And She Looked Up Creative Hour Melissa Hartfiel

You’re an artist or a creative or a maker.  You’ve made or created the thing, you’re selling the creative services. You’ve put it on social media and your website or Etsy. 
But nobody has bought it. 
So how the heck are you supposed to find your customers?? 
Melissa and Heather do a deep dive into how to find your people - and how to sell to them without it being weird or uncomfortable - even if you’re an introvert or shy (or both)!  This is an episode full of practical tips but be warned - there's no quick fix!

This is a great episode for creatives who...
are struggling to find paying customers or clientsdon't know where to look to find their people - we've got lots of ideas!struggle with selling - we'll show you how to soft sell instead of hard sell!get caught up in their heads when it comes to putting themselves out there - let's talk about mindset!are afraid of niching down - it makes it so much easier to know who your people are when you domight know what they are... but aren't sure what they're not (it'll make sense)This episode is brought to you by our Premium Subscriber Community on Patreon and Buzzsprout

For a summary of this episode and all the links mentioned please visit:
Episode154: Makers & Artists: Here's How to Find Your Customers

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @finelimedesigns.

You can find Heather at heatherlynnetravis.com or on Instagram @heathertravis.
Support the showYou can connect with the podcast on:
Instagram at @andshelookedup Facebook YouTube Tik Tok at @AndSheLookedUp For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

I'm going back into the archives this week because it's been a bit of madness around here this month (in a good way!). This is a replay of EP 128 from last year where Heather and I asked past guests and audience member to share some words of wisdom that they've learned through being working creatives and/or running their own businesses. And they did not disappoint! It's an inspiriing episode with some fabulous nuggets from some exceptional women. One of my favourite quotes that I remind myself of over and over again came directly out of this episode!

You can find the original show notes right here (with links to all of the episodes these women appeared on)
Support the showYou can connect with the podcast on:
Instagram at @andshelookedup Facebook YouTube Tik Tok at @AndSheLookedUp For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

Subscriber-only episode
I have a great podcast recommendation for you this week that also tied into three big things I've had on my "to talk about" list: marketing goals, the line between positivity and negativity and gatekeeping creativity. Hope you all enjoy!
You can connect with the podcast on:
Instagram at @andshelookedup Facebook YouTube Tik Tok at @AndSheLookedUp For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

Best selling Canadian independent fantasy romance novelist Demi Winters joins us in this episode of the show to talk about all things relating to being a self-published fiction author - including the release of her new book, her writing process,  world building, Book Tok and building community around her work, seeking help to take her work to the next level, balancing a private life with a public author persona and how she's running her independent author business.... as a business! (she even has an Etsy shop centered around her work!). 

And, as has been a bit of an accidental theme this season, we also talk about two major career pivots she's taken to arrive at author (she has a PhD in the sciences and is a former food blogger!) 

This is a great episode for creatives who...
are curious about the self-publishing industryhave wondered about ways to add interesting revenue streams to their businesslove hearing about the writing processes of othersis trying to draw boundaries around their work and personal lives - while still growing a community of raving fans on social media would like to start a fiction writing career and isn't sure where to start!This episode is brought to you by our Premium Subscriber Community on Patreon and Buzzsprout

For a summary of this episode and all the links mentioned please visit:
Episode152: Creative Canadian: Author Demi Winters

You can find Demi at demiwinters.com and on Instagram and TikTok as @demiwinterwrites. You can also visit her Etsy Shop.

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @finelimedesigns.
Support the showYou can connect with the podcast on:
Instagram at @andshelookedup Facebook YouTube Tik Tok at @AndSheLookedUp For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

Subscriber-only episode
This was such a tough episode to record! I've had it swirling in my head for months and I did multiple takes at recording it (it's why I'm so late with it!). It's still a bit rambly but I think I got there in the end. AI does freak me out but it piques my curiosity at the same time. And I've learned that it doesn't make me replaceable - but I have had to adjust how I serve my customers and clients and that's what I talk about in this episode - how to double down on being a human creative with a business.
You can connect with the podcast on:
Instagram at @andshelookedup Facebook YouTube Tik Tok at @AndSheLookedUp For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

Gail Taylor left behind a successful career as an investment advisor to go all in with music - in her 50s! Now, as a Canadian songwriter, author, keynote speaker and entrepreneur, she's a passionate advocate for the power of music to inspire change.  Her new book, Curve Balls, is coming to shelves soon thanks to a successful Kickstarter campaign that raised $10K.

In this episode, Gail shares her remarkable story and her tips for using Kickstarter. We talk about her journey from her early years using drugs as a form of escape, to becoming a successful investment advisor and then her pivot to music. She shares the behind the scenes of the Nashville music industry, how she uses music to help others, and the ins and outs of launching a creative project on Kickstarter.

This is a great episode for creatives who...
feel a big change is out of reachare curious about getting their own music madehave thought about using crowd-funding to launch their own creative projectsare always curious for ways they can turn their creativity into multiple revenue streamswould like to use their creative skills to foster positive change for othersThis episode is brought to you by our Premium Subscriber Community on Patreon and Buzzsprout

For a summary of this episode and all the links mentioned please visit:
Episode151: Creative Canadian: Songwriter and Author Gail Taylor

You can find Gail at gailtaylormusic.com as well as @gailtaylormusic on Instagram, Facebook, Youtube, and TikTok. You can also connect with her on LinkedIn.

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @finelimedesigns.
Support the showYou can connect with the podcast on:
Instagram at @andshelookedup Facebook YouTube Tik Tok at @AndSheLookedUp For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.