Whiskey Hue

Whiskey Hue
  • 5.0 (37)
  • Business
  • Updated Biweekly

Raw, unfiltered conversations with the greats of business, tech, and culture. Hosted by Atul Prashar - investor, tech, media, and sports enthusiast, and connoisseur of sharp takes - each episode is packed with witty, insightful gems to make you the smartest person in any room. Big ideas. Big business models. The biggest names in the game. All mixed with whiskey and a ton of sarcasm. One Cube. Real Whiskey. Real Talk.

  1. Sep 29

    WH155 Steve Garrow, Travelin Bone Entertainment, CEO/Co-Founder

    What do hand-rolling cigarettes at age six, running international trading on Wall Street, venture investing and Hollywood have in common? Steve Garrow. Steve joins The Whiskey Hue to unpack a career built on fearlessness, calculated risk and constantly chasing the next big opportunity. From Wall Street to venture investing to Travelin Bone Entertainment, he shares lessons on PMF, hiring exceptional talent, de-risking investments and findingan edge. Today, he’s applying that playbook to bringing Hollywood scripts and IP to the massive South Asian market, creating multiple paths to monetize content and maximize ROI. Plus, how to avoid the “idiot tax,” solve complex problems, bet on great people and why working hard early can ultimately earn you the freedom to choose what you do next. Special Recording: Steve was a featured Guest Speaker in Atul's Venture Capital Class at Fordham Gabelli School of Business. 00:00 Intro 02:45 Learning bootleg Entrepreneurship 08:25 ‘4 Must Learns’ During College Years 12:45 I Hustled à Became Head of International Trading 16:20 NYU Stern Berkeley Center EIR 17:50 Search + Deploy: Operational + VC Excellence Merge 24:30 Travelin Bone Entertainment 26:15 Stacked Team of Oscar + Emmy Award Winners 27:00 Entering the South Asian Film Market, vetting projects 32:10 De-Risking an Asset - Controlled vs Uncontrolled 33:00 What looks like a “Win’ for TBE? 37:00 Amplify Opportunity to Repurpose + Monetize Content 37:45 Student Questions*. Entrepreneurship + Deal Flow 42:22 Emerging Sectors Where They Have Edge 46:10 Hiring High Caliber Talent 49:44 Avoiding the Idiot Tax 51:18 Identifying Signals Needed to Succeed 54:30 How TBE Decides Which Projects Work in S. Asia. 56:53 Career Trajectory Questions 58:30 Work Hard Early, Enjoy Fruits Later. *Thank you Gabelli BS, Fall 2026 VC students, Carlos, Patrick, Lily, Hrithik, James, Roxanne, Luca. Please Rate, Review, Subscribe and Share with a Friend!Means a lot to us - thank YOU! For more info on: 1. Venture, Tech, Sports and Investing, visit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AtulPrashar | LinkedIn⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠2. Learn Venture Capital Investing for less than a dinner in NYC: “VC: IdeationThrough Execution”: ⁠⁠⁠⁠⁠⁠https://tinyurl.com/APsVCCourse⁠⁠⁠⁠

  2. Sep 22

    WH154 Mr. Beast Inc. Can He Turn Internet Fame Into a Lasting Business?

    MrBeast built one of the biggest audiences on Earth, but his chocolate company may be the real business story. We break down how Beast Industries turns ATTENTION into REVENUE, why a $100M TV show can actually be a customer-acquisition strategy, and what investors see in a $5 BILLION valuation. From Feastables and competitive moats to the risk of building an empire around one person, we ask the big question: Can MrBeast turn internet fame into a company built to last?Timestamps 00:00 Intro 01:15 What is Mr. Beast Inc? 04:45 Valuation Is Not The Same Thing As Value 06:31 The Content Is The Marketing 08:44 Feastables: The Chocolate Bar Is The Business Case 10:34 When The Side Business Becomes The Business 12:03 Beast Games: When A $100M TV Show Becomes CAC 13:45 The Risk: What Happens If The Beast Stops Roaring? 15:40 Is This A24 Or Hello Sunshine? 17:32 The Multiple: What Are Investors Actually Paying For? 20:54 Applying a VC Lens to This Company 22:45 Defensive Moats 24:30 The Valuation Prices the Future 26:06 Final Thesis Please Rate, Review, Subscribe and Share with a Friend!Means a lot to us - thank YOU! For more info on: 1. Venture, Tech, Sports and Investing, visit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AtulPrashar |LinkedIn⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠2. Learn Venture Capital Investing for less than a dinner in NYC: “VC: IdeationThrough Execution”: ⁠⁠⁠⁠⁠⁠https://tinyurl.com/APsVCCourse⁠⁠⁠⁠

  3. Sep 15

    WH153 Athletes Are Becoming Media Companies | Investor Report

    Jay Z famously stated: "I'm not a Businessman, I'm a Business, Man". True for today's athletes. Athletes aren’t just playing the game anymore. They’re becoming the business. In this episode of Whiskey Hue, I follow the money behind the rapidly evolving Athlete Economy, we begin with NIL, then equity-over-fees to athlete-owned IP, media companies and billion-dollar institutional investment. We break down Peyton Manning vs. LeBron James, the Kelce brothers’ ownership model, the infrastructure opportunity, and why women’s sports may be one of the market’s most underpriced assets. Then we close with three investor takeaways and one big valuation question: What is an athlete worth without the team? This is an audio version of our recent Sava360 Ventures Investor Report, "62 Why Athletes Are Becoming Media Companies". 00:00 INTRO 01:35 Everyone is Investing in Athletes 02:45 Athletes: Being the product to Owning the Production 04:27 Old Athlete Economy vs. New Ownership Frontier 05:42 Athletes: Equity over Fees 07:10 Trust: Brand vs. Athlete 08:16 Some Chicago Bears Love 😊 09:03 NIL Changed the Pipeline 11:30 Manning (Omaha Productions) vs. Lebron (Springhill Productions) 14:40 Kelce Brothers: Own the IP 16:10 Institutional Investors Ready to Play 19:12 Infrastructure will control the Markets 19:45 Women’s Sports / TOGETHXR 21:50  3 Investor Takeaways 24:07 Valuation: What is an Athlete worth Without a Team?       Please Rate, Review, Subscribe and Share with a Friend! Means a lot to us - thank YOU! For more info on: 1. Venture, Tech, Sports and Investing, visit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AtulPrashar | LinkedIn⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠2. Learn Venture Capital Investing for less than a dinner in NYC: “VC: IdeationThrough Execution”: ⁠⁠⁠⁠⁠https://tinyurl.com/APsVCCourse⁠⁠⁠

  4. 11/19/2025

    WH152🎙️From Filmmakers To Whiskey Trailblazers: Anna Axster + Wendelin von Schroder

    Two cousins. Countless miles. One bold mission: bring whiskey to a new generation - and a new audience. In this episode of The Whiskey Hue, we sit down with AnnaAxster and Wendelin von Schroder, founders of Lodestar Whiskey, who went from filmmakers turned accidental music execs - running their own label and touring America - to building a whiskey brand that’s rewriting the rules. They share how green-room pours with country starsturned into a full-blown love affair with the craft: from the viscosity and sweetness of their high-rye bourbon and single-malt blend, to why color, flavor, and texture aren’t accidents. We dive deep into what it takes to source barrels, launch in Southern California, and build community before chasing sales. And we talk representation - why it’s time whiskey spoke to women who’ve been left out of the conversation for far too long. It’s smooth. It’s fiery. It’s full of heart - just like the whiskey itself. Pour a glass, hit play, and discover how these two arelighting a new path in the world of spirits. EPISODE TIMESTAMPS00:00 Intros 04:30 Lodestar Quick Intro 06:12 But First! Their Music Industry Escapades 13:30 Where the Whiskey Love began – First sips with Dads,    to Green Rooms of Country Stars 17:50 Blended Whiskeys: consistency 20:53 Bringing Women into the World of Whiskey 24:22 Flavor, Color, Texture, Not by Accident. 27:22 What makes a Bourbon a Bourbon? 30:00 Sourcing the Barrels 33:00 Critical Mass for Sales 37:00 Launch a Whiskey, Build a Community First 42:50 Representation Matters To Women Consumers 53:00 Burn some Oak, taste some Vanilla 57:00 Flaviar: Whiskey Club 1:02:00 Anna and Wendelin celebrate their industry peersThis episode is part of the ‘Prof P’ series on the Whiskey Hue Stream. Recorded in part for my Fordham Gabelli students. Please Rate, Review, Subscribe and Share with a Friend! Means a lot to us - thank YOU! For more info on:1. Venture, Tech, Sports and Investing, visit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AtulPrashar | LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠2. Learn Venture Capital Investing for less than a dinner in NYC: “VC: IdeationThrough Execution”: ⁠⁠⁠⁠https://tinyurl.com/APsVCCourse⁠⁠

  5. 10/21/2025

    WH151 🎧 From band teacher to NFL coach! Coach Jill Gagliardi breaks down her incredible journey

    Band teacher to NFL coach: Coach Jill Gagliardi breaks down her incredible journey from the classroom to coaching DBs with the Las Vegas Raiders. We talk mindset, game film, earning respect in a male-dominated space, and why every great coach is also a mentor, strategist, and culture builder. This one’s about leadership, legacy, and showing up with confidence - even when you're the only one in the room who looks like you. Coach Jill Gagliardi is currently with the NJ HS Lawrenceville Prep, and has also coached with the NFL Las Vegas Raiders 00:00 Intro with Avaan!! 06:18 How Music and the NFL entered her life. 12:30 Pop Warner Advocate for yourself 17:40 Evaluating and honing in Talent as a Coach 19:00 Coaching with an Elite HS + NFL Team 28:20 Brian Urlacher gets love as the QB of Da Bears Defense 29:00 Film Tape and Strategies That Work 35:00 Let’s break down a Play 37:28 Unique Voice in a Common Room 45:00 Short History of the NFL 46:00 National Coalition of Minority Football Coaches 48:00 Executive Decision-Making: Sports + IRL 56:00 Mindset is the Differentiator 1:05:49 Green Bay Packers-loving Security Guard (Booo!!) 1:07:21 Legacy 1:11:00 Make people ‘Feel’ Relevant This episode is part of the ‘Prof P’ series on the WhiskeyHue Stream. Recorded in part for my Fordham Gabelli students. Please Rate, Review, Subscribe and Share with a Friend!Means a lot to us - thank YOU! For more info on: 1. Venture, Tech, Sports and Investing, visit: ⁠⁠Atul Prashar's - Venture Capitalist⁠ 2. LinkedIN: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AtulPrashar ⁠ 3. Learn Venture Capital Investing for less than a dinner inNYC: “VC: IdeationThrough Execution”: ⁠⁠⁠⁠⁠⁠https://tinyurl.com/APsVCCourse⁠⁠⁠

  6. 08/05/2025

    WH150: Dan Levitan (GP, Maveron) and Elana Levitan discuss consumer-centric, media and wellness markets

    Dan Levitan (GP, Maveron) and his daughter Elana join The Whiskey Hue to unpack the wild ride from private to public markets. We dive into early wins like taking Starbucks public as an iBanker with his buddy Howard Schultz, then taking eBay, Zulily, and Allbirds and PotBelly (yay for my Chitown!!) public as a VC.  We delve into the 10 lies of venture capital, and what today’s founders must understand about the evolving investment game. Elana brings fresh insight into media, wellness, and impact + a major milestone: Atul finally gets his name pronounced correctly. HUGE win for him, VERY SMALL win for humankind. #LetsRock 00:00 Note To Our Whiskey Hue Family 05:00 Intro 09:30 Maveron Defined 13:00 Vodka + Juice 17:30 Ten Lies of Venture Capital 23:30 Energy Drinks: Lucky Watermelon Candy 28:10 Venture Is Sexy. Venture is Tough. 39:12 Companies Raising Tremendous Capital + Remaining Private Longer 41:55 Secondary Markets 43:45 Younger Generation Influencing Investment Decisions 50:20 PotBelly – Great Early Win. Wouldn’t Do That Now: CapEx(!!) 55:00 Entrepreneurs vs. Larger Platforms 56:30 VC Game is Radically Shifting 1:00:26 Getting Atul’s Name Right. This episode is part of the ‘Prof P’ series on the Whiskey Hue Stream. Recorded in part for my Fordham Gabelli students. Please Rate, Review, Subscribe and Share with a Friend! Means a lot to us - thank YOU! For more info on: 1. Venture, Tech, Sports andInvesting, visit: Atul Prashar's - Venture Capitalist 2. LinkedIN: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AtulPrashar | LinkedIN 3. Learn Venture Capital Investing for less than a dinner in NYC: “VC: IdeationThrough Execution”: ⁠⁠⁠⁠⁠https://tinyurl.com/APsVCCourse⁠⁠

  7. 07/24/2025

    WH149: OnlyFans Creator and Journalist Celine Shore talks tech, sexuality, and storytelling

    Celine helps us explore the adult industry’s role as an early adopter of emerging tech - from AI companions to no-code app tools, and how it co-exists in family and societal fabric, in a healthy, normalized way.   Adult entertainment platforms provide creators a way to control the narrative, safely, while telling the stories they want to tell, when they want to tell them. We break down the truth behind OnlyFans, the psychology of intimacy at scale, and how platforms shape power. This one’s bold, human, and wildly insightful. 00:00 Note to our Whiskey Hue Family 05:00 Intro 10:00 Celine Shore: Journalist + Adult Content Creator 11:45 Exploring Sexuality Through the Written Word 16:00 OnlyFans: Let’s Explore 21:20 Sophie Rain vs. Bonnie Blue 30:50 Bella Thorne 32:35 OnlyFans Bots 34:10 AI Companions 36:30 Defensive Moat 40:35 Societal Implications 47:10 Religious: War 49:20 TheNakedReport.AI 58:00 Burner Account Endorsement (!!) 60:30 Tech Enhanced Adult Toys 1:05:00 How the Youth Experience The World 1:09:45 Promoting Adult Content via mainstream Social Media 1:13:01 This is a Service, not a Relationship 1:15:40 Tattoos Telling Celine’s Story This episode is part of the ‘Prof P’ series on the Whiskey Hue Stream. Recorded in part for my Fordham Gabelli students. Please Rate, Review, Subscribe and Share with a Friend! Means a lot to us - thank YOU! For more info on: 1. Venture, Tech, Sports and Investing, visit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AtulPrashar | LinkedIn⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠2. Learn Venture Capital Investing for less than a dinner in NYC: “VC: IdeationThrough Execution”: ⁠⁠⁠⁠https://tinyurl.com/APsVCCourse⁠

  8. 06/10/2025

    WH148: From Marvel to Metaverse and Beyond: B. Earl joins to talk storytelling in the age of disruption

    From editing Netflix films to building incredible IP with Taboo and Will.I.Am (Black Eyed Peas), Ben has done it all. He has recently launched WeirdBunch Studio with some famed partners, and he continues to dive into tech, community,media turnarounds and shares why your iPhone is already your next studio in the palm of your hand. 🔥 A wild ride from Hollywood to Saudi Arabia—plus a shoutout to ‘Papa’ Prashar. 00:00 Intro 06:00 Working with Taboo + Will.I.Am from Black Eyed Peas 08:25 Technology Democratized the Opportunity to Succeed 19:25 Turtle Island / Cartoon Network / Discovery 24:30 To succeed in Media: Know Everything 25:16 Speaking in Jeddah, Saudi Arabia 30:00 Pulling Together the ‘A’ Team: WeirdBunch Studio 37:15 Tech Driving New Media – The Future Storytellers 49:00 Distribution Models 57:45 Celebrity Influencers / Media Empires 1:02:00 Digitizing Community 1:05:10 Free Masonry = Community & Connection 1:09:43 World Religions – Papa Prashar gets a Shoutout 1:12:01 Religion is on the Uptick This episode is part of the ‘Prof P’ series on the Whiskey Hue Stream. Recorded in part for my Fordham Gabelli students. Please Rate, Review, Subscribe and Share with a Friend! Means a lot to us - thank YOU! For more info on: 1. Venture, Tech, Sports and Investing, visit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠AtulPrashar | LinkedIn⁠⁠ ⁠⁠⁠⁠⁠⁠2. Learn Venture Capital Investing for less than a dinner in NYC: “VC: IdeationThrough Execution”: ⁠⁠⁠https://tinyurl.com/APsVCCourse⁠

See All (197)

Trailer

5
out of 5
37 Ratings

About

Raw, unfiltered conversations with the greats of business, tech, and culture. Hosted by Atul Prashar - investor, tech, media, and sports enthusiast, and connoisseur of sharp takes - each episode is packed with witty, insightful gems to make you the smartest person in any room. Big ideas. Big business models. The biggest names in the game. All mixed with whiskey and a ton of sarcasm. One Cube. Real Whiskey. Real Talk.

Information

  • Creator
    Whiskey Hue
  • Years Active
    2020 - 2026
  • Episodes
    197
  • Rating
    Explicit
  • Copyright
    © Whiskey Hue
  • Show Website
    Whiskey Hue

You Might Also Like