123 episodes

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel, left a 20 year career in corporate retail and has been happily self-employed as a working creative for 12 years. She's a graphic designer, an illustrator and a multi-six figure a year entrepreneur in the digital content space. She resides just outside of Vancouver, BC.

And She Looked Up Creative Hour Melissa Hartfiel

    • Business
    • 5.0 • 2 Ratings

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. Your host, Melissa Hartfiel, left a 20 year career in corporate retail and has been happily self-employed as a working creative for 12 years. She's a graphic designer, an illustrator and a multi-six figure a year entrepreneur in the digital content space. She resides just outside of Vancouver, BC.

    EP122: An Easier Way to Market Your Creative Business On Social Media with Susan Diaz

    EP122: An Easier Way to Market Your Creative Business On Social Media with Susan Diaz

    This week, Toronto based podcaster and c+p digital co-founder, Susan Diaz joins Melissa to talk about how creatives, artists and makers can get smarter and more efficient about making social media work for them -  without wanting to pull their hair out or needing to be digital content creators.

    The secret? Repurposing content. Susan breaks it down for us this very practical and sanity saving episode!

    This episode is brought to you by Fine Lime Designs Illustrations

    This episode is for...
    anyone who finds social media marketing stressfulany creative who wants to get strategic and efficient with their social media marketinghas ever wondered what content, or repurposing content, actually isworking artists, makers and creators who know they need to market their business but really just want to make the thingwonders if they have to do ALL the platformsFor a summary of this episode and all the links mentioned please visit:
    Episode122: An Easier Way to Market Your Creative Business on Social Media with Susan Diaz

    You can find Susan Diaz on LinkedIn, TikTok and at c+p digital.

    You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @mhchipmunk.



    You can connect with the podcast on:
    Instagram at @andshelookedup Facebook YouTube For a list of all available episodes, please visit:
    And She Looked Up Creative Hour Podcast

    Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

    Your host, Melissa Hartfiel (@mhchipmunk), left a 20 year career in corporate retail and has been happily self-employed as a working creative for 13 years. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

    • 1 hr 4 min
    EP121: Diving Down Into Meaning and Resistance in our Creative Work

    EP121: Diving Down Into Meaning and Resistance in our Creative Work

    This week's episode started out as a recap of our progress for 2022 but very quickly took a turn into a mindset episode as we took a  dive into exploring the deeper (and sometimes darker) aspects of our creativity and how we work: meaning and resistance.

    We discuss how a simple grant application pushed Heather to explore bigger, far more personal themes in her own artwork, ask how it’s possible to resist doing something you absolutely love and explore what’s behind that (there’s always something big behind that!) and talk about the messiness of creativity - the internal messiness of creativity! And as it often does in any mindset episode, social media makes a brief appearance as we talk about what it means to speak up - or stay quiet - when big things happen in the world. 
    This episode is brought to you by Fine Lime Designs Illustrations

    This is a great episode for creatives who:
    struggle with resistance when creating their work - even (or especially) when they love what they doponder exploring bigger themes in their workwonder how much of their value system they should share with the world and if it will make an impact.For a summary of this episode and all the links mentioned please visit:
    Episode120: Diving Into the Meaning and Resistance in Our Creative Work

    You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @mhchipmunk.

    You can find Heather at heatherlynnetravis.com or on Instagram @heathertravis.
    You can connect with the podcast on:
    Instagram at @andshelookedup Facebook YouTube For a list of all available episodes, please visit:
    And She Looked Up Creative Hour Podcast

    Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

    Your host, Melissa Hartfiel (@mhchipmunk), left a 20 year career in corporate retail and has been happily self-employed as a working creative for 13 years. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

    • 1 hr 4 min
    EP120: Creative Canadian Women: Katrina & Lexie of Gallola - Starting a Fashion and Lifestyle Brand From Scratch

    EP120: Creative Canadian Women: Katrina & Lexie of Gallola - Starting a Fashion and Lifestyle Brand From Scratch

    Toronto based sisters Katrina and Lexie von Hahn have known for years that they wanted to create a business that reflected their Latin American roots and that has resulted in Gallola - a fashion and lifestyle brand launching soon with their first product: a shoe they designed that's inspired by the timeless Argentine carpincho style and handmade in Mexico.  

    In this episode we talk about:
    Lexie and Katrina's individual journeys that have taken them around the worldstarting a fashion and lifestyle brand from scratch manufacturing your own designshow crucial building a network is for a young businessnot being afraid or too shy to reach out and ask other female business owners for helpthe importance of researchworking with family and being a new mom with a new businessbootstrapping a creative business that manufactures product and much more! This episode is brought to you by Fine Lime Designs Illustrations
    For a summary of this episode and all the links mentioned please visit:
    Episode120: Katrina and Lexie of Gallola: Starting a Fashion & Lifestyle Brand From Scratch

    You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @mhchipmunk.

    You can find Gallola at gallola.com or on Instagram @gallola.

    You can connect with the podcast  on:
    Instagram at @andshelookedup Facebook YouTube For a list of all available episodes, please visit:
    And She Looked Up Creative Hour Podcast

    And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.

    Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mind
    You can connect with the podcast on:
    Instagram at @andshelookedup Facebook YouTube For a list of all available episodes, please visit:
    And She Looked Up Creative Hour Podcast

    Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

    Your host, Melissa Hartfiel (@mhchipmunk), left a 20 year career in corporate retail and has been happily self-employed as a working creative for 13 years. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

    • 1 hr 1 min
    EP119: When Loved Ones Don't Support Your Creative Business, What Can You Do?

    EP119: When Loved Ones Don't Support Your Creative Business, What Can You Do?

    Melissa and Heather tackle a big topic today: how to manage relationships that are… less than supportive of the work that you do. 
    A dirty little secret of starting a small business that nobody talks about is the lack of support from loved ones. We’re led to believe that if we “follow our bliss” everything will be Instagram perfect. We’ll have a “lifestyle business” that let’s us balance our work and our home life. Friends will spread our praises, our parents will be so proud, our spouses will stand behind us smiling in rapturous support….
    This is where the needle gets ripped across the record!
    Whether it’s your parents, your partner or spouse or your friends, there will always be a handful of people in your life - often people you are very close to - who aren’t able to support what you do.  The reasons for that lack of support are all over the map but whatever they are, it can be very hurtful and very demoralizing.  At times, that lack of support might not even be obvious and that can be even more insidious. 
    So how do you deal with it when the support you hoped for just isn’t there? Let's talk about it.
    This episode is brought to you by Fine Lime Designs Illustrations

    This is a great episode for creatives who:
    are struggling to get the support they need from the people they’re closest toneed strategies for handling those relationships that aren’t supportivewant to find people who are supportive and who understand the challenges of running a small, creative business and bring them into their inner circle or network.For a summary of this episode and all the links mentioned please visit:
    Episode119: What to do When You're Not Getting Support for Your Creative Business From Loved Ones

    You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @mhchipmunk.

    You can find Heather at heatherlynnetravis.com or on Instagram @heathertravis.

    You can connect with the podcast  on:
    Instagram at @andshelookedup Facebook You can connect with the podcast on:
    Instagram at @andshelookedup Facebook YouTube For a list of all available episodes, please visit:
    And She Looked Up Creative Hour Podcast

    Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

    Your host, Melissa Hartfiel (@mhchipmunk), left a 20 year career in corporate retail and has been happily self-employed as a working creative for 13 years. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

    • 1 hr 32 min
    EP118: Creative Canadian Janice Lawandi - From Chemist to Multi-Stream Revenue Baker

    EP118: Creative Canadian Janice Lawandi - From Chemist to Multi-Stream Revenue Baker

    Janice Lawandi thought a PhD in chemistry had cut out a clear career path for her. But like many grad students, she started baking to relieve her doctoral stress which led to completing a Pâtisserie de Base certificate from Le Cordon Bleu and starting a food blog. Now this doctor of chemistry shows other bakers how understanding the science of baking can unleash their creativity - and has opened up multiple streams of revenue for her baking education business in the process!

    Janice is a chemist turned baker from Montreal who writes about baking and the science of baking to better understand why we do what we do when we bake. Her website, The Bake School, is a resource for learning about ingredients and techniques, baking science, and recipes. While her main income stream is the ad revenue from her website, she also works as a freelance recipe developer, a food stylist, and food science consultant. She has recently started creating printable charts to help bakers in the kitchen, selling merch on her website and she is publishing her first ebook this fall (2022).

    This episode is brought to you by Fine Lime Designs Illustrations

    This is a great episode for creatives who:
    need to diversify their revenue within their creative businessare afraid to embrace their own inner form of geekiness (we all have it!) in their businesswonder if niching down deep can work (it can!)are curious about creating digital products for their physical business and physical products for their digital businessare wondering how to develop and market more than one revenue stream at a timeare  trying to figure out how to balance their art and creativity with commercial appeal in order to run a profitable, life supporting businesswant to forge a deeper connection with their audience or customer and aren’t sure how to do that (ask!)wonder if they need to make a bold move to move forwardFor a summary of this episode and all the links mentioned please visit:
    Episode118:  Creative Canadian Janice Lawandi

    You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @mhchipmunk.

    You can find Janice on
    You can connect with the podcast on:
    Instagram at @andshelookedup Facebook YouTube For a list of all available episodes, please visit:
    And She Looked Up Creative Hour Podcast

    Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

    Your host, Melissa Hartfiel (@mhchipmunk), left a 20 year career in corporate retail and has been happily self-employed as a working creative for 13 years. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

    • 1 hr 14 min
    EP117: Surprising Success with a Small YouTube Channel - with Ayngelina Brogan

    EP117: Surprising Success with a Small YouTube Channel - with Ayngelina Brogan

    As a full time working creative, travel writer, videographer and YouTuber,  Ayngelina Brogan of Bacon is Magic shares how she has used her small YouTube channel of just over 10 thousand subscribers to build an engaged community and double her overall income.

    This episode is brought to you by Fine Lime Designs Illustrations

    This is a great episode for creatives who:
    are unsure of the power of videoare looking to build a highly engaged community around their workdismiss YouTube because they're too small to earn revenuedismiss YouTube because they’re too old! (Ayngelina is 45)think the only option for monetizing YouTube is ad revenue (there are other ways!)needs a paradigm shift when it comes to selling their work!For a summary of this episode and all the links mentioned please visit:
    Episode117: Surprising Success with a Small YouTube Channel

    You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @mhchipmunk.

    You can find Ayngelina on  her YouTube channel, Instagram and at her website, Bacon is Magic. You can also support her on Patreon.

    You can connect with the podcast  on:
    Instagram at @andshelookedup Facebook YouTube For a list of all available episodes, please visit:
    And She Looked Up Creative Hour Podcast

    And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.

    Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is
    You can connect with the podcast on:
    Instagram at @andshelookedup Facebook YouTube For a list of all available episodes, please visit:
    And She Looked Up Creative Hour Podcast

    Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

    Your host, Melissa Hartfiel (@mhchipmunk), left a 20 year career in corporate retail and has been happily self-employed as a working creative for 13 years. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

    • 1 hr 11 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

ykbern ,

Meaningful Value for Canadian Female Entrepreneurs

As a feminist business strategist, this podcast channel is so great for inspiration, and shows support among creative women entrepreneurs. This reminds me of my own divine aha moments!

SecondoftwoPam ,

Excellent resource and encouragement!

What great conversations to learn from. I’m a fellow podcaster and writer and love what you’re doing—such useful, attainable tips and advice. Thank you!

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