Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consu

Lauren V Davis
  • 5.0 (66)
  • ENTREPRENEURSHIP
  • UPDATED BIMONTHLY

The Real Personal Branding podcast is your behind-the-scenes look at how thought-leaders, speakers, authors, and coaches have built their businesses, elevated their personal brands, and created lives that truly make them happy. My name is Lauren V. Davis and I am not interested in the fluff, I want to know everything it took to get there. The highs and lows, the celebrations and the messy middle. which is why I believe in bringing you honest conversations with the people I interview and the episodes I record myself. I believe that transformation in your business starts with REAL relationships and communication as the foundation of your personal brand. I believe there is an un-escapable power in building a personal brand that shows up for your people. It's an essential tool to your marketing, your personal development and success of your business. For entrepreneurs who want to build their audience and leadership, there is no better way than through building and marketing your relationship-driven personal brand. This podcast will show you how.

  1. The Future of Being Known with Mark Schaefer

    3D AGO

    The Future of Being Known with Mark Schaefer

    In this episode of the REAL Personal Branding podcast, Lauren welcomes back globally recognized author, futurist, and marketing strategist Mark Schaefer to talk about his groundbreaking new book, Audacious: How Humans Win in an AI Marketing World. Lauren and Mark explore how creators, business owners, and professionals can thrive in a time when artificial intelligence is reshaping marketing and visibility. Mark shares why you can't outsmart AI. You have to out-human it. He also explains how leaning into authenticity, creativity, and community can make your personal brand stand out. Mark outlines the three pillars that set humans apart in a tech-driven world: personal brand, community, and transcendental content that sparks emotion. You'll also learn why audacity, the courage to break bad rules for good reasons, is now essential to visibility, and how storytelling, awe, and imperfect humanity create a connection AI can't replicate. If you're ready to disrupt the dull, amplify your voice, and show up more boldly online, this conversation with Mark Schaefer will help you discover how the most human company and personal brand always wins. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Mark Schaefer here: https://businessesgrow.com

    55 min
  2. How to Be the Go-To Expert with Teresa Heath-Wareing

    12/10/2025

    How to Be the Go-To Expert with Teresa Heath-Wareing

    On today's episode of the REAL Personal Branding Podcast, international best-selling author, award-winning speaker, TEDx speaker, podcaster of a number 1 rated podcast, and online business owner Teresa Heath-Wareing shares her insights on personal branding, visibility strategy, and online business growth. A strategic marketing and business growth coach, she works with online business owners, course creators, membership owners, and coaches to grow their businesses to six- and seven-figure levels. In her conversation with Lauren, Teresa shares how she helps business owners increase their visibility and become the go-to expert in their field. She reveals strategies for defining your niche, pitching yourself confidently for podcasts and speaking engagements, and creating lead magnets that convert. Teresa also stresses why focusing on a smaller, engaged audience can produce better results than chasing large numbers. If you're an online business owner, course creator, or coach, don't miss this episode for actionable advice to build credibility, boost visibility, and turn your audience into loyal clients. Teresa explains how to grow your personal brand authentically, confidently share your expertise online and on stage, and avoid feeling pushy or overwhelmed. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Teresa Heath-Wareing here: https://calendly.com/url?q=https%3A%2F%2Fteresaheathwareing.com%2Fvisible https://www.instagram.com/teresa_heathwareing

    47 min
  3. Profitable Freelancer Tips with Kat Boogaard

    11/25/2025

    Profitable Freelancer Tips with Kat Boogaard

    In this episode of the REAL Personal Branding Podcast, Lauren sits down with Kat Boogaard, a full-time freelance writer with over 10 years of experience. Kat specializes in long-form content for software clients in the "world of work" space and offers advice and resources for fellow freelancers through her newsletter, social media, and freelance shop. She shares her strategies for using data to book clients and secure speaking engagements, including leveraging content analytics, crafting pitches that get noticed, and attracting ideal clients via social media. Kat offers tips on personal branding, client acquisition, project-based pricing, recurring income, and scaling a freelance business without burnout. If you're a freelancer, entrepreneur, or a professional navigating a career transition who wants to grow your brand and land more opportunities, don't miss this episode with Kat Boogaard. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Kat Boogaard here: https://katboogaard.com/subscribe

    50 min
  4. Data That'll Book You Clients and Speaking Engagements

    11/19/2025

    Data That'll Book You Clients and Speaking Engagements

    In this solo episode of REAL Personal Branding, Lauren shares data-backed insights to help entrepreneurs and speakers book more speaking engagements and attract more clients. She breaks down statistics about consistent branding, emotional marketing, and brand loyalty and shows you how to apply them to your personal brand strategy. You'll learn how maintaining consistent brand elements across your website, social media, and speaking materials can increase revenue by over 20%. Lauren also uncovers why emotional connection builds deeper audience trust than discounts or promotions, and how authentic storytelling can grow your long-term visibility and impact. Through practical steps, Lauren helps you audit your brand presence, create content that resonates emotionally, and design systems that strengthen loyalty with your audience. If you're ready to build a recognizable, trusted brand that opens doors to new opportunities, this episode will help you turn data into meaningful growth. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative I believe in sharing where my insights come from, so every statistic and takeaway in this episode is supported by credible, recent research.  Sources include WebFX – Branding Statistics, Marq (Lucidpress) – The Impact of Brand Consistency, DesignRush – 35+ Branding Statistics, Blacksmith Agency – Top Branding Statistics, Funnel.io – Brand Consistency: Why It Matters, Fuel For Brands – The ROI of Branding, Exploding Topics – Branding Statistics, Cropink – Branding Statistics, Papirfly – Brand Consistency: The Ultimate Guide, Spinutech – Measuring the ROI of Branding, Bloomreach + eMarketer Study (2025) – Emotional Connections Drive Brand Loyalty in Today's Economy, Amra & Elma – Brand Consistency ROI Statistics 2025, and Amra & Elma – DTC Brand Loyalty Statistics 2025.  Each of these reports contributes to a fuller picture of how brand consistency, authenticity, and emotional connection influence visibility, trust, and long-term audience loyalty for entrepreneurial speakers.

    11 min
  5. Emails that Make Money and Actually Sound Like You with Best Selling Author Laura Belgray

    11/05/2025

    Emails that Make Money and Actually Sound Like You with Best Selling Author Laura Belgray

    Want to write emails people actually open and stories that sell without feeling salesy or sounding like paragraphs of ai? In this episode of the REAL Personal Branding Podcast, Lauren interviews award-winning copywriter, course creator, and author Laura Belgray about how conversational copywriting helps you connect, convert, and stand out online. Laura, founder of Talking Shrimp, co-creator of "The Copy Cure," and author of "Tough Titties," shares her best tips for finding your authentic voice, telling better stories, and writing words that make people say, "Oh my gosh, me too." If you've ever wondered how to write email subject lines that increase open rates, storytelling techniques for entrepreneurs, or how to build a brand voice that sells without sounding fake, this episode is packed with practical insights. Laura Belgray is the founder of Talking Shrimp, co-creator of "The Copy Cure," and author of "Tough Titties." She's an award-winning copywriter who's written for NBC, Bravo, HBO, and top online entrepreneurs, including Marie Forleo and Amy Porterfield. Laura teaches business owners how to write in their own voice so they can attract dream clients, grow their personal brands, and increase their revenue without sounding like anyone else. In this episode: How conversational copywriting connects more deeply and converts better than corporate jargon Boosting email performance with subject lines that increase open rates and build curiosity Transforming ordinary experiences into powerful stories using entrepreneurial storytelling techniques Selling through email with confidence and authenticity, and no pushy tactics required Avoiding common copywriting mistakes that weaken your message and lose your reader's attention Building trust and loyalty through authentic marketing that celebrates imperfection Strengthening your brand voice so every word sounds unmistakably like you Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Laura Belgray here: Laura's Website: talkingshrimp.com Buy her book: www.talkingshrimp.com/book The Copy Cure: thecopycure.com

    46 min
  6. Confidence Through Identity Shifts with Angus Nelson

    10/29/2025

    Confidence Through Identity Shifts with Angus Nelson

    On today's episode of the REAL Personal Branding podcast, Lauren interviews Angus Nelson, executive coach, speaker, and author of the upcoming book "Confidence Comes Later." Angus helps high-performing leaders reclaim their clarity and purpose by reconnecting with who they truly are, not just what they've built. Angus shares his deeply personal journey through burnout, addiction, and divorce, and how those experiences helped him rebuild a more honest, grounded life. He and Lauren talk about how confidence often follows action, how to rewrite the internal stories that hold us back, and why slowing down can be your boldest move. Angus opens up about detaching identity from achievement, navigating impostor syndrome, and telling your story without oversharing. They explore how personal branding becomes more powerful when aligned with your inner truth. This episode is full of honest perspective, useful mindset shifts, and practical encouragement, especially for leaders in a season of change. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Angus Nelson here: https://www.linkedin.com/in/angusnelson https://www.instagram.com/angusnelson

    50 min
  7. Sales Strategy That Works with Samantha Hearne

    07/30/2025

    Sales Strategy That Works with Samantha Hearne

    On today's REAL Personal Branding podcast, Lauren welcomes Samantha Hearne, a business coach, mentor, and former teacher who has built a thriving business centered around authentic sales and organic growth. In this conversation, Samantha reveals how she transitioned from the classroom to coaching, using her teaching background to create accessible, engaging sales strategies that work, without paid ads or complex funnels. Lauren and Samantha explore the mindset shifts that are essential for selling confidently and authentically. Samantha shares how embodying your role as the solution to your client's problem changes everything. They also discuss the importance of community building and how entrepreneurs can use content, collaboration, and consistent visibility to attract the right clients. This episode offers strategies for service-based business owners, coaches, and entrepreneurs looking to grow their personal brands. You'll learn how to better understand your audience, create lead magnets that actually convert, and build a sustainable business rooted in clarity, confidence, and connection. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Samantha Hearne here: https://www.samanthahearnecoaching.com/ https://www.instagram.com/_samanthahearne_ https://www.linkedin.com/in/samantha-hearne-b060b815a/ https://www.facebook.com/samanthahearnecoach/ https://www.pinterest.com/samanthahearnecoaching https://podcasts.apple.com/gb/podcast/be-bold-in-business/id1352570980

    44 min
  8. Optimize Your Speaking Opportunities (Paid or Free, Big or Small)

    06/24/2025

    Optimize Your Speaking Opportunities (Paid or Free, Big or Small)

    If you've ever wondered whether speaking at an unpaid event is worth it—or how to make the most of every speaking opportunity—this solo episode is for you. Lauren breaks down a framework she's developed after speaking at (and attending) more than 100 events and hosting conferences herself. She explains why viewing gigs through a simple "paid vs. unpaid" lens can hold you back, and shares how to evaluate any opportunity for maximum impact. Lauren outlines three powerful categories to assess any speaking invitation: People and Platform, Perks and Promotion, and Proximity and Positioning. From evaluating audience alignment and email list growth to networking strategy and event values, she provides actionable questions that will help you determine if a speaking opportunity is right for you and how to turn it into long-term value for your brand and business. Whether you're a seasoned speaker or just getting started, this episode will help you say "yes" to the right opportunities and confidently pass on the ones that don't serve your goals. Plus, get a sneak peek at Lauren's Memorable Personal Brand Mastermind, opening again in August for entrepreneurs who want to grow in community. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative https://forms.gle/nqi66YCKyXF1wBGH8

    16 min
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5
out of 5
66 Ratings

About

The Real Personal Branding podcast is your behind-the-scenes look at how thought-leaders, speakers, authors, and coaches have built their businesses, elevated their personal brands, and created lives that truly make them happy. My name is Lauren V. Davis and I am not interested in the fluff, I want to know everything it took to get there. The highs and lows, the celebrations and the messy middle. which is why I believe in bringing you honest conversations with the people I interview and the episodes I record myself. I believe that transformation in your business starts with REAL relationships and communication as the foundation of your personal brand. I believe there is an un-escapable power in building a personal brand that shows up for your people. It's an essential tool to your marketing, your personal development and success of your business. For entrepreneurs who want to build their audience and leadership, there is no better way than through building and marketing your relationship-driven personal brand. This podcast will show you how.

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