The Set Up | Marketing and Music

The Set Up Series

Become a Paid Subscriber: https://anchor.fm/thesetupseries/subscribe Every week, The Set Up Podcast navigates new topics through interviews with disruptors in the music industry―turning their experiences working behind the scenes into actionable advice you can use in your life no matter the industry. If you’re passionate about paving your own path and inspired to connect with like-minded professionals, hit the subscribe button, because we'll help set you up for success at The Set Up Podcast. Before hosting The Set Up, Sydney worked for Rolling Stone Magazine, created music experiences for artists and marketed music festivals. www.thesetupseries.com

  1. Able Heart | EP 100

    06/28/2023

    Able Heart | EP 100

    We are so excited to share our 100th episode, featuring Los Angeles based-singer, songwriter and producer Able Heart! Able was lost in life after his Amateur US Olympic snowboarding career came to an abrupt halt due to an injury. For years, he questioned his life and struggled with depression and addiction in his hometown of Philadelphia until he found a deep connection and purpose with music. Creating music became his therapy and healthy outlet to express himself. Able hopes his music can now inspire and help others. Able won the show SONGLAND on NBC and worked with Ryan Tedder and Ester Dean to create the Jonas Brothers’ hit song "GREENLIGHT" which was #1 on the billboard charts. Able's single Whisper went viral trending #2 on Canada, Norway, South Africa and Ukraine "Spotify Top 50 Viral" and TikTok with over 100,000,000 plays and over 100,000 user created videos and 4 million views on YouTube. He also put out 40 songs in 40 days this year. We discuss all of this in today's episode! -- 3:00 40 songs in 40 days challenge 7:00 Going Viral on TikTok 11:15 Building his look and brand 12:30 Creating and Filming 'Whisper' 39:30 Able's Journey 57:00 NBC's Songland/ Writing Greenlight -- Connect with Able Heart here: https://www.ableheart.co/exclusive -- If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes, transcripts and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

    1h 2m
  2. Caleb Hawley | EP 99

    04/19/2023

    Caleb Hawley | EP 99

    Caleb Hawley is a New York City based songwriter and performer. In his decade-long career, he has released five albums and played over 1000 shows. Citing main influences such as Randy Newman and Janet Jackson, his songs often combine catchy melodies with dark and satirical lyrics. Combining catchy melodies with dark and satirical lyrics, one has to be careful not to slip while dancing in a puddle of their own tears.  There was a time when Caleb hated being mistaken for his mother when answering the land-line, but it worked out for him in the end, setting him apart with his high, androgynous vocals. He forms authentic connections with an air of openness, soulful singalongs and untethered guitar work drawing comparisons from Prince to Robin Williams.   He has 5 full length albums out to date,  most which were written & produced in his 5x10 storage-unit-turned-studio, where he works alongside a black market DVD burning entrepreneur named Fred.   -- 4:15 How are you able to balance a two and three year old with your music career? 7:30 What would you describe your current fan base? 12:00 Collaborations 17:45 'Preshow Music' release 28:00 Preview 'Someone who makes you happy' 29:00 Running Ads for Music Promotion 38:00 What do you want to be known for? -- Connect with Caleb https://www.calebhawley.com/ -- If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes, transcripts and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community

    40 min
5
out of 5
55 Ratings

About

Become a Paid Subscriber: https://anchor.fm/thesetupseries/subscribe Every week, The Set Up Podcast navigates new topics through interviews with disruptors in the music industry―turning their experiences working behind the scenes into actionable advice you can use in your life no matter the industry. If you’re passionate about paving your own path and inspired to connect with like-minded professionals, hit the subscribe button, because we'll help set you up for success at The Set Up Podcast. Before hosting The Set Up, Sydney worked for Rolling Stone Magazine, created music experiences for artists and marketed music festivals. www.thesetupseries.com