

    How to Be the Go-To Expert with Teresa Heath-Wareing

  5. 11/25/2025

    Profitable Freelancer Tips with Kat Boogaard

    In this episode of the REAL Personal Branding Podcast, Lauren sits down with Kat Boogaard, a full-time freelance writer with over 10 years of experience. Kat specializes in long-form content for software clients in the "world of work" space and offers advice and resources for fellow freelancers through her newsletter, social media, and freelance shop. She shares her strategies for using data to book clients and secure speaking engagements, including leveraging content analytics, crafting pitches that get noticed, and attracting ideal clients via social media. Kat offers tips on personal branding, client acquisition, project-based pricing, recurring income, and scaling a freelance business without burnout. If you're a freelancer, entrepreneur, or a professional navigating a career transition who wants to grow your brand and land more opportunities, don't miss this episode with Kat Boogaard. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Kat Boogaard here: https://katboogaard.com/subscribe

    Profitable Freelancer Tips with Kat Boogaard

  6. 11/19/2025

    Data That'll Book You Clients and Speaking Engagements

    In this solo episode of REAL Personal Branding, Lauren shares data-backed insights to help entrepreneurs and speakers book more speaking engagements and attract more clients. She breaks down statistics about consistent branding, emotional marketing, and brand loyalty and shows you how to apply them to your personal brand strategy. You'll learn how maintaining consistent brand elements across your website, social media, and speaking materials can increase revenue by over 20%. Lauren also uncovers why emotional connection builds deeper audience trust than discounts or promotions, and how authentic storytelling can grow your long-term visibility and impact. Through practical steps, Lauren helps you audit your brand presence, create content that resonates emotionally, and design systems that strengthen loyalty with your audience. If you're ready to build a recognizable, trusted brand that opens doors to new opportunities, this episode will help you turn data into meaningful growth. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative I believe in sharing where my insights come from, so every statistic and takeaway in this episode is supported by credible, recent research.  Sources include WebFX – Branding Statistics, Marq (Lucidpress) – The Impact of Brand Consistency, DesignRush – 35+ Branding Statistics, Blacksmith Agency – Top Branding Statistics, Funnel.io – Brand Consistency: Why It Matters, Fuel For Brands – The ROI of Branding, Exploding Topics – Branding Statistics, Cropink – Branding Statistics, Papirfly – Brand Consistency: The Ultimate Guide, Spinutech – Measuring the ROI of Branding, Bloomreach + eMarketer Study (2025) – Emotional Connections Drive Brand Loyalty in Today's Economy, Amra & Elma – Brand Consistency ROI Statistics 2025, and Amra & Elma – DTC Brand Loyalty Statistics 2025.  Each of these reports contributes to a fuller picture of how brand consistency, authenticity, and emotional connection influence visibility, trust, and long-term audience loyalty for entrepreneurial speakers.

    Data That'll Book You Clients and Speaking Engagements

  7. 11/05/2025

    Emails that Make Money and Actually Sound Like You with Best Selling Author Laura Belgray

    Want to write emails people actually open and stories that sell without feeling salesy or sounding like paragraphs of ai? In this episode of the REAL Personal Branding Podcast, Lauren interviews award-winning copywriter, course creator, and author Laura Belgray about how conversational copywriting helps you connect, convert, and stand out online. Laura, founder of Talking Shrimp, co-creator of "The Copy Cure," and author of "Tough T*****s," shares her best tips for finding your authentic voice, telling better stories, and writing words that make people say, "Oh my gosh, me too." If you've ever wondered how to write email subject lines that increase open rates, storytelling techniques for entrepreneurs, or how to build a brand voice that sells without sounding fake, this episode is packed with practical insights. Laura Belgray is the founder of Talking Shrimp, co-creator of "The Copy Cure," and author of "Tough T*****s." She's an award-winning copywriter who's written for NBC, Bravo, HBO, and top online entrepreneurs, including Marie Forleo and Amy Porterfield. Laura teaches business owners how to write in their own voice so they can attract dream clients, grow their personal brands, and increase their revenue without sounding like anyone else. In this episode: How conversational copywriting connects more deeply and converts better than corporate jargon Boosting email performance with subject lines that increase open rates and build curiosity Transforming ordinary experiences into powerful stories using entrepreneurial storytelling techniques Selling through email with confidence and authenticity, and no pushy tactics required Avoiding common copywriting mistakes that weaken your message and lose your reader's attention Building trust and loyalty through authentic marketing that celebrates imperfection Strengthening your brand voice so every word sounds unmistakably like you Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Laura Belgray here: Laura's Website: talkingshrimp.com Buy her book: www.talkingshrimp.com/book The Copy Cure: thecopycure.com

    Emails that Make Money and Actually Sound Like You with Best Selling Author Laura Belgray

  8. 10/29/2025

    Confidence Through Identity Shifts with Angus Nelson

    On today's episode of the REAL Personal Branding podcast, Lauren interviews Angus Nelson, executive coach, speaker, and author of the upcoming book "Confidence Comes Later." Angus helps high-performing leaders reclaim their clarity and purpose by reconnecting with who they truly are, not just what they've built. Angus shares his deeply personal journey through burnout, addiction, and divorce, and how those experiences helped him rebuild a more honest, grounded life. He and Lauren talk about how confidence often follows action, how to rewrite the internal stories that hold us back, and why slowing down can be your boldest move. Angus opens up about detaching identity from achievement, navigating impostor syndrome, and telling your story without oversharing. They explore how personal branding becomes more powerful when aligned with your inner truth. This episode is full of honest perspective, useful mindset shifts, and practical encouragement, especially for leaders in a season of change. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Angus Nelson here: https://www.linkedin.com/in/angusnelson https://www.instagram.com/angusnelson

    Confidence Through Identity Shifts with Angus Nelson
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About

The Real Personal Branding Podcast is a personal branding and business growth show for entrepreneurs, speakers, authors, consultants, leaders, coaches, and small business owners who want to grow their visibility, build an audience, and create a business they actually love. I'm Lauren V. Davis, personal branding coach, small business consultant, and your enthusiastic supporter in building the business of your dreams. Every episode takes you behind the scenes with thought leaders, speakers, authors, and coaches to hear exactly what it took to build their businesses, elevate their personal brands, and create lives that truly make them happy. I want the whole story. The highs and the lows, the celebrations and the messy middle. That's why you'll hear honest conversations with my guests, plus solo episodes where I share what I'm seeing work right now in personal branding, marketing, and small business. I believe transformation in your business starts with real relationships and real communication as the foundation of your personal brand. A personal brand that shows up for your people is one of the most powerful tools you have for your marketing, leadership, personal development, and the long-term success of your business. By the way, this show is practical. Alongside the stories, you'll get tactical how-tos you can use right away: how to build your visibility, position yourself as the go-to expert in your industry, get booked on podcasts and stages, grow your audience on LinkedIn and Instagram, market your book or your services, and turn your personal brand into real business opportunities. If you're an entrepreneur ready to build your audience and step into leadership, a relationship-driven personal brand is the way there. This podcast will show you how.

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